21 Buttons is a fashion-focused social network for iOS that allows users to discover and purchase clothing items tagged by influencers.
Product velocity
Dormant
Daily rank 🇺🇸
—
Social Networking
Sentiment
3.6
400 reviews
Nemesis
Model Mayhem
The App DNA
What makes this app unique?
Users hire 21 Buttons to bridge the gap between influencer-inspired trends and retail availability, serving as a visual shopping catalog for personal style.
For Fashion-conscious users who want to discover and purchase clothing worn by influencers and celebrities.
What does it look like?
Key features
Direct affiliate links to brand websites embedded within influencer outfit posts
Private or public digital folders for saving and organizing clothing items and looks
How much does it cost?
The app operates as a free social shopping network, currently transitioning its user base to the Peoople platform.
Velocity
Dormant developmentopaqueShow more...
The app has not received a new build in over 10 months, indicating a complete cessation of development activity. The last recorded update served only to announce the app's integration into the Peoople platform, effectively marking the end of its independent lifecycle. There is no evidence of ongoing maintenance, feature updates, or live operations.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for 21 Buttons: Fashion Network
How's the Social Networking market?
The app maintains a 3.6★ rating across 400 reviews, reflecting a niche but stagnant position in the social networking category.
Read the market outlookThe rivals identified
By Internet Brands, Inc.
Both platforms serve as professional-adjacent social networks for the fashion industry, competing for the attention of creators, influencers, and industry professionals.
- Provides a dedicated casting call board that facilitates direct professional employment opportunities for fashion talent.
- Offers robust portfolio hosting capabilities that allow users to showcase professional work beyond simple social feeds.
- Focuses on industry-specific networking rather than the consumer-facing shopping and trend-discovery model of 21 Buttons.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for 21 Buttons: Fashion Network
Where is it heading?
The fashion-discovery market is consolidating around platforms that offer native transaction capabilities, leaving 21 Buttons exposed as a legacy traffic funnel. The current lack of feature investment suggests the app is in a sunset phase, so the PM should focus on migrating existing user data to the new platform.
- The ongoing user-base transition to the Peoople platform signals a loss of development focus, which accelerates the decline of the current app.
The SWOT
- Influencer-linked shopping mechanism creates a direct bridge between social discovery and retail conversion
- Integration of GPS-verified location data could provide the authentic social proof currently missing from the feed
Next best moves
Pivot to native in-app checkout because affiliate-redirects cause high conversion drop-off → increase transaction capture
The counter-intuitive read
The transition to the Peoople platform is not…
Read the full takeFeature gaps
Native in-app checkout (available in modern social-commerce competitors but absent here) +1
Since the last report: The app has transitioned from a struggling fashion-discovery tool to a legacy traffic funnel for the Peoople platform, accompanied by a complete replacement of its competitive landscape and a removal of user sentiment data.
Bottom line
Users report: 21 Buttons provides a clear influencer-to-retail link, but its reliance on external redirects limits conversion and data capture, so the PM should prioritize native checkout to compete with modern social-commerce platforms.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeReport last updated