AI Note Taker - Benote icon
AI Outfit Maker - OnStyle icon
AI Photo Generator: ARTA icon
+32

AIBY

For gen Z social media creators seeking aesthetic customization, alongside students and health-conscious individuals looking for AI-assisted productivity and vitals tracking.

35apps4.5(1.6M) Multi-theme

Snapshot

Who is AIBY?

Empowering users with AI-driven utility and personalization tools designed to streamline productivity, health tracking, and digital self-expression.

Target audience

Gen Z social media creators seeking aesthetic customizationAlongside studentsHealth-conscious individuals looking for AI-assisted productivity

Active nemesis

Next Vision

Other rivals

Portfolio

Free 35
35
apps
Education10
Lifestyle7
Health & Fitness6
Photo & Video3

Last updated

Fonts Art: Keyboard for iPhone

v3.67

11mo ago

Intense

Publisher DNA

What defines AIBY?

Publisher DNA

Primary focus

AI-powered utility and personalization apps

Scale

studio

Target audience

Gen Z social media creators seeking aesthetic customization, alongside students and health-conscious individuals looking for AI-assisted productivity and vitals tracking.

Signature Patterns

  • •Aggressive subscription-based monetization, frequently utilizing weekly billing cycles and free trial funnels.
  • •Rapid integration of generative AI (LLMs and image generation) across disparate categories including education, productivity, and design.
  • •Heavy focus on computer-vision 'identifier' mechanics for plants, coins, rocks, insects, and food.
  • •Coordinated visual aesthetics and personalization features targeting social media content creators.
Intense

Portfolio momentum

With 71 releases in the last six months and over 80% of the portfolio currently active, the publisher maintains an exceptionally high development and maintenance cadence.

Last release 10d agoActive apps 29Abandoned 5

Portfolio

What does AIBY ship?

Apps

35 apps analysed

Flashcard generation creates a specialized student retention loop

  • Automated lecture transcription allows students to focus on content rather than manual note taking
  • Inaccurate transcription of technical terminology and proper names creates friction for professional users
AI Outfit Maker - OnStyle icon
AI Outfit Maker - OnStyle

Elevate your wardrobe with color analysis and an AI stylist

3.7(101)
  • Color analysis and outfit suggestions provide unexpected value for users seeking daily style guidance
  • Subscription management and payment processing failures prevent users from accessing premium features after purchase

High processing speed

  • Ease of Use and Speed
  • Users report: Deceptive Billing and Subscription Practices
AI Video Generator: Vigen icon
AI Video Generator: Vigen

Create stunning AI videos from text & photos in seconds.

4.0(1.1K)

Automated library reduces content friction

  • The core animation variety provides occasional moments of visual satisfaction for casual users
  • Aggressive paywalls and subscription requirements prevent users from testing core functionality before purchase
Aivi - Your Custom AI Chatbot icon
Aivi - Your Custom AI Chatbot

Aivi is your second memory.

4.8(1.3K)

Dual-mode voice and text chat expands session inventory

  • Friendly character personality provides a companion-like experience during daily interactions
  • Daily request limit reset logic appears broken or inconsistent following the latest update

Distributed across 20 markets, strongest in Europe.

Based on 15 of 35 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (4)

  • United States15 / 15
  • Mexico14 / 15
  • Brazil13 / 15
  • Canada2 / 15

Europe (9)

  • France14 / 15
  • Germany14 / 15
  • Italy14 / 15
  • Spain14 / 15
  • Portugal13 / 15
›+4 more europe markets
  • Netherlands7 / 15
  • Sweden6 / 15
  • Turkey2 / 15
  • United Kingdom2 / 15

Asia-Pacific (7)

  • Japan12 / 15
  • South Korea11 / 15
  • Australia2 / 15
  • India2 / 15
  • Indonesia2 / 15
›+2 more asia-pacific markets
  • Singapore2 / 15
  • Vietnam2 / 15

Core markets (15/15 apps)

United States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

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Rivals

Who does AIBY compete with?

The rivals identified

Nemeses(8)

Next Vision

known forPicture Insect: Bug Identifier

8 apps4.8EducationReference

Dominates the insect identification niche with a massive user base and high-frequency updates that solidify its market-leader position.

