adidas
For athletes and fitness enthusiasts ranging from beginners to marathoners, as well as fashion-conscious consumers seeking exclusive footwear.
adidas Running: Run tracker
Snapshot
Who is adidas?
Connecting athletes to performance gear and digital coaching through a unified brand ecosystem.
Target audience
Portfolio
Free 7Last updated
adidas Running: Run tracker
vVARY
12d ago
Publisher DNA
What defines adidas?
Publisher DNA
Primary focus
Athletic performance and D2C retail
Scale
indie
Target audience
Athletes and fitness enthusiasts ranging from beginners to marathoners, as well as fashion-conscious consumers seeking exclusive footwear.
Origin
Evolved from a sportswear manufacturer into a digital ecosystem provider, notably through the integration of the Runtastic legacy.
Portfolio momentum
Released 12 updates across 2 apps in the last 6 months, maintaining an intense development cycle for both its commerce and fitness platforms.
Portfolio
What does adidas ship?
Apps
7 apps analysed
Wear OS tiles reduce switching costs via platform stickiness
- Gamified rewards and points system provide consistent motivation for users to maintain their daily cardio routines
- Frequent app crashes and freezing during active workouts disrupt tracking and frustrate users on mobile devices
Adaptive training plans provide a defensible barrier against generic trackers
- The core running and activity tracking functionality provides a reliable experience for dedicated fitness enthusiasts
- GPS tracking accuracy and connectivity issues frustrate users during outdoor training sessions and marathons
Shop shoes, sneakers, activewear, and clothes from the adidas shopping app
adiClub loyalty program creates a direct-to-consumer retention loop
- Timeless product quality and unique style keep long-term brand loyalists engaged with the catalog
- Payment processing errors during high-traffic product drops prevent successful checkout for Android users
Shop shoes, sneakers, activewear, and clothes from the adidas shopping app
Category-leading brand recognition sustains high organic install velocity
- The rewards program provides tangible value for frequent shoppers through consistent points and promotional offers
- Inaccurate inventory data leads to order cancellations weeks after purchase, causing significant frustration for loyal customers
Analysis in progress
Distributed across 20 markets, strongest in Europe.
Based on 5 of 7 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States5 / 5
- Brazil3 / 5
- Mexico3 / 5
- Canada1 / 5
Europe (9)
- France3 / 5
- Germany3 / 5
- Italy3 / 5
- Netherlands3 / 5
- Portugal3 / 5
›+4 more europe markets
- Spain3 / 5
- Sweden2 / 5
- Turkey1 / 5
- United Kingdom1 / 5
Asia-Pacific (7)
- Japan3 / 5
- South Korea3 / 5
- Australia1 / 5
- India1 / 5
- Indonesia1 / 5
›+2 more asia-pacific markets
- Singapore1 / 5
- Vietnam1 / 5
Core markets (5/5 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
2
Neutral / mixed
3
Negative apps
37/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does adidas compete with?
The rivals identified
Nemeses(3)
GOAT dominates the secondary sneaker market with a massive, dedicated user base that directly competes for the same high-intent sneaker enthusiast audience as adidas.
Both apps compete for the outdoor fitness audience, specifically trail runners who require reliable navigation and performance tracking.
Both apps compete for the same high-intent sneaker collector audience by gating limited product releases behind loyalty programs and exclusive access tiers.
Contenders(20)
Both apps target athletes and outdoor enthusiasts, competing for the same consumer wallet share within the sporting goods and apparel category.
Both apps compete for the same lifestyle-focused menswear consumer, providing direct-to-consumer mobile shopping for apparel and footwear. They overlap in their target audience of shoppers seeking seasonal fashion updates and branded clothing.
Both apps compete for the same mobile-first retail wallet share, targeting lifestyle consumers who prioritize trend-driven apparel and frequent digital shopping.
Both apps target sneaker enthusiasts, with Sneakers Drops providing a discovery layer for releases that Adidas users seek within the official app.
Both apps compete for the same fitness-focused user base by offering structured training plans and wearable integration, forcing a choice between the gamified, free-tier experience of adidas Running: Run tracker and the subscription-based, AI-driven personalization of Gymverse.
Foot Locker serves as a primary retail competitor that bridges the gap between physical store presence and digital release management.
Both apps compete for the same health-conscious user base by providing activity tracking and performance analytics, though they serve different primary modalities of cardio versus strength training.
Both apps compete for the same health-conscious user base by offering activity tracking and training plans, though they diverge on the primary fitness modality of cardio versus strength training.
Lululemon competes directly for the premium activewear market share with a highly refined, community-centric mobile shopping experience.
Both apps target the same runner demographic with free, brand-backed training tools that funnel users into their respective e-commerce channels.
Both apps compete for the same performance footwear and apparel market, driving direct-to-consumer sales through mobile-exclusive product drops and account-based access.
Both apps target the same runner demographic with GPS-based activity tracking and adaptive training plans, creating direct competition for daily active users.
Both apps compete for the same fitness-conscious user base, with adidas Running focusing on outdoor cardio tracking and Peloton on indoor studio-style instruction.
