Joom
For budget-conscious global shoppers seeking affordable international products and a gamified, discovery-led browsing experience.
Joom. Shopping for every day
Snapshot
Who is Joom?
Connecting global shoppers to affordable international goods through a discovery-focused, gamified marketplace experience.
Target audience
Portfolio
Free 2Last updated
Joom. Shopping for every day
vVARY
2mo ago
Publisher DNA
What defines Joom?
Publisher DNA
Primary focus
International e-commerce marketplace
Scale
indie
Target audience
Budget-conscious global shoppers seeking affordable international products and a gamified, discovery-led browsing experience.
Origin
Latvian-based international marketplace founded to connect users with affordable goods from Asia and Europe.
Signature Patterns
- •Discovery-focused UI utilizing 'Personal Selections' to drive user engagement.
- •Integration of gamified discounts and influencer-led live streams to incentivize impulse purchases.
- •Monetization via a free-to-use international marketplace model.
- •High-frequency update cycle focused on iterative improvements to the shopping experience.
Portfolio momentum
Maintains an intense development pace with 12 updates in the last 6 months for their flagship marketplace app, with the most recent release occurring within the last week.
Company profile
medium confidence- Headquarters
- Latvia
- Founded
- 2016
Portfolio
What does Joom ship?
Apps
2 apps analysed
Worldwide shipping, affordable prices, special deals and customer reviews.
In-app gamification loops increase daily active usage
- Global shipping accessibility allows users to order items from diverse locations without complex regional restrictions
- Delivery delays and lack of transparent tracking information leave customers without updates on their packages
Worldwide shipping, affordable prices, special deals and customer reviews.
Strong vendor diversity (Turkey, Korea, Europe)
- Ease of Use
- Delivery Failures
Distributed across 14 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (8)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Spain1 / 1
›+3 more europe markets
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (3)
- Australia1 / 1
- India1 / 1
- Singapore1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
1
Negative apps
39/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Joom compete with?
The rivals identified
Nemeses(2)
Both platforms compete for value-conscious shoppers and collectors by offering global marketplace access and integrated live-shopping features.
Both apps compete for the same budget-conscious global shopper, with Joom focusing on discovery-based browsing while Amazon prioritizes logistical speed and inventory depth.
Contenders(12)
Both platforms target value-conscious global shoppers with cross-border logistics, competing directly for the same bargain-hunting demographic.
known for
DHgate-Online Wholesale Stores
DHgate targets the wholesale procurement segment, providing a B2B-focused alternative to Joom's consumer-facing marketplace.
Both platforms function as global marketplaces connecting international suppliers to buyers, creating overlap for small-scale entrepreneurs who utilize Joom for low-cost inventory sourcing.
Both platforms target value-conscious shoppers with international goods, but Joybuy focuses on regional speed in the EU and UK while Joom maintains a broader global logistics network.
Both platforms target budget-conscious shoppers with high-frequency, low-cost international goods and utilize in-app gamification to drive daily engagement.
Both platforms target budget-conscious consumers with international goods, competing directly for the same price-sensitive demographic through high-volume retail models.
Vinted competes for the same value-conscious fashion audience as Joom, but focuses on C2C secondhand inventory.
Walmart integrates physical store density with digital grocery and pharmacy services, contrasting with Joom's cross-border logistics focus.
Both platforms utilize live stream shopping and gamification to drive user engagement, competing for the same time-sensitive consumer attention.
Both platforms target value-conscious global shoppers with cross-border logistics, competing for the same budget-sensitive demographic seeking affordable international goods.
Both platforms target value-conscious shoppers through gamified shopping experiences and influencer-led live streams, directly competing for the same budget-focused demographic.
known for
Ubuy: International Shopping
Both platforms facilitate cross-border e-commerce, targeting users who seek products unavailable in their local markets through international shipping.
Same space(28)
Back Market offers a specialized marketplace for refurbished electronics, providing a quality-assured alternative to Joom's general goods.
Wish operates as a direct discount marketplace competitor, sharing Joom's model of global shipping for everyday items.
CouponBirds provides a utility for finding discounts at major retailers, serving as a tool that could be used alongside Joom.
Depop focuses on social-first fashion discovery, offering a community-driven alternative to Joom's transactional marketplace.
Etsy serves as a specialized alternative for shoppers seeking artisanal goods, contrasting with Joom's focus on mass-market international imports.
Shpock operates as a local secondhand marketplace, contrasting with Joom's international cross-border model.
OfferUp is a dominant local marketplace for secondhand goods, providing a high-liquidity alternative to Joom's global marketplace.
Shop acts as a post-purchase utility for tracking orders across various platforms, including those potentially purchased on Joom.
Adidas provides a brand-specific retail channel that captures the sportswear segment of Joom's diverse user base.
Marketplace facilitates local peer-to-peer trading, providing a hyper-local alternative to Joom's global logistics model.
AUTODOC provides a specialized inventory of automotive parts, serving a specific vertical that Joom does not cover.
Best Buy targets tech-focused shoppers with an omnichannel model that complements Joom's electronics category.
boohoo offers an alternative fashion-focused shopping experience that aggregates multiple brands into one mobile interface.
Coupert automates discount discovery and cashback, acting as a browser-based utility that reduces consumer effort during checkout.
Fashion Nova competes for the same trend-focused demographic as Joom, but utilizes a high-velocity social-proof model.
Groupon focuses on local service-based discounts, providing a different category of deals than Joom's product-heavy marketplace.
H&M integrates physical retail with digital inventory, offering a loyalty-focused experience that differs from Joom's marketplace model.
IKEA integrates physical store navigation with digital AR visualization to reduce purchase hesitation for home goods.
Kohl's provides an omnichannel retail experience that complements Joom's digital-only model with physical store utility.
Koupon centralizes discount discovery for major retailers, competing with Joom's price-sensitive audience.
My Package Delivery Tracker tracks global parcels, providing a utility that Joom users currently lack for post-purchase logistics.
JCPenney functions as a traditional department store with digital rewards, offering a familiar shopping experience for physical goods.
Kaufland serves as a local supermarket companion, focusing on grocery planning rather than Joom's international marketplace model.
UNiDAYS targets students with exclusive discounts, providing a gated value proposition that Joom lacks.
UNIQLO functions as a brand-specific retail destination that complements Joom's general marketplace by offering curated apparel lines.
Voghion targets the same budget-conscious demographic as Joom, focusing on factory-direct pricing for general merchandise.
Wayfair offers a vast home goods catalog that competes with Joom's variety but focuses on specific interior design needs.
Which? offers expert product reviews and consumer advice, serving as a research tool before users commit to purchases.
New entrants(1)
Lidl Plus provides retail loyalty rewards, serving as a tool for grocery-focused savings.
The Analyst's Read
The bottom line on Joom
Bottom line
Joom is a specialized e-commerce player successfully competing with giants by prioritizing UX and gamification over catalog depth. Their long-term viability depends on resolving the logistics and refund friction currently impacting user sentiment.
Frequently asked questions
How many apps does Joom publish?
What kind of apps does Joom make?
What is Joom's top app?
In how many countries are Joom's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- no
- Social presence:
- no
