+9
Shell Information Technology International B.V.
For industrial maintenance engineers, maritime fleet managers, and retail fuel or EV consumers within the Shell ecosystem.
For industrial maintenance engineers, maritime fleet managers, and retail fuel or EV consumers within the Shell ecosystem.
Digitizing energy logistics and consumer refueling through integrated fleet management and loyalty-driven navigation tools.
Target audience
Portfolio
Free 12Last updated
Shell: Fuel, Charge & More
v9.2.0
3mo ago
Primary focus
Industrial B2B utilities and consumer energy services
Scale
indie
Target audience
Industrial maintenance engineers, maritime fleet managers, and retail fuel or EV consumers within the Shell ecosystem.
Origin
The digital development arm of Shell plc, a global group of energy and petrochemical companies.
Extremely active development cycle with 24 updates across 7 apps in the last 6 months and 100% of the portfolio currently maintained.
12 apps analysed
Analysis in progress
Analysis in progress
115,000+ EV charging point roaming network
Single-market publisher — every app ships only to United States.
Based on 1 of 12 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
0
Neutral / mixed
1
Negative apps
12/100
Avg sentiment score
The most direct brand-for-brand rival with a matching focus on mobile payment and tiered loyalty, maintaining a significantly higher Android user satisfaction score.
Strategic outlook coming soon.
What fed this analysis
A high-velocity brand rival (5 releases in 6 months) that leverages 'Techron' additive branding as a product differentiator against Shell's V-Power.
The primary 'aggregator' threat that uses crowd-sourced data to break brand loyalty, shipping 10 updates in the last 6 months.
A leader in convenience-store integration with high release velocity (9 updates in 6 months) and a focus on 'Speedy Rewards' gamification.
Disrupts the 'instant discount' model with a 'cashback' psychological hook that covers both fuel and convenience store food.
A high-scale peer (535k reviews) that leverages a strategic partnership with Walmart to drive high-volume traffic.
Represents the 'More' in Shell's subtitle, leading the market in gas-station-based food delivery and ordering.
The gold standard for the 'Charge' portion of Shell's value proposition, defining the UX expectations for EV owners.
The primary infrastructure rival to Shell's EV network, focusing on ultra-fast charging and OEM partnerships.
An emerging threat in the charging space with a very high release cadence (13 updates in 6 months) and 'Autocharge+' technology.