Both apps compete for the same athletic and lifestyle consumer base by offering direct-to-consumer access to exclusive sneaker drops and sportswear collections.
StockX is a direct competitor for the sneaker-focused demographic, utilizing a live-market pricing model that influences consumer expectations.
Runna provides science-backed training plans that compete for the same marathon-training segment as the adidas Running app.
Both apps compete for fitness enthusiasts by offering personalized training programs and progress tracking, forcing users to choose between adidas Running: Run tracker's general cardio focus and Technogym's equipment-linked coaching.
Both apps compete for the same lifestyle-focused consumer wallet by offering direct-to-consumer retail channels for branded apparel and accessories. They target overlapping demographics interested in on-trend clothing and personal style.
Both apps compete for the same health-conscious user base by offering structured training plans and wearable integration within the fitness category.
Both apps compete for the same European fashion and sportswear consumer base, with both platforms currently struggling with post-update technical instability that disrupts the shopping experience.
Same space(40)
Amazon acts as a primary marketplace for general goods, competing for the same consumer wallet share.
Street App provides a local marketplace for buying and selling goods, acting as a community-based alternative.
Best Buy operates as an electronics retailer that shares an omnichannel shopping model.
Depop targets fashion-conscious users looking for vintage items, competing for the same style-focused audience.
Workout for Women targets the home-fitness segment of the adidas Running audience with specialized programs.
Fitbod offers strength training plans that complement the cardio-focused training of adidas Running.
Fitness App offers workout planning for users who need structured routines outside of running.
Foodvisor provides AI-powered nutritional tracking for users who want to monitor diet alongside their running habits.
Footasylum focuses on sneakers and streetwear, directly competing with core product categories.
Four provides installment payment options for retail purchases, serving as a financial tool for shoppers.
Old Navy is a massive-scale retail peer that demonstrates how to optimize mobile conversion for a broad, family-oriented audience.
Google Health provides a centralized dashboard that aggregates wearable data, overlapping with the tracking utility of adidas Running.
H&M is a direct competitor in the fashion retail space, sharing a similar audience of trend-conscious shoppers.
Zara represents a high-velocity fashion retail peer that excels in rapid inventory turnover and mobile-first shopping experiences.
LADDER provides specialized strength programming for users who want more structure than the general plans in adidas Running.
Home Workout targets the same casual fitness audience as adidas Running but focuses on equipment-free routines.
Lifesum competes for the nutrition-tracking share of the adidas Running user base.
MyFitnessPal serves as a primary nutrition companion for runners who use adidas for cardio tracking.
Namshi is a regional fashion retail platform that carries Adidas products alongside other major brands.
Next offers a wide range of clothing and homeware, acting as a general fashion retail destination.
Noom targets the weight-loss segment of the adidas Running user base through behavioral psychology.
Nordstrom is a high-end retail peer that sets the standard for personalized customer service and omnichannel shopping integration.
SNEAKER:Confirmed aggregates release data for streetwear, serving as a research tool for sneaker-focused shoppers.
OfferUp facilitates peer-to-peer trading of secondhand goods, serving as an adjacent marketplace for fashion and footwear.
Macadam uses a financial incentive model similar to the adiClub rewards to drive daily activity.
Ride with GPS provides specialized cycling navigation for users who find adidas Running insufficient for complex bike routes.
SHEIN captures the budget-conscious fashion segment, providing a low-cost alternative to premium sportswear.
eBike Flow manages eBike hardware, serving as an adjacent utility for cyclists who also use adidas Running for activity tracking.
Shop provides a centralized tracking utility for online orders, often used by consumers who also shop at Adidas.
Shotsy tracks medication for users who also use adidas Running to monitor their physical health.
Sole Retriever is a niche utility for sneaker enthusiasts to track releases, directly overlapping with core sneaker interests.
Strong focuses on manual logging for strength training, serving as a specialized tool for the gym-going segment of the adidas Running audience.
MacroFactor targets the health-conscious user base by focusing on metabolic accuracy rather than cardio tracking.
Temu targets the same budget-conscious demographic as Adidas shoppers, focusing on ultra-low-cost factory-direct goods.
Vestiaire Collective provides a luxury resale platform for authenticated designer fashion, appealing to the higher-end customer segment.
Vinted focuses on pre-loved fashion, providing a circular economy alternative for customers looking to trade used items.
Walmart serves as a generalist retail alternative for household goods, contrasting with the focus on branded sportswear.
WeWard shares the gamified reward model used by adidas Running to encourage daily movement.
Yazio offers nutritional tracking that complements the cardio data collected by adidas Running.
Zero targets the metabolic health segment of the adidas Running user base through fasting and nutrition tracking.
New entrants(3)
Afterpay is an emerging threat that is shifting the payment paradigm by embedding financing directly into the shopping journey.
Lidl Plus offers a loyalty rewards program, representing a different retail category but similar loyalty-driven retention.
Zip is rapidly gaining traction by providing flexible payment solutions that lower the barrier to entry for high-ticket items.
Frequently asked questions
How many apps does adidas publish?
What kind of apps does adidas make?
What is adidas's top app?
In how many countries are adidas's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 1
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes