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Samsung Electronics Co.

For samsung hardware owners, including mobile users and appliance owners, looking for automation and device management tools.

Known forSamsung Notes
62apps3.0(31.4M) Multi-theme

Snapshot

Who is Samsung Electronics Co.?

Bridging Samsung hardware and software to provide a unified, connected experience for smart home management and mobile device optimization.

Target audience

Samsung hardware ownersIncluding mobile usersAppliance owners

Top rival

Google

Other rivals

Portfolio

Free 62
62
apps
Utilities17
Lifestyle12
Business9
Music5

Last updated

Samsung Notes

vVARY

1y ago

Steady

Publisher DNA

What defines Samsung Electronics Co.?

Publisher DNA

Primary focus

Hardware ecosystem integration and device utilities

Scale

studio

Target audience

Samsung hardware owners, including mobile users and appliance owners, looking for automation and device management tools.

Steady

Portfolio momentum

Released 40 updates in the last 6 months, maintaining a high development cadence for active ecosystem apps despite a large catalog of legacy titles.

Last release 15d agoActive apps 22Abandoned 23

Portfolio

What does Samsung Electronics Co. ship?

Apps

62 apps analysed

Analysis in progress

Educational video content reinforces technical authority for professional installers

  • Image editing functionality allows users to integrate products into photos effectively
  • Lack of software maintenance over the last eight years creates uncertainty
Air Solution icon
Air Solution

This app provides materials to support Samsung air conditioner experts.

3.8(427)

Proprietary Samsung hardware diagnostic integration provides manufacturer-specific utility

  • Technical documentation and service manuals provide significant value for professional air conditioning installers
  • Language barriers in the interface prevent non-Korean speakers from effectively navigating the technical data
Lux Manager icon
Lux Manager

Lux Manager is the new lighting control app from Samsung.

3.7(1.4K)

Music Light Mode creates a sensory retention loop

  • Bluetooth speaker light control features provide a satisfying and useful mood-setting experience for users
  • Connectivity failures between the mobile application and hardware prevent basic device discovery and pairing

Distributed across 20 markets, strongest in Americas.

Based on 33 of 62 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (4)

  • United States33 / 33
  • Mexico6 / 33
  • Brazil5 / 33
  • Canada4 / 33

Europe (9)

  • Germany7 / 33
  • France6 / 33
  • Italy6 / 33
  • Netherlands6 / 33
  • Spain6 / 33
›+4 more europe markets
  • Portugal5 / 33
  • Sweden4 / 33
  • Turkey3 / 33
  • United Kingdom2 / 33

Asia-Pacific (7)

  • South Korea15 / 33
  • Japan5 / 33
  • Indonesia4 / 33
  • Vietnam4 / 33
  • Australia3 / 33
›+2 more asia-pacific markets
  • Singapore3 / 33
  • India2 / 33

Core markets (33/33 apps)

United States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does Samsung Electronics Co. compete with?

The rivals identified

Nemeses(10)

Microsoft

known forMicrosoft OneNote

3 apps4.6EducationProductivity

OneNote is the dominant cross-platform digital notebook that directly competes with Samsung's whiteboard-to-macOS integration by offering a mature, unified canvas.

adidas

known foradidas Running: Run tracker

1 app4.6Health & Fitness

Both apps target fitness enthusiasts with activity tracking, but adidas Running competes by offering structured training plans and retail loyalty incentives that contrast with Samsung Health's hardware-centric wellness hub.

Bluon

known forBluon HVAC

1 app4.8Business

Bluon is the only direct rival with a massive, active user base and frequent feature updates that directly compete for the attention of HVAC field technicians.

Bose

known forBose

2 apps4.1Music

Bose Music serves the exact same niche of hardware-specific ecosystem management for premium audio equipment with a significantly higher release velocity.

Brite Technologies

known forMove to iOS

1 app3.7Tools

Both apps function as the primary, free hardware-onboarding tools for their respective platforms, competing for the same user base transitioning between Android and iOS devices.

Brother Industries

known forBrother Mobile Connect

1 app4.5Utilities

High-velocity hardware companion app that mirrors the utility-focused, device-pairing intent of MobileLink.

ChangYi Co.

known forKnigorad: Романы и рассказы

1 app3.4Book

Both platforms compete for the same mobile-first reader's time, though they diverge between educational classic literature and serialized fiction genres.

Planner5D, UAB

known forPlanner 5D: AI Home Design

1 app4.5Lifestyle

Directly competes in the virtual home design and layout visualization space with high-frequency feature updates.

