Report updated Apr 17, 2026
ABC12 News - WJRT
For residents of Flint and the broader Mid-Michigan area who rely on local news, weather updates, and community-focused reporting.
ABC12 News - WJRT is an established news app that is completely free. With a 4.6/5 rating from 1.8K reviews, it shows polarized user reception.
What is ABC12 News - WJRT?
Current Momentum
v3.1
• Bug fixes and performance improvements.
Active Nemesis
WNEM TV5 News
By Gray Television Group
Other Rivals
7-Day Rank Pulse 🇺🇸
NewsNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
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What Are The Key Features?
Real-time weather tracking, interactive radar, and school closing notifications
Features dedicated to local community events, contests, and spotlights like 'Athlete of the Week'
Access to live news broadcasts and on-demand video content
How much does it cost?
- Free to download and use with ad-supported content
The app serves as a digital extension of the broadcast station, focusing on audience reach and brand engagement rather than direct subscription revenue.
Who Built It?
Allen Media Broadcasting
Providing hyper-local news and high-precision weather tracking to regional communities through integrated broadcast partnerships.
Portfolio
13
Apps
What other apps does Allen Media Broadcasting make?
Explore the full Allen Media Broadcasting report
Portfolio breakdown, audience, momentum, and every app published by Allen Media Broadcasting.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for ABC12 News - WJRT?
How's The News Market?
How does it evolve in the News market?
Rank progression
1 active ranking tracked — 30-day window
The rivals identified
The outtake for ABC12 News - WJRT
Strengths to defend, gaps to attack
Core Strengths
- High app stability and user rating (4.67)
- Strong 'Storm Alert' utility branding
- Deeply localized community content ('Athlete of the Week')
Critical Frictions
- Lower frequency of live-clip updates compared to WNEM
- Narrower regional coverage in the Great Lakes Bay area
Growth Levers
- Expansion into investigative long-form reporting
- Neighborhood-level notification customization to counter AI aggregators
Market Threats
- WNEM's legacy brand loyalty in weather
- NewsBreak's AI-driven hyper-local personalization
What are the next best moves?
Increase video content update frequency
Competitor WNEM currently wins on more frequent video updates and live-clip integration within the news feed.
Expand regional coverage into the Great Lakes Bay area
Competitor analysis indicates WNEM has a more consistent footprint in this specific sub-region.
Implement investigative reporting segments
WNEM differentiates with 'investigative' long-form segments; adding this would close a significant content gap.
Feature Gaps vs Competitors
- Investigative long-form reporting segments (available in WNEM)
- AI-driven neighborhood personalization (available in NewsBreak)
- Digital-first text publishing model (available in MLive)
Key Takeaways
WJRT is the technical leader in the market with a 4.67 rating, but it is at risk of being out-hustled on content volume. To maintain its lead, the PM must match WNEM's video update frequency while defending its community-centric moat against AI aggregators like NewsBreak.
Where Is It Heading?
Stable
Maintains a high 4.67 rating with 1,188 reviews, indicating strong technical stability.
Recent updates (Sept 2025) focused on radar integration and school bond coverage, showing active but incremental investment.