AI Note Taker - Benote icon
AI Outfit Maker - OnStyle icon
AI Photo Generator: ARTA icon
+31

AIBY

For gen Z social media creators seeking aesthetic customization, alongside students and health-conscious individuals looking for AI-assisted productivity and vitals tracking.

34apps4.5(1.6M) Multi-theme

Snapshot

Who is AIBY?

Empowering users with AI-driven utility and personalization tools designed to streamline productivity, health tracking, and digital self-expression.

Target audience

Gen Z social media creators seeking aesthetic customizationAlongside studentsHealth-conscious individuals looking for AI-assisted productivity

Active nemesis

CDPH

Other rivals

Portfolio

Free 34
34
apps
Education10
Lifestyle7
Health & Fitness6
Photo & Video3

Last updated

Fonts Art: Keyboard for iPhone

v3.67

9mo ago

Intense

Publisher DNA

What defines AIBY?

Publisher DNA

Primary focus

AI-powered utility and personalization apps

Scale

studio

Target audience

Gen Z social media creators seeking aesthetic customization, alongside students and health-conscious individuals looking for AI-assisted productivity and vitals tracking.

Signature Patterns

  • Aggressive subscription-based monetization, frequently utilizing weekly billing cycles and free trial funnels.
  • Rapid integration of generative AI (LLMs and image generation) across disparate categories including education, productivity, and design.
  • Heavy focus on computer-vision 'identifier' mechanics for plants, coins, rocks, insects, and food.
  • Coordinated visual aesthetics and personalization features targeting social media content creators.
Intense

Portfolio momentum

With 71 releases in the last six months and over 80% of the portfolio currently active, the publisher maintains an exceptionally high development and maintenance cadence.

Last release 10d agoActive apps 29Abandoned 5

Portfolio

What does AIBY ship?

Apps

34 apps analysed

Flashcard generation creates a specialized student retention loop

  • Automated lecture transcription allows students to focus on content rather than manual note taking
  • Inaccurate transcription of technical terminology and proper names creates friction for professional users
AI Outfit Maker - OnStyle icon
AI Outfit Maker - OnStyle

Elevate your wardrobe with color analysis and an AI stylist

3.7(101)
View Intel →
  • Color analysis and outfit suggestions provide unexpected value for users seeking daily style guidance
  • Subscription management and payment processing failures prevent users from accessing premium features after purchase

High processing speed

  • Ease of Use and Speed
  • Users report: Deceptive Billing and Subscription Practices
AI Video Generator: Vigen icon
AI Video Generator: Vigen

Create stunning AI videos from text & photos in seconds.

4.0(1.1K)
View Intel →

Automated library reduces content friction

  • The core animation variety provides occasional moments of visual satisfaction for casual users
  • Aggressive paywalls and subscription requirements prevent users from testing core functionality before purchase
Aivi - Your Custom AI Chatbot icon
Aivi - Your Custom AI Chatbot

Aivi is your second memory.

4.8(1.3K)
View Intel →

Dual-mode voice and text chat expands session inventory

  • Friendly character personality provides a companion-like experience during daily interactions
  • Daily request limit reset logic appears broken or inconsistent following the latest update

Distributed across 20 markets, strongest in Europe.

Based on 12 of 34 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (4)

  • Mexico12 / 12
  • United States12 / 12
  • Brazil11 / 12
  • Canada2 / 12

Europe (9)

  • France12 / 12
  • Germany12 / 12
  • Italy12 / 12
  • Spain12 / 12
  • Portugal11 / 12
+4 more europe markets
  • Netherlands5 / 12
  • Sweden4 / 12
  • Turkey2 / 12
  • United Kingdom2 / 12

Asia-Pacific (7)

  • Japan10 / 12
  • South Korea9 / 12
  • Australia2 / 12
  • India2 / 12
  • Indonesia2 / 12
+2 more asia-pacific markets
  • Singapore2 / 12
  • Vietnam2 / 12

Core markets (12/12 apps)

FranceGermanyItalyMexicoSpainUnited States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does AIBY compete with?

The rivals identified

Nemeses(8)

CDPH

known forCalifornia WIC App

1 app4.9Health & Fitness

This app dominates the barcode scanning and nutrition verification space for government-subsidized users, creating a massive barrier to entry for OnFork in the public health sector.

Fonts ApS

known forFonts - AI Stickers

1 app4.5Utilities

Both apps target social media users seeking text customization, offering custom fonts and keyboard integration for messaging platforms.

InShot Video Editor

known forVideo Editor & Maker - InShot

1 app4.8Photo & Video

Dominates the video editing category with massive scale and a mature feature set that directly competes for the same casual creator audience.