Promethean

known forExplain Everything Whiteboard

1 app4.6Education

This is the only direct competitor in the interactive whiteboard space with a high-velocity release cadence and a dedicated focus on the education sector.

Samsung Electronics America

known forShop Samsung

1 app4.3Shopping

Both apps function as direct-to-consumer hardware channels for the same manufacturer, competing for the same customer base seeking mobile-first electronics purchases.

Contenders(17)

AtomApplications

known forStep Tracker Launcher

1 app4.5Health & Fitness

Step Tracker Launcher competes for the same daily activity tracking audience by embedding step-counting metrics directly into the device home screen, bypassing the need to open a dedicated health app.

CommentSold Apps AOS

known forGalaxy Store

1 app3.0Shopping

Both apps target the same electronics retail audience for Samsung hardware, creating a direct conflict for mobile-first purchasing.

fatsecret

known forCalorie Counter by fatsecret

1 app4.6Health & Fitness

Both apps compete for the daily health-tracking habit, with Samsung Health anchoring to hardware-based activity and Calorie Counter by fatsecret anchoring to nutrition-based dietary management.

Ginger Labs

known forNotability: AI Notes & PDF app

1 app4.8Productivity

Notability is a top-tier competitor for users prioritizing high-fidelity handwriting and annotation, frequently updated with AI-driven features.

Harman International Industries

known forJBL Portable

3 apps4.9Music

Focuses on portable speaker pairing and party-mode synchronization rather than home Wi-Fi audio.

Immedia Semiconductor

known forBlink Home Monitor

1 app4.7Utilities

Directly competes in the camera-companion space by providing live streaming and cloud-based media management.

integer AR

known forASTAR Wonder

1 app0.0Book

Both apps compete for user attention by augmenting traditional reading with interactive digital features, targeting audiences that prefer active engagement over static text.

INTSIG Information Co.

known forCamScanner - PDF Scanner App

1 app4.9Productivity

CamScanner serves the same 'capture and digitize' workflow as the Samsung Whiteboard, focusing on turning physical content into digital files.

Leap Fitness

known forStep Counter - Pedometer

2 apps4.9Health & Fitness

Both apps compete for the daily activity tracking segment, with Step Counter - Pedometer targeting the same user base seeking reliable step monitoring without the complexity of a full wellness hub.

NOSIMO, OOO

known forGalaxystore: магазин Samsung

1 app3.6Shopping

Both apps compete for the same Samsung hardware consumer base, offering direct purchasing paths for Galaxy Z, S, and A series devices.

Nutracheck

known forCalorie Counter +

1 app4.4Health & Fitness

Both apps compete for the weight management and nutrition tracking segment, with Samsung Health providing a broad wellness hub while Calorie Counter + specializes in high-accuracy nutritional data.

Room Planner

known forHome Design AI: Room Planner

2 apps4.0Lifestyle

Focuses on the same virtual installation and room visualization niche with a high release cadence.

Sharaf DG

known forSharaf DG: Shop Electronics

1 app4.8Shopping

Sharaf DG competes by offering a multi-brand electronics catalog in the GCC region, directly challenging Samsung Shop as the primary hardware purchase channel for regional users.

Sonos

known forSonos

1 app4.6Music

The industry benchmark for Wi-Fi speaker control, setting the standard for feature-rich audio management.

Sony

known forSony | Music Center

1 app4.4Music

Direct competitor in the consumer electronics space, focusing on broad hardware compatibility and audio settings.

StepsApp

known forStepsApp – Step Counter

1 app4.7Health & Fitness

StepsApp competes by offering a standalone, hardware-agnostic alternative for step tracking, targeting users who prioritize simplicity over the complex, hardware-dependent wellness suite of Samsung Health.

TP-Link Systems

known forTP-Link Tether

2 apps4.7Utilities

Dominant hardware-companion utility that demonstrates the scale and feature-set MobileLink fails to achieve.

Same space(41)

Google

known forFitbit: Health & Fitness

6 apps4.8EducationEntertainment

Competes directly as a centralized health dashboard for wearable users, offering similar data aggregation to Samsung Health.

80UGame

known forPulseSense – Health Tracker

1 app4.6Health & Fitness

Acts as a dedicated health monitoring tool for users tracking chronic conditions like hypertension or diabetes.

AT&T Services

known forAT&T

1 app4.5Utilities

Represents the standard for carrier-branded utility apps that manage user accounts and device connectivity.