CDPH

known forCalifornia WIC App

1 app4.9Health & Fitness

This app dominates the barcode scanning and nutrition verification space for government-subsidized users, creating a massive barrier to entry for OnFork in the public health sector.

Fonts ApS

known forFonts - AI Stickers

1 app4.5Utilities

Both apps target social media users seeking text customization, offering custom fonts and keyboard integration for messaging platforms.

InShot Video Editor

known forVideo Editor & Maker - InShot

1 app4.8Photo & Video

Dominates the video editing category with massive scale and a mature feature set that directly competes for the same casual creator audience.

Otter.ai

known forOtterAI Transcribe Voice Notes

1 app4.8Productivity

Otter is the category-defining leader in AI-powered meeting transcription and note-taking, directly overlapping with Benote's core value proposition.

PulseApps Solutions OÜ

known for‎AI Remodel — Interior Design

1 app4.5Graphics & Design

Both apps target homeowners and real estate agents with AI-driven interior visualization, creating direct competition for users seeking rapid room redesigns.

Whering

known forWhering: Your Digital Closet

2 apps4.5Lifestyle

Dominates the digital wardrobe space with massive user scale and a high-frequency release cadence that keeps the product evolving.

Yi Chao Ding

known forSpeck: Count Items from Photo

1 app0.0Business

Both apps automate inventory and small parts counting using camera input, directly competing for the same logistics and hobbyist user base.

Contenders(37)

ScaleUp

known forMomo: AI Photo & Video Maker

2 apps4.4EducationPhoto & Video

Aggressive newcomer with a high update velocity, focusing on niche AI-driven video creation workflows.

Vortemol

known forCoinIn: Coin Scan Identifier

2 apps4.7EducationReference

Both applications target the same numismatist audience by providing image-recognition tools for coin identification and market valuation.

Acloset

known forAcloset - AI Fashion Assistant

1 app4.4Lifestyle

A direct competitor in the AI-fashion space with significant scale and a focus on automated outfit generation.

APPIXI COMPANY

known forNumisnap - Coin Identifier

1 app4.5Reference

Both apps target numismatists and hobbyist collectors with AI-powered coin identification and market value estimation features. They compete directly for users seeking to catalog and manage coin inventories.

Cirad-France

known forPlantNet

1 app4.5Education

A long-standing, community-backed alternative that competes for the same audience interested in scientific identification.

Giga Studios

known forOlive - Holistic Food Scanner

1 app4.8Health & Fitness

A high-growth competitor that mirrors OnFork's focus on ingredient transparency and clean-label scanning.

Ginger Labs

known forNotability: AI Notes & PDF app

1 app4.8Productivity

Notability dominates the handwritten and audio-synced note-taking market, a key sub-segment of the productivity category.

Google

known forGoogle NotebookLM

1 app4.8Productivity

NotebookLM is a direct competitor in the AI-assisted note-taking space, specifically designed to synthesize information from uploaded sources.

Goran Ugresic

known forAI Home Design - InterioAI

1 app0.0Graphics & Design

InterioAI competes for the same audience of homeowners and renters by offering rapid AI-generated interior visualizations, directly challenging Interium's value proposition of AI-driven virtual staging.

Gowalk

known forHome AI Interior Design

1 app4.4Graphics & Design

Both apps target homeowners and renters with AI-powered room visualization, creating direct competition for users seeking interior design inspiration.

GRIMLAX TRADE, S.L.

known forHome Interior Decor: AI Design

1 app4.5Graphics & Design

Both apps target the same DIY renovation audience with AI-driven interior design generation, creating direct competition for users seeking virtual staging tools.

Ha Vu Thi Thu

known forTCG Card Identifier Value

1 app4.8Reference

Both apps target collectors using AI-powered image scanning for identification and market valuation, competing for the same hobbyist wallet share via subscription models.

Keyurbhai Tavethiya

known forCount This - Object Counter

1 app5.0Business

Both apps target inventory and supply management via camera-based object counting, creating direct competition for logistics and construction professionals.

Lightricks

known forVideoleap: AI Video Editor

1 app4.5Photo & Video

A direct competitor in the AI-enhanced video space with a strong focus on creative, high-end visual effects.

Linh Nguyen Mai

known forCount Things Object Counter

1 app3.4Business

Both apps target the same object-counting utility for logistics and inventory, utilizing camera-based image processing to automate manual labor.

