28/22 News is a local broadcast news application for Northeastern and Central Pennsylvania, providing live streams, weather radar, and regional alerts on iOS and Android.
Product velocity
Active
Daily rank 🇺🇸
—
News
Sentiment
4.6
3k reviews
Nemesis
WFAA - News from North Texas
The App DNA
What makes this app unique?
Users hire this app for hyper-local weather and news updates that national aggregators lack, but the current technical instability forces them to seek more reliable alternatives.
For Residents of Northeastern and Central Pennsylvania seeking localized news, weather forecasts, and regional sports coverage.
What does it look like?
Key features
Real-time broadcast of WBRE-TV and WYOU-TV news segments within the mobile interface
Visual weather tracking tool for Northeastern and Central Pennsylvania regions
On-demand access to in-depth investigative reports produced by the local newsroom
How much does it cost?
Ad-supported model relies on high-frequency local engagement to monetize through display and video ad inventory.
Velocity
Active developmentShow more...
5 versions in history. Development pace: active.
Who built it?
Nexstar Broadcasting
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What do users think recently?
Fresh user feedback skews frustrated. Users appreciate local news and weather coverage provides essential daily information for regional residents, but report frequent application crashes and black screens prevent access to live news content.
How are ratings & reviews evolving?
What users say, by theme
- Local news and weather coverage provides essential daily information for regional residents
- Frequent application crashes and black screens prevent access to live news content
60 of 78 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for 28/22 News (WBRE/WYOU)
How's the News market?
The app maintains a 4.33 average rating across platforms, but the high frequency of crash reports relative to the 78 analyzed reviews signals that the current technical state is failing to meet user expectations for a primary news source.
Read the market outlookThe rivals identified
By Tegna Inc.
As a fellow Nexstar/Tegna-style local broadcast affiliate app, it represents the gold standard for local news mobile engagement.
- Maintains a high-frequency release cadence of six updates in six months to ensure platform stability.
- Leverages a massive, localized user base that creates a significant barrier to entry for smaller regional apps.
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for 28/22 News (WBRE/WYOU)
Where is it heading?
The local news app market is consolidating around high-stability, algorithmically-driven platforms, leaving station-branded apps vulnerable if they fail to maintain basic technical performance. 28/22 News is currently exposed because its maintenance-mode update cadence cannot keep pace with the stability expectations of a modern mobile user base.
- Persistent application crashes post-update erode the daily active habit, which compounds the rating drag already visible on Android.
- Restrictive ISP-gating policies prevent regional users from accessing live content, accelerating churn pressure toward broader news aggregators.
The SWOT
- Investigative I-Team content provides regional brand authority
- Interactive radar drives high-utility daily engagement
- Expand content access beyond ISP-gating to capture traveling regional users
- Integrate geospatial emergency alerts to increase utility
Next best moves
Ship stability fixes in the next release because crash reports are the #1 churn driver → restore baseline retention.
+ 1 more prioritized moveThe counter-intuitive read
The app's biggest risk is not the competition from national news aggregators…
Read the full takeFeature gaps
Algorithmic personalized news feed (available in NewsBreak but absent here) +1
Since the last report: The app's competitive position has declined due to newly surfaced technical instability and restrictive ISP-gating policies that were not previously documented.
Bottom line
The app holds a loyal regional base through essential weather and local news, but persistent technical instability and restrictive access policies are eroding that foundation, so the PM must prioritize stability and access over new features to prevent further churn.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated