Are.na icon
Are.na for Safari icon

When It Changed

For creative researchers, designers, and knowledge workers who prioritize deep work and intellectual discovery over social validation.

Known forAre.na
2apps4.3(274)Social NetworkingProductivity

Snapshot

Who is When It Changed?

Providing a distraction-free digital space for knowledge workers to curate and connect ideas. An ad-free alternative to algorithmic social media.

Target audience

Creative researchersDesignersKnowledge workers who prioritize deep work

Rivals analysis in progress

Portfolio

Free 2
2
apps
Productivity1
Social Networking1

Last updated

Are.na

v2.0.6

5mo ago

Active

Publisher DNA

What defines When It Changed?

Publisher DNA

Primary focus

Collaborative knowledge-management and curation tools

Scale

indie

Target audience

Creative researchers, designers, and knowledge workers who prioritize deep work and intellectual discovery over social validation.

Origin

The platform has been developed by a small, independent team for over 14 years, sustained entirely by member contributions.

Signature Patterns

  • Strictly ad-free, distraction-free user experience
  • Freemium model focused on member-sustained revenue
  • Emphasis on collaborative workspaces and content curation
  • Minimalist interface design across all platforms
Active

Portfolio momentum

Released 9 updates across 2 apps in the last 6 months, indicating consistent maintenance and feature iteration.

Last release 29d agoActive apps 2

Company profile

medium confidence
Employees
1-10

Portfolio

What does When It Changed ship?

Apps

2 apps analysed

Single-market publisher, every app ships only to United States.

Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

The Analyst's Read

The bottom line on When It Changed

Bottom line

Are.na is a highly specialized, community-focused publisher that successfully differentiates itself through a non-extractive business model. Their strong user sentiment suggests a durable product-market fit within the creative and academic research niches.

Frequently asked questions

How many apps does When It Changed publish?
When It Changed has 2 apps tracked by Marlvel, primarily in the Productivity category.
What kind of apps does When It Changed make?
When It Changed's portfolio is concentrated in Productivity and Social Networking, with an average rating of 4.3/5 across rated apps.
What is When It Changed's top app?
By review volume across the portfolio, Are.na is When It Changed's best-known app tracked by Marlvel.
In how many countries are When It Changed's apps available?
Marlvel has tracked When It Changed's apps across 1 country.

What fed this analysis

Apps analyzed:
2
With full intel:
0
With overview:
2
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by When It Changed, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “When It Changed intelligence.” Updated 2026-05-07. https://marlvel.ai/publishers/when-it-changed-inc

See methodologyContact support

Data licensed under CC-BY-NC 4.0