Miccron

known forCoinoscope: visual coin search

1 app3.7Reference

Both apps target numismatists and hobbyists with image-based identification and market value estimation, creating direct competition for the same user base.

minh nguyen tien

known forCount Things Object From Photo

1 app3.9Business

Both apps target the same professional and hobbyist audience by providing camera-based object counting, and both utilize a subscription-based monetization model.

Ngoc Le Thi

known forCount Things Ai Object Counter

1 app4.3Business

Both apps target the same professional and hobbyist audience for camera-based object counting, creating direct competition for inventory and material management tasks.

Notion Labs

known forNotion: Notes, Tasks, AI

1 appProductivity

Notion serves as a comprehensive workspace that captures notes and AI-generated insights, competing for the same user's productivity time.

Outfit Makers

known forGetWardrobe Outfit Planner

1 app4.3Lifestyle

A long-standing player with a proven track record of consistent updates and deep feature sets for wardrobe management.

PCGS

known forPCGS CoinFacts Coin Collecting

1 app4.8Reference

Both apps target numismatists and collectors, competing for the same user base seeking coin identification and valuation tools.

SAUDI FOOD AND DRUGS AUTHORITY

known forTameni

1 app4.4Health & Fitness

Competes on the utility of product safety and health alerts, leveraging regulatory data to build user trust.

Save Your Wardrobe

known forSave Your Wardrobe: Organiser

1 app3.9Lifestyle

Positions itself as a sustainable fashion solution, focusing on garment care and extending the lifecycle of clothing.

Shenzhen Yiken Technology Co.

known forGO Count Object -Thing Counter

1 app4.3Business

Both applications target logistics and inventory professionals by utilizing camera-based object recognition to automate counting tasks. They compete directly for users seeking to replace manual inventory processes with automated smartphone tools.

Shining Info Tech Co.

known forCountVision – AI Object Count

1 app0.0Business

Both apps target the same professional and hobbyist segments for photo-based object counting, creating direct competition for users seeking inventory automation.

SIA Numex

known forMaktun: Coin, Note Collection

1 app4.6Reference

Both apps target numismatists with photo-based identification and market valuation, creating direct competition for user attention in the coin collecting category.

SNOW

known forEPIK - AI Photo & Video Editor

2 apps4.3Photo & Video

High-velocity competitor that aggressively ships AI features, maintaining strong relevance in the photo-to-video conversion niche.

Solutran

known forHealthy Savings

1 app4.3Health & Fitness

Competes directly on the intersection of nutrition guidance and retail savings, targeting the same budget-conscious health shopper.

Targets the same barcode-scanning utility demographic, though it currently suffers from poor user sentiment and low update frequency.

Stuck at Home

known forLuckyCoin - Coin Collecting

2 apps4.6Reference

Both apps target numismatists with automated scanning and valuation tools, creating direct competition for the same user base seeking to digitize and price physical coin collections.

TITAN PLUS

known forCoin Identifier - Coinz

1 app4.4Reference

Coinz targets the same hobbyist numismatist audience as Coin ID, offering overlapping AI-driven identification and market value tracking features.

umair siddique

known forCount This: AI Object Counter

1 app3.7Business

Both apps target the same logistics and hobbyist audience by using camera-based AI to automate the counting of inventory and small objects.

wangke

known forQuickCount - Object Counter

1 appBusiness

Both apps target the same niche of automated object counting via camera, competing for users seeking inventory or small-part management solutions.

Xiamen Meitu Technology Co.

known forWink: Video Enhancer & Editor

1 app4.4Photo & Video

Specializes in high-quality video enhancement and restoration, serving as a strong alternative for users focused on quality.

Yspira Digital

known forAI Decor - AI Home Design

1 app4.8Graphics & Design

Both apps target homeowners and real estate agents with AI-driven virtual staging, competing for the same user base seeking rapid renovation visualization.

杨杨 戴

known forSnapCount: Photo Counter AI

1 app4.4Business

SnapCount targets the same industrial and hobbyist inventory counting niche as Count This, utilizing identical camera-based object detection mechanisms to automate inventory management.

玉鑫 张

known forAI Photo Counter

1 app1.0Business

Both applications target logistics and inventory professionals by using camera-based computer vision to automate object counting. They compete directly for users seeking to reduce manual inventory tasks through image analysis.

