ABOUT YOU SE & Co. KG
ABOUT YOU Online Fashion Shop
Publisher DNA
What defines ABOUT YOU SE & Co. KG?
AI intelligence is not yet available for ABOUT YOU SE & Co. KG. The portfolio data below is up to date.
Portfolio
What does ABOUT YOU SE & Co. KG ship?
Apps
2 apps analysed
Discover the latest trends & amazing deals. Fashion that’s all ABOUT YOU.
3,000-brand catalog provides high selection value
- Wide selection of premium fashion brands combined with frequent discounts provides high value for shoppers
- Users report significant delays in order fulfillment and lack of transparency regarding package status updates
Analysis in progress
Single-market publisher, every app ships only to United States.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does ABOUT YOU SE & Co. KG compete with?
The rivals identified
Nemeses(1)
Both apps compete for the same mobile-first fashion consumer, with SHEIN targeting ultra-low price points and broad category expansion while ABOUT YOU focuses on curated brand discovery.
Contenders(11)
Both apps compete for the same lifestyle fashion consumer, with ABOUT YOU offering a multi-brand catalog while Adidas focuses on direct-to-consumer loyalty through exclusive product access.
Both apps target fashion-conscious shoppers with extensive brand catalogs and personalized shopping experiences, competing directly for market share in the online retail sector.
Both apps compete for the same mobile fashion retail audience by offering cross-category apparel and accessories with integrated shopping carts.
Both apps compete for discretionary consumer spending in the apparel retail sector, targeting users looking for brand-name clothing via mobile storefronts.
Both apps compete for the same fashion-conscious demographic by offering high-volume inventory and frequent updates, forcing a direct choice between ABOUT YOU's brand variety and Fashion Nova's trend-focused velocity.
Both apps compete for the same mobile-first fashion retail audience by offering personalized shopping experiences and trend-focused catalogs.
Both apps compete for mobile-first fashion and sportswear shoppers, sharing a target demographic interested in brand-name apparel and exclusive product drops.
Joom captures budget-conscious users through a global marketplace that aggregates international goods from diverse regions.
Both apps compete for mobile commerce wallet share by offering personalized shopping recommendations and order management tools to the same consumer base.
Trendyol competes by offering a broad marketplace including clothing, which overlaps with the fashion focus of ABOUT YOU while capturing a larger user base through a generalist inventory.
Both apps compete for the European fashion retail market, sharing a target audience of mobile shoppers seeking brand-name apparel and personalized style discovery.
Same space(23)
AliExpress competes for value-conscious fashion shoppers by providing direct-from-factory pricing and faster logistics via the Choice program.
Amazon Shopping competes for user attention as a primary gateway to global e-commerce through Prime-integrated logistical speed.
Argos acts as a general retail destination that captures fashion and home shoppers through a massive catalog of diverse products.
kaufDA aggregates local deals and weekly ads to help users plan their shopping trips and save on fashion and groceries.
Bring! acts as a utility for household coordination that competes for user screen time by integrating retail brochures and deal discovery.
Depop targets the same fashion-conscious demographic by using social-first discovery and AI-assisted listing tools to reduce seller friction.
Old Navy provides a dedicated fashion retail experience for families, focusing on accessible pricing and frequent wardrobe refreshes.
Kohl's integrates loyalty rewards and in-store shopping tools to retain customers through personalized mobile reminders.
Macy's offers a department store model that competes with About You by blending fashion and beauty with a loyalty-based rewards program.
MANGO offers a digital-first fashion retail experience that competes for the same style-conscious users as About You.
M&S combines food and fashion retail to capture a broader share of household spending through a unified loyalty program.
momox provides a second-hand marketplace that competes for the same fashion-conscious users looking to declutter or buy pre-loved items.
Next provides a fashion and home retail catalog that uses smart search filters to help users find specific items quickly.
OTTO offers a massive product selection across fashion and home goods, serving as a comprehensive retail destination for European shoppers.
Poshmark engages fashion-conscious users through a social-commerce model that blends peer-to-peer selling with live-streamed auction events.
Kaufland serves as a local supermarket companion that captures grocery-focused shoppers through store navigation and leaflet browsing.
Target provides a broad retail experience that captures everyday shopping needs alongside fashion and dorm essentials.
Temu competes for the same budget-conscious fashion shoppers by using a high-volume marketplace model that prioritizes low prices over the brand-curated experience of About You.
Very competes with About You by offering a broad range of fashion and home goods with integrated credit options for shoppers.
Tiendeo aggregates local deals and brochures to help users save money, competing for the budget-conscious segment of the fashion audience.
Vinted competes for the secondhand fashion segment by removing selling fees to drive high inventory volume.
Wayfair focuses on home furniture and decor, capturing users interested in lifestyle-based shopping rather than just apparel.
Whatnot captures high-intent fashion collectors through live-streamed auctions that convert passive browsing into immediate purchases.
