RetailMeNot
For budget-conscious online and in-store shoppers looking to minimize friction in finding and applying discounts across retail, travel, and dining.
RetailMeNot: Rewards & Codes
Snapshot
Who is RetailMeNot?
Empowering shoppers to maximize savings through automated coupon discovery and cash back rewards across a network of 20,000+ brands.
Target audience
Portfolio
Free 3Last updated
RetailMeNot: Rewards & Codes
v10.0.3
12d ago
Publisher DNA
What defines RetailMeNot?
Publisher DNA
Primary focus
Shopping utility and cash back rewards
Scale
indie
Target audience
Budget-conscious online and in-store shoppers looking to minimize friction in finding and applying discounts across retail, travel, and dining.
Signature Patterns
- •Core focus on 'Stackable Savings™' to combine multiple discount types in one transaction
- •Heavy emphasis on a verified deal database to ensure high promo code success rates
- •Monetization via a free-to-user model supported by affiliate and cash back structures
- •High-frequency update cadence to maintain deal accuracy and integration stability
- •Automated promo code application during checkout to minimize user effort
Portfolio momentum
Maintained an intense development pace with 11 updates across its 2 active apps in the last 6 months, with the most recent major release occurring 22 days ago.
Portfolio
What does RetailMeNot ship?
Apps
3 apps analysed
Cash back, codes, and deals for your shopping, grocery, fashion & home needs
Affiliate network of 20,000 brands provides deep market coverage
- Cashback rewards provide tangible financial savings for frequent shoppers across various retail categories
- Cashback tracking failures and delayed payouts erode trust in the reward verification mechanism
Scout Price tool reduces cognitive load for shoppers via automated math
- Users find consistent value in the app by checking for discount codes before making purchases
- Users report that many promo codes are expired or invalid, leading to frustration during checkout
Single-market publisher, every app ships only to United States.
Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
2
Negative apps
30/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does RetailMeNot compete with?
The rivals identified
Nemeses(1)
Ibotta operates in the exact same cash-back and coupon-aggregation niche with a massive, highly active user base and a high-velocity release cadence.
Contenders(3)
A powerful contender that leverages deep financial institution backing to provide automated price comparison and coupon application.
A major player in the receipt-scanning rewards space with a massive, highly engaged user base.
Dominates the post-purchase experience by tracking shipments and centralizing brand interactions for millions of users.
Same space(2)
An adjacent cash-back app focused on grocery and household goods, though currently showing lower update velocity.
Directly competes in the coupon aggregation space but lacks the scale and update velocity of the primary rivals.
New entrants(2)
An emerging threat due to its high-frequency release cadence and deep integration of loyalty rewards within a retail-specific app.
Rapidly expanding its footprint by targeting high-frequency, essential spending categories like gas and dining.
The Analyst's Read
The bottom line on RetailMeNot
Bottom line
RetailMeNot is a dominant incumbent in the shopping utility niche, leveraging a massive brand network and automated savings tools to maintain high user retention. Their shift toward automated checkout optimization positions them as a direct mobile competitor to browser-based discount extensions.
Frequently asked questions
How many apps does RetailMeNot publish?
What kind of apps does RetailMeNot make?
What is RetailMeNot's top app?
In how many countries are RetailMeNot's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 0
- With overview:
- 2
- Website scraped:
- no
- Social presence:
- no