Lilla icon
SOCO by Sociolla icon

Social Bella Indonesia, PT

For beauty enthusiasts in Indonesia seeking personalized product recommendations and community-driven lifestyle content.

2apps4.5(4)Lifestyle

Snapshot

Who is Social Bella Indonesia, PT?

Integrating e-commerce, beauty media, and community engagement for beauty enthusiasts in Indonesia.

Target audience

Beauty enthusiasts in Indonesia seeking personalized product recommendationsCommunity-driven lifestyle content

Top rival

Anne Weichenfeldt Steenberg

Other rivals

Portfolio

Free 2
2
apps
Lifestyle2

Last updated

SOCO by Sociolla

v2.0.28

5mo ago

Maintenance

Publisher DNA

What defines Social Bella Indonesia, PT?

Publisher DNA

Primary focus

Lifestyle and beauty e-commerce platform

Scale

indie

Target audience

Beauty enthusiasts in Indonesia seeking personalized product recommendations and community-driven lifestyle content.

Signature Patterns

  • •Integration of e-commerce with editorial content
  • •Focus on personalized user recommendations
  • •Community-centric peer-to-peer review sharing
  • •Free-to-use model centered on retail conversion
Maintenance

Portfolio momentum

The publisher maintains a single active application with one release recorded in the last six months.

Last release 11d agoActive apps 1

Portfolio

What does Social Bella Indonesia, PT ship?

Apps

2 apps analysed

Rivals

Who does Social Bella Indonesia, PT compete with?

The rivals identified

Same space(20)

Anne Weichenfeldt Steenberg

known forMy Beauty Guide

1 app0.0Lifestyle

My Beauty Guide provides a barcode-scanning review platform, acting as a peer-verification tool for beauty shoppers.

Beauty Bay

known forBEAUTY BAY

1 appLifestyle

BEAUTY BAY acts as a retail-focused app for beauty enthusiasts, providing a similar shopping experience to the e-commerce component of SOCO.

Bella App Pty

known forAtlas: beauty product reviews

1 app0.0Lifestyle

Atlas offers ingredient-focused review transparency, serving as a specialized utility for beauty consumers within the broader lifestyle space.

Eves B.V.

known forWe Are Eves - Beauty Reviews

1 app3.0Lifestyle

We Are Eves focuses on uncensored product reviews, providing a community-driven verification layer similar to the user reviews on SOCO.

FSN E-COMMERCE VENTURES PRIVATE

known forNykaa – Makeup/Beauty Shopping

1 app4.4Lifestyle

Nykaa functions as a direct e-commerce competitor in the beauty and wellness space, sharing a similar product-centric audience.

Glamir AI

known forGlamir - Beauty & Skincare

1 appLifestyle

Glamir functions as a personalized beauty guide, offering recommendations that mirror the personalized content of SOCO.

Glowinme technologies

known forGlowinMe: Beauty Tracker

1 app4.6Lifestyle

GlowinMe offers a digital inventory management tool that complements the shopping experience of SOCO by tracking personal stashes.

Hemeko

known forHEMEKO - Trusted Korean Beauty

2 apps5.0Lifestyle

HEMEKO provides a marketplace for Korean beauty products with a review-feed component, serving the same niche as SOCO.

Loyal Foundry

known forBeauty Magazine: Tips & Videos

1 app4.7Lifestyle

Beauty Magazine aggregates content and community discussions, serving as a media-focused alternative to the Beauty Journal within SOCO.

MACCARON INDIA PRIVATE

known forMaccaron skincare shopping

1 app4.4Lifestyle

Maccaron serves as a specialized marketplace for Korean beauty products, overlapping with the product-discovery needs of SOCO users.

Picky

known forPicky - Beauty Community

1 app3.2Lifestyle

Picky targets the creator side of the beauty community, offering a platform for influencer-brand collaboration.

Ray Beauty

known forRay Beauty

1 app5.0Lifestyle

Ray Beauty allows users to create product collections and tutorials, serving as a social-driven alternative to the community features of SOCO.

Reliance Retail Private

known forTira: Online Beauty Shopping

1 appLifestyle

Tira provides a retail-led beauty marketplace that targets the same Indian consumer base as SOCO.

Rituals Cosmetics B.V.

known forRituals Home & Body Cosmetics

1 app4.5Lifestyle

Rituals integrates loyalty-driven wellness content with retail, serving as a brand-specific alternative to the broader community focus of SOCO.

Sally Beauty Holdings

known forSALLY BEAUTY

1 app4.8Lifestyle

Sally Beauty offers a specialized DIY retail channel that targets the same beauty-conscious demographic as SOCO.

Spyra Beauty

known forSpyra Beauty

1 app5.0Lifestyle

Spyra Beauty provides a social network for beauty enthusiasts to organize and share collections, overlapping with the community features of SOCO.

Strawberry Cosmetics (Brands)

known forStrawberrynet- Beauty Shopping

1 app3.4Lifestyle

Strawberrynet competes as a global beauty aggregator, providing a massive catalog that serves the same enthusiasts as SOCO.

SWAN Beauty Tech

known forSWAN Beauty

1 app4.9Lifestyle

SWAN Beauty integrates hardware with software to provide a personalized skincare management platform for beauty enthusiasts.

TikTok Pte

known forLemon8 - Lifestyle Community

1 appLifestyle

Lemon8 competes for the same beauty-enthusiast attention by using an interest-graph algorithm for visual discovery.

U6

known forFrizo – The beauty matchers

1 app5.0Lifestyle

Frizo connects beauty enthusiasts with professionals, providing a booking utility that extends beyond the retail focus of SOCO.

New entrants(1)

Stephan Lucka

known forMentioned: Beauty Finds

1 app0.0Lifestyle

Mentioned aggregates product picks from creator videos, serving as a discovery tool for beauty enthusiasts.

The Analyst's Read

The bottom line on Social Bella Indonesia, PT

Bottom line

Social Bella maintains a focused, singular-app strategy that effectively leverages community trust to drive e-commerce activity. Their model is well-aligned with the Indonesian beauty market, prioritizing ecosystem stickiness over a broad portfolio of disparate apps.

Frequently asked questions

How many apps does Social Bella Indonesia, PT publish?
Social Bella Indonesia, PT has 2 apps tracked by Marlvel, primarily in the Lifestyle category.
What kind of apps does Social Bella Indonesia, PT make?
Social Bella Indonesia, PT's portfolio is concentrated in Lifestyle, with an average rating of 4.5/5 across rated apps.
What is Social Bella Indonesia, PT's top app?
By review volume across the portfolio, SOCO by Sociolla is Social Bella Indonesia, PT's best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
1
With full intel:
0
With overview:
1
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Social Bella Indonesia, PT, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Social Bella Indonesia, PT intelligence.” Updated 2026-05-10. https://marlvel.ai/publishers/social-bella-indonesia-pt

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Data licensed under CC-BY-NC 4.0