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Samsung Electronics Co.

For samsung hardware owners, including mobile users and appliance owners, looking for automation and device management tools.

Known forSamsung Notes
61apps3.0(30.9M) Multi-theme

Snapshot

Who is Samsung Electronics Co.?

Bridging Samsung hardware and software to provide a unified, connected experience for smart home management and mobile device optimization.

Target audience

Samsung hardware ownersIncluding mobile usersAppliance owners

Active nemesis

Google

Other rivals

Portfolio

Free 61
61
apps
Utilities17
Lifestyle12
Business9
Music5

Last updated

Samsung Notes

vVARY

11mo ago

Steady

Publisher DNA

What defines Samsung Electronics Co.?

Publisher DNA

Primary focus

Hardware ecosystem integration and device utilities

Scale

studio

Target audience

Samsung hardware owners, including mobile users and appliance owners, looking for automation and device management tools.

Steady

Portfolio momentum

Released 40 updates in the last 6 months, maintaining a high development cadence for active ecosystem apps despite a large catalog of legacy titles.

Last release 15d agoActive apps 22Abandoned 23

Portfolio

What does Samsung Electronics Co. ship?

Apps

61 apps analysed

Analysis in progress

Educational video content reinforces technical authority for professional installers

  • Image editing functionality allows users to integrate products into photos effectively
  • Lack of software maintenance over the last eight years creates uncertainty
Air Solution icon
Air Solution

This app provides materials to support Samsung air conditioner experts.

3.8(427)
View Intel →

Proprietary Samsung hardware diagnostic integration provides manufacturer-specific utility

  • Technical documentation and service manuals provide significant value for professional air conditioning installers
  • Language barriers in the interface prevent non-Korean speakers from effectively navigating the technical data
Lux Manager icon
Lux Manager

Lux Manager is the new lighting control app from Samsung.

3.7(1.4K)
View Intel →

Music Light Mode creates a sensory retention loop

  • Bluetooth speaker light control features provide a satisfying and useful mood-setting experience for users
  • Connectivity failures between the mobile application and hardware prevent basic device discovery and pairing

Distributed across 20 markets, strongest in Americas.

Based on 32 of 61 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (4)

  • United States32 / 32
  • Mexico6 / 32
  • Brazil4 / 32
  • Canada3 / 32

Europe (9)

  • France6 / 32
  • Germany6 / 32
  • Italy6 / 32
  • Spain6 / 32
  • Netherlands5 / 32
+4 more europe markets
  • Portugal5 / 32
  • Sweden4 / 32
  • Turkey3 / 32
  • United Kingdom2 / 32

Asia-Pacific (7)

  • South Korea14 / 32
  • Japan5 / 32
  • Australia3 / 32
  • Indonesia3 / 32
  • Singapore3 / 32
+2 more asia-pacific markets
  • Vietnam3 / 32
  • India2 / 32

Core markets (32/32 apps)

United States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does Samsung Electronics Co. compete with?

The rivals identified

Nemeses(8)

Google

known forFitbit: Health & Fitness

7 apps4.8BookEducation

Fitbit serves the exact same broad-spectrum health tracking audience as Samsung Health, with a massive, comparable user base and deep hardware integration.

Microsoft

known forMicrosoft OneNote

3 apps4.6EducationProductivity

OneNote is the dominant cross-platform digital notebook that directly competes with Samsung's whiteboard-to-macOS integration by offering a mature, unified canvas.

Bluon

known forBluon HVAC

1 app4.8Business

Bluon is the only direct rival with a massive, active user base and frequent feature updates that directly compete for the attention of HVAC field technicians.

Bose

known forBose

2 apps4.1Music

Bose Music serves the exact same niche of hardware-specific ecosystem management for premium audio equipment with a significantly higher release velocity.

Brother Industries

known forBrother Mobile Connect

1 app4.5Utilities

High-velocity hardware companion app that mirrors the utility-focused, device-pairing intent of MobileLink.

LitRes OOO

known forLitres: Books and audiobooks

1 app4.7Book

Dominates the Russian-language market with a massive content library and high-frequency release cadence.

