102.5 The Bone is a local talk radio streaming app for Tampa Bay listeners, providing live audio, show highlights, and contest entry points on iOS and Android.
The App DNA
What makes this app unique?
The app captures listener attention during work hours to expand ad-impression inventory for audio spots, serving as a digital bridge for terrestrial radio personalities.
For Talk radio listeners in the Tampa Bay area interested in local personalities, sports, and regional events.
Key features
Real-time broadcast of 102.5 The Bone radio station via high-quality audio player.
Access to daily featured segments and highlights from shows like The Mike Calta Show and Drew Garabo Live.
Integrated entry points for station-sponsored events, cruises, and merchandise.
How much does it cost?
Ad-supported model relying on high-volume engagement with live radio and on-demand segments.
Velocity
Steady developmentShow more...
Who built it?
Cox Media
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Action News Jax WeatherUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for 102.5 The Bone: Real Raw Radio
How's the News market?
102.5 The Bone maintains a stable presence in the local news category with a 4.30 rating on iOS and a 3.33 rating on Android. The 0.97-point rating gap between platforms indicates significant quality-of-life disparities that likely suppress Android user retention.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for 102.5 The Bone: Real Raw Radio
Where is it heading?
The local talk radio market is shifting toward on-demand consumption, and 102.5 The Bone's reliance on live-broadcast habits leaves it vulnerable to platforms offering more flexible, time-shifted content. Future growth depends on the app's ability to convert live listeners into on-demand users, as the current reliance on linear broadcast limits the total addressable ad-inventory.
- The 0.97-point rating gap between Android and iOS indicates technical instability that likely suppresses Android user retention.
- Reliance on linear broadcast schedules limits the app's ability to compete with on-demand audio platforms for total listener time.
The SWOT
- Contest portal drives user data collection
- On-demand clips increase session frequency
- Expand on-demand library to capture off-peak listeners
- Leverage contest data for targeted ad-inventory
Next best moves
Audit Android performance because the 3.33 rating lags iOS by nearly a full star → reduce churn.
The counter-intuitive read
The app's contest portal is its primary retention mechanism, not the radio content…
Read the full takeSince the last report: The application transitioned from a simple live-streaming utility to an engagement-focused platform by adding on-demand clips and contest portals. This shift is currently countered by a significant 0.97-point rating disparity between iOS and Android platforms.
Bottom line
Addressing the Android performance gap would stabilize the user base, as the current rating disparity suggests technical friction is actively eroding the listener funnel.
Unlock 2 critical frictions, 2 market threats and the analyst’s take.
Access the full report for freeFAQ
Is 102.5 The Bone free to use?
Does the app work on both iPhone and Android?
Can I listen to shows I missed earlier?
Sources
Report last updated