Alibaba.com - B2B marketplace icon
AliExpress - Shopping App icon

Alibaba Mobile

2apps4.3(19.3M)Shopping

Publisher DNA

What defines Alibaba Mobile?

AI intelligence is not yet available for Alibaba Mobile. The portfolio data below is up to date.

Portfolio

What does Alibaba Mobile ship?

Apps

2 apps analysed

Alibaba.com - B2B marketplace icon
Alibaba.com - B2B marketplace

A world-leading B2B marketplace

4.4(3M)

Trade Assurance program provides a defensible trust mechanism for cross-border wholesale

  • The simple and intuitive interface allows new business users to start trading without formal training
  • Users report the platform applies predatory exchange rates during payments unless users manually select USD
AliExpress - Shopping App icon
AliExpress - Shopping App

Shop global deals, save big with exclusive koupon. Your trusted shopping app.

4.3(16.3M)

Real-time seller chat enables personalized negotiation and inquiry for wholesale buyers.

  • Competitive pricing across diverse product categories provides significant value compared to local retail alternatives
  • Navigation regressions following the latest update cause the back button to inconsistently exit the app

Distributed across 8 markets, strongest in Asia-Pacific.

Based on 2 of 2 apps with localized market data · last scanned .

Americas (1)

  • United States2 / 2

Europe (3)

  • France1 / 2
  • Netherlands1 / 2
  • Spain1 / 2

Asia-Pacific (4)

  • Australia1 / 2
  • Japan1 / 2
  • Singapore1 / 2
  • South Korea1 / 2

Core markets (2/2 apps)

United States

User Sentiment

How do users feel about their apps?

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Rivals

Who does Alibaba Mobile compete with?

The rivals identified

Nemeses(1)

Walmart

known forWalmart: Shopping & Savings

1 app4.8Shopping

Walmart competes for the same value-conscious consumer base by offering household essentials, while AliExpress targets global dropshippers and bargain hunters with direct-from-factory pricing.

Contenders(6)

Banggood Co.

known forBanggood Global Online Shop

1 app4.7Shopping

Both platforms target global consumers with direct-from-factory pricing models, competing for the same value-conscious demographic.

Digital Trading Science & Technology (Beijing) Co

known forDHgate-Online Wholesale Stores

1 app4.6Shopping

Both platforms compete for the same cross-border procurement market by offering direct-from-factory pricing to value-conscious consumers and wholesale buyers.

GMARKET

known forGmarket Global (ENG/中文)

1 app2.1Shopping

Gmarket Global competes for the same global, value-conscious consumer base by offering direct shipping of Korean fashion, beauty, and grocery products. It targets shoppers seeking specific regional authenticity that broader marketplaces often lack.

MANGO MNG, S.A.

known forMANGO - Online fashion

1 app4.9Shopping

Both apps compete for the same mobile fashion shoppers, with AliExpress offering a broad global marketplace and MANGO focusing on a curated brand collection. They overlap in the mobile retail segment by providing direct-to-consumer purchasing through dedicated applications.

Temu

known forTemu: Shop Like a Billionaire

2 apps4.5Shopping

Both platforms target budget-conscious consumers with direct-from-factory pricing models and massive catalogs of low-cost goods.

The Real

known forRealry: One Click. Best Deals.

1 app0.0Shopping

Realry competes for value-conscious shoppers by aggregating fashion prices across thousands of external sites, directly challenging the price-discovery utility of the AliExpress marketplace.

Same space(24)

Amazon Mobile

known forAmazon Business: B2B Shopping

1 app4.8Shopping

Amazon Business maps retail infrastructure to B2B procurement workflows, competing for the same business buyer segment as Alibaba.com.

AMZN Mobile

known forAmazon Shopping

1 app4.8Shopping

Amazon Shopping provides a generalist marketplace with unmatched logistics, serving as the primary alternative for users who prioritize delivery speed over factory-direct pricing.

Appelio

known forPackage Tracker & Track Parcel

1 app4.6Shopping

Users report: Package Tracker serves as a neutral utility for managing shipments, capturing users who need to consolidate tracking data from multiple global retailers.

AppKoncept

known forMarketplace Buy and sell

1 app2.8Shopping

Marketplace offers a basic local classifieds platform for peer-to-peer trading, serving users who prefer a no-frills, location-based interface.

ASOS

known forASOS - Discover Fashion Online

1 app4.7Shopping

ASOS targets fashion-conscious consumers with a vast multi-brand catalog, offering a discovery-heavy experience that contrasts with the factory-direct, search-driven model of AliExpress.

CIDER HOLDING

known forCIDER - Clothing & Fashion

1 app4.8Shopping

CIDER targets social-media-active shoppers with a community-driven fashion model, emphasizing trend-based discovery over traditional catalog browsing.

dhgate.com

known forDHgate-online wholesale stores

1 app4.6Shopping

DHgate serves the same wholesale-to-consumer arbitrage market as Alibaba.com by connecting small-to-medium enterprise retailers directly with manufacturers.