Planner5D, UAB

known forPlanner 5D: AI Home Design

1 app4.5Lifestyle

Directly competes in the virtual home design and layout visualization space with high-frequency feature updates.

Promethean

known forExplain Everything Whiteboard

1 app4.6Education

This is the only direct competitor in the interactive whiteboard space with a high-velocity release cadence and a dedicated focus on the education sector.

Contenders(13)

adidas

known foradidas Running: Run tracker

1 app4.6Health & Fitness

Provides a specialized, high-performance tracking experience that appeals to the core fitness segment of the target audience.

Ginger Labs

known forNotability: AI Notes & PDF app

1 app4.8Productivity

Notability is a top-tier competitor for users prioritizing high-fidelity handwriting and annotation, frequently updated with AI-driven features.

Harman International Industries

known forJBL Portable

3 apps4.9Music

Focuses on portable speaker pairing and party-mode synchronization rather than home Wi-Fi audio.

Immedia Semiconductor

known forBlink Home Monitor

1 app4.7Utilities

Directly competes in the camera-companion space by providing live streaming and cloud-based media management.

INTSIG Information Co.

known forCamScanner - PDF Scanner App

1 app4.9Productivity

CamScanner serves the same 'capture and digitize' workflow as the Samsung Whiteboard, focusing on turning physical content into digital files.

Pocketbook International SA

known forPocketBook Reader

2 apps4.2Book

Strong hardware-software synergy provides a reliable, professional-grade reading experience for power users.

READERA EOOD

known forReadEra – book reader pdf epub

1 app4.8Book

The leading technical reader for local files, capturing users who prioritize offline reading and format flexibility.

Room Planner

known forHome Design AI: Room Planner

2 apps4.0Lifestyle

Focuses on the same virtual installation and room visualization niche with a high release cadence.

Sonos

known forSonos

1 app4.6Music

The industry benchmark for Wi-Fi speaker control, setting the standard for feature-rich audio management.

Sony

known forSony | Music Center

1 app4.4Music

Direct competitor in the consumer electronics space, focusing on broad hardware compatibility and audio settings.

Strava

known forStrava: Run, Bike, Walk

1 app4.6Health & Fitness

Dominates the high-intent athletic tracking niche with a social-first architecture that Samsung Health lacks.

TP-Link Systems

known forTP-Link Tether

1 app4.7Utilities

Dominant hardware-companion utility that demonstrates the scale and feature-set MobileLink fails to achieve.

Zhivaya Biblioteka OOO

known forMyBook: books and audiobooks

1 app4.1Book

Directly competes for the same Russian-speaking literary audience with a subscription-based model.

Same space(19)

AT&T Services

known forAT&T

1 app4.5Utilities

Represents the standard for carrier-branded utility apps that manage user accounts and device connectivity.

Calm.com

known forCalm

1 app4.8Health & Fitness

Captures the mental health and sleep hygiene segment of the broader health and fitness category.

Carrier

known forCarrier® Service Technician

1 app3.4Business

This is a manufacturer-specific utility app that mirrors the target app's purpose but is locked to the Carrier ecosystem.

Cisco

known forWebex

1 app4.4Education

An enterprise-focused communication platform that includes robust whiteboarding capabilities for professional business meetings.

Dailymotion S.A.

known forDailymotion: Social Videos

1 app3.9Entertainment

Provides a direct alternative for video discovery and live event streaming at scale.

FitNow

known forCalorie Counter by Lose It!

1 app4.8Health & Fitness

A highly agile competitor in the weight management space with a superior release velocity.

himalaya-soft

known forLibrivox

1 app4.6Book

Focuses exclusively on public domain audiobooks, serving a niche audience of classic literature enthusiasts.

iQIYI

known foriQIYI - Drama, Anime, Show

1 app4.7Entertainment

Specializes in high-quality regional content distribution with a strong focus on Asian media markets.

Jatisari Inovasi Studio

known forApple Books

1 app4.4Book

The default reading solution for the iOS ecosystem, prioritizing native performance and privacy.

Kalos Services

known forHVAC School

1 app4.7Business

An educational resource that serves the same professional audience but focuses on training rather than field-work utility.

