WXOW 19 News NOW is a localized news, weather, and sports application serving Southwestern Wisconsin and the Coulee Region. It functions as a free, ad-supported digital extension of the WXOW broadcast station, focusing on real-time community reliability. Its primary differentiator is the combination of 19 StormTrack Weather and specialized regional sports coverage that includes both professional Wisconsin teams and local high school athletics.
Product velocity
Unknown
Daily rank 🇺🇸
—
News
Sentiment
4.6
295 reviews
Nemesis
WKBT News 8 Now
The App DNA
What makes this app unique?
For Residents of Southwestern Wisconsin and the Coulee Region who require timely local news, weather updates, and regional sports coverage.
Key features
Localized weather forecasting and tracking specifically for the Southwestern Wisconsin community
Dedicated coverage of local high school sports alongside professional Wisconsin teams like the Badgers, Packers, and Brewers
Access to live broadcast news streams directly within the app
Push notifications for urgent local and national news updates
Visual weather tracking tools for real-time meteorological monitoring
How much does it cost?
The app serves as a free digital extension of the broadcast station, likely monetized through traditional advertising and brand awareness rather than direct in-app subscriptions.
Velocity
Who built it?
Allen Media Broadcasting
13+ apps tracked · News
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Storm Team 10 - WTHI WeatherUser Sentiment
What do users think recently?
The recent review mood reads excited. Users appreciate content quality, but report technical bugs.
How are ratings & reviews evolving?
What users say, by theme
- Content Quality
Unlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for WXOW 19 News NOW
How's the News market?
The rivals identified
By Morgan Murphy Media
The primary direct competitor in the La Crosse/Southwestern Wisconsin market, offering a near-identical feature set of local news, weather, and sports.
- Stronger legacy digital brand presence under the 'News 8000' banner
- Higher total review volume indicating a larger established mobile user base
- Integrated 'First Warning' weather branding that competes directly with 19 StormTrack
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for WXOW 19 News NOW
Where is it heading?
- v10.2/v2.1.551 updates in April 2026 indicate active feature investment and maintenance.
- Persistent AppleTV streaming bugs reported by users indicate gaps in cross-platform QA.
The SWOT
- High user sentiment (Positive mood) compared to regional averages
- Specialized local high school sports coverage
- Active maintenance with updates as recent as April 2026
- Expand digital-first storytelling to counter emerging 'New Kids' like UpNorthNews
- Leverage superior sentiment to win over users frustrated with WKBT's interface
Next best moves
Resolve AppleTV live broadcast 'black screen' bug
+ 2 more prioritized movesFeature gaps
Established web-to-app ecosystem (available in WKBT News 8 Now but less integrated here) +2
Bottom line
WXOW 19 News NOW is a strong regional player with high user satisfaction, but it risks losing ground to WKBT's larger 'News 8000' ecosystem. To win, the PM must resolve critical technical debt in live streaming and lean heavily into their unique high school sports content to maintain community loyalty.
Unlock 3 critical frictions, 2 market threats, 2 more prioritized moves and the analyst’s take.
Access the full report for freeReport last updated