For environmentally conscious consumers and budget-minded individuals seeking affordable second-hand fashion, alongside retail business owners participating in the logistics network.
Vinted: Pre-loved marketplaceFacilitating sustainable fashion consumption through a peer-to-peer marketplace and integrated logistics network. Vinted connects budget-conscious buyers with sellers while optimizing delivery via local retail partnerships.
Target audience
Portfolio
Free 2Last updated
Vinted: Pre-loved marketplace
v26.13.1
3mo ago
Primary focus
C2C fashion marketplace and logistics integration
Scale
indie
Target audience
Environmentally conscious consumers and budget-minded individuals seeking affordable second-hand fashion, alongside retail business owners participating in the logistics network.
Released 15 updates across 2 apps in the last 6 months, indicating high-frequency development and maintenance cycles.
2 apps analysed
Join a community of millions of members buying and selling second-hand items.
High inventory volume
1
Positive apps
0
Neutral / mixed
0
Negative apps
72/100
Avg sentiment score
Depop is the primary rival for the Gen-Z fashion demographic, mirroring Vinted's community-centric approach but with a social-media-first UX.
Strategic outlook coming soon.
What fed this analysis
The global incumbent that Vinted is actively disrupting; eBay remains a threat due to its massive scale and established logistics.
Direct competitor in the 'easy shipping' space with a massive user base and high release frequency (16 updates in 6 months).
A massive social commerce rival with a high innovation velocity (18 releases in 6 months) focusing on 'Posh Parties' and community selling.
The leader in high-end luxury resale with an aggressive 28 releases in the last 6 months, targeting Vinted's aspirational users.
A niche peer focusing on menswear and streetwear, maintaining high engagement through editorial content.
A local-first marketplace peer that competes for the 'second-hand' user intent, particularly for bulky items.
Dominates the sneaker sub-genre of the shopping category with a 'stock market' pricing approach.
An adjacent 'managed' marketplace that competes for the same 'pre-loved' inventory but with a different fulfillment model.
A highly active (22 releases in 6 months) emerging player specifically targeting the 'Vinted' demographic with live video.
The fastest-growing threat in the space, utilizing live-stream auctions to disrupt the static listing model.
