Western Union Holdings
For individuals requiring frequent international money transfers, including expatriates and global workers managing cross-border financial obligations.
Western Union: Send Money
Snapshot
Who is Western Union Holdings?
Facilitating global cross-border financial transfers for individuals and families. Providing a digital utility for international money movement and bill payments.
Target audience
Rivals analysis in progress
Portfolio
Free 45Last updated
Western Union: Send Money
v16.8
4mo ago
Publisher DNA
What defines Western Union Holdings?
Publisher DNA
Primary focus
Global financial services and cross-border remittances
Scale
indie
Target audience
Individuals requiring frequent international money transfers, including expatriates and global workers managing cross-border financial obligations.
Signature Patterns
- •Focus on high-utility financial tools for international fund transfers
- •Integration of hardware-leveraging features like camera-based card scanning
- •Freemium model centered on transaction-based services
- •High-frequency update cadence to maintain regulatory compliance and security
Portfolio momentum
Released 7 updates in the last 6 months for their single core application, indicating a high-frequency maintenance and feature-iteration cycle.
Portfolio
What does Western Union Holdings ship?
Apps
Single-market publisher, every app ships only to United States.
Based on 3 of 45 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States3 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
The Analyst's Read
The bottom line on Western Union Holdings
Bottom line
Western Union maintains a strong product-market fit by digitizing its established global remittance network. Their mobile strategy is effectively focused on reducing friction in complex cross-border financial workflows.
Frequently asked questions
How many apps does Western Union Holdings publish?
What kind of apps does Western Union Holdings make?
What is Western Union Holdings's top app?
In how many countries are Western Union Holdings's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes