Report updated Apr 19, 2026
Vinted: Pre-loved marketplace
For environmentally conscious consumers and budget-minded individuals looking to declutter their closets or find unique, affordable second-hand fashion.
Vinted: Pre-loved marketplace is a well-regarded shopping app that is free with in-app purchases. With a 4.4/5 rating from 2.2M reviews, it maintains solid user satisfaction. Users particularly appreciate ease of use, though customer support quality remains a common concern.
What is Vinted: Pre-loved marketplace?
Current Momentum
v26.14 · 6d ago
MaintenanceVinted is currently in maintenance mode, focusing exclusively on performance improvements and bug fixes.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Sellers keep 100% of their earnings with no commission fees taken by the platform
Visual search functionality to help users find specific items or similar products using photos
Optional fee-based protection that provides refunds for items lost, damaged, or not as described
How much does it cost?
- Free to list and sell items
- Buyer Protection fee applied to purchases
The platform monetizes through a buyer-side service fee rather than seller commissions, which maximizes inventory volume by removing the primary barrier for casual sellers.
Who Built It?
Facilitating sustainable fashion consumption through a peer-to-peer marketplace and integrated logistics network. Vinted connects budget-conscious buyers with sellers while optimizing delivery via local retail partnerships.
Portfolio
2
Apps
What other apps does Vinted make?
Explore the full Vinted report
Portfolio breakdown, audience, momentum, and every app published by Vinted.
What do users think recently?
High confidence · Latest 100 of 198 total reviews analyzed · Based on 198 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate ease of use and value and pricing, but report customer support quality and automated moderation and bans.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Vinted: Pre-loved marketplace?
How's The Shopping Market?
How does it evolve in the Shopping market?
Vinted: Pre-loved marketplace is climbing the charts.
Rank progression
54 active rankings tracked — 30-day window
The rivals identified
The outtake for Vinted: Pre-loved marketplace
Strengths to defend, gaps to attack
Core Strengths
- Zero seller fees model
- High inventory volume
- Intuitive listing and shipping UX
- Strong category ranking (#9 Shopping)
Critical Frictions
- Poor human customer support
- Aggressive automated moderation/bans
- Lack of authentication for luxury goods
Growth Levers
- Live-stream shopping integration
- Discovery-based discovery feed (Depop style)
- Expansion into non-fashion categories
Market Threats
- Depop's social-first trend leadership
- Whatnot's live-stream auction growth
- Mercari's authentication services
What are the next best moves?
Implement human-in-the-loop for moderation appeals
Frequent complaints regarding 'banned for no reason' and 'useless bots' indicate a high churn risk for legitimate sellers.
Develop an 'Explore' discovery feed
Nemesis (Depop) wins on trend leadership; Vinted is currently viewed as a utility tool rather than a fashion destination.
Introduce tiered authentication for high-value items
Competitors like Mercari and Vestiaire Collective offer authentication, which is a significant trust gap for Vinted in the luxury segment.
Feature Gaps vs Competitors
- Live-stream auctions (available in Whatnot)
- Luxury authentication services (available in Mercari and Vestiaire Collective)
- Auction-based pricing (available in eBay)
- Social-first discovery feed (available in Depop)
Key Takeaways
Vinted's zero-fee seller model is a powerful moat for inventory acquisition, but the platform is vulnerable to social-first rivals like Depop. To maintain its lead, Vinted must fix its 'bot-only' support reputation and evolve from a search utility into a discovery-driven fashion destination.
Where Is It Heading?
Stable
Recent updates (v26.14.0) focus on maintenance and fine-tuning, suggesting a lack of near-term feature innovation.
Strong category ranking (#9) and high iOS rating (4.8) indicate high product-market fit for core utility.
Frustrated user sentiment regarding automated bans suggests scaling friction in the moderation system.