Zalando SE
For fashion-conscious European consumers seeking either curated trends or high-discount designer goods.
Zalando – online fashion store
Snapshot
Who is Zalando SE?
Providing a comprehensive fashion ecosystem that connects European consumers with curated trends and exclusive designer discounts.
Target audience
Portfolio
Free 7Last updated
Zalando – online fashion store
v26.14.0
20d ago
Publisher DNA
What defines Zalando SE?
Publisher DNA
Primary focus
Fashion and lifestyle e-commerce ecosystem
Scale
indie
Target audience
Fashion-conscious European consumers seeking either curated trends or high-discount designer goods.
Portfolio momentum
Released 25 updates across 3 apps in the last 6 months, with the most recent major release occurring within the last 5 days.
Portfolio
What does Zalando SE ship?
Apps
7 apps analysed
The Online outlet by Zalando | Discounts up to -75%*| Daily Fashion & Home Deals
20-minute cart reservation creates artificial scarcity that accelerates checkout conversion
- Frequent fashion discounts and wide product variety keep price-conscious shoppers engaged with the platform
- The latest update introduced overly complex filter menus that overwhelm users during their shopping sessions
Analysis in progress
The Online outlet by Zalando | Discounts up to -75%*| Daily Fashion & Home Deals
The interface provides a smooth and reliable shopping experience for browsing and ordering products
- High quality of branded clothing items keeps fashion-conscious shoppers returning for regular purchases
- Search functionality fails to surface relevant items that are actually available within the catalog
Single-market publisher, every app ships only to United States.
Based on 4 of 7 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States4 / 4
Core markets (4/4 apps)
User Sentiment
How do users feel about their apps?
2
Positive apps
1
Neutral / mixed
1
Negative apps
55/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Zalando SE compete with?
The rivals identified
Nemeses(1)
ASOS maintains a near-identical fashion-discovery and e-commerce model with high-frequency release cycles that directly challenge Zalando's market share.
Contenders(3)
H&M leverages a massive global footprint and high-volume app usage to compete directly in the mass-market fashion space.
ZARA's high-velocity supply chain is mirrored in their app's frequent updates, keeping the user experience aligned with rapid fashion cycles.
Vinted captures the growing circular economy segment, providing a massive alternative to Zalando's new-item focus.
Same space(3)
Nike dominates the athletic-wear vertical with a highly specialized app experience that focuses on exclusive drops.
Shopify's aggregator app provides a universal tracking and checkout experience that competes for the user's primary shopping utility.
Ulta provides a specialized beauty-first shopping experience that captures a significant portion of the lifestyle market.
New entrants(1)
Whatnot is disrupting traditional e-commerce through live-streamed shopping events, showing rapid growth in the social-commerce space.
Frequently asked questions
How many apps does Zalando SE publish?
What kind of apps does Zalando SE make?
What is Zalando SE's top app?
In how many countries are Zalando SE's apps available?
What fed this analysis
- Apps analyzed:
- 3
- With full intel:
- 0
- With overview:
- 3
- Website scraped:
- yes
- Social presence:
- yes