Same space(32)

DEEP FLOW SOFTWARE SERVICES

known forChat AI: Ask Agent Anything

3 apps4.5Graphics & DesignPhoto & Video

An emerging AI-first utility that captures the general-purpose chatbot market, threatening to replace simple note-taking apps.

Differentiators

  • Expertise in rapid scaling of AI-driven utility apps
  • Strong focus on monetization optimization and ad-tech
ALWAYS FIT SUPLEMENTOS ALIMENTICIOS LTDA

known forAlways Fit - Viva mais

1 app4.8Health & Fitness

Focuses on the intersection of nutrition and commerce, serving users interested in longevity and supplement tracking.

Aryan Chaurasia

known forInterior With AI Room Designs

1 app4.5Graphics & Design

It serves the same design enthusiast audience as a visualization tool for exploring furniture layouts and color schemes.

BEGAMOB GLOBAL

known forSnapHome: AI Interior Design

1 app4.4Graphics & Design

It addresses the same renovation planning market but uses a project library to create switching costs through historical design data.

Bending Spoons

known forRemini - AI Photo Enhancer

1 app4.1Photo & Video

Adjacent leader in AI-driven media enhancement, setting the standard for user expectations in generative quality.

Cheese Mobile

known forKika Keyboard: Custom Themes

1 app4.7Utilities

Kika Keyboard serves the same aesthetic-focused user base through a massive library of assets that creates a visual-first barrier.

Chuk Fong Ng

known forCount IT Number Counter

1 app5.0Business

Offers a manual alternative for users who reject the subscription-first model of Count This in favor of a free, ad-supported utility.

Conlan

known forLens AI & Identifier・EveryScan

1 app4.3Reference

This app competes for the same user base by offering a broader AI-powered identification tool that includes coins and collectibles.

First Phorm

known for1st Phorm

1 app4.3Health & Fitness

Targets the same health-conscious demographic but focuses on human-led coaching rather than automated scanning.

GEARVN TRADING COMPANY

known forRedesign: Interior Design AI

1 app4.0Graphics & Design

It targets the same renovation planning segment but differentiates by allowing custom prompt-based customization rather than relying on rigid libraries.

Good APP Studio

known forPhoto Counter-picture count

1 appBusiness

Directly competes with the camera-based counting feature of Count This by focusing on AI-driven visual recognition.

Greater Web Publishing

known forHomeAI - Home Design with AI

2 apps3.2Graphics & Design

It serves the same target audience as a rapid visualization tool but lacks the advanced management features found in more mature applications.

Hieu Tran Thanh

known forLED Keyboard - RGB Theme

1 app4.6Utilities

LED Keyboard competes for the same visual-first audience by offering neon lighting effects as a differentiator from standard keyboards.

Indyx

known forIndyx: Wardrobe & Outfit App

1 app4.8Lifestyle

A premium-positioned app that focuses on professional styling services and high-end wardrobe curation.

Jarig Duval

known forCount That Now - Tally counter

1 app4.7Business

Serves the manual tallying audience that finds Count This's camera-based automation unreliable or unnecessary for simple tasks.

KnotSmith

known forLumber Counter: Log Counting

1 app0.0Business

Specializes in the industrial logistics niche that Count This attempts to serve, but with a narrow focus on timber.

left brain / right brain

known forStylebook

1 app4.7Lifestyle

The legacy standard for digital closet apps, maintaining a loyal user base despite a lack of recent updates.

Lemondo Apps

known forKeyboard Skins for iPhone

1 app4.4Utilities

Keyboard Skins targets the same aesthetic personalization market but struggles with maintenance-mode status and lack of feature updates.

Microsoft

known forMicrosoft OneNote

1 app4.6Productivity

A legacy giant in the note-taking space that provides a broad, free-form canvas for all types of media.

Milica Petrovic

known forKeyPro – Keyboard Themes Fonts

1 app4.2Utilities

KeyPro offers similar aesthetic keyboard themes and font styles for social media users.

NEXILEAP PRIVATE

known forFacemoji AI Emoji Keyboard

1 app4.7Utilities

Facemoji AI captures the same social-media-focused demographic by bundling generative AI tools with high-frequency visual customization.