Etsy

known forEtsy: Shop Home, Style & More

1 app4.9Shopping

Etsy serves as a specialized marketplace for handmade goods, capturing users who prioritize unique, artisanal inventory over the mass-produced, factory-direct model of AliExpress.

Fashion Nova

known forFashion Nova: Trendy Shopping

1 app4.8Shopping

Fashion Nova targets the ultra-fast fashion segment, utilizing influencer-led social proof to drive high-velocity inventory turnover among trend-conscious shoppers.

finderly GmbH & Co KG

known forShpock: Buy & Sell Marketplace

1 app2.8Shopping

Shpock operates a local secondhand marketplace, serving users who seek a community-based platform for buying and selling items in their area.

Focus Technology Co.

known forMade-in-China B2B Trade Online

1 app4.7Shopping

Made-in-China.com functions as a direct wholesale marketplace alternative for global trade, mirroring the supplier-to-buyer connection model of Alibaba.com.

Groupon

known forGroupon - Local Deals Near Me

1 app4.8Shopping

Groupon focuses on local service-based deals, capturing value-conscious consumers who seek discounts on experiences rather than physical goods.

H&M

known forH&M

1 app4.8Shopping

H&M bridges physical retail and digital shopping, offering a loyalty-focused experience for consumers who prefer to browse inventory before visiting a store.

OfferUp

known forOfferUp Buy & Sell Marketplace

1 app4.8Shopping

OfferUp provides a local marketplace for secondhand goods, serving users who prioritize proximity and immediate, in-person transactions over global shipping.

Penney OpCo

known forJCPenney – Shopping & Deals

1 app4.1Shopping

JCPenney provides a traditional department store experience, serving users who prefer established retail brands and in-store pickup options.

Phia

known forPhia: Shop Smarter, Save Money

1 app4.8Shopping

Phia acts as an AI-powered shopping assistant that optimizes price discovery, helping users find the best deals across a massive database of retail sites.

Poshmark

known forPoshmark: Shop & Sell Fashion

1 app4.8Shopping

Poshmark operates as a social-first fashion resale marketplace, capturing the secondhand segment through community-driven discovery and live-stream commerce.

Shopify

known forShop: All your favorite brands

1 app4.8Shopping

Shop acts as a post-purchase utility for Shopify-powered stores, serving as a tracking and payment layer that complements the fragmented shopping habits of AliExpress users.

Slickdeals

known forSlickdeals: Deals & Discounts

1 app4.8Shopping

Slickdeals surfaces community-verified bargains, attracting deal hunters who prioritize human-vetted price accuracy over algorithmic search results.

Target

known forTarget: Shop. Style. Save.

1 app4.9Shopping

Target integrates physical store inventory with digital fulfillment, providing a convenience-focused alternative for shoppers who require immediate local pickup options.

UNiDAYS

known forUNiDAYS: Student Discount App

1 app4.8Shopping

UNiDAYS targets the student demographic by providing exclusive discounts, acting as a gateway for price-sensitive users to access retail brands.

Vinted

known forVinted: Pre-loved marketplace

1 app4.4Shopping

Vinted focuses on C2C secondhand fashion, attracting users with a zero-fee seller model that contrasts with the commission-heavy structures of other marketplaces.

Whatnot

known forWhatnot: Shop, Sell, Connect

1 app4.8Shopping

Whatnot focuses on gamified live-stream auctions, attracting a collector-driven audience that values real-time social interaction over the static browsing experience of AliExpress.

ZB

known forZB Marketplace

1 app4.5Shopping

ZB Marketplace targets the electronics procurement niche, offering a specialized subset of the broader wholesale goods found on Alibaba.com.

New entrants(2)

Lidl Plus provides loyalty rewards for grocery shoppers, capturing users who seek value through digital coupons and point-based savings.

Nirvana AI Technologies

known forArenci: Fashion Finder

1 app0.0Shopping

Arenci offers visual search for fashion, allowing users to find real listings for items they see in photos, bypassing traditional catalog navigation.

Frequently asked questions

How many apps does Alibaba Mobile publish?
Alibaba Mobile has 2 apps tracked by Marlvel, primarily in the Shopping category.
What kind of apps does Alibaba Mobile make?
Alibaba Mobile's portfolio is concentrated in Shopping, with an average rating of 4.3/5 across rated apps.
What is Alibaba Mobile's top app?
By review volume across the portfolio, AliExpress - Shopping App is Alibaba Mobile's best-known app tracked by Marlvel.
In how many countries are Alibaba Mobile's apps available?
Marlvel has tracked Alibaba Mobile's apps across 8 countries.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Alibaba Mobile, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Alibaba Mobile intelligence.” Updated N/A. https://marlvel.ai/publishers/alibaba-mobile

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