Outdooractive AG
For outdoor enthusiasts, hikers, and cyclists ranging from casual tourists to professional mountain guides and trail wardens.
Outdooractive. Hike and Ride
Snapshot
Who is Outdooractive AG?
Providing outdoor enthusiasts and professional guides with high-precision navigation, route planning, and verified trail data for global exploration.
Target audience
Portfolio
Free 67Last updated
Outdooractive. Hike and Ride
vVARY
11d ago
Publisher DNA
What defines Outdooractive AG?
Publisher DNA
Primary focus
Outdoor navigation and regional tourism guides
Scale
scale-up
Target audience
Outdoor enthusiasts, hikers, and cyclists ranging from casual tourists to professional mountain guides and trail wardens.
Signature Patterns
- •White-label regional strategy: Deploying numerous location-specific apps to capture localized tourism and hiking search intent.
- •Institutional data sourcing: Partnering with official alpine clubs and trail wardens to provide verified, safety-critical route information.
- •Multi-activity utility: Standardizing features for hiking, cycling, and skiing across the majority of portfolio titles.
- •Freemium funnel: Utilizing free regional guides as a top-of-funnel entry point for the broader Outdooractive navigation ecosystem.
Portfolio momentum
The publisher maintains an intense development pace with 128 updates across 51 active apps in the last 6 months, including a major release within the last 24 hours.
Portfolio
What does Outdooractive AG ship?
Apps
67 apps analysed
Offline map storage gates premium conversion
- Expert-led curation of the 43-stage route
Offline map storage functions as a utility gate for remote exploration
- Wearable integration centralizes health data to increase switching costs
Analysis in progress
Distributed across 20 markets, strongest in Europe.
Based on 13 of 67 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States13 / 13
- Brazil2 / 13
- Mexico2 / 13
- Canada1 / 13
Europe (9)
- Germany5 / 13
- France2 / 13
- Italy2 / 13
- Netherlands2 / 13
- Portugal2 / 13
›+4 more europe markets
- Spain2 / 13
- Sweden2 / 13
- Turkey1 / 13
- United Kingdom1 / 13
Asia-Pacific (7)
- Japan2 / 13
- Australia1 / 13
- India1 / 13
- Indonesia1 / 13
- Singapore1 / 13
›+2 more asia-pacific markets
- South Korea1 / 13
- Vietnam1 / 13
Core markets (13/13 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does Outdooractive AG compete with?
The rivals identified
Nemeses(2)
With over 1 million reviews and a high-velocity release cadence, AllTrails dominates the global outdoor navigation market, directly competing for the same hiking and biking audience.
Dominates the government-backed tourism and outdoor reservation space with massive scale and deep integration into public land access.
Contenders(7)
Deeply entrenched in the Alpine region, providing specialized weather and ski-resort data that aligns with the target's geographic focus.
A major European player with deep integration for cycling and hiking, serving as a primary alternative for German-speaking outdoor enthusiasts.
While focused on performance tracking, its massive user base makes it a significant competitor for the active outdoor audience.
Strong focus on community-shared outdoor trails, providing a direct alternative for users seeking crowd-sourced route discovery.
Aggressive commercial competitor that excels at converting discovery into booked local experiences.
Directly mirrors the target app's mission of providing official, authoritative information for protected natural areas.
Strong competitor in the experience-booking sector with a focus on user-generated reviews and social proof.
Same space(6)
A robust navigation tool that excels in offline map utility, serving as a functional peer for outdoor wayfinding.
Provides a visual discovery layer that serves as a powerful, free alternative for pre-trip exploration.
A specialized utility app that complements the hiking experience by identifying mountain peaks.
Relive focuses on the post-activity experience, turning outdoor sessions into shareable 3D video stories.
Targets the prosumer and backcountry explorer segment with advanced mapping layers.
Broad travel platform that competes for the user's attention during the initial trip planning phase.
New entrants(1)
Emerging essential travel utility that solves the connectivity pain point for international and regional tourists.
The Analyst's Read
The bottom line on Outdooractive AG
Bottom line
Outdooractive AG is a strategically disciplined publisher that has successfully commoditized regional tourism data into a scalable app portfolio. Their deep integration with official outdoor associations creates a high-trust moat that is difficult for generic navigation competitors to replicate.
Frequently asked questions
How many apps does Outdooractive AG publish?
What kind of apps does Outdooractive AG make?
What is Outdooractive AG's top app?
In how many countries are Outdooractive AG's apps available?
What fed this analysis
- Apps analyzed:
- 58
- With full intel:
- 0
- With overview:
- 58
- Website scraped:
- yes
- Social presence:
- yes