Western Union Holdings
For individuals requiring frequent international money transfers, including expatriates and global workers managing cross-border financial obligations.
Western Union: Send Money
Snapshot
Who is Western Union Holdings?
Facilitating global cross-border financial transfers for individuals and families. Providing a digital utility for international money movement and bill payments.
Target audience
Portfolio
Free 46Last updated
Western Union: Send Money
v16.8
7mo ago
Publisher DNA
What defines Western Union Holdings?
Publisher DNA
Primary focus
Global financial services and cross-border remittances
Scale
indie
Target audience
Individuals requiring frequent international money transfers, including expatriates and global workers managing cross-border financial obligations.
Signature Patterns
- •Focus on high-utility financial tools for international fund transfers
- •Integration of hardware-leveraging features like camera-based card scanning
- •Freemium model centered on transaction-based services
- •High-frequency update cadence to maintain regulatory compliance and security
Portfolio momentum
Released 7 updates in the last 6 months for their single core application, indicating a high-frequency maintenance and feature-iteration cycle.
Portfolio
What does Western Union Holdings ship?
Apps
Single-market publisher, every app ships only to United States.
Based on 3 of 46 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States3 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does Western Union Holdings compete with?
The rivals identified
Nemeses(1)
Both applications target the same international remittance demographic, competing directly on cross-border fund transfers and fee-based transaction models.
Contenders(8)
Both applications target the international remittance market, providing overlapping services for bank deposits, mobile wallets, and cash pickup to a shared user base.
Both applications target the US-to-international remittance market, specifically focusing on money transfers to Mexico and Latin America.
Both applications compete for the international remittance market, targeting users who send funds across borders to bank accounts and mobile wallets.
Both applications facilitate international money transfers and direct-to-bank deposits, targeting the same user base needing to send funds globally.
Both applications compete for the international remittance market by providing digital interfaces for cross-border fund transfers to family members.
Both applications facilitate international remittances through the same global network, resulting in direct competition for the same user base seeking cross-border fund transfers.
Both applications target international remittance users with overlapping payout methods including bank transfers, mobile wallets, and cash pickup services.
Xoom competes for the same international remittance audience by offering overlapping core services, including bank deposits, mobile wallet transfers, and cash pickup options.
Same space(4)
known for
Banco del Bienestar Movil
Banco del Bienestar Movil functions as a mobile banking tool that overlaps with the remittance user base in regions requiring government-backed financial services.
MoneyGram operates as a direct peer in the global remittance space, sharing the same target audience of individuals sending funds internationally.
This application functions as a peer-to-peer payment alternative for users who require domestic or localized fund transfers outside of the international remittance focus of Western Union.
Ria Money Transfer serves the same international remittance audience by offering a similar global network for cash pickup and bank transfers.
The Analyst's Read
The bottom line on Western Union Holdings
Bottom line
Western Union maintains a strong product-market fit by digitizing its established global remittance network. Their mobile strategy is effectively focused on reducing friction in complex cross-border financial workflows.
Frequently asked questions
How many apps does Western Union Holdings publish?
What kind of apps does Western Union Holdings make?
What is Western Union Holdings's top app?
In how many countries are Western Union Holdings's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes
