Plan23
For sneaker collectors and Jordan Brand enthusiasts seeking precise release timing and restock notifications.
J23 - Release Dates & RestocksSnapshot
Who is Plan23?
Equipping sneaker collectors with verified Jordan Brand release intelligence and historical product archives.
Target audience
Portfolio
Last updated
J23 - Release Dates & Restocks
v3.3.4
1.8y ago
Publisher DNA
What defines Plan23?
Publisher DNA
Primary focus
Jordan Brand sneaker release intelligence
Scale
indie
Target audience
Sneaker collectors and Jordan Brand enthusiasts seeking precise release timing and restock notifications.
Origin
Active in the sports utility space since the 2012 launch of their flagship Jordan tracking app.
Signature Patterns
- •Exclusive focus on Jordan Brand product lifecycle
- •One-time paid monetization model
- •Utility-driven features including restock alerts and historical archives
Portfolio momentum
Maintains a single active flagship title with 0 releases recorded in the last 6 months.
Portfolio
What does Plan23 ship?
Apps
1 app analysed
Up-to-date Jordan Brand release information and restock notifications.
Tightly focused on 3 markets (Mexico, Spain, United States).
Based on 1 of 1 app with localized market data · last scanned .
Americas (2)
- Mexico1 / 1
- United States1 / 1
Europe (1)
- Spain1 / 1
Core markets (1/1 apps)
Rivals
Who does Plan23 compete with?
The rivals identified
Nemeses(1)
Both apps target sneaker collectors with release tracking and restock notifications, creating direct competition for user attention in the limited-edition footwear market.
Contenders(10)
Both applications provide sneaker release calendars and notification services for upcoming product drops, competing for the same collector audience.
Both apps target sneaker enthusiasts seeking release calendars and restock alerts, forcing a choice between the one-time purchase model of J23 and the freemium raffle-focused model of Sneakers Drops.
Both apps target sneaker collectors with release calendars and restock alerts, creating direct competition for the same user base during time-sensitive drops.
Both apps provide sneaker release calendars and restock notifications, targeting collectors who want to avoid overpaying for footwear. They compete directly for the attention of users seeking timely inventory alerts.
Both apps compete for the same sneaker collector audience by providing release calendars and restock notifications for high-demand footwear.
Both apps provide release calendars and tracking utilities for sneaker collectors, creating direct competition for the same user base. SoleInsider expands this utility by including multi-brand support and community-driven features.
Both apps provide release calendars and restock notifications for sneaker collectors, creating direct competition for the same user base.
Both apps target sneaker collectors with release tracking and shopping information, competing for the same user base interested in sneaker availability.
Both apps provide release calendars and restock notifications for sneaker collectors, competing for the same user base interested in tracking product drops.
Both apps target sneaker and streetwear collectors with restock notifications and release tracking, creating direct competition for user attention in the footwear acquisition market.
Same space(13)
AAU Basketball serves the broader basketball event space, providing logistical support for players and parents who may also collect sneakers.
This app targets the same high-intent collector demographic as J23 but focuses on digital sports assets rather than physical footwear.
Dropsy targets the same deal-seeking audience as J23 but covers a wider range of categories including electronics and cosmetics.
Copped offers a similar alert system to J23 but includes a specialized tool for scanning barcodes to check resale values.
Droplist is a direct functional alternative to J23, providing release calendars and restock alerts for the same sneaker collector audience.
HOF targets the same enthusiast market as J23 but pivots from product release tracking to analytical betting research.
Restock Alert provides the same core restock notification utility as J23, though it is currently limited to specific European retailers.
Sneaker News & Release Dates acts as a community-focused aggregator, providing a broader content experience than the database-centric J23.
SWISH serves the basketball community with data analytics, acting as a professional-grade alternative to the casual tracking found in J23.
Restock: Stock Alerts allows users to track any product URL, providing a more flexible alternative to the curated database of J23.
SNKRADDICTED provides similar release and restock information as J23 but emphasizes news and streetwear collections.
The Sole Supplier functions as a marketplace and news aggregator, competing with J23 for the user's attention during the sneaker purchasing process.
TYPA expands the restock tracking concept beyond sneakers to include viral collectibles like Pokemon cards and POP MART figures.
The Analyst's Read
The bottom line on Plan23
Bottom line
Plan23 is a highly specialized indie publisher that has successfully defended a narrow niche for over a decade. Their high weighted rating signals strong product-market fit within a dedicated collector community.
Frequently asked questions
How many apps does Plan23 publish?
What kind of apps does Plan23 make?
What is Plan23's top app?
In how many countries are Plan23's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes