SecretNewCo
For strategy gamers interested in historical simulation, long-term base building, and competitive multiplayer alliance dynamics.
DomiNations
Snapshot
Who is SecretNewCo?
Developing deep, long-term strategy games for mobile. Focused on historical simulation and complex alliance-based warfare.
Target audience
Portfolio
Free 1Last updated
DomiNations
v13.1570.1573
3mo ago
Publisher DNA
What defines SecretNewCo?
Publisher DNA
Primary focus
Mobile strategy games
Scale
indie
Target audience
Strategy gamers interested in historical simulation, long-term base building, and competitive multiplayer alliance dynamics.
Origin
Founded in 2013 by a team of industry veterans based in Baltimore.
Signature Patterns
- •Focus on deep, long-term progression loops and historical simulation
- •Integration of complex alliance-based competitive multiplayer
- •Freemium model utilizing both rewarded video ads and in-app purchases
- •High-frequency live-ops updates to support long-term retention
Portfolio momentum
Released 11 updates in the last 6 months for their single active title, indicating a high-frequency maintenance and live-ops cycle.
Company profile
medium confidence- Headquarters
- Baltimore, USA
- Founded
- 2013
Portfolio
What does SecretNewCo ship?
Apps
1 app analysed
Build your empire and take over the world. Conquer enemies with war strategies.
50-on-50 alliance warfare drives group-based retention
- Core strategy gameplay loop provides long-term entertainment value for dedicated players
- Post-update stability issues cause frequent game freezes and crashes during active sessions
Distributed across 8 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (5)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Portugal1 / 1
- Spain1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does SecretNewCo compete with?
The rivals identified
Nemeses(1)
Dominates the historical strategy niche with a massive, highly active player base and a consistent 11-release cadence over the last six months.
Contenders(3)
A direct competitor in the 'Kingdom War' sub-genre with a proven track record of aggressive monetization and social-heavy gameplay.
The gold standard for base-building strategy, maintaining massive scale and consistent updates that define the genre's baseline.
High-velocity release schedule (21 updates in 6 months) indicates a focus on rapid feature iteration and aggressive user acquisition.
Same space(2)
A long-standing historical strategy peer that focuses on city-building depth over combat-heavy conquest.
Shares the core 4X strategy mechanics but differentiates through a unique post-apocalyptic primate theme.
New entrants(1)
Emerging threat utilizing a unique 'merge-to-upgrade' mechanic that significantly lowers the barrier to entry for new players.
The Analyst's Read
The bottom line on SecretNewCo
Bottom line
Big Huge Games is a specialized studio with a singular, high-performing asset that demonstrates strong product-market fit in the strategy category. Their ability to maintain a single title for over a decade suggests a disciplined approach to live-ops, provided they can resolve current technical stability issues.
Frequently asked questions
How many apps does SecretNewCo publish?
What kind of apps does SecretNewCo make?
What is SecretNewCo's top app?
In how many countries are SecretNewCo's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes