Connect: Business Messenger icon
Vagaro icon
Vagaro Check-In icon
+2

Vagaro

For small business owners in the beauty/fitness sector and consumers seeking local personal care services.

Known forVagaro Pro
5apps3.6(20.7K) Multi-theme

Snapshot

Who is Vagaro?

Providing a dual-sided marketplace and management ecosystem for the beauty, wellness, and fitness industries.

Target audience

Small business owners in the beauty/fitness sectorConsumers seeking local personal care services

Rivals analysis in progress

Portfolio

Free 5
5
apps
Business2
Lifestyle1
Social Networking1
Utilities1

Last updated

Vagaro Pro

v7.3.4

4mo ago

Intense

Publisher DNA

What defines Vagaro?

Publisher DNA

Primary focus

Business management and booking platform for beauty and wellness

Scale

indie

Target audience

Small business owners in the beauty/fitness sector and consumers seeking local personal care services.

Signature Patterns

  • Dual-sided marketplace strategy connecting service providers with consumers
  • Vertical integration of business management tools with consumer discovery
  • High-frequency update cadence across the entire active portfolio
  • Ecosystem expansion via specialized utility apps for messaging and check-ins
Intense

Portfolio momentum

Maintaining an intense development pace with 26 updates across the 5-app portfolio in the last six months, with all titles currently active.

Last release 9d agoActive apps 5

Portfolio

What does Vagaro ship?

Apps

5 apps analysed

Connect: Business Messenger icon
Connect: Business Messenger

Upgrade your business chats and streamline the way you message with clients.

2.5(32)
View Intel →
Vagaro icon
Vagaro

Book beauty and fitness appointments with Salons, Spas, Gyms and Fitness studios

4.6(8.9K)
View Intel →
Vagaro Check-In icon
Vagaro Check-In

A check-in app to quickly get your members through the doors.

1.8(8)
View Intel →
Vagaro iconic icon
Vagaro iconic

Connect, learn, & grow with Vagaro at iconic.25 & never miss an important update

5.0(7)
View Intel →

Single-market publisher, every app ships only to United States.

Based on 1 of 5 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

The Analyst's Read

The bottom line on Vagaro

Bottom line

Vagaro is a dominant niche player that successfully bridges the gap between business operations and consumer discovery. Their high weighted rating across over 20,000 reviews indicates a mature, well-received product suite with a strong network-effect moat.

Frequently asked questions

How many apps does Vagaro publish?
Vagaro has 5 apps tracked by Marlvel, primarily in the Business category.
What kind of apps does Vagaro make?
Vagaro's portfolio is concentrated in Business and Lifestyle, with an average rating of 3.6/5 across rated apps.
What is Vagaro's top app?
By review volume across the portfolio, Vagaro Pro is Vagaro's best-known app tracked by Marlvel.
In how many countries are Vagaro's apps available?
Marlvel has tracked Vagaro's apps across 1 country.

What fed this analysis

Apps analyzed:
5
With full intel:
0
With overview:
5
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Vagaro, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Vagaro intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/vagaro-inc

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Data licensed under CC-BY-NC 4.0