ABOUT YOU SE & Co. KG
ABOUT YOU Online Fashion Shop
Publisher DNA
What defines ABOUT YOU SE & Co. KG?
AI intelligence is not yet available for ABOUT YOU SE & Co. KG. The portfolio data below is up to date.
Portfolio
What does ABOUT YOU SE & Co. KG ship?
Apps
2 apps analysed
Discover the latest trends & amazing deals. Fashion that’s all ABOUT YOU.
3,000-brand catalog provides high selection value
- Wide selection of premium fashion brands combined with frequent discounts provides high value for shoppers
- Users report significant delays in order fulfillment and lack of transparency regarding package status updates
30-day return policy lowers purchase risk
- Discounted pricing on apparel and footwear provides high value for budget-conscious shoppers seeking brand name items
- Absence of a search bar forces users to manually scroll through thousands of items to find products
Single-market publisher, every app ships only to United States.
Based on 2 of 2 apps with localized market data · last scanned .
Americas (1)
- United States2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
2
Negative apps
35/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does ABOUT YOU SE & Co. KG compete with?
The rivals identified
Nemeses(4)
Both platforms target fashion-conscious consumers with large multi-brand catalogs and free-to-use models, creating direct competition for user attention and wallet share.
Poshmark engages fashion-conscious users through a social-commerce model that blends peer-to-peer selling with live-streamed auction events.
Both apps compete for the same mobile-first fashion consumer, with SHEIN targeting ultra-low price points and broad category expansion while ABOUT YOU focuses on curated brand discovery.
Both apps compete for budget-conscious footwear shoppers by offering direct-to-consumer retail experiences on mobile platforms.
Contenders(24)
Both apps compete for the same lifestyle fashion consumer, with ABOUT YOU offering a multi-brand catalog while Adidas focuses on direct-to-consumer loyalty through exclusive product access.
Both apps compete for the same fashion-conscious demographic by offering mobile-first shopping experiences with integrated wish lists and multi-brand catalogs.
Both apps compete for the same fashion-conscious demographic by providing mobile-first shopping experiences for trend-driven apparel.
Both platforms compete for fashion-conscious consumers, with FARFETCH targeting the luxury segment while ABOUT YOU focuses on a broad, high-volume brand catalog.
Both applications compete for the same fashion-conscious demographic by offering high-frequency inventory updates and personalized shopping feeds.
Shop functions as a post-purchase utility for frequent online shoppers, managing the delivery and payment experience across multiple fashion retailers.
Both platforms target European fashion consumers with massive brand catalogs and personalized shopping experiences, creating direct competition for market share in the online retail sector.
Both apps target fashion-conscious consumers in the same retail category, competing for wallet share through brand variety and personalized shopping experiences.
Answear competes for the same European fashion retail audience by offering a broader catalog of premium brands and integrated discovery tools that directly address the navigation gaps in the ABOUT YOU Outlet experience.
Both apps target fashion-conscious shoppers with extensive brand catalogs and personalized shopping experiences, competing directly for market share in the online retail sector.
Both apps compete for the same mobile fashion retail audience by offering cross-category apparel and accessories with integrated shopping carts.
Both apps compete for discretionary consumer spending in the apparel retail sector, targeting users looking for brand-name clothing via mobile storefronts.
Both apps target budget-conscious consumers through time-limited, discounted offers, creating direct competition for share of wallet in the European discount retail market.
Both apps target discount-seeking fashion shoppers with daily inventory updates, creating direct competition for the same wallet share in the discount retail space.
Both apps compete for the same mobile-first fashion retail audience by offering personalized shopping experiences and trend-focused catalogs.
Both apps compete for mobile-first fashion and sportswear shoppers, sharing a target demographic interested in brand-name apparel and exclusive product drops.
Both apps compete for European fashion shoppers by providing mobile-first retail experiences that target distinct segments of the same apparel market.
Both applications target fashion-conscious consumers with mobile-first retail experiences, competing directly for share of wallet in the apparel market.
Both applications compete for the same fashion-conscious demographic by offering mobile-first shopping experiences for apparel and footwear.
Both apps target budget-conscious fashion shoppers using time-sensitive daily deal mechanisms to drive recurring engagement.
Trendyol competes by offering a broad marketplace including clothing, which overlaps with the fashion focus of ABOUT YOU while capturing a larger user base through a generalist inventory.
Both apps target fashion-conscious consumers with personalized mobile storefronts, competing directly for share of wallet in the apparel retail category.
Both apps target the fashion outlet segment with free-to-access platforms, creating direct competition for price-sensitive shoppers seeking brand discounts.
Both platforms compete for fashion-conscious mobile shoppers by providing direct-to-consumer catalogs and integrated purchasing flows. They overlap in their target audience of users seeking branded apparel and accessories.
Same space(43)
Comfrt targets the loungewear and casual fashion segment, offering a streamlined mobile shopping experience for exclusive drops.
Depop provides a social-first secondhand marketplace that appeals to the same fashion-conscious audience looking for affordable wardrobe refreshes.