BetterMe

known forBetterMe: Health Coaching

1 app4.7Health & Fitness

Provides structured fitness and nutrition coaching for users seeking more guidance than Samsung Health's standard tracking.

Bookmate

known forBookmate. Listen & read books

1 app4.5Book

Bookmate provides a subscription-based alternative for readers who want access to a wide library and social reading features.

Carrier

known forCarrier® Service Technician

1 app3.4Business

This is a manufacturer-specific utility app that mirrors the target app's purpose but is locked to the Carrier ecosystem.

Cisco

known forWebex

1 app4.4Education

An enterprise-focused communication platform that includes robust whiteboarding capabilities for professional business meetings.

Dailymotion

known forDailymotion Social Video App

1 appEntertainment

Provides a direct alternative for video discovery and live event streaming at scale.

Fasting APP

known forSleep Monitor: Sleep Tracker

1 app4.6Health & Fitness

Provides specialized sleep cycle tracking for users who prefer non-wearable, audio-based monitoring over Samsung Health's wearable-dependent approach.

Fitia Technologies

known forFitia: Calorie Counter & Diet

1 app4.8Health & Fitness

Offers a comprehensive nutrition tracking tool for users who need precise macro and micronutrient monitoring.

Foodvisor

known forFoodvisor - AI Calorie Counter

1 app4.7Health & Fitness

Provides AI-driven meal logging for users seeking faster nutrition tracking than manual entry methods.

GALA MIX

known forWinwalk Step Tracker & Rewards

1 app4.3Health & Fitness

Offers a reward-based step counter for users seeking financial incentives for their daily walking habits.

Gravity

known forMoneywalk Step Counter&Rewards

1 app4.5Health & Fitness

Incentivizes physical activity through financial rewards, appealing to users who find Samsung Health's challenges insufficiently motivating.

HealthTracker Apps

known forHealth Tracker: BP Monitor App

1 app4.4Health & Fitness

Provides specialized monitoring for vitals like blood pressure and heart rate for users with specific medical needs.

Hevy Gym Workout Tracker

known forHevy - Gym Log Workout Tracker

1 app4.9Health & Fitness

Offers structured gym logging for users requiring more granular strength training tools than Samsung Health provides.

iQIYI

known foriQIYI - Drama, Anime, Show

1 app4.7Entertainment

Specializes in high-quality regional content distribution with a strong focus on Asian media markets.

Jatisari Inovasi Studio

known forApple Store

1 app3.5Shopping

Functions as the direct-to-consumer hardware storefront for a competing mobile platform, mirroring the Samsung Shop role in device management and sales.

Joicom

known forRENPHO Health

2 apps4.3Health & Fitness

Serves as a hardware-tethered utility for users of Joicom smart scales, focusing on body composition metrics.

Kalos Services

known forHVAC School

1 app4.7Business

An educational resource that serves the same professional audience but focuses on training rather than field-work utility.

LG Electronics

known forLG ThinQ

1 app4.3Lifestyle

Represents a manufacturer-specific smart home ecosystem that integrates product installation and maintenance.

LitRes OOO

known forLitres: Books and audiobooks

1 app4.7Book

Litres captures the same reader demographic by offering a massive commercial library and integrated audiobooks that the source app lacks.

Lyfta Gym Workout Tracker

known forLyfta: Gym Log Workout Tracker

1 app4.7Health & Fitness

Provides specialized gym planning for users who need structured strength training programs beyond Samsung Health's activity tracking.

MacadamApp

known forMacadam, The Step Counter.

1 app4.6Health & Fitness

Drives daily activity through a step-to-currency conversion model that adds a financial layer to standard tracking.

MyFitnessPal

known forMyFitnessPal: Calorie Counter

1 app4.4Health & Fitness

MyFitnessPal serves as a specialized nutrition logging alternative for users who find Samsung Health's food database insufficient.

Next Vision

known forCalo: AI Food Calorie Counter

1 app4.7Health & Fitness

Focuses on automated nutritional tracking for users who prioritize AI-assisted logging over manual entry.

Ookla

known forSpeedtest by Ookla

1 app4.5Utilities

A high-utility network tool that occupies the same category and serves a similar technical audience.

Pluto.tv

known forPlutoTV: Stream Free Movies/TV

1 app4.8Entertainment

Leads the free ad-supported streaming television (FAST) space with a linear-first viewing experience.

QR Code Scanner.

known forBlood Pressure Tracker

2 apps4.6Health & Fitness

Focuses on cardiovascular health management for users requiring specialized blood pressure logging tools.