Lightspeed Commerce

known forLightspeed Scanner (X)

1 appBusiness

This app competes directly by providing professional-grade inventory and counting solutions that target the same business-oriented user base as CountThis.

Next Vision

known forPicture Insect: Bug Identifier

2 apps4.6Education

Dominates the insect identification niche with a massive user base and high-frequency updates that solidify its market-leader position.

Otter.ai

known forOtter Transcribe Voice Notes

1 app4.7Productivity

Otter is the category-defining leader in AI-powered meeting transcription and note-taking, directly overlapping with Benote's core value proposition.

Plane Cubes

known forPhoto Widget:

1 app4.4Graphics & Design

While focused on personalization, this app competes for the same home screen real estate and visual customization budget as Interium's design-conscious user base.

Whering

known forWhering: Your Digital Closet

2 apps4.5Lifestyle

Dominates the digital wardrobe space with massive user scale and a high-frequency release cadence that keeps the product evolving.

Contenders(25)

Acloset

known forAcloset - AI Fashion Assistant

1 app4.4Lifestyle

A direct competitor in the AI-fashion space with significant scale and a focus on automated outfit generation.

BUD INTERACTIVE PTE

known forPicMi - Wallpaper & Widgets

1 app4.8Graphics & Design

Captures the same audience interested in AI-generated visual content for their personal devices.

Cirad-France

known forPlantNet

1 app4.5Education

A long-standing, community-backed alternative that competes for the same audience interested in scientific identification.

E-Innovative Services

known forAssetworks: ImageCapture

1 app0.0Business

This app overlaps with CountThis by utilizing image-based workflows to manage and document asset inventories.

ECi Software Solutions

known forECI Inventive Inventory

1 app0.0Business

It competes for the same professional inventory management market by offering specialized logistics and hardware-integrated counting tools.

Flowtrac

known forFlowtrac

1 app4.4Business

Flowtrac targets the same inventory-conscious audience by providing mobile-based tracking and scanning capabilities.

Giga Studios

known forOlive - Holistic Food Scanner

1 app4.8Health & Fitness

A high-growth competitor that mirrors OnFork's focus on ingredient transparency and clean-label scanning.

Ginger Labs

known forNotability: AI Notes & PDF app

1 app4.8Productivity

Notability dominates the handwritten and audio-synced note-taking market, a key sub-segment of the productivity category.

Google

known forGoogle NotebookLM

1 app4.8Productivity

NotebookLM is a direct competitor in the AI-assisted note-taking space, specifically designed to synthesize information from uploaded sources.

Greater Web Publishing

known forHomeAI - Home Design with AI

1 app3.2Graphics & Design

A direct functional competitor that targets the same home design and renovation planning market segment.

GRIMLAX TRADE, S.L.

known forHome Interior Decor: AI Design

1 app4.5Graphics & Design

This app directly mirrors Interium's core value proposition of AI-powered interior design and furniture placement.

Lightricks

known forVideoleap: AI Video Editor

1 app4.5Photo & Video

A direct competitor in the AI-enhanced video space with a strong focus on creative, high-end visual effects.

Mehmet Ali Demir

known forDynamisland Notch Wallpapers

1 app4.2Graphics & Design

Competes for the attention of users seeking to customize their device's visual interface through AI-generated graphics.

Notion Labs

known forNotion: Notes, Tasks, AI

1 appProductivity

Notion serves as a comprehensive workspace that captures notes and AI-generated insights, competing for the same user's productivity time.

Outfit Makers

known forGetWardrobe Outfit Planner

1 app4.3Lifestyle

A long-standing player with a proven track record of consistent updates and deep feature sets for wardrobe management.

SAUDI FOOD AND DRUGS AUTHORITY

known forTameni

1 app4.4Health & Fitness

Competes on the utility of product safety and health alerts, leveraging regulatory data to build user trust.

Save Your Wardrobe

known forSave Your Wardrobe: Organiser

1 app3.9Lifestyle

Positions itself as a sustainable fashion solution, focusing on garment care and extending the lifecycle of clothing.

ScaleUp

known forPlant App - Plant Identifier

1 app4.2Education

While focused on plants, its massive scale and aggressive release cadence make it a primary competitor for the same 'nature identification' user intent.

SCALEUP YAZILIM HIZMETLERI

known forMomo: AI Photo & Video Maker

2 apps4.4Photo & Video

Aggressive newcomer with a high update velocity, focusing on niche AI-driven video creation workflows.

SNOW

known forEPIK - AI Photo & Video Editor

2 apps4.3Photo & Video

High-velocity competitor that aggressively ships AI features, maintaining strong relevance in the photo-to-video conversion niche.

