Ubiquiti
For home network enthusiasts and professional IT administrators managing residential or commercial infrastructure.
UniFi
Snapshot
Who is Ubiquiti?
Providing centralized management and diagnostic tools for home and enterprise IT infrastructure. Enabling users to scale, monitor, and secure their networks without recurring subscription fees.
Target audience
Portfolio
Free 15Last updated
UniFi
v10.37.1
5mo ago
Publisher DNA
What defines Ubiquiti?
Publisher DNA
Primary focus
Network management and physical security software
Scale
studio
Target audience
Home network enthusiasts and professional IT administrators managing residential or commercial infrastructure.
Signature Patterns
- •Strictly free-to-use model with no subscription fees or data monetization.
- •Focus on localized data storage and privacy-first architecture.
- •High-utility toolset for network discovery, performance testing, and infrastructure management.
- •Consistent integration between mobile software and proprietary hardware ecosystems.
Portfolio momentum
Released 31 updates across 15 apps in the last 6 months, demonstrating a high-frequency development cycle focused on maintaining and expanding their ecosystem.
Portfolio
What does Ubiquiti ship?
Apps
15 apps analysed
Single-market publisher, every app ships only to United States.
Based on 3 of 15 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States3 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
45/100
Avg sentiment score
Rivals
Who does Ubiquiti compete with?
The rivals identified
Nemeses(2)
This is the primary nemesis because it targets the same consumer-to-prosumer demographic with a focus on comprehensive home network management and security.
iWifi competes with Ubiquiti WiFiman by targeting the same network diagnostic audience through speed testing and signal strength visualization, despite iWifi's reliance on subscription-based monetization.
Contenders(14)
Both applications target users requiring network diagnostic tools and signal optimization, sharing a free pricing model and core functionality for scanning local Wi-Fi environments.
This app competes by offering a highly polished, ISP-integrated management experience that prioritizes self-service and network health for mass-market users.
Both apps target home and business network administrators seeking to troubleshoot wireless connectivity, competing directly for users managing signal performance.
Both apps target mobile and home internet users who need to verify connection stability and network performance metrics.
Both apps target users needing network diagnostics and connectivity monitoring, creating direct competition for the same utility-seeking audience.
Linksys competes by providing a legacy-heavy management platform that focuses on remote access and basic parental controls for home users.
Both apps serve network administrators and home users by providing local area network discovery and device identification tools.
This app targets the specific niche of UniFi hotspot administrators who need lightweight, mobile-first control over guest access and data limits.
Both apps target users needing to troubleshoot Wi-Fi signal and coverage issues, competing for the same diagnostic utility market on iOS.
The app competes with WiFiman by offering an ad-free speed testing experience for users seeking efficiency.
Plume competes by focusing on AI-driven network optimization and motion detection, targeting users who want a 'set-it-and-forget-it' experience.
Both applications target users managing wireless networks, with overlapping functionality in device discovery and network scanning.
Both apps target network administrators and home users needing to troubleshoot connectivity, with overlapping functionality in network discovery and performance testing.
Both applications target users seeking network performance diagnostics and speed testing, competing for the same utility-focused mobile user base.
Same space(21)
This app targets home network troubleshooting but relies on an ad-heavy model that creates user churn.
The app expands on standard network scanning by including environmental sensors for a broader diagnostic approach.
It provides a wide range of diagnostic tools for troubleshooting complex network environments.
It provides local network visibility and administration tools that align with WiFiman's network discovery features.
The app combines network diagnostics with travel-focused connectivity tools like eSIMs.
It offers a basic speed testing utility for home and mobile users similar to WiFiman's performance testing.
It focuses on signal strength detection to help users optimize the placement of WiFi repeaters.
Domotz competes in the professional network monitoring space, offering deep topology mapping and device inventory for IT professionals.
The app provides network security and device discovery tools that complement WiFiman's diagnostic focus.
SolisCloud competes in the remote monitoring and analytics space, though it is focused on solar energy infrastructure rather than networking.
The app targets users in poor coverage areas with a database of cell towers, providing a niche utility.
It provides standard speed testing and mapping for users verifying ISP performance levels.
LILINHub overlaps by providing remote status monitoring and maintenance for specific hardware ecosystems, mirroring UniFi's remote management goals.
The app benchmarks mobile connection quality for users who need more granular data than standard throughput tests.
The app combines speed testing with a private browser, serving users who want diagnostics alongside web browsing.
This app occupies the utility space for mobile connectivity, focusing on personal hotspot management rather than enterprise-grade network infrastructure.
The app measures network speed and identifies potential issues with WiFi router performance.
It serves IT professionals with a comprehensive diagnostic suite similar to WiFiman's advanced management tools.
The app focuses on signal strength and network optimization for home users, overlapping with WiFiman's channel management.
It offers a straightforward speed testing utility that crowdsources data for B2B telecommunications analytics.
It offers network discovery similar to WiFiman but suffers from ad-frequency issues that limit its utility.
New entrants(4)
This newcomer enters the business management space, focusing on service-oriented workflows that share the 'central management' philosophy of UniFi.
It focuses on local network device discovery for home users.
This app is a direct threat to the DIY networking segment, offering mobile management for open-source router firmware.
The app offers security diagnostics and signal heatmaps for home users and travelers.
The Analyst's Read
The bottom line on Ubiquiti
Bottom line
Ubiquiti maintains a dominant position in the prosumer and enterprise networking space by prioritizing hardware-integrated software utility over traditional SaaS monetization. Their high-frequency update cadence and strong user sentiment suggest a highly loyal, hardware-locked user base.
Frequently asked questions
How many apps does Ubiquiti publish?
What kind of apps does Ubiquiti make?
What is Ubiquiti's top app?
In how many countries are Ubiquiti's apps available?
What fed this analysis
- Apps analyzed:
- 15
- With full intel:
- 0
- With overview:
- 15
- Website scraped:
- yes
- Social presence:
- yes
