MileagePlus X icon

UAL

For united MileagePlus members seeking to maximize award mile accumulation through daily retail and dining purchases.

Known forMileagePlus X
1app4.8(20.5K)Lifestyle

Snapshot

Who is UAL?

Enabling MileagePlus members to earn award miles through everyday consumer spending. A centralized rewards interface for local merchant discovery.

Target audience

United MileagePlus members seeking to maximize award mile accumulation through daily retailDining purchases

Rivals analysis in progress

Portfolio

Free 1
1
app
Lifestyle1

Last updated

MileagePlus X

v4.3.3

5mo ago

Active

Publisher DNA

What defines UAL?

Publisher DNA

Primary focus

Lifestyle and loyalty rewards integration

Scale

indie

Target audience

United MileagePlus members seeking to maximize award mile accumulation through daily retail and dining purchases.

Signature Patterns

  • Focus on loyalty-driven consumer rewards
  • Integration of eGift card marketplaces
  • Monetization via free-to-use utility model
  • Centralized merchant discovery and tracking
Active

Portfolio momentum

Released 8 updates in the last 6 months with the primary title updated within the last 36 days, indicating active maintenance.

Last release 36d agoActive apps 1

Portfolio

What does UAL ship?

Apps

1 app analysed

MileagePlus X icon
MileagePlus X

Earn or use miles for every day spend with the MileagePlus X mobile payment app

4.8(20.5K)
View Intel →

Single-market publisher, every app ships only to United States.

Based on 1 of 1 app with localized market data · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

The Analyst's Read

The bottom line on UAL

Bottom line

UAL maintains a focused, high-utility product that successfully bridges the gap between airline loyalty programs and daily consumer spending. Their strategy relies on the existing strength of the MileagePlus network to drive adoption rather than broad-market acquisition.

Frequently asked questions

How many apps does UAL publish?
UAL has 1 app tracked by Marlvel, primarily in the Lifestyle category.
What kind of apps does UAL make?
UAL's portfolio is concentrated in Lifestyle, with an average rating of 4.8/5 across rated apps.
What is UAL's top app?
By review volume across the portfolio, MileagePlus X is UAL's best-known app tracked by Marlvel.
In how many countries are UAL's apps available?
Marlvel has tracked UAL's apps across 1 country.

What fed this analysis

Apps analyzed:
1
With full intel:
0
With overview:
1
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by UAL, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “UAL intelligence.” Updated 2026-05-08. https://marlvel.ai/publishers/ual

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Data licensed under CC-BY-NC 4.0