21 Buttons: Fashion Network
21 Buttons is a fashion-focused social network on iOS that allows users to tag and purchase clothing items worn by influencers.
The App DNA
What makes this app unique?
The platform serves as a discovery engine for trend-conscious users, removing the friction between seeing an outfit and finding the purchase link.
For Fashion-conscious users interested in tracking trends and purchasing items worn by influencers and celebrities.
What does it look like?
Key features
Direct links from influencer posts to external brand websites for item purchase.
Private or public folders to save and organize outfits or individual clothing items.
How much does it cost?
The app operates as a free social shopping network with no visible subscription or premium tier.
Velocity
Dormant developmentopaqueShow more...
The app has not received a new build in over 10 months, indicating a complete cessation of development activity. The last recorded update served only to announce the app's integration into the Peoople platform, effectively marking the end of its independent lifecycle. There is no evidence of ongoing maintenance, feature updates, or live operations.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews upset. Users appreciate the core concept of tagging fashion items for social discovery remains highly appealing to users, but report widespread technical failures prevent users from loading feeds or viewing images across multiple device types.
How are ratings & reviews evolving?
What users say, by theme
- The core concept of tagging fashion items for social discovery remains highly appealing to users
- Widespread technical failures prevent users from loading feeds or viewing images across multiple device types
51 of 51 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for 21 Buttons: Fashion Network
How's the Social Networking market?
21 Buttons currently holds a 3.6-star rating across 400 total ratings, but the lack of updates for over 14 months has stalled its market position. The platform's inability to maintain basic feed functionality has rendered it non-competitive against active social discovery apps.
Read the market outlookThe rivals identified
By Internet Brands, Inc.
Both platforms serve as professional-adjacent social networks for the fashion industry, competing for the attention of creators, influencers, and industry professionals.
- Provides a dedicated casting call board that facilitates direct professional employment opportunities for fashion talent.
- Offers robust portfolio hosting capabilities that allow users to showcase professional work beyond simple social feeds.
- Focuses on industry-specific networking rather than the consumer-facing shopping and trend-discovery model of 21 Buttons.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for 21 Buttons: Fashion Network
Where is it heading?
The outlook for 21 Buttons is terminal as the platform completes its transition into Peoople. The PM should focus on ensuring a smooth user migration to avoid losing the remaining active audience to competitors.
- The 14-month development freeze has resulted in persistent technical failures, which directly drives user churn and negative sentiment.
- Inadequate moderation of explicit content creates a brand-safety risk, further alienating the core fashion-conscious audience.
The SWOT
- Influencer-linked shopping integration drives direct conversion traffic
- Consolidation of user base into Peoople infrastructure
Next best moves
Sunset the standalone 21 Buttons app because the migration to Peoople is complete → eliminate maintenance costs
The counter-intuitive read
The app's failure is not a lack of product-market fit…
Read the full takeFeature gaps
Professional casting board (available in Model Mayhem but absent here)
Since the last report: The addition of user sentiment data confirms the app's terminal state, highlighting critical technical failures and brand-safety risks that were previously unquantified. The platform has transitioned from a struggling discovery tool to a non-functional legacy asset.
Bottom line
21 Buttons has reached the end of its lifecycle, with the migration to Peoople serving as the final strategic move to preserve the user base. Sunset the app to stop the brand-safety risk posed by unmoderated content.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is 21 Buttons still active?
How does 21 Buttons compare to Model Mayhem?
Is 21 Buttons safe for users?
What is a good alternative to 21 Buttons?
Sources
- [1] App Store
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