Gap provides a broad, multi-generational apparel catalog that serves as a primary destination for family-focused fashion shopping.
Nordstrom Rack targets the same value-conscious demographic as ABOUT YOU but focuses on curated designer discounts and in-store loyalty integration.
Student Beans acts as a B2B affiliate bridge that captures the same fashion-conscious student demographic through verified discount access.
Vinted is a C2C marketplace for pre-loved fashion that competes for the same budget-conscious and environmentally aware user base.
Whatnot competes for the same budget-conscious fashion audience by using live-stream auctions to drive urgency, a direct alternative to the daily countdown mechanism in ABOUT YOU Outlet.
AliExpress competes for the same bargain-focused audience as ABOUT YOU Outlet, using a vast global inventory to drive repeat purchases.
AliExpress competes for value-conscious fashion shoppers by providing direct-from-factory pricing and faster logistics via the Choice program.
Amazon Shopping competes for user attention as a primary gateway to global e-commerce through Prime-integrated logistical speed.
Argos acts as a general retail destination that captures fashion and home shoppers through a massive catalog of diverse products.
Bloomingdale's offers a luxury retail experience that integrates digital browsing with in-store loyalty tools for premium fashion shoppers.
kaufDA aggregates local deals and weekly ads to help users plan their shopping trips and save on fashion and groceries.
Bring! acts as a utility for household coordination that competes for user screen time by integrating retail brochures and deal discovery.
By Rotation offers a fashion rental marketplace that allows users to rent or loan designer items, appealing to the sustainable fashion segment.
Depop targets the same fashion-conscious demographic by using social-first discovery and AI-assisted listing tools to reduce seller friction.
Old Navy provides a dedicated fashion retail experience for families, focusing on accessible pricing and frequent wardrobe refreshes.
Grailed functions as a peer-to-peer marketplace for curated menswear and womenswear, appealing to the same fashion-focused audience seeking unique vintage items.
Massimo Dutti targets the same fashion-retail audience as ABOUT YOU Outlet, using personalized accounts to manage orders and returns.
Jane aggregates inventory from small, women-owned boutiques, providing a discovery-focused alternative for users who value unique fashion items.
Jomashop serves as a long-standing luxury retail destination, offering a wide catalog of designer watches and fragrances that complements the fashion-focused user.
Joom captures budget-conscious users through a global marketplace that aggregates international goods from diverse regions.
Kohl's integrates loyalty rewards and in-store shopping tools to retain customers through personalized mobile reminders.
Koupon serves the same budget-conscious audience as ABOUT YOU Outlet, using verified promo codes to drive savings at major retailers.
Lidl Plus targets the same value-conscious shopper as ABOUT YOU Outlet, using a loyalty app to provide rewards for frequent purchases.
looklike uses AI to provide virtual try-on experiences, offering a tech-forward way for fashion-conscious users to visualize clothing.
M&S combines food and fashion retail to capture a broader share of household spending through a unified loyalty program.
M&S offers a broad retail experience covering fashion, food, and homeware, serving as a comprehensive shopping utility for diverse needs.
New Look Fashion Online serves the same fashion-retail audience as ABOUT YOU Outlet, using personalized homepages to tailor the shopping experience.
Next provides a fashion and home retail catalog that uses smart search filters to help users find specific items quickly.
Notino occupies the beauty and fragrance vertical, capturing wallet share from the same consumer demographic that uses fashion outlet apps.
OTTO offers a massive product selection across fashion and home goods, serving as a comprehensive retail destination for European shoppers.
Kaufland serves as a local supermarket companion that captures grocery-focused shoppers through store navigation and leaflet browsing.
SSENSE competes for the same fashion-conscious audience as ABOUT YOU Outlet, offering a curated catalog of designer and streetwear brands.
StockX serves as a specialized resale destination for fashion-conscious users who value authentication, acting as a high-trust alternative for specific apparel categories.
Target provides a broad retail experience that captures everyday shopping needs alongside fashion and dorm essentials.
Temu captures the budget-conscious fashion segment through an aggressive high-volume retail model and frequent promotional incentives.
NET-A-PORTER competes for the high-end fashion segment by combining luxury retail with editorial content, appealing to the same fashion-conscious consumer base.
Tiendeo aggregates local deals and brochures to help users save money, competing for the budget-conscious segment of the fashion audience.
UNiDAYS serves the same student demographic that shops at ABOUT YOU Outlet, using a verification system to gate exclusive retail discounts.
Vinted competes for the secondhand fashion segment by removing selling fees to drive high inventory volume.
Wayfair focuses on home furniture and decor, capturing users interested in lifestyle-based shopping rather than just apparel.
Which? provides expert product reviews and consumer advice, helping users make informed decisions before purchasing fashion or lifestyle goods.
New entrants(1)
Mom of WAR Deals targets the same bargain-hunting audience as ABOUT YOU Outlet, using curated lists to organize deals across multiple categories.
