Underneath
Underneath - Food Scanner
Publisher DNA
What defines Underneath?
AI intelligence is not yet available for Underneath. The portfolio data below is up to date.
Portfolio
What does Underneath ship?
Apps
2 apps analysed
- The food scanning functionality helps users identify and improve their daily dietary habits effectively
- High annual subscription costs create a significant barrier for users expecting a free experience
Scan any food barcode for an honest health score that sees past the label.
Analysis in progress
Single-market publisher, every app ships only to United States.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does Underneath compete with?
The rivals identified
Nemeses(2)
Both apps target users managing dietary intake through mobile scanning, but Foodvisor focuses on calorie tracking while Underneath prioritizes ingredient quality and processing levels.
Both apps target health-conscious grocery shoppers using barcode scanning to evaluate ingredient quality, creating direct competition for the same user base.
Contenders(13)
Both applications target the same user base seeking to identify food additives and processing levels via barcode scanning. They compete directly on the utility of ingredient analysis for grocery shopping.
Both apps target grocery shoppers via barcode scanning to identify ultra-processed foods and additives, directly competing for the same health-conscious user base.
Both apps target health-conscious users seeking nutritional insights via barcode scanning, though they prioritize different metrics: Underneath focuses on processing and additive risks while the rival focuses on weight-loss point systems.
Both apps target grocery shoppers by scanning barcodes and ingredient labels to provide food quality scores and additive analysis.
Both apps target grocery shoppers scanning barcodes for health insights, but Labeled Food Scanner adds a price comparison layer across 55 retailers.
Both apps target health-conscious grocery shoppers using barcode scanning to identify ultra-processed ingredients, creating direct competition for the same user base.
Both apps target grocery shoppers by providing barcode-based ingredient analysis to identify processed foods and additives.
Both apps target health-conscious users seeking dietary control, with Underneath focusing on grocery ingredient processing and MenuFit on restaurant macro-tracking.
Both apps target grocery shoppers by providing barcode-based ingredient analysis and health scoring to influence purchasing decisions.
Both apps target health-conscious grocery shoppers via barcode scanning to evaluate food quality, though Underneath focuses on ultra-processed ingredients while Asuga centers on sugar intake management.
Both apps target users seeking to identify ultra-processed foods via barcode scanning and ingredient analysis, competing for the same health-conscious demographic.
Both apps target the same user base seeking to identify ultra-processed foods and additives via barcode scanning. They compete directly on the utility of ingredient analysis and health-focused product recommendations.
Both apps target health-conscious consumers by decoding grocery barcodes into health risk scores, creating direct competition for the same grocery-shopping utility.
Same space(17)
Food Scanner: Additive Checker targets the same niche of identifying synthetic dyes and preservatives.
AI Nutrition & Weight Tracker serves the same health-conscious segment as Underneath, focusing on habit building through automated meal logging and progress reporting.
FoodHealth targets a specific subset of users on GLP-1 medications, offering personalized grocery guidance.
Cal AI targets the same nutritional tracking audience as Underneath by offering a photo-based scanning utility that prioritizes speed and simplicity for busy schedules.
INCI Beauty occupies the adjacent cosmetic-scanning space, using a similar color-coded safety rating system to help users identify chemical additives in their daily products.
ToxScan uses similar barcode and OCR scanning to provide health verdicts, competing for the same transparency-seeking audience.
Food Health provides a similar scanning experience but prioritizes accessibility and offline functionality.
Scan It provides a similar barcode-scanning experience with an added focus on environmental impact.
Calo serves the same health-conscious user base as Underneath but shifts the focus from ingredient-level processing to automated calorie and macro tracking via AI photo logging.
Nourish addresses the same health-conscious demographic as Underneath but replaces automated scanning with professional, insurance-covered human dietitian counseling.
Open Food Facts serves as a non-profit alternative, relying on community contributions rather than proprietary scoring.
Tallow focuses on the same additive-transparency mission as Underneath, using a 0-100 scoring system.
Food Additives Checker functions as a specialized reference tool for identifying E Numbers during shopping.
Ungredients offers a similar additive-scanning utility but suffers from a lack of database maintenance.
Yuka competes for the same health-conscious user base by providing a color-coded health score via barcode scanning.
ZOE Health targets the same health-conscious demographic but shifts from simple scanning to personalized microbiome-based nutrition.
ZOZOFIT complements Underneath by providing physical body composition data to track the results of the dietary changes identified by food scanning.
New entrants(1)
Kova targets the same nutrition-tracking audience as Underneath but adds a glucose-monitoring layer to correlate food intake with blood sugar trends.
