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21 Buttons: Fashion Network vs its rivals

Side-by-side comparison against 21 Buttons: Fashion Network's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

21 Buttons: Fashion Network
This App
Model Mayhem
Nemesis
TapNow. Friends on homescreen.
Peer
Buzz - Make friends
Peer
WeAre8
Peer
HMU - Make New Friends
Peer
thelocalpulse.app
New Kid
OKKK
New Kid
Core Identity
Developer21 BUTTONS APP, S. L.Internet Brands, Inc.Sango Technologies IncMapmate Interactive Limited8 Enterprises Inc.FastSocial LTDSTEPHANIE MCNEILRWJ Oil
CategorySocial NetworkingSocial NetworkingSocial NetworkingSocial NetworkingSocial NetworkingSocial NetworkingEntertainmentSocial
PlatformiOSiOS, AndroidiOSAndroid, iOSiOS, AndroidiOSiOSAndroid
Store Metrics
Rating3.6 / 51.6 / 54.7 / 54.4 / 54.5 / 54.1 / 55.0 / 50.0 / 5
Ratings Count400762891,4717692,55210
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateAug 22, 2018Apr 6, 2022Apr 12, 2022Feb 19, 2015Jul 3, 2018Dec 1, 2022Apr 24, 2026Dec 22, 2025
Last UpdatedJul 30, 2025Jan 30, 2026Apr 22, 2026Jun 8, 2026May 1, 2026Jan 19, 2026Apr 26, 2026Feb 6, 2026
Sentiment & Reviews
Sentiment-terriblepositive-terriblemixed--
Score-15/10085/100-15/10060/100--
Praises-
  • Networking and casting features provide a functional resource for models and photographers to connect
  • Intimate connection
-
  • Social media interface provides a friendly environment for sharing content without toxic interactions
  • Charitable donation integration allows users to support environmental and social causes while earning
  • Immediate connection
--
Complaints-
  • Persistent login failures and authentication errors prevent users from accessing their accounts on mobile
  • Broken navigation and feature parity gaps force users to rely on the desktop website
  • Manual effort
-
  • Payout requests remain pending for months without resolution or clear communication from support
  • Technical failures including infinite loading screens prevent users from accessing the app entirely
  • Verification friction
--
Requests-
  • Integration with external social platforms would improve content sharing and profile visibility for creators
  • Automated content
-----
Strategic Intel
Strengths
  • Influencer-linked shopping mechanism creates a direct bridge between social discovery and retail conversion
  • Established 1M+ member base creates a high barrier to entry for new casting platforms
  • Portfolio hosting centralizes professional identity, increasing user switching costs
  • Widget-first design creates persistent home screen presence
  • Interest-based matching provides a more curated discovery experience than cluttered legacy interfaces
  • End-to-end encryption functions as a trust-based barrier for professional users
  • Generative AI media buying engine provides brand-safe inventory for advertisers
  • Creator Board governance secures exclusive content supply
  • Human-verified profile mechanism builds high-trust community
  • Manual verification creates a barrier to bot-driven spam
  • Founding Viber badge creates early-adopter exclusivity
  • GPS-verified check-ins provide high-fidelity venue data
  • Creator Marketplace aligns talent with venue revenue
-
Weaknesses
  • 3.6★ rating on 400 reviews indicates significant friction in the user experience
  • Lack of native in-app checkout increases drop-off rates
  • 1.59 iOS rating reflects critical login failures
  • Persistent feature parity gaps between mobile and desktop drive users away from the app
  • Manual photo requirement creates high-friction engagement
  • No cloud-save functionality despite user requests
  • Lack of live-interaction features compared to nemesis
  • Payout requests pending for over six months
  • Persistent startup loop failures post-update
  • Monetization model perceived as deceptive
  • Manual verification process creates a scaling bottleneck
  • Lack of persistent social graph increases churn risk
  • Zero review volume indicates low organic discovery
  • No monetization model defined for sustainability
  • Limited to Houston geography
-
Pricingfreefreemiumfreefreefreefreemiumfreefree
MomentumZombieMaintenance-ActiveMaintenance-Maintenance-
Update Cadence1 versions, 1 majors/6mo2 versions, ~88d avg-5 versions, 4 majors/6mo, ~15d avg2 versions, ~1d avg-1 versions-

Compare 21 Buttons: Fashion Network head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by 21 Buttons: Fashion Network, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Data licensed under CC-BY-NC 4.0