Shell Information Technology International B.V.
For industrial maintenance engineers, maritime fleet managers, and retail fuel or EV consumers within the Shell ecosystem.
Shell: Fuel, Charge & More
Snapshot
Who is Shell Information Technology International B.V.?
Digitizing energy logistics and consumer refueling through integrated fleet management and loyalty-driven navigation tools.
Target audience
Portfolio
Free 14Last updated
Shell: Fuel, Charge & More
v9.6.0
2mo ago
Publisher DNA
What defines Shell Information Technology International B.V.?
Publisher DNA
Primary focus
Industrial B2B utilities and consumer energy services
Scale
indie
Target audience
Industrial maintenance engineers, maritime fleet managers, and retail fuel or EV consumers within the Shell ecosystem.
Origin
The digital development arm of Shell plc, a global group of energy and petrochemical companies.
Signature Patterns
- •Digitization of legacy industrial workflows like oil sampling and site management
- •Gated access models for B2B applications requiring authorized partner credentials
- •Integration of physical retail loyalty programs with mobile payment and EV charging
- •High-frequency update cadence across both consumer and enterprise-facing titles
Portfolio momentum
Extremely active development cycle with 24 updates across 7 apps in the last 6 months and 100% of the portfolio currently maintained.
Portfolio
What does Shell Information Technology International B.V. ship?
Apps
14 apps analysed
Analysis in progress
Analysis in progress
Analysis in progress
Americas-centric footprint across 3 markets.
Based on 3 of 14 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (2)
- United States3 / 3
- Canada1 / 3
Europe (1)
- Germany1 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
2
Negative apps
14/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Shell Information Technology International B.V. compete with?
The rivals identified
Nemeses(2)
Both apps compete for the same driver demographic by offering mobile payment and loyalty rewards at fuel stations. They share a core utility of digitizing the pump experience to drive brand-specific loyalty.
The most direct brand-for-brand rival with a matching focus on mobile payment and tiered loyalty, maintaining a significantly higher Android user satisfaction score.
Contenders(8)
Both apps target drivers seeking fuel cost savings, but ICH-TANKE focuses on real-time price comparison across stations while Shell centers on brand-specific loyalty and payment.
A leader in convenience-store integration with high release velocity (9 updates in 6 months) and a focus on 'Speedy Rewards' gamification.
A high-velocity brand rival (5 releases in 6 months) that leverages 'Techron' additive branding as a product differentiator against Shell's V-Power.
The primary 'aggregator' threat that uses crowd-sourced data to break brand loyalty, shipping 10 updates in the last 6 months.
Both apps target drivers seeking mobile payment at the pump and fuel cost management, creating direct competition for the same user base at the point of sale.
Both apps compete for price-sensitive drivers by centralizing mobile payments and loyalty rewards at specific fuel station networks.
Both apps target drivers seeking fuel savings, though Shell focuses on brand-specific loyalty and payment, while Gas Prices (Germany) focuses on cross-brand price transparency.
Disrupts the 'instant discount' model with a 'cashback' psychological hook that covers both fuel and convenience store food.
Same space(10)
Fuel Finder UK offers a privacy-focused alternative for fuel price discovery without requiring account registration or email sign-ups.
tankste! competes on price transparency by using a visual indicator system to help drivers identify cost-effective fueling options.
BesserTanken provides the real-time fuel price comparison that Shell users explicitly request to plan cheaper stops.
A high-scale peer (535k reviews) that leverages a strategic partnership with Walmart to drive high-volume traffic.
Yesway & Allsup’s Rewards operates a similar retail-linked loyalty model, though it targets a different convenience store footprint.
Ma station connectée focuses on the same mobile payment utility at the pump but adds professional receipt classification features.
ryd offers a similar mobile payment gateway for fueling and charging, but expands into car wash services.
Represents the 'More' in Shell's subtitle, leading the market in gas-station-based food delivery and ordering.
Fuelio serves the same driver audience by providing granular vehicle maintenance and fuel economy analytics that Shell lacks.
The gold standard for the 'Charge' portion of Shell's value proposition, defining the UX expectations for EV owners.
New entrants(2)
The primary infrastructure rival to Shell's EV network, focusing on ultra-fast charging and OEM partnerships.
An emerging threat in the charging space with a very high release cadence (13 updates in 6 months) and 'Autocharge+' technology.
The Analyst's Read
The bottom line on Shell Information Technology International B.V.
Bottom line
Shell maintains a high-performing portfolio that effectively digitizes its physical supply chain, evidenced by a strong 4.78 weighted rating. Their ability to sustain intense update velocities across niche industrial tools and mass-market consumer apps signals a mature, well-resourced mobile strategy.
Frequently asked questions
How many apps does Shell Information Technology International B.V. publish?
What kind of apps does Shell Information Technology International B.V. make?
What is Shell Information Technology International B.V.'s top app?
In how many countries are Shell Information Technology International B.V.'s apps available?
What fed this analysis
- Apps analyzed:
- 7
- With full intel:
- 1
- With overview:
- 7
- Website scraped:
- yes
- Social presence:
- yes