Noctua Software

known forStellarium Mobile - Star Map

1 app4.8Education

A high-quality educational identification tool that serves as a benchmark for UX in the nature-discovery category.

Patel Rikunj

known forLED Keyboard - Fonts & Themes

1 app4.5Utilities

This app focuses on visual customization for iOS keyboards, targeting users who prioritize animated themes and RGB lighting.

Peter Jones

known forFonts & Emoji Keyboard.

1 app4.4Utilities

This app provides a similar utility for social media users to convert standard text into stylized fonts and integrate emojis.

PicsArt

known forPicsart AI Photo Editor, Video

2 apps4.0Photo & Video

The broad ecosystem leader that users often switch to for more complex editing after generating AI assets.

Differentiators

  • Huge global user base and brand equity
  • Comprehensive all-in-one creative platform
Prequel

known forPrequel: Photo & Video Editor

1 app4.7Photo & Video

Strong peer in the aesthetic-focused video editing space, appealing to the same creative demographic.

Ryota Yashima

known forCountStamp: Tally Counter Log

1 app0.0Business

Targets users who need a persistent record of counts, contrasting with the transient nature of Count This's current implementation.

Snatch Education (OPC)Private

known forIndian Weight Loss Diet

1 app4.3Health & Fitness

Addresses the same weight management pain point but focuses on educational content and lifestyle condition management.

Speechify

known forSpeechify – Text to Speech PDF

1 app4.7Productivity

While focused on text-to-speech, Speechify competes for the same 'productivity through audio' user intent.

SuperLiving: Weight Loss, Skin, Hair, Gut & Stress

known forSuperLiving: My Wellness Coach

1 app4.6Health & Fitness

Shares the goal of holistic health management, utilizing AI to provide personalized diet and wellness planning.

Top Nine

known forShuffles by Pinterest

1 app4.8Lifestyle

A high-engagement creative tool that overlaps with the visual inspiration aspect of digital styling.

Tuvion AI Studio

known forCoin Identifier: Value Scanner

1 app3.5Reference

This app directly overlaps with the core coin identification and valuation utility offered by the source app.

New entrants(6)

Ahmad Ashfaq

known forLens Scan: Product Scanner

1 app0.0Health & Fitness

A new entrant using AI-driven camera technology to scan both food and cosmetics, overlapping with OnFork's core scanning utility.

Deep Flow Apps

known forChat AI: Ask Agent Anything

1 app4.5Productivity

An emerging AI-first utility that captures the general-purpose chatbot market, threatening to replace simple note-taking apps.

Fabian-Remus Plavat

known forFitAi: Workout & Calorie Track

1 app0.0Health & Fitness

A new competitor leveraging AI to automate nutrition tracking from photos, directly challenging OnFork's manual scanning workflow.

Grotem

known forPlant Identification-Plantaria

1 app4.5Education

Recent release activity suggests an attempt to capture market share in the identification space through rapid iteration.

HUBX

known forAI Video - AI Video Generator

2 apps4.5Photo & Video

Rapidly emerging player with a high release frequency, directly targeting the text-to-video generation market.

Rashmi Varsani

known forKeyboard Themes - Fonts, Emoji

1 app1.6Utilities

This app targets the same social media demographic by providing a wide variety of themes and text styles.

The Analyst's Read

The bottom line on AIBY

Bottom line

AIBY is a prolific studio that excels at identifying high-intent utility niches and saturating them with AI-enhanced solutions. Their ability to maintain a 4.60★ weighted rating across a diverse 35-app portfolio suggests a highly refined and disciplined product-market fit playbook.

Frequently asked questions

How many apps does AIBY publish?
AIBY has 35 apps tracked by Marlvel, primarily in the Education category.
What kind of apps does AIBY make?
AIBY's portfolio is concentrated in Education and Lifestyle, with an average rating of 4.5/5 across rated apps.
What is AIBY's top app?
By review volume across the portfolio, Fonts Art: Keyboard for iPhone is AIBY's best-known app tracked by Marlvel.
In how many countries are AIBY's apps available?
Marlvel has tracked AIBY's apps across 20 countries.

What fed this analysis

Apps analyzed:
35
With full intel:
35
With overview:
35
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by AIBY, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “AIBY intelligence.” Updated 2026-04-28. https://marlvel.ai/publishers/aiby

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Data licensed under CC-BY-NC 4.0