The Vitamin Shoppe

Known for

The Vitamin Shoppe - VShoppe

1app

Active nemesis

Thrive Market

Other rivals

Publisher DNA

AI intelligence is not yet available for The Vitamin Shoppe. The portfolio data below is up to date.

Portfolio

Apps

1 app analysed

Sort by

The Vitamin Shoppe - VShoppe

4.8(40.3K)

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Healthy Awards loyalty program drives repeat purchase frequency

600+ physical locations enable 2-hour pickup
Search interface lacks granular dietary filtering

Single-market publisher — every app ships only to United States.

Based on 1 of 1 app with localized market data · last scanned May 2026.

Americas (1)

User sentiment

User-sentiment analysis coming soon.

Rivals

The rivals identified

Nemeses(1)

Thrive Market

known forThrive Market

1 app

So what?

Strategic outlook coming soon.

Frequently asked questions

How many apps does The Vitamin Shoppe publish?

The Vitamin Shoppe has 1 app tracked by Marlvel, primarily in the Health & Fitness category.

What kind of apps does The Vitamin Shoppe make?

The Vitamin Shoppe's portfolio is concentrated in Health & Fitness, with an average rating of 4.8/5 across rated apps.

app

Health & Fitness1

Last updated

The Vitamin Shoppe - VShoppe

v4.87

2mo ago

Core markets (1/1 apps)

United States

Thrive Market competes directly for the health-conscious consumer's wallet by offering a curated, membership-based shopping experience for organic and wellness products.

Contenders(3)

GNC

known forGNC LiveWell

1 app4.5Health & Fitness

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GNC is a direct legacy competitor in the supplement retail space, leveraging a similar brick-and-mortar heritage and loyalty program structure.

mobi

known forNOW Foods Wholesale Orders

1 app5.0Health & Fitness

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Thorne Research

known forThorne

1 app1.9Health & Fitness

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Same space(4)

Crate and Barrel

known forCrate & Barrel

1 app4.7Health & Fitness

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While in a different category, this app shares the retail shopping space and sets a high bar for mobile UX and visual merchandising.

FINN FLARE

known forFINN FLARE – магазин одежды

1 app4.9Health & Fitness

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Koupon

known forKoupon: Real Deals & Codes

1 app4.9Health & Fitness

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motors.co.uk

known forCazoo: Used Cars, Vans & Bikes

1 app4.9Health & Fitness

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New entrants(2)

DestinyCloud

known forHiquotroca

1 app0.0Health & Fitness

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Hiquotroca introduces a circular economy model to the retail space, focusing on trading and donations.

Emcan

known forWattra

1 app0.0Health & Fitness

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Wattra is a new entrant in the specialized retail space, focusing on high-ticket energy and solar products.

What is The Vitamin Shoppe's top app?

Based on user sentiment and following across the portfolio, The Vitamin Shoppe - VShoppe stands out as The Vitamin Shoppe's flagship app tracked by Marlvel.

In how many countries are The Vitamin Shoppe's apps available?

Marlvel has tracked The Vitamin Shoppe's apps across 1 country.

This app serves the B2B side of the supplement market, competing for the same product supply chain and distribution mindshare.

Thorne competes by positioning itself as a premium, science-backed supplement provider with a focus on educational health content.

This app competes for the user's mobile shopping time and attention within the broader retail e-commerce landscape.

Koupon competes for the price-sensitive shopper's attention by focusing on deal discovery and promotional code verification.

Cazoo competes for the consumer's mobile retail budget, demonstrating how to use AI to simplify complex purchasing decisions.

Snapshot

Publisher DNA

Portfolio

Apps

Americas (1)

User sentiment

Rivals

The rivals identified

Nemeses(1)

So what?

Frequently asked questions

Core markets (1/1 apps)

Contenders(3)

Same space(4)

New entrants(2)