Joom
For budget-conscious global shoppers seeking affordable international products and a gamified, discovery-led browsing experience.
Joom. Shopping for every day
Snapshot
Who is Joom?
Connecting global shoppers to affordable international goods through a discovery-focused, gamified marketplace experience.
Target audience
Portfolio
Free 2Last updated
Joom. Shopping for every day
vVARY
19d ago
Publisher DNA
What defines Joom?
Publisher DNA
Primary focus
International e-commerce marketplace
Scale
indie
Target audience
Budget-conscious global shoppers seeking affordable international products and a gamified, discovery-led browsing experience.
Origin
Latvian-based international marketplace founded to connect users with affordable goods from Asia and Europe.
Signature Patterns
- •Discovery-focused UI utilizing 'Personal Selections' to drive user engagement.
- •Integration of gamified discounts and influencer-led live streams to incentivize impulse purchases.
- •Monetization via a free-to-use international marketplace model.
- •High-frequency update cycle focused on iterative improvements to the shopping experience.
Portfolio momentum
Maintains an intense development pace with 12 updates in the last 6 months for their flagship marketplace app, with the most recent release occurring within the last week.
Company profile
medium confidence- Headquarters
- Latvia
- Founded
- 2016
Portfolio
What does Joom ship?
Apps
2 apps analysed
Worldwide shipping, affordable prices, special deals and customer reviews.
In-app gamification loops increase daily active usage
- Global shipping accessibility allows users to order items from diverse locations without complex regional restrictions
- Delivery delays and lack of transparent tracking information leave customers without updates on their packages
Worldwide shipping, affordable prices, special deals and customer reviews.
Strong vendor diversity (Turkey, Korea, Europe)
- Ease of Use
- Delivery Failures
Distributed across 14 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (8)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Spain1 / 1
›+3 more europe markets
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (3)
- Australia1 / 1
- India1 / 1
- Singapore1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
1
Negative apps
39/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Joom compete with?
The rivals identified
Nemeses(1)
AliExpress is the primary direct rival with a comparable global cross-border model and a high release velocity (22 updates in 6 months) targeting the same 'affordable goods' demographic.
Contenders(4)
A long-standing direct competitor in the 'discovery-based' shopping niche with a similar global footprint and high update frequency.
known for
DHgate-Online Wholesale Stores
Strong alternative for users looking for bulk/wholesale pricing on the same categories Joom covers.
Dominates the fashion and lifestyle sub-sector of the affordable market with a highly optimized supply chain.
A high-growth rival using aggressive social commerce and group-buying mechanics to disrupt the affordable marketplace space.
Same space(4)
The global benchmark for e-commerce logistics and trust that Joom must compete with for general consumer mindshare.
Adjacent marketplace focusing on C2C sales and refurbished goods alongside new affordable items.
Similar cross-border model focusing on apparel and home goods with a long history in the space.
Dominant regional player in LATAM that Joom encounters as a major barrier when expanding into South American markets.
New entrants(1)
Emerging international threat leveraging high-quality Turkish manufacturing to expand into European markets.
The Analyst's Read
The bottom line on Joom
Bottom line
Joom is a specialized e-commerce player successfully competing with giants by prioritizing UX and gamification over catalog depth. Their long-term viability depends on resolving the logistics and refund friction currently impacting user sentiment.
Frequently asked questions
How many apps does Joom publish?
What kind of apps does Joom make?
What is Joom's top app?
In how many countries are Joom's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- no
- Social presence:
- no