Inter IKEA Systems B.V.
For homeowners and renters looking to discover, plan, and purchase furniture while managing integrated smart home devices.
IKEA
Snapshot
Who is Inter IKEA Systems B.V.?
Enhancing the home furnishing experience by bridging digital inspiration with physical retail and smart home automation.
Target audience
Portfolio
Free 23Last updated
IKEA
v4.39.1
6mo ago
Publisher DNA
What defines Inter IKEA Systems B.V.?
Publisher DNA
Primary focus
Retail and smart home automation
Scale
indie
Target audience
Homeowners and renters looking to discover, plan, and purchase furniture while managing integrated smart home devices.
Origin
Built on the legacy of founder Ingvar Kamprad, the publisher serves as the global franchisor for the IKEA brand.
Signature Patterns
- •Utility-first design focused on enhancing the physical in-store shopping journey.
- •Deep integration with proprietary hardware hubs like DIRIGERA for home automation.
- •Free-to-use model with no in-app purchases, designed to drive physical product sales.
- •Aggressive update cadence to ensure compatibility with evolving smart home standards.
Portfolio momentum
The publisher maintains an intense development pace with 22 updates across its 2 active apps in the last 6 months, with the most recent major release occurring 8 days ago.
Portfolio
What does Inter IKEA Systems B.V. ship?
Apps
23 apps analysed
In-store navigation increases basket size [Retention Lever]
- In-store navigation utility
- Regional feature gaps
Analysis in progress
Analysis in progress
Analysis in progress
Analysis in progress
Distributed across 15 markets, strongest in Europe.
Based on 4 of 23 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- United States4 / 4
- Canada1 / 4
- Mexico1 / 4
Europe (8)
- France2 / 4
- Germany2 / 4
- Italy2 / 4
- Netherlands2 / 4
- Portugal2 / 4
›+3 more europe markets
- Spain2 / 4
- Sweden2 / 4
- United Kingdom1 / 4
Asia-Pacific (4)
- Japan2 / 4
- South Korea2 / 4
- Australia1 / 4
- India1 / 4
Core markets (4/4 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
1
Negative apps
55/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Inter IKEA Systems B.V. compete with?
The rivals identified
Nemeses(2)
Both apps target smart home automation, but eWeLink competes by supporting a broader range of third-party hardware brands compared to the IKEA-exclusive focus of the DIRIGERA hub.
Sam's Club competes with IKEA by providing a Scan and Go feature that mirrors IKEA's Scan and Pay, targeting the same convenience-focused shopper who prioritizes skipping checkout lines.
Contenders(5)
Both applications target smart home users managing IoT hardware through centralized hubs, creating direct competition for users seeking automated control of lighting and environmental devices.
Both applications function as centralized management interfaces for proprietary smart home hardware, competing for the same residential user base seeking remote control of lighting and power.
Both apps function as retail utilities that bridge physical store visits with digital inventory management for home goods shoppers. They compete for the same budget-conscious demographic seeking to manage in-store purchases through mobile tools.
Next competes with IKEA by offering homeware alongside apparel, capturing the same home-improvement audience through a mobile-first checkout process. This creates a direct overlap for users seeking to refresh living spaces while shopping for clothing.
Both apps function as retail utilities that guide in-store behavior and planning, though they serve distinct product categories of furniture versus groceries.
Same space(38)
Amazon acts as a primary shopping utility for home goods, challenging IKEA through logistical speed.
Functions as a centralized voice-controlled ecosystem for users managing home automation and entertainment.
Miravia competes for lifestyle and home decor spending through flash sales and brand festivals.
Controls and monitors diverse smart devices from one interface for users seeking extensive brand compatibility.
Acts as the central control hub for Xiaomi IoT hardware, providing a unified interface for automation and monitoring.
Belk competes for home decor spending through a loyalty-based rewards program.
boohoo overlaps with IKEA's home and lifestyle categories through a mobile-first shopping experience.
Monitors and controls premium Bosch, Thermador, and Gaggenau appliances for users seeking remote management.
Controls security systems and smart devices for Xfinity service subscribers seeking a centralized automation hub.
Fashion Nova captures the same trend-conscious audience as IKEA's decor lines through frequent inventory updates.
GU US shares a focus on sizing and fit tools similar to IKEA's AR visualization tools.
Provides legacy support for older floor-cleaning hardware that requires specific mapping and scheduling features.
Orchestrates Apple and Google ecosystem devices for users needing centralized control of Nest and HomeKit hardware.
Customizes Monster-branded lighting hardware through a centralized interface for brightness and color adjustments.
KIABI targets the same family-focused demographics for home and clothing needs as IKEA.
Kohl's competes for home decor wallet share through loyalty-based incentives and in-store tools.
Manages LEDVANCE smart lighting through centralized control for users seeking automated lighting environments.
Offers native appliance diagnostics for LG hardware owners who require deep integration for laundry and HVAC monitoring.
Macy's overlaps with IKEA in the home decor and gift categories through its department store model.
Monitors and controls Miele domestic appliances for users seeking remote status and consumption data.
Manages security systems and smart hardware for users committed to 36-month professional monitoring services.
Provides a privacy-focused, open-source platform for power users who require local control and universal interoperability.
Nespresso uses proprietary hardware connectivity to secure recurring revenue, mirroring IKEA's physical-digital lock-in.
Nintendo Store serves as a brand-retention utility for hardware owners, mirroring IKEA's physical-digital lock-in.
OTTO competes for home and furniture spending in the same European market as IKEA.
JCPenney competes for home goods spending through integrated rewards and coupon management.
Picnic competes for the same household time and budget as IKEA's home utility app.
Unifies Samsung appliances and third-party devices under one interface for users seeking centralized control.
Manages TCL ecosystem devices including TVs and air conditioners for users seeking centralized mobile control.
Manages smart lighting groups and modes via Wi-Fi or cloud for users seeking simple environment control.
The Home Depot targets the same DIY and home improvement audience with a project-centric focus.
Very offers a similar mix of home and fashion goods, competing for the same household budget.
Manages TP-Link hardware through centralized scheduling and remote control for lighting and security devices.
Trendyol captures the same broad home and lifestyle spending as IKEA through a marketplace platform.
Acts as a centralized device aggregator for users requiring a single point of control for diverse IoT hardware.
Walmart competes for the same household budget by providing omnichannel fulfillment services that IKEA lacks.
Wayfair serves as a direct competitor in the home goods space with a vast product catalog.
Zalando is an adjacent fashion retailer sharing a similar European market footprint and discovery-based model.
The Analyst's Read
The bottom line on Inter IKEA Systems B.V.
Bottom line
IKEA is successfully leveraging mobile tools to defend its retail dominance, using software to create high switching costs through a proprietary smart home ecosystem and enhanced in-store utility.
Frequently asked questions
How many apps does Inter IKEA Systems B.V. publish?
What kind of apps does Inter IKEA Systems B.V. make?
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What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 0
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- no