H&M
For fashion-conscious consumers seeking a seamless transition between digital browsing and in-store shopping.
H&M
Snapshot
Who is H&M?
Bridging digital fashion inspiration with physical retail availability. Providing an omnichannel shopping experience for fashion-conscious consumers.
Target audience
Portfolio
Free 10Last updated
H&M
v26.17.0
5mo ago
Publisher DNA
What defines H&M?
Publisher DNA
Primary focus
Omnichannel retail and fashion shopping
Scale
indie
Target audience
Fashion-conscious consumers seeking a seamless transition between digital browsing and in-store shopping.
Signature Patterns
- •Integration of computer vision for visual search and product discovery
- •Focus on bridging digital browsing with in-store inventory tracking
- •Free-to-use utility model centered on retail conversion
- •High-frequency update cadence to support global retail operations
Portfolio momentum
Released 11 updates in the last 6 months for their single active application, indicating a high-frequency maintenance and feature-iteration cycle.
Company profile
low confidence- Founded
- 2018
Portfolio
What does H&M ship?
Apps
10 apps analysed
Scan & Find feature bridges physical-digital inventory gaps
- Wide variety of clothing options and high quality materials keep long-term customers satisfied with their purchases
- Navigation regressions post-update cause the search results to reset to the top when returning from items
Analysis in progress
Analysis in progress
Analysis in progress
Shop men's & women's fashion: clothes, accessories & beauty products from H&M.
Analysis in progress
Distributed across 17 markets, strongest in Europe.
Based on 4 of 10 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (2)
- United States4 / 4
- Mexico1 / 4
Europe (9)
- France1 / 4
- Germany1 / 4
- Italy1 / 4
- Netherlands1 / 4
- Portugal1 / 4
›+4 more europe markets
- Spain1 / 4
- Sweden1 / 4
- Turkey1 / 4
- United Kingdom1 / 4
Asia-Pacific (6)
- Australia1 / 4
- India1 / 4
- Japan1 / 4
- Singapore1 / 4
- South Korea1 / 4
›+1 more asia-pacific market
- Vietnam1 / 4
Core markets (4/4 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
55/100
Avg sentiment score
Rivals
Who does H&M compete with?
The rivals identified
Nemeses(1)
Both apps compete for fashion-conscious consumers by providing free, multi-category retail platforms that prioritize trend discovery and mobile-first purchasing.
Contenders(8)
Both apps compete for the same fashion-conscious demographic by offering free, mobile-first shopping experiences that prioritize discovery and purchase of apparel.
Both apps target trend-conscious consumers within the fast-fashion segment, competing directly for share-of-wallet through mobile-first shopping experiences.
Both apps target trend-conscious fashion shoppers with free-to-use mobile storefronts, competing for the same demographic's discretionary spend.
Anchors family apparel shopping with a broad catalog that competes for the same multi-generational audience as H&M.
Both apps target fashion-conscious consumers with free-to-use mobile storefronts, directly competing for the same demographic through daily trend updates and integrated inventory management.
Both apps target fashion-conscious consumers with physical retail footprints, competing for wallet share through integrated digital inventory and loyalty-based shopping experiences.
Both apps compete for fashion-conscious consumers by bridging physical retail inventory with digital shopping experiences, targeting overlapping demographics interested in apparel and lifestyle goods.
Both apps target the same fashion-conscious demographic with free, high-volume retail platforms, competing directly for share of wallet in the apparel and beauty categories.
Same space(19)
Operates in the same teen apparel retail space, utilizing loyalty loops to drive repeat purchases similar to H&M.
Competes for the same lifestyle-focused consumer by using a loyalty-gated digital channel to drive exclusive product sales.
Targets the same bargain-conscious demographic as H&M by providing a vast, low-cost inventory of global merchandise.
Acts as a generalist marketplace gateway that captures high-intent shoppers who might otherwise browse H&M for apparel.
Provides AI-based fashion discovery that competes with H&M's visual search and trend-browsing capabilities.
Captures the Gen-Z fashion wallet share through a social-first resale model that competes with H&M's trend-focused retail.
Aggregates high-end designer fashion, appealing to the premium segment of the fashion market that H&M also services.
Provides a local-first marketplace for secondhand goods that competes for the same bargain-hunting fashion audience.
Bridges physical store navigation with digital intent, mirroring H&M's strategy of connecting in-store experiences with mobile tools.
Provides a high-touch retail experience that captures consumer spending, competing for the same mobile-first shopping time as H&M.
Offers a similar fashion retail experience with collections for women, men, and children.
Utilizes social-first live-stream commerce to engage fashion shoppers who might otherwise browse H&M's feed.
Dominates the budget-fashion market with a high-frequency supply chain that directly challenges H&M's price-sensitive customer base.
Consolidates order tracking and checkout across multiple vendors, creating a centralized hub that competes with H&M's direct-to-consumer app.
Provides a data-driven marketplace for apparel that competes for the attention of collectors who also shop at H&M.
Serves as a luxury resale alternative for fashion-conscious users who might also purchase new items from H&M.
Challenges H&M's retail dominance by offering a zero-fee secondhand marketplace for budget-minded fashion shoppers.
Serves as a high-frequency retail utility for household essentials that competes for the same user's mobile commerce time as H&M.
Offers a massive fashion catalog and personalized discovery tools that directly compete with H&M's retail app.
New entrants(1)
Uses a loyalty-based rewards system to drive grocery retail traffic, competing for the same mobile wallet share as H&M.
The Analyst's Read
The bottom line on H&M
Bottom line
H&M successfully leverages their mobile presence as a high-utility bridge for their physical retail business. The app's high user sentiment suggests strong product-market fit for their existing customer base looking for an integrated shopping experience.
Frequently asked questions
How many apps does H&M publish?
What kind of apps does H&M make?
What is H&M's top app?
In how many countries are H&M's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes