Microsoft
For enterprise professionals, students, and knowledge workers requiring cross-platform document management and real-time collaboration tools.
Microsoft Word: Edit Documents
Snapshot
Who is Microsoft?
Empowering professionals and students with a unified, AI-enhanced ecosystem for seamless productivity and collaboration across all devices.
Target audience
Portfolio
Free 85Last updated
Microsoft Word: Edit Documents
vVARY
2mo ago
Publisher DNA
What defines Microsoft?
Publisher DNA
Primary focus
Enterprise productivity and business collaboration tools
Scale
studio
Target audience
Enterprise professionals, students, and knowledge workers requiring cross-platform document management and real-time collaboration tools.
Portfolio momentum
Released 284 updates across 45 apps in the last 6 months with 43 active titles — maintaining an exceptionally high development cadence.
Portfolio
What does Microsoft ship?
Apps
85 apps analysed
The As Dusk Falls companion app makes making choices in game easy.
- The core game loop offers a unique and engaging experience for players who successfully connect
- Connection failures between mobile devices and the game console prevent users from starting sessions
Securely collaborate with others by viewing and sharing protected files.
Direct Intune management for IT admins
- Basic Utility
- Functional Failure
Analysis in progress
Distributed across 20 markets, strongest in Europe.
Based on 44 of 85 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States44 / 44
- Brazil34 / 44
- Mexico32 / 44
- Canada16 / 44
Europe (9)
- France35 / 44
- Italy34 / 44
- Germany33 / 44
- Netherlands33 / 44
- Portugal33 / 44
›+4 more europe markets
- Spain33 / 44
- Sweden32 / 44
- Turkey16 / 44
- United Kingdom16 / 44
Asia-Pacific (7)
- Japan34 / 44
- South Korea32 / 44
- India16 / 44
- Singapore16 / 44
- Australia15 / 44
›+2 more asia-pacific markets
- Indonesia15 / 44
- Vietnam15 / 44
Core markets (44/44 apps)
User Sentiment
How do users feel about their apps?
9
Positive apps
23
Neutral / mixed
26
Negative apps
42/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Microsoft compete with?
The rivals identified
Nemeses(10)
The primary global competitor for social media video editing, offering nearly identical AI features, templates, and TikTok integration.
Both apps target parents managing digital gaming habits, with Nintendo Switch Parental Controls capturing the console-specific audience while Microsoft Family Safety manages broader Windows and Xbox environments.
known for
Filmora: AI Video Editor&Maker
Offers a similar feature-for-feature match including AI smart cutouts, templates, and a strong cross-platform presence.
Both apps target casual creators with AI-assisted design tools, competing directly for the same user base seeking quick social media asset generation.
A primary rival in the enterprise digital rights management space, specifically designed for viewing encrypted corporate documents.
Both apps compete for the same general news audience by providing personalized, multi-perspective aggregation of global and local events through centralized dashboards.
Both applications target information seekers with generative AI search, directly competing for users who prioritize summarized, accurate web retrieval over traditional link-based results.
The most direct platform rival, mirroring Xbox's core value proposition of console-to-mobile social connectivity, remote play, and store management at a similar scale.
Both applications target parents managing digital safety, with AirDroid Parental Control offering real-time monitoring and content filtering that directly overlaps with the core utility of Microsoft Family Safety.
Zedge dominates the personalization space through a massive, community-driven content library that creates a high-frequency engagement loop.
Contenders(42)
Both apps target casual creators and social media marketers with generative AI-first workflows, creating direct competition for users seeking quick, AI-assisted asset generation.
Both applications target parents managing digital activity across mobile devices, with OurPact competing for the same user base by offering granular monitoring features that Microsoft Family Safety lacks for non-Microsoft hardware.
A massive creative platform that has expanded into AI video editing to capture the social media creator market.
Qustodio competes for the same parent demographic by offering cross-platform monitoring that extends beyond the Windows and Xbox hardware focus of Microsoft Family Safety.
Both apps compete for the same general news consumer demographic by providing centralized, ad-supported aggregation of headlines and multimedia content.
Kidsee competes for the same parent demographic by offering screen time limits and device monitoring on mobile, directly overlapping with the core utility of Microsoft Family Safety.
This app provides ambient sound monitoring, a feature absent in Microsoft Family Safety, to expand parental oversight beyond digital screen time.
Both applications target parents managing family digital habits, with Microsoft Family Safety focusing on the Microsoft ecosystem while AT&T Secure Family targets cross-carrier users via a subscription model.
Both applications target social media creators and small business owners who require visual assets for online content. They compete directly for the same user base despite utilizing different technical approaches, specifically generative AI versus template-driven layer editing.
