Posten
For norwegian residents and logistics personnel requiring parcel tracking, secure document storage, and professional delivery management.
Posten
Snapshot
Who is Posten?
Streamlining logistics and document management for Norwegian residents. Providing digital tools for parcel tracking and secure correspondence.
Target audience
Portfolio
Free 7Last updated
Posten
v8.2.4
7mo ago
Publisher DNA
What defines Posten?
Publisher DNA
Primary focus
Logistics and secure digital utility services
Scale
indie
Target audience
Norwegian residents and logistics personnel requiring parcel tracking, secure document storage, and professional delivery management.
Signature Patterns
- •Exclusive focus on free-to-use utility and logistics tools
- •Deep integration with national postal and identity infrastructure
- •High-frequency update cadence across the core utility portfolio
- •Targeting a localized Nordic user base for essential services
Portfolio momentum
Released 42 updates across 5 active apps in the last 6 months, indicating a high-frequency development cycle for their core utility suite.
Portfolio
What does Posten ship?
Apps
7 apps analysed
Crowd-insight data minimizes collection wait times
- Occasional users report a smooth registration and verification process during initial account setup
- Mandatory app installation and account creation create significant friction for one-time package retrieval
Single-market publisher, every app ships only to United States.
Based on 1 of 7 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
15/100
Avg sentiment score
Rivals
Who does Posten compete with?
The rivals identified
Nemeses(1)
Both apps target the same user job-to-be-done: parcel tracking and delivery management. Route competes by offering a carrier-agnostic dashboard that aggregates 600+ providers, directly challenging the regional, carrier-specific model of Bring Tracking.
Contenders(10)
Both apps compete for parcel management utility, but AfterShip provides a carrier-agnostic global alternative to Bring Tracking's regional, carrier-specific mandate.
Both apps target frequent parcel recipients, but while Bring Tracking relies on regional carrier mandates, pkge Mobile competes by offering global multi-carrier aggregation for international shipments.
Both apps compete for the same parcel-tracking audience, with 17TRACK offering a global multi-carrier alternative to Bring Tracking's regional, carrier-specific logistics tool.
Both apps target parcel tracking, but Parcel competes by offering a carrier-agnostic, multi-platform experience that avoids the registration friction inherent in the carrier-locked Bring Tracking model.
Both apps target consumers managing parcel arrivals, but Deliveries offers a carrier-agnostic tracking experience that avoids the mandatory account registration friction present in Bring Tracking.
Package & Delivery Tracker competes by offering multi-carrier aggregation that addresses the limitations of carrier-specific parcel management. It targets the same frequent online shoppers who find the rigid, single-carrier focus of Bring Tracking restrictive.
Both applications facilitate parcel locker access and management, forcing users into app-based workflows to complete physical package retrieval.
Both apps compete for the parcel management market by providing tracking utilities, but the rival captures global e-commerce shoppers through multi-platform aggregation while the target app remains restricted to regional carrier logistics.
ParcelTrack competes by offering multi-carrier aggregation across 50+ services, directly addressing the feature gap identified in Bring Tracking regarding global carrier support. It serves as a direct alternative for users seeking a single interface for shipments outside of the Nordic carrier network.
Both apps target frequent online shoppers managing parcel logistics, with OneTracker offering a carrier-agnostic email parsing alternative to the carrier-specific logistics flow of Bring Tracking.
Same space(8)
Digital Post functions as the Danish national equivalent to Digipost, serving as the primary channel for government-to-citizen communication in Denmark.
Targets the same logistics-focused user base by solving the physical friction of returns that Bring Tracking handles via parcel boxes.
Offers a peer-to-peer logistics alternative for non-urgent shipments, contrasting with the centralized courier model of Bring Tracking.
Expands the parcel management utility of Bring Tracking by adding expense tracking and receipt digitization.
Addresses the same return-logistics pain point as Bring Tracking but focuses on doorstep pickup rather than parcel box drop-offs.
Functions as a carrier-specific utility for postal management, mirroring the carrier-native model of Bring Tracking.
Provides a global multi-carrier alternative for users who require aggregation beyond the regional logistics focus of Bring Tracking.
Provides a lightweight, account-free tracking alternative for users who avoid the registration friction found in Bring Tracking.
The Analyst's Read
The bottom line on Posten
Bottom line
Posten maintains a dominant position in the Norwegian utility space by digitizing essential postal and document services. Their strategy relies on high-utility, low-friction tools that capitalize on their existing physical infrastructure.
Frequently asked questions
How many apps does Posten publish?
What kind of apps does Posten make?
What is Posten's top app?
In how many countries are Posten's apps available?
What fed this analysis
- Apps analyzed:
- 6
- With full intel:
- 1
- With overview:
- 6
- Website scraped:
- yes
- Social presence:
- no
