ABOUT YOU Outlet
ABOUT YOU Outlet is a mobile shopping app for discounted fashion brands, operating in multiple European markets on Android and iOS.
The App DNA
What makes this app unique?
The app removes the financial barrier to branded fashion by aggregating limited-time outlet deals, which displaces the need for full-price retail browsing.
For Budget-conscious fashion shoppers looking for discounted branded apparel across European markets.
What does it look like?
Key features
Access to limited-time fashion offers restricted to registered account holders.
Time-sensitive discounts on curated fashion items that expire daily.
Integration of Klarna payment options for deferred billing at checkout.
How much does it cost?
Monetization relies on direct retail sales of discounted fashion inventory rather than subscription or ad-based revenue.
Velocity
Steady developmentUX improvementsplatform expansionShow more...
The app ships approximately 0.5 releases per week, maintaining a steady development pace. Recent updates focus on improving user authentication and refining the overall shopping experience. The development trend remains stable, with consistent minor builds addressing usability. No major feature overhauls have been noted, as the team prioritizes platform integration and interface polish.
Who built it?
ABOUT YOU SE & Co. KG
2 apps tracked · Shopping
ABOUT YOU Online Fashion ShopUser Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate discounted pricing on apparel and footwear provides high value for budget-conscious shoppers seeking brand name items, but report absence of a search bar forces users to manually scroll through thousands of items to find products.
How are ratings & reviews evolving?
What users say, by theme
- Discounted pricing on apparel and footwear provides high value for budget-conscious shoppers seeking brand name items
- Absence of a search bar forces users to manually scroll through thousands of items to find products
50 of 50 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for ABOUT YOU Outlet
How's the Shopping market?
ABOUT YOU Outlet holds a competitive position in the European discount fashion segment, ranking #5 Free in the Shopping category in Portugal and #7 in Greece. The app's reliance on manual browsing without search limits its ability to convert high-intent shoppers compared to peers with advanced discovery tools.
Read the market outlookThe rivals identified
By ASOS
Both apps compete for fashion-conscious shoppers in European markets by offering large-scale apparel catalogs through mobile-first discovery interfaces.
- ASOS provides Style Match and catwalk videos for product visualization, while ABOUT YOU Outlet relies on static imagery.
- ASOS maintains a catalog of 850+ brands, whereas ABOUT YOU Outlet limits discovery to a daily countdown format.
adidas: Shop Shoes & ClothingContender
Zalando – Online fashionContender
Lounge by Zalando | OutletContender
GOLD - Daily Fashion DealsContender
boohoo - Shopping & ClothingContender
Gilt - Shop Designer SalesContender
BOOHOOMAN: Shop Men’s ClothingContender
NA-KD - Shop Fashion OnlineContender
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for ABOUT YOU Outlet
Where is it heading?
Users report: The discount fashion market is consolidating around apps that provide both value and efficient discovery. ABOUT YOU Outlet's current maintenance-mode navigation leaves it exposed to rivals that offer faster item location, which will likely erode its chart position in the coming quarters.
- The absence of search functionality forces manual browsing, which creates high friction and accelerates churn among value-seeking users.
- The latest release optimized the checkout flow, showing active investment in reducing transaction friction for the core user base.
The SWOT
- Daily countdown mechanism drives high-frequency re-engagement
- 30-day return policy lowers purchase risk
- Implement keyword search to reduce navigation friction
- Expand loyalty mechanics to increase switching costs
Next best moves
Ship keyword search bar because it is the top-cited navigation complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The lack of a search bar is not…
Read the full takeFeature gaps
Keyword search (available in Zalando but missing here) +1
Since the last report: This report establishes the initial competitive baseline for ABOUT YOU Outlet. The current state is defined by a reliance on time-limited countdown deals, offset by significant navigation friction due to the lack of a search bar.
Bottom line
Implementing a search bar would address the primary navigation friction driving user churn, allowing ABOUT YOU Outlet to better compete with discovery-focused rivals like Zalando.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is ABOUT YOU Outlet safe for shopping?
How does ABOUT YOU Outlet compare to Zalando?
What is a good alternative to ABOUT YOU Outlet?
Sources
- [1] Play Store listing
Report last updated