BA II Plus™ Financial Calc icon
TI SimpleLink™ Starter icon

Texas Instruments

For finance students, business professionals, and embedded systems engineers working within the Texas Instruments hardware ecosystem.

2apps2.5(118)FinanceUtilities

Snapshot

Who is Texas Instruments?

Providing digital emulations of industry-standard hardware and connectivity tools for students, professionals, and embedded systems developers.

Target audience

Finance studentsBusiness professionalsEmbedded systems engineers working within the Texas Instruments hardware ecosystem

Active nemesis

Applorium

Other rivals

Portfolio

Free 1
2
apps
Finance1
Utilities1

Last updated

BA II Plus™ Financial Calc

v1.7

5.6y ago

Dormant

Publisher DNA

What defines Texas Instruments?

Publisher DNA

Primary focus

Educational technology and hardware utility tools

Scale

indie

Target audience

Finance students, business professionals, and embedded systems engineers working within the Texas Instruments hardware ecosystem.

Origin

Established global semiconductor and education technology company.

Signature Patterns

  • Direct mobile emulations of physical hardware products
  • Utility-first design focused on technical and professional workflows
  • Mixed monetization including one-time paid downloads and free hardware companions
  • Low update frequency suggesting a long-term maintenance lifecycle
Dormant

Portfolio momentum

The portfolio is currently stagnant with zero releases in the last six months and both titles classified as abandoned.

Active apps 0Abandoned 2

Portfolio

What does Texas Instruments ship?

Apps

2 apps analysed

Single-market publisher, every app ships only to United States.

Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

Rivals

Who does Texas Instruments compete with?

The rivals identified

Nemeses(1)

Applorium

known forFinancial Calculator: Percent

1 app4.7Finance

Both apps target university students and finance professionals needing investment math, creating direct competition for users seeking reliable financial calculation tools.

Contenders(7)

Angel Montana

known forBA Financial Calculator (PRO)

1 app4.9Finance

Both apps target the same financial professional and student demographic with TI BAII Plus emulation, but the rival captures a larger user base at a lower price point.

Anishu

known forBA II Plus - Professional

1 app1.5Finance

Both apps target finance professionals and students with Texas Instruments-style financial calculator functionality, creating direct competition for the same user base.

Ernest Brock

known for10BII Calc HD

1 app4.9Finance

Both apps target the same finance professional and student demographic with specialized financial calculation tools, creating direct competition for the same paid user base.

K2 Cashflow

known for10bii Financial Calculator

1 app4.4Finance

Both apps target business students and finance professionals by emulating specific hardware calculators, creating direct competition for the same user base.

MORAVIA Consulting, spol. s r.o.

known forHP 12C Platinum Calculator

2 apps4.2Finance

Both apps target business professionals and students requiring specialized financial calculation tools, with overlapping feature sets for time-value-of-money and cash-flow analysis.

Both apps target business professionals and students requiring financial calculation tools, with the rival offering a free alternative to the paid Texas Instruments emulation.

Vicinno Soft

known for10bii+ Financial Calculator

3 apps4.9Finance

Both applications target business students and professionals requiring portable financial calculators for time-value-of-money and cash-flow analysis.

Same space(4)

Bishinew Incorporated

known forEZ Financial Calculators

1 app4.4Finance

This app targets retail investors with a library of over 100 tools, providing a high-utility alternative to the specialized hardware-focused BA II Plus.

Jaydip Jethva

known forFinancial Calculator EMI

1 app0.0Finance

This app targets general users with broad banking and investment tools, lacking the specialized professional certification focus of the BA II Plus.

LEARNING GAME APPS PRIVATE

known forFinancial Calculator ®

1 app4.5Finance

This app functions as a general-purpose utility for personal finance, contrasting with the specialized professional focus of the BA II Plus.

Nirav Zalavadiya

known forFinancial Calculator EMI, SIP

1 app4.6Finance

This app acts as a personal finance toolkit for banking and investment analysis, offering a broader scope than the professional-grade BA II Plus.

The Analyst's Read

The bottom line on Texas Instruments

Bottom line

Texas Instruments maintains a niche mobile presence strictly to support its hardware and education divisions. While the apps provide essential utility for TI device owners, the lack of recent updates suggests a stagnant mobile strategy focused on legacy support.

Frequently asked questions

How many apps does Texas Instruments publish?
Texas Instruments has 2 apps tracked by Marlvel, primarily in the Finance category.
What kind of apps does Texas Instruments make?
Texas Instruments's portfolio is concentrated in Finance and Utilities, with an average rating of 2.5/5 across rated apps.
What is Texas Instruments's top app?
By review volume across the portfolio, BA II Plus™ Financial Calc is Texas Instruments's best-known app tracked by Marlvel.
In how many countries are Texas Instruments's apps available?
Marlvel has tracked Texas Instruments's apps across 1 country.

What fed this analysis

Apps analyzed:
2
With full intel:
0
With overview:
2
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Texas Instruments, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Texas Instruments intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/texas-instruments

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Data licensed under CC-BY-NC 4.0