Solutran

known forHealthy Savings

1 app4.3Health & Fitness

Competes directly on the intersection of nutrition guidance and retail savings, targeting the same budget-conscious health shopper.

Targets the same barcode-scanning utility demographic, though it currently suffers from poor user sentiment and low update frequency.

Traxia

known forSimpleConsign Photo

1 app4.4Business

It competes by using AI-automated entry to simplify the inventory process, mirroring the automated counting goals of CountThis.

Vortemol

known forPlantIn: Plant Identifier・Care

1 app4.6Education

High-velocity development and a strong focus on ongoing plant care make it a formidable rival for user attention in the nature-ID category.

Xiamen Meitu Technology Co.

known forWink: Video Enhancer & Editor

1 app4.4Photo & Video

Specializes in high-quality video enhancement and restoration, serving as a strong alternative for users focused on quality.

Same space(29)

AkzoNobel

known forDulux Visualizer CZ

1 app3.7Graphics & Design

Provides a professional-grade alternative for users specifically interested in wall color and interior paint visualization.

ALWAYS FIT SUPLEMENTOS ALIMENTICIOS LTDA

known forAlways Fit - Viva mais

1 app4.8Health & Fitness

Focuses on the intersection of nutrition and commerce, serving users interested in longevity and supplement tracking.

Bending Spoons

known forRemini - AI Photo Enhancer

1 app4.1Photo & Video

Adjacent leader in AI-driven media enhancement, setting the standard for user expectations in generative quality.

Carrier

known forCarrier SmartHome

1 app3.7Graphics & Design

Addresses the functional side of home ownership, competing for the same demographic of homeowners.

Cheese Mobile

known forKika Keyboard: Custom Themes

1 app4.7Utilities

Kika Keyboard serves the same aesthetic-focused user base through a massive library of assets that creates a visual-first barrier.

DEEP FLOW SOFTWARE SERVICES

known forChat AI: Ask Agent Anything

2 apps4.4Photo & Video

An emerging AI-first utility that captures the general-purpose chatbot market, threatening to replace simple note-taking apps.

Differentiators

  • Expertise in rapid scaling of AI-driven utility apps
  • Strong focus on monetization optimization and ad-tech
First Phorm

known for1st Phorm

1 app4.3Health & Fitness

Targets the same health-conscious demographic but focuses on human-led coaching rather than automated scanning.

Hieu Tran Thanh

known forLED Keyboard - RGB Theme

1 app4.6Utilities

LED Keyboard competes for the same visual-first audience by offering neon lighting effects as a differentiator from standard keyboards.

Indyx

known forIndyx: Wardrobe & Outfit App

1 app4.8Lifestyle

A premium-positioned app that focuses on professional styling services and high-end wardrobe curation.

Intercard

known forIntercard Inventory App

1 app1.5Business

It occupies the same utility space by providing focused inventory logging and adjustment tools for specific business operations.

KY SOLUTIONS

known foreStock - stock management

1 app3.8Business

eStock provides a comprehensive stock management suite that competes for the attention of small business owners needing inventory control.

left brain / right brain

known forStylebook

1 app4.7Lifestyle

The legacy standard for digital closet apps, maintaining a loyal user base despite a lack of recent updates.

Legrand - Netatmo – Bticino

known forHome + Control

2 apps3.4Graphics & Design

Targets the smart home management market, overlapping with users who use Interium to plan their living spaces.

Lemondo Apps

known forKeyboard Skins for iPhone

1 app4.4Utilities

Keyboard Skins targets the same aesthetic personalization market but struggles with maintenance-mode status and lack of feature updates.

Microsoft

known forMicrosoft OneNote

1 app4.6Productivity

A legacy giant in the note-taking space that provides a broad, free-form canvas for all types of media.

Milica Petrovic

known forKeyPro – Keyboard Themes Fonts

1 app4.2Utilities

KeyPro offers similar aesthetic keyboard themes and font styles for social media users.

Nanning Chaojia Technology Co.

known forCOMO Widgets - Adorable Widget

1 app4.6Graphics & Design

Competes for screen time by offering aesthetic widgets that users often pair with home design themes.

Nest Egg Labs

known forNest Egg - Inventory

1 app4.4Business

This app serves the home and small business inventory market, overlapping with users who need to track and count personal or business assets.

NEXILEAP PRIVATE

known forFacemoji AI Emoji Keyboard

1 app4.7Utilities

Facemoji AI captures the same social-media-focused demographic by bundling generative AI tools with high-frequency visual customization.

Noctua Software

known forStellarium Mobile - Star Map

1 app4.8Education

A high-quality educational identification tool that serves as a benchmark for UX in the nature-discovery category.