Both apps compete for the same general news audience, with MSN providing a utility-focused dashboard while CNN focuses on high-frequency live reporting.
Both apps target casual creators needing social media assets, with VistaCreate relying on a vast library of pre-built templates while Microsoft Designer centers on generative AI prompts.
Focuses heavily on high-quality social media templates and text animations for creators and small brands.
Both apps target social media creators and small business owners with free design tools, forcing a choice between generative AI automation and manual vector-based control.
The primary threat to Xbox's social ecosystem, offering superior cross-platform voice and community 'Servers' that outclass Xbox's 'Parties'.
Users report: Both apps target parents managing child safety, but they address different domains: Microsoft Family Safety focuses on digital screen time and content filtering, while Family Nest specializes in physical location and driving safety.
Both applications target casual creators using generative AI to produce visual assets, with the rival specifically catering to hobbyists requiring SVG files for hardware cutting machines.
Both apps compete for the daily news consumption habit, with MSN targeting generalists via a broad dashboard and Feedly targeting professionals via filtered, high-volume source aggregation.
Both apps compete for the same general news audience by aggregating content into a centralized feed, though they diverge on the delivery mechanism of a utility dashboard versus magazine-style curation.
Both apps compete for daily news and weather consumption, with Haystack focusing on video-first aggregation while MSN provides a broader utility dashboard.
Users report: Both applications target parents managing child digital activity, competing directly for the same mobile-first user base.
Both apps compete for the attention of news consumers interested in financial and tech updates through ad-supported mobile news feeds.
Stocks.News competes for MSN's financial news audience by offering specialized real-time market alerts and dedicated stock tracking that targets active traders.
Users report: Both applications target parents managing child digital safety, competing for the same user base by offering screen time and content filtering tools.
Both applications target parents managing screen time and app access, competing for the same user base on mobile devices. They overlap in the core utility of restricting child access to specific applications and setting daily usage limits.
Both applications target parents managing digital habits through screen time regulation and content filtering, creating direct competition for the same user base.
This app gamifies family responsibility, providing a reward-based system that acts as a positive reinforcement tool alongside Microsoft's restrictive controls.
Users report: Both applications target parents managing child screen time and digital habits, with both offering free-to-use models on mobile platforms.
Both applications target parents managing digital safety and screen time, with Microsoft Family Safety focusing on Windows and Xbox environments while Mobicip centers on Apple device management.
Users report: Both applications target users seeking AI-assisted information retrieval, with Deepsearch-AI attempting to capture investigative search workflows that overlap with the general-purpose search capabilities of Microsoft Bing Search.
Both apps compete for the same general news consumer attention, with MSN providing a broad utility dashboard while The Sun focuses on breaking news and entertainment headlines.
Kroha competes for the same parent demographic by offering cross-platform parental monitoring, specifically targeting screen time and location tracking, which overlaps directly with the core utility of Microsoft Family Safety.
Both applications target parents managing digital habits, sharing core functionality in content filtering and activity reporting across mobile devices.
Seekee competes with Microsoft Bing Search by targeting the same general web user base seeking AI-assisted information retrieval and news aggregation. Both apps position themselves as all-in-one search assistants that prioritize direct AI-generated answers over traditional link-based navigation.
Users report: Both apps target parents managing child safety, but they address different domains: Microsoft Family Safety focuses on device-level screen time and content filtering, while Family Tracker by Phone Number specializes in real-time location monitoring and geo-fencing.
Both apps compete for the same audience of news and financial market consumers, with MSN providing a broad utility dashboard while Reuters focuses on concise, fact-based reporting.
A direct launcher competitor that focuses on aesthetic customization and system-level integration for specific hardware markets.
Competes for the 'Entertainment' category share by dominating the 'watch' and 'community' aspects of the gaming lifecycle.
Both applications target casual creators producing social media assets, with Microsoft Designer prioritizing generative AI prompts while CanvasGO focuses on manual template-based editing.
The dominant PC-gaming companion; its high update frequency and security focus (Steam Guard) make it a daily-use app for the PC-half of Xbox's audience.
Both applications target parents managing digital habits, with Verizon Family expanding the scope to include physical location and driving safety metrics for its postpaid customer base.
Targets MSN's finance-focused users with broadcast-first market data and expert analysis.
Both applications target casual creators needing rapid, AI-assisted graphic assets, creating direct competition for users seeking low-friction design tools.
Same space(85)
This app provides a non-monetized, granular alternative to Microsoft's screen time controls for users who demand strict usage limits.
