+109
Nexstar Broadcasting
For local residents in specific US markets seeking real-time regional updates and severe weather alerts.
Known for
For local residents in specific US markets seeking real-time regional updates and severe weather alerts.
Delivering hyper-local news, weather, and sports updates to US regional markets through a network of station-branded mobile utilities.
Target audience
Portfolio
Free 112Last updated
PIX11 NY Weather
v6.1.702
4mo ago
Primary focus
Local news, weather, and sports broadcasting
Scale
scale-up
Target audience
Local residents in specific US markets seeking real-time regional updates and severe weather alerts.
High-frequency maintenance across a vast portfolio, with 337 releases in the last 6 months and 93% of apps remaining active.
112 apps analysed
Interactive radar drives high-utility daily engagement
Single-market publisher — every app ships only to United States.
Based on 6 of 112 apps with localized market data — more coverage rolling in as scans complete · last scanned .
3
Positive apps
6
Neutral / mixed
3
Negative apps
50/100
Avg sentiment score
As a fellow Nexstar/Tegna-style local broadcast affiliate app, it represents the gold standard for local news mobile engagement.
Strategic outlook coming soon.
What fed this analysis
Provides a robust alternative for hyper-local news delivery that mirrors the target's core value proposition.
Sets the benchmark for local news app feature parity and consistent platform maintenance within the broadcast news category.
Dominates the national news category, serving as the primary alternative for users seeking breaking news alerts.
Aggregates local news at a scale that threatens the relevance of individual station-branded applications.
Represents the premium subscription-based model for news consumption, contrasting with the target's free ad-supported model.
The default national weather app that many Arkansas residents use for general daily forecasts.
Differentiators
Demonstrates the power of niche-specific utility apps to capture high engagement through specialized real-time data.