LG Electronics

known forLG ThinQ

1 app4.3Lifestyle

Represents a manufacturer-specific smart home ecosystem that integrates product installation and maintenance.

MyFitnessPal

known forMyFitnessPal: Calorie Counter

1 app4.4Health & Fitness

The industry standard for nutrition tracking, serving as a critical adjacent utility for health-conscious users.

Ookla

known forSpeedtest by Ookla

1 app4.5Utilities

A high-utility network tool that occupies the same category and serves a similar technical audience.

Pluto.tv

known forPlutoTV: Stream Free Movies/TV

1 app4.8Entertainment

Leads the free ad-supported streaming television (FAST) space with a linear-first viewing experience.

Readdle Technologies

known forDocuments: File Manager & Docs

1 app4.7Productivity

A powerful file management alternative that handles the storage and organization of exported whiteboard assets.

The Chamberlain Group

known formyQ Garage & Access Control

1 app4.8Lifestyle

Focuses on high-utility, single-category smart home access control with extreme user retention.

UVNV

known forMint Mobile

1 app4.7Utilities

A modern, mobile-first utility app that prioritizes self-service and streamlined user onboarding.

Volcano Technology

known forSmartLife- Smart Living

2 apps4.6Lifestyle

Dominates the broader smart home control ecosystem, providing a platform for device management.

Zoom Communications

known forZoom Workplace

1 app4.1Education

While primarily a video conferencing tool, its integrated whiteboard features directly compete for classroom and meeting screen time.

New entrants(9)

Chai Research

known forCHAI: Social AI Platform- Chat

1 appEntertainment

High-velocity development cycle indicates a pivot toward interactive AI-driven entertainment experiences.

Duc Lai

known forMontage Video Maker & Editor

1 app4.1Education

An emerging tool that focuses on the creative side of interactive content, representing a shift toward visual-first communication.

Enerjoy Pte

known forMe+ Lifestyle Routine

1 app4.8Health & Fitness

Rapidly gaining traction by focusing on holistic routine building rather than just isolated activity tracking.

Finch Care Public Benefit

known forFinch: Self-Care Pet

2 apps4.9Health & Fitness

Disrupts the health space by gamifying mental health and daily habits through a virtual pet companion.

Moises Systems

known forMoises: The Musician's App

1 app4.5Music

High-velocity innovation in AI-driven audio processing, representing a shift toward intelligent, content-aware audio tools.

Pagebound

known forPagebound: Social Book Tracker

1 app4.6Book

A modern, social-first approach to reading that emphasizes tracking and community over content delivery.

Sevn AI

known forSagaland - Interactive Fiction

1 app4.7Book

Emerging player using AI to create interactive, choice-based narratives that mirror the 'live' experience.

toggle apps

known forUniversal TV Remote Control・

1 app3.9Utilities

An emerging utility that focuses on the same hardware-pairing and remote-control functionality as MobileLink.

WarpEngine

known forViggle AI: Meme Maker

1 app4.6Entertainment

Rapidly emerging in the entertainment space by leveraging generative AI for user-created content.

Frequently asked questions

How many apps does Samsung Electronics Co. publish?
Samsung Electronics Co. has 61 apps tracked by Marlvel, primarily in the Utilities category.
What kind of apps does Samsung Electronics Co. make?
Samsung Electronics Co.'s portfolio is concentrated in Utilities and Lifestyle, with an average rating of 3.0/5 across rated apps.
What is Samsung Electronics Co.'s top app?
By review volume across the portfolio, Samsung Notes is Samsung Electronics Co.'s best-known app tracked by Marlvel.
In how many countries are Samsung Electronics Co.'s apps available?
Marlvel has tracked Samsung Electronics Co.'s apps across 20 countries.

What fed this analysis

Apps analyzed:
47
With full intel:
1
With overview:
47
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Samsung Electronics Co., its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Samsung Electronics Co. intelligence.” Updated 2026-04-28. https://marlvel.ai/publishers/samsung-electronics-co-ltd

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Data licensed under CC-BY-NC 4.0