This app is a direct competitor in the location tracking space, offering advanced hardware integrations that exceed Microsoft's current mobile capabilities.
This app provides platform-specific wellness tools that complement Microsoft's ecosystem by integrating with Apple-specific hardware.
This app introduces financial stakes to screen time management, a gamified mechanism that contrasts with Microsoft's standard administrative controls.
This app emphasizes mindfulness in screen time management, offering a different philosophical approach to the hard blocking used by Microsoft.
Directly competes with MSN's weather utility by providing proprietary forecasting indices for environmental planning.
Provides online status tracking for family members, focusing on activity monitoring rather than device-level blocking.
A template-based design tool that increasingly competes with Clipchamp's quick-video-creation features.
Provides a broad suite of AI creative tools, competing with Designer's generative capabilities through diverse feature sets.
This app focuses on simple, anxiety-reducing location tracking for parents, serving as a low-friction alternative to Microsoft's complex device management.
Addresses child wellbeing through emotional support, serving as a softer alternative to the monitoring focus of Microsoft Family Safety.
A hardware-software hybrid that acts as a 'Meta-Launcher' for Xbox, PlayStation, and Steam content.
Offers an all-in-one design suite for small businesses, competing with Designer's template-based design features.
Offers a global news alternative to MSN's generalist feed with a focus on documentary and audio content.
A publisher-specific social hub that, despite corporate ties, remains a distinct destination for a high-value segment of the Xbox/PC audience.
Targets the same professional audience as MSN's finance hub but focuses on high-production video and terminal-lite data.
Uses a gamified reward loop to manage screen time, contrasting with the administrative control model of Microsoft Family Safety.
Users report: Captures privacy-conscious users who reject data-harvesting, serving as an alternative to the Microsoft search model.
Aggregates search traffic similarly to Bing but targets power users needing access to multiple specialized engines.
Provides localized news aggregation similar to MSN, focusing on regional reporting from major U.S. markets.
known for
Chatbot AI - Smart Search Bot
This app functions as a standalone text generation utility for users seeking a focused interface for writing and summarization tasks rather than a broad search engine.
A direct competitor in the interactive fiction genre that focuses on licensed adaptations of popular romance novels.
This app acts as a direct substitute for Microsoft Family Safety by providing a centralized dashboard for screen time and app blocking.
This app provides behavioral safeguards like Delay Protection, which adds a layer of friction that Microsoft Family Safety lacks.
Serves casual users with rapid AI art generation, competing for the same creative attention as Designer.
Competes with MSN's breaking news feed by providing verified information and live-streaming for a general audience.
Captures the high-frequency news engagement MSN targets through a tabloid-style feed of celebrity and global updates.
known for
WSJ: Exclusive News & Insights
Competes for MSN's business-focused users by offering specialized industry feeds and personalized stock tracking.
This app dominates the interactive narrative space, serving as the primary benchmark for choice-based storytelling mechanics.
Serves as a specialized portrait-editing utility for social media users, contrasting with Designer's broader generative asset focus.
This app combines location tracking with web filtering, overlapping with Microsoft Family Safety's core content filtering functionality.
known for
This app offers a simpler, consent-based location tracking model that serves as a lightweight alternative to Microsoft's complex device-management ecosystem.
Offers a comprehensive location management system for families, providing a direct alternative to the location features in Microsoft Family Safety.
Prioritizes privacy-conscious location sharing, offering a less intrusive alternative to the monitoring tools in Microsoft Family Safety.
Targets the same financial news audience as MSN's finance hub with a focus on Indian market coverage.
Targets casual users with prompt-based image generation, competing with Designer's core generative AI interface.
Targets users interested in AI-powered web search and summarization, mirroring the core value proposition of Copilot Search.
A streamlined version of InShot focusing on quick cuts and social media exports.
Provides a simplified video-editing workflow for Instagram users, acting as a direct utility competitor for social media content creation.
Functions as a personalized AI assistant that competes with Copilot for daily task automation and information retrieval.
This app focuses on the intent behind screen time, providing a behavioral data set that complements Microsoft's raw usage reporting.
Targets the family safety market with location tracking, though users allege the service functions as a fraudulent operation.
This app targets the same family safety demographic but focuses on real-time GPS tracking rather than device-specific content filtering.
Complements Microsoft Family Safety by providing real-time GPS location tracking for children, which the source app lacks.
Focuses exclusively on the 'Clip Sharing' pain point that Xbox users often complain about regarding the native app's clunkiness.
Targets the same influencer demographic as Designer but focuses on portrait and video refinement rather than general graphic design.
Offers a massive library of creative effects for casual photo editing, serving as a high-volume alternative for social media content.
