9 StormTrack is a localized weather utility for the WAOW broadcast area in Wisconsin, focusing on safety and high-precision tracking. It differentiates itself through 250-meter high-resolution radar and Future Radar visualization, maintaining a high user rating of 4.65. The app serves as a brand engagement tool for Allen Media Broadcasting rather than a direct revenue generator.
Product velocity
Unknown
Daily rank 🇺🇸
—
Weather
Sentiment
4.7
7k reviews
Nemesis
WKBN 27 Weather - Youngstown
The App DNA
What makes this app unique?
For Residents of the WAOW broadcast area in Wisconsin who require real-time, localized weather updates and severe weather safety information.
Key features
Provides the highest resolution radar imagery available for precise weather tracking.
Visualizes the projected path of severe weather systems to help users prepare.
Delivers critical weather warnings from the National Weather Service with opt-in push notifications.
How much does it cost?
The app serves as a utility extension of the WAOW broadcast station, focusing on audience retention and brand engagement rather than direct in-app monetization.
Velocity
Who built it?
Allen Media Broadcasting
13+ apps tracked · Weather
WAAY StormTracker
Island Weather - KITV4
WIAA Sports Live
WTVA Weather
WTVA 9 News
Storm Alert Wx 7
27StormTrack
Action News Now Breaking News
WLFI-TV News Channel 18
WAAY TV ABC 31 News
Storm Team 10 - WTHI Weather
Storm Alert Wx 12 - WJRTUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for 9 StormTrack
How's the Weather market?
The rivals identified
By Gray Television Group, Inc.
This is the primary local rival in the Wausau/Rhinelander market, serving as the direct weather utility for the competing CBS/FOX affiliate (WSAW-TV).
- Utilizes Gray Television's 'First Alert' branding and standardized weather platform
- Deep integration with WSAW-TV's local news broadcast and live streaming clips
- Focuses on 'First Alert' days to drive high-urgency push notifications
FOX 11 WeatherContenderWWJFW WeatherContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for 9 StormTrack
Where is it heading?
- Last updated March 2026 with 4.65 rating — indicates strong maintenance and high user trust.
- Recent updates focused on data integration and stability rather than new feature expansion.
The SWOT
- Highest resolution 250-meter radar imagery in the local market
- Strong user sentiment with a 4.65 rating
- Specialized 'Future Radar' visualization tool
- Deep integration with local station content
- Expand hyper-local focus in the Rhinelander DMA to challenge WJFW
- Integrate minute-by-minute precipitation tracking to rival AccuWeather
- Improve UI fluidity to counter the growth of MyRadar
Next best moves
Increase frequency of video forecast updates during non-peak hours.
+ 2 more prioritized movesFeature gaps
Integrated 'First Alert' video forecasts (available in 7 Weather) +2
Bottom line
9 StormTrack is the technical leader in local radar precision, but it faces a scale disadvantage against Gray Television's 7 Weather. To maintain its 4.65 rating, the PM must close the gap in video content frequency while ensuring the UI remains as fluid as modern independent alternatives like MyRadar.
Unlock 3 critical frictions, 3 market threats, 2 more prioritized moves and the analyst’s take.
Access the full report for freeReport last updated