Patel Rikunj

known forLED Keyboard - Fonts & Themes

1 app4.5Utilities

This app focuses on visual customization for iOS keyboards, targeting users who prioritize animated themes and RGB lighting.

Peter Jones

known forFonts & Emoji Keyboard.

1 app4.4Utilities

This app provides a similar utility for social media users to convert standard text into stylized fonts and integrate emojis.

PicsArt

known forPicsart AI Photo Editor, Video

2 apps4.0Photo & Video

The broad ecosystem leader that users often switch to for more complex editing after generating AI assets.

Differentiators

  • Huge global user base and brand equity
  • Comprehensive all-in-one creative platform
Pineapple Tech

known forInvu Supply

1 app0.0Business

Invu Supply targets the food and drink sector with inventory counting and adjustment features similar to the core utility of CountThis.

Prequel

known forPrequel: Photo & Video Editor

1 app4.7Photo & Video

Strong peer in the aesthetic-focused video editing space, appealing to the same creative demographic.

Snatch Education (OPC)Private

known forIndian Weight Loss Diet

1 app4.3Health & Fitness

Addresses the same weight management pain point but focuses on educational content and lifestyle condition management.

Speechify

known forSpeechify – Text to Speech PDF

1 app4.7Productivity

While focused on text-to-speech, Speechify competes for the same 'productivity through audio' user intent.

SuperLiving: Weight Loss, Skin, Hair, Gut & Stress

known forSuperLiving: My Wellness Coach

1 app4.6Health & Fitness

Shares the goal of holistic health management, utilizing AI to provide personalized diet and wellness planning.

Top Nine

known forShuffles by Pinterest

1 app4.8Lifestyle

A high-engagement creative tool that overlaps with the visual inspiration aspect of digital styling.

New entrants(10)

Ahmad Ashfaq

known forLens Scan: Product Scanner

1 app0.0Health & Fitness

A new entrant using AI-driven camera technology to scan both food and cosmetics, overlapping with OnFork's core scanning utility.

Bradley Tompkins

known forSacred Spin

1 app5.0Graphics & Design

A new entrant in the lifestyle space that leverages generative design, similar to Interium's AI engine.

Christian Cleberg

known forDomainDig

1 app5.0Business

This app enters the utility space with a focus on technical diagnostics, competing for the same 'productivity tool' wallet share.

Deep Flow Apps

known forChat AI: Ask Agent Anything

1 app4.5Productivity

An emerging AI-first utility that captures the general-purpose chatbot market, threatening to replace simple note-taking apps.

Fabian-Remus Plavat

known forFitAi: Workout & Calorie Track

1 app0.0Health & Fitness

A new competitor leveraging AI to automate nutrition tracking from photos, directly challenging OnFork's manual scanning workflow.

Grotem

known forPlant Identification-Plantaria

1 app4.5Education

Recent release activity suggests an attempt to capture market share in the identification space through rapid iteration.

Haiman Resources Consulting

known foriUnlocks

1 app5.0Business

While niche, this newcomer competes for the attention of inventory-focused users who manage bulk hardware processing.

HUBX

known forAI Video - AI Video Generator

2 apps4.5Photo & Video

Rapidly emerging player with a high release frequency, directly targeting the text-to-video generation market.

Rashmi Varsani

known forKeyboard Themes - Fonts, Emoji

1 app1.6Utilities

This app targets the same social media demographic by providing a wide variety of themes and text styles.

UXGROUP L.L.C-FZ

known forAI Interior Design・Home Design

1 app0.0Graphics & Design

A direct market entrant attempting to capture the same AI-driven interior design audience as Interium.

The Analyst's Read

The bottom line on AIBY

Bottom line

AIBY is a prolific studio that excels at identifying high-intent utility niches and saturating them with AI-enhanced solutions. Their ability to maintain a 4.60★ weighted rating across a diverse 35-app portfolio suggests a highly refined and disciplined product-market fit playbook.

Frequently asked questions

How many apps does AIBY publish?
AIBY has 34 apps tracked by Marlvel, primarily in the Education category.
What kind of apps does AIBY make?
AIBY's portfolio is concentrated in Education and Lifestyle, with an average rating of 4.5/5 across rated apps.
What is AIBY's top app?
By review volume across the portfolio, Fonts Art: Keyboard for iPhone is AIBY's best-known app tracked by Marlvel.
In how many countries are AIBY's apps available?
Marlvel has tracked AIBY's apps across 20 countries.

What fed this analysis

Apps analyzed:
35
With full intel:
35
With overview:
35
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by AIBY, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “AIBY intelligence.” Updated 2026-04-28. https://marlvel.ai/publishers/aiby

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Data licensed under CC-BY-NC 4.0