The gold standard for professional mobile editing; while more complex, it competes for the high-end creator market.
This app offers social media chat monitoring, which is a critical safety feature missing from Microsoft Family Safety's current mobile offering.
Provides a specialized weather forecasting alternative to MSN's generalist utility dashboard.
This app complements Microsoft Family Safety by adding caller identification and spam blocking, which are not included in the Microsoft suite.
This app provides advanced text and social media monitoring, filling a significant gap in Microsoft Family Safety's current feature set.
Competes for MSN's breaking news audience by providing 24/7 live streaming and anchor-led investigative content.
This app focuses on personal focus and screen time reduction, serving as a productivity-oriented alternative to Microsoft's family-centric controls.
This app provides geofencing capabilities that allow parents to define safe zones, a feature that enhances the location tracking found in Microsoft Family Safety.
Focuses on e-commerce product photography, providing a specialized B2B utility that complements Designer's general-purpose design tools.
Targets e-commerce sellers with automated asset production, focusing on utility that complements Designer's casual design tools.
Provides an AI-enhanced RSS reading experience that competes with MSN's content aggregation features.
Automates portrait retouching for social media users, acting as a specialized tool for the same audience Designer targets.
Focuses on high-end aesthetic filters and AI effects that social media creators use to polish their videos.
Allows users to consolidate news streams from diverse sources, acting as a customizable alternative to MSN's algorithmic feed.
Offers a curated content alternative to MSN's generalist feed by focusing on high-value, timeless articles.
This app provides a visual budget ring for cross-device time management, directly addressing the console management friction found in Microsoft Family Safety.
Offers an AI-driven news summarization alternative to MSN's standard feed for users seeking efficiency.
Provides basic location tracking and SOS alerts for families, serving as a simplified alternative to Microsoft Family Safety.
Provides a multilingual answer engine that competes with generative AI capabilities for global information retrieval.
Provides a focused utility for background removal that serves as a component of the broader design workflow Designer covers.
Shares the same developer ecosystem and personalization category, though it focuses on input utility rather than home screen management.
Targets the family safety market with driving insights, though it currently lacks the active development cycle of Microsoft Family Safety.
While more open-world, it competes for the same audience seeking emotionally resonant, social-first gaming experiences.
Provides a fact-based alternative to MSN's algorithmic feed by focusing on non-profit, independent reporting.
Competes for the same mobile search audience by replacing traditional link lists with AI-synthesized summaries.
Challenges MSN's utility dashboard by bundling lifestyle assets like games and cooking into a single subscription.
Focuses on positive reinforcement for screen time management, contrasting with the restrictive control model of Microsoft Family Safety.
Offers a similar centralized news dashboard to MSN, combining national headlines with interactive digital features.
Uses a friendly character to encourage focus, serving as a softer alternative to the restrictive controls of Microsoft Family Safety.
Offers a template-heavy approach to social media storytelling, competing with Designer's template-based design features.
Provides document analysis and research tools that overlap with the productivity-focused features of the search experience.
This app uses behavioral discipline tools, providing a psychological alternative to the hard technical restrictions of Microsoft Family Safety.
Provides a location-based safety utility for private groups, serving as a standalone alternative for real-time tracking.
Focuses on artistic image and video generation, competing with Designer's generative AI tools for casual users.
Serves as a real-time news alternative to MSN's curated feed by prioritizing rapid information dissemination.
Serves power users who manage complex search workflows, acting as a specialized alternative to standard search engines.
Offers AI-powered exploration of public information, overlapping with generative search for entity and topic research.
Combines location tracking with memory logging, offering a social-focused alternative to the utility-focused Microsoft Family Safety.
New entrants(7)
An emerging personalization tool that captures user intent through specialized keyboard aesthetics and creative text styling.
Focuses on people search and profile discovery, acting as a specialized utility within the broader search landscape.
Expanding from photo background removal into automated video tools for small business product showcases.
Rapidly growing encrypted storage solution moving into the enterprise space with strong privacy focus.
An emerging hardware-agnostic launcher that aims to be the 'Home Screen' for mobile gamers using controllers.
High release velocity suggests an aggressive push to maintain relevance in the social party-game category.
Extends screen time management with family-wide scheduling, providing a more collaborative approach than the individual-focused Microsoft Family Safety.
Frequently asked questions
How many apps does Microsoft publish?
What kind of apps does Microsoft make?
What is Microsoft's top app?
In how many countries are Microsoft's apps available?
What fed this analysis
- Apps analyzed:
- 45
- With full intel:
- 42
- With overview:
- 45
- Website scraped:
- yes
- Social presence:
- yes
