ABOUT YOU SE & Co. KG
ABOUT YOU Online Fashion Shop
Publisher DNA
What defines ABOUT YOU SE & Co. KG?
AI intelligence is not yet available for ABOUT YOU SE & Co. KG. The portfolio data below is up to date.
Portfolio
What does ABOUT YOU SE & Co. KG ship?
Apps
1 app analysed
Discover the latest trends & amazing deals. Fashion that’s all ABOUT YOU.
3,000-brand catalog provides high selection value
- Wide selection of premium fashion brands combined with frequent discounts provides high value for shoppers
- Users report significant delays in order fulfillment and lack of transparency regarding package status updates
Single-market publisher, every app ships only to United States.
Based on 1 of 1 app with localized market data · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does ABOUT YOU SE & Co. KG compete with?
The rivals identified
Nemeses(2)
Both apps compete for the same mobile-first fashion consumer, with SHEIN targeting ultra-low price points and broad category expansion while ABOUT YOU focuses on curated brand discovery.
Both apps target fashion-conscious consumers through personalized digital storefronts, competing directly for retail wallet share within the apparel market.
Contenders(16)
Both apps compete for the same lifestyle fashion consumer, with ABOUT YOU offering a multi-brand catalog while Adidas focuses on direct-to-consumer loyalty through exclusive product access.
Both platforms target fashion-conscious consumers with massive multi-brand catalogs and rely on high-volume logistics to maintain user engagement.
Both apps target fashion-conscious shoppers with extensive brand catalogs and personalized shopping experiences, competing directly for market share in the online retail sector.
Both apps compete for the same mobile fashion retail audience by offering cross-category apparel and accessories with integrated shopping carts.
Both platforms target fashion-conscious consumers with free mobile shopping apps, competing for share of wallet in the global trend-driven apparel market.
Both apps compete for discretionary consumer spending in the apparel retail sector, targeting users looking for brand-name clothing via mobile storefronts.
Both platforms compete for the same fashion-conscious demographic by offering high-frequency inventory updates and personalized shopping feeds.
Athleta competes for the same fashion-conscious audience by focusing on specialized activewear.
Both apps compete for the same mobile-first fashion retail audience by offering personalized shopping experiences and trend-focused catalogs.
Both apps compete for mobile-first fashion and sportswear shoppers, sharing a target demographic interested in brand-name apparel and exclusive product drops.
Poshmark engages fashion-conscious users through a social-commerce model that blends peer-to-peer selling with live-streamed auction events.
Both apps compete for the same fashion-conscious mobile shopper, with ABOUT YOU offering a broad multi-brand catalog while PUMA captures the same audience through direct-to-consumer athletic and streetwear exclusivity.
Shop provides a centralized tracking utility that overlaps with the post-purchase experience of fashion shoppers.
Trendyol competes by offering a broad marketplace including clothing, which overlaps with the fashion focus of ABOUT YOU while capturing a larger user base through a generalist inventory.
Both platforms compete for fashion-conscious consumers through mobile storefronts that offer direct-to-consumer apparel and beauty products.
Both platforms target European fashion consumers with massive brand catalogs and personalized shopping experiences, creating direct competition for market share in the online retail segment.
Same space(32)
GOAT targets the same fashion-conscious collector base with a focus on authentication and luxury goods.
AliExpress competes for value-conscious fashion shoppers by providing direct-from-factory pricing and faster logistics via the Choice program.
Amazon Shopping competes for user attention as a primary gateway to global e-commerce through Prime-integrated logistical speed.
Amazon competes for the same fashion-conscious wallet share by offering superior logistics and inventory depth.
Argos acts as a general retail destination that captures fashion and home shoppers through a massive catalog of diverse products.
kaufDA aggregates local deals and weekly ads to help users plan their shopping trips and save on fashion and groceries.
Bring! acts as a utility for household coordination that competes for user screen time by integrating retail brochures and deal discovery.
Depop targets the same fashion-conscious demographic by using social-first discovery and AI-assisted listing tools to reduce seller friction.
Depop competes for the same fashion-conscious audience by digitizing the thrift-shopping experience.
Old Navy provides a dedicated fashion retail experience for families, focusing on accessible pricing and frequent wardrobe refreshes.
Grailed targets the same fashion-conscious audience by facilitating the trade of curated designer apparel.
Joom captures budget-conscious users through a global marketplace that aggregates international goods from diverse regions.
Kohl's integrates loyalty rewards and in-store shopping tools to retain customers through personalized mobile reminders.
looklike provides a virtual try-on experience that helps users visualize fashion items before purchasing.
Macy's competes for the same fashion-conscious consumer through an omnichannel loyalty program.
MANGO offers a direct fashion retail experience that competes for the same style-focused user base.
M&S combines food and fashion retail to capture a broader share of household spending through a unified loyalty program.
M&S serves as an adjacent retail destination for fashion and homeware essentials.
Next provides a fashion and home retail catalog that uses smart search filters to help users find specific items quickly.
OTTO offers a massive product selection across fashion and home goods, serving as a comprehensive retail destination for European shoppers.
Phia acts as an AI-powered assistant that helps users find the best prices across fashion retailers.
Kaufland serves as a local supermarket companion that captures grocery-focused shoppers through store navigation and leaflet browsing.
StockX targets the same fashion-conscious collector base by treating apparel as liquid assets.
Target provides a broad retail experience that captures everyday shopping needs alongside fashion and dorm essentials.
Temu captures the same budget-conscious fashion audience through aggressive, gamified pricing models.
ThredUp provides a managed resale service that appeals to the same budget-conscious fashion shoppers.
Tiendeo aggregates local deals and brochures to help users save money, competing for the budget-conscious segment of the fashion audience.
Refind provides a visual search tool that helps users find secondhand fashion alternatives.
Vinted competes for the secondhand fashion segment by removing selling fees to drive high inventory volume.
Vinted serves the same fashion-conscious demographic by providing a C2C marketplace for pre-loved items.
Wayfair focuses on home furniture and decor, capturing users interested in lifestyle-based shopping rather than just apparel.
Whatnot captures high-intent fashion collectors through live-streamed auctions that convert passive browsing into immediate purchases.