Allen Media Broadcasting
For local residents and commuters in specific US broadcast markets requiring real-time safety alerts and community-centric news.
9 StormTrack
Snapshot
Who is Allen Media Broadcasting?
Providing hyper-local news and high-precision weather tracking to regional communities through integrated broadcast partnerships.
Target audience
Portfolio
Free 43Last updated
9 StormTrack
v6.1.601
5mo ago
Publisher DNA
What defines Allen Media Broadcasting?
Publisher DNA
Primary focus
Local news and high-precision weather utilities
Scale
studio
Target audience
Local residents and commuters in specific US broadcast markets requiring real-time safety alerts and community-centric news.
Origin
The digital arm of regional television stations including WKOW, WAOW, WQOW, and WXOW, often in partnership with local athletic associations.
Signature Patterns
- •Standardized feature set across regional variants, including 250-meter high-resolution radar and future modeling.
- •100% free monetization model with no in-app purchases or subscription tiers.
- •Hyper-local targeting tied to specific broadcast station call signs and regional coverage areas.
- •High-frequency update cycle applied simultaneously across the entire localized portfolio.
Portfolio momentum
The publisher maintains an exceptionally high development cadence with 65 releases across 43 active apps in the last 6 months.
Company profile
medium confidence- Headquarters
- La Crosse, Wisconsin
Portfolio
What does Allen Media Broadcasting ship?
Apps
43 apps analysed
High iOS rating (4.6) among core users
- Customization
- Broken Notification Links
Strong 'StormTrack' weather brand recognition
- Local News Content
- Technical Stability and Performance
WKOW 'Storm Track' meteorologist team branding
- Weather Accuracy
- Excessive and Intrusive Ads
Unique 44 Sky Cam Network visual assets
- High user satisfaction (4.77 rating)
Strong user sentiment with a 4.65 rating
- Highest resolution 250-meter radar imagery in the local market
Single-market publisher, every app ships only to United States.
Based on 6 of 43 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States6 / 6
Core markets (6/6 apps)
User Sentiment
How do users feel about their apps?
3
Positive apps
12
Neutral / mixed
12
Negative apps
42/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Allen Media Broadcasting compete with?
The rivals identified
Contenders(1)
A major disruptor using AI to aggregate hyper-local news, often pulling content from local stations like WKOW and presenting it in a more modern feed.
Differentiators
- Aggressive user acquisition and growth tactics
- Advanced machine learning for content distribution
- Platform-agnostic approach to local information
Same space(1)
The primary alternative for weather-centric users who may find local station radars less polished than national platforms.
Differentiators
- World-class data processing and meteorological accuracy
- Ubiquitous brand recognition
New entrants(2)
Disrupts the utility space by combining high-accuracy data (Apple Weather/Foreca) with a unique, gamified personality.
Differentiators
- Exceptional design and UX innovation
- Successful monetization of premium weather data tiers
Disrupting the 'Breaking News' and 'Crime' segments of local TV by providing real-time, crowdsourced video alerts from residents.
Differentiators
- Infinite capital and integration into the Amazon/Alexa ecosystem
- Massive installed base of hardware sensors (cameras)
The Analyst's Read
The bottom line on Allen Media Broadcasting
Bottom line
Allen Media Broadcasting successfully converts local broadcast loyalty into a dominant mobile presence through a disciplined, platform-based approach to news and weather. Their ability to maintain high ratings across 40+ localized apps suggests a highly efficient operational model that prioritizes regional utility and brand engagement.
Frequently asked questions
How many apps does Allen Media Broadcasting publish?
What kind of apps does Allen Media Broadcasting make?
What is Allen Media Broadcasting's top app?
In how many countries are Allen Media Broadcasting's apps available?
What fed this analysis
- Apps analyzed:
- 43
- With full intel:
- 40
- With overview:
- 43
- Website scraped:
- yes
- Social presence:
- yes