Inter IKEA Systems B.V.
For homeowners and renters looking to discover, plan, and purchase furniture while managing integrated smart home devices.
IKEA
Snapshot
Who is Inter IKEA Systems B.V.?
Enhancing the home furnishing experience by bridging digital inspiration with physical retail and smart home automation.
Target audience
Portfolio
Free 20Last updated
IKEA
v4.39.1
4mo ago
Publisher DNA
What defines Inter IKEA Systems B.V.?
Publisher DNA
Primary focus
Retail and smart home automation
Scale
indie
Target audience
Homeowners and renters looking to discover, plan, and purchase furniture while managing integrated smart home devices.
Origin
Built on the legacy of founder Ingvar Kamprad, the publisher serves as the global franchisor for the IKEA brand.
Signature Patterns
- •Utility-first design focused on enhancing the physical in-store shopping journey.
- •Deep integration with proprietary hardware hubs like DIRIGERA for home automation.
- •Free-to-use model with no in-app purchases, designed to drive physical product sales.
- •Aggressive update cadence to ensure compatibility with evolving smart home standards.
Portfolio momentum
The publisher maintains an intense development pace with 22 updates across its 2 active apps in the last 6 months, with the most recent major release occurring 8 days ago.
Portfolio
What does Inter IKEA Systems B.V. ship?
Apps
20 apps analysed
In-store navigation increases basket size [Retention Lever]
- In-store navigation utility
- Regional feature gaps
Analysis in progress
Analysis in progress
Analysis in progress
Analysis in progress
Distributed across 15 markets, strongest in Europe.
Based on 4 of 20 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- United States4 / 4
- Canada1 / 4
- Mexico1 / 4
Europe (8)
- France2 / 4
- Germany2 / 4
- Italy2 / 4
- Netherlands2 / 4
- Portugal2 / 4
›+3 more europe markets
- Spain2 / 4
- Sweden2 / 4
- United Kingdom1 / 4
Asia-Pacific (4)
- Japan2 / 4
- South Korea2 / 4
- Australia1 / 4
- India1 / 4
Core markets (4/4 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
1
Negative apps
55/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Inter IKEA Systems B.V. compete with?
The rivals identified
Nemeses(1)
Lowe's maintains the highest review volume and release velocity in the home improvement space, directly competing for the same DIY-focused user base as IKEA.
Contenders(3)
H&M competes directly with IKEA's 'fast-furniture' model, leveraging a similar aesthetic and price-sensitive target demographic.
Houzz serves as the primary destination for interior design inspiration, directly challenging IKEA's role as a home-styling resource.
Target's massive scale and frequent app updates make it a formidable generalist competitor for home decor and lifestyle goods.
Same space(2)
Amazon acts as the default utility for home goods, providing a baseline for logistics and search-driven shopping.
Anthropologie captures the premium, design-conscious segment of the home decor market that IKEA aspires to reach.
New entrants(2)
This app uses AI-driven design tools to gamify the home styling process, appealing to a younger, tech-forward audience.
AllModern is aggressively iterating with 20 releases in six months, targeting the modern furniture market with high velocity.
The Analyst's Read
The bottom line on Inter IKEA Systems B.V.
Bottom line
IKEA is successfully leveraging mobile tools to defend its retail dominance, using software to create high switching costs through a proprietary smart home ecosystem and enhanced in-store utility.
Frequently asked questions
How many apps does Inter IKEA Systems B.V. publish?
What kind of apps does Inter IKEA Systems B.V. make?
What is Inter IKEA Systems B.V.'s top app?
In how many countries are Inter IKEA Systems B.V.'s apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 0
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- no