Readdle Technologies

known forDocuments: File Manager & Docs

1 app4.7Productivity

A powerful file management alternative that handles the storage and organization of exported whiteboard assets.

READERA EOOD

known forReadEra – book reader pdf epub

1 app4.8Book

ReadEra acts as a utility-focused reader that captures the same audience through a superior, ad-free reading experience without the educational context.

ReadingApp

known foreBoox: ePub PDF e-book Reader

1 app4.7Book

eBoox functions as a utility reader for the same audience, focusing on file format flexibility rather than curated educational content.

RefaceLithuania

known forBitePal: AI Calorie Counter

1 appHealth & Fitness

Targets users who prefer gamified nutrition tracking over the utilitarian approach of Samsung Health.

Shopify

known forShop: All your favorite brands

1 app4.8Shopping

Serves as a cross-vendor commerce hub that competes for the same mobile-first transaction share as the Samsung Shop app.

Smart Media4U Technology Pte

known forSHAREit: Transfer, Share Files

1 app4.3Tools

SHAREit functions as a general-purpose, high-speed file transfer utility that competes for the same storage management and data migration use cases as Samsung Smart Switch.

Sweatco

known forSweatcoin・Walking Step Counter

1 app4.4Health & Fitness

Provides a gamified step-tracking incentive that complements Samsung Health's passive activity monitoring.

The Chamberlain Group

known formyQ Garage & Access Control

1 app4.8Lifestyle

Focuses on high-utility, single-category smart home access control with extreme user retention.

UVNV

known forMint Mobile

1 app4.7Utilities

A modern, mobile-first utility app that prioritizes self-service and streamlined user onboarding.

VIDEOMIR, OOO

known forКниги без Интернета 2026

1 app4.6Book

This app targets the same reader demographic by providing a large, offline-accessible library of classic and contemporary literature.

Volcano Technology

known forSmartLife- Smart Living

2 apps4.6Lifestyle

Dominates the broader smart home control ecosystem, providing a platform for device management.

YAZIO

known forYazio: AI Calorie Tracker

1 app4.4Health & Fitness

Offers a science-backed nutrition tracking alternative for users focused on sustainable weight loss goals.

zoom.com

known forZoom Workplace

1 app4.1Education

While primarily a video conferencing tool, its integrated whiteboard features directly compete for classroom and meeting screen time.

New entrants(7)

AGS-Stiftung

known forAI Calorie & Nutrition Tracker

1 app0.0Health & Fitness

Offers an AI-focused nutrition logging tool for users needing simple, automated calorie and macro tracking.

Chai Research

known forCHAI: Social AI Platform- Chat

1 appEntertainment

High-velocity development cycle indicates a pivot toward interactive AI-driven entertainment experiences.

Duc Lai

known forMontage Video Maker & Editor

1 app4.1Education

An emerging tool that focuses on the creative side of interactive content, representing a shift toward visual-first communication.

Local-Weather Forecast

known forAI Health Tracker: BP & Blood

1 app0.0Health & Fitness

Provides a broad health monitoring dashboard for users tracking vitals like blood pressure and heart rate.

Moises Systems

known forMoises: The Musician's AI App

1 app4.5Music

High-velocity innovation in AI-driven audio processing, representing a shift toward intelligent, content-aware audio tools.

toggle apps

known forUniversal TV Remote Control・

1 app3.9Utilities

An emerging utility that focuses on the same hardware-pairing and remote-control functionality as MobileLink.

WarpEngine

known forViggle AI: Meme Maker

1 app4.6Entertainment

Rapidly emerging in the entertainment space by leveraging generative AI for user-created content.

Frequently asked questions

How many apps does Samsung Electronics Co. publish?
Samsung Electronics Co. has 62 apps tracked by Marlvel, primarily in the Utilities category.
What kind of apps does Samsung Electronics Co. make?
Samsung Electronics Co.'s portfolio is concentrated in Utilities and Lifestyle, with an average rating of 3.0/5 across rated apps.
What is Samsung Electronics Co.'s top app?
By review volume across the portfolio, Samsung Notes is Samsung Electronics Co.'s best-known app tracked by Marlvel.
In how many countries are Samsung Electronics Co.'s apps available?
Marlvel has tracked Samsung Electronics Co.'s apps across 20 countries.

What fed this analysis

Apps analyzed:
47
With full intel:
1
With overview:
47
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Samsung Electronics Co., its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Samsung Electronics Co. intelligence.” Updated 2026-04-28. https://marlvel.ai/publishers/samsung-electronics-co-ltd

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Data licensed under CC-BY-NC 4.0