SNOW
For social media content creators and Gen Z users seeking high-end selfie enhancements, AR makeup, and trendy short-form video templates.
B612 AI Photo&Video Editor
Snapshot
Who is SNOW?
Equipping social media creators with AI-driven visual editing tools to enhance photos and videos through AR effects and professional retouching.
Target audience
Portfolio
Free 17Last updated
B612 AI Photo&Video Editor
vVARY
5mo ago
Publisher DNA
What defines SNOW?
Publisher DNA
Primary focus
AI-powered photo and video editing suites
Scale
indie
Target audience
Social media content creators and Gen Z users seeking high-end selfie enhancements, AR makeup, and trendy short-form video templates.
Signature Patterns
- •Heavy integration of AI-driven features including smart object removal and resolution upscaling
- •Monetization primarily through subscription models (VIP tiers) and freemium access
- •Focus on real-time AR beauty and virtual makeup application across the photography suite
- •High release frequency to keep pace with social media trends and filter demands
Portfolio momentum
Maintains an intense development cycle with 41 releases across 5 active apps in the last 6 months, with the most recent update occurring 11 days ago.
Portfolio
What does SNOW ship?
Apps
17 apps analysed
Analysis in progress
Real-time AR makeup tools maintain high daily utility
- Extensive library of makeup filters and visual effects provides creative options for photo editing
- Aggressive monetization shifts lock previously free editing tools behind a mandatory subscription paywall
Custom filter creation loop drives social sharing and app virality
- Extensive library of creative filters and makeup effects provides high value for casual photo editing
- Aggressive monetization shifts basic editing features behind a subscription paywall, frustrating long-term users
All-In-One editor for retouching, adjusting, decorating photo and video Editor
Analysis in progress
All-In-One editor for retouching, adjusting, decorating photo and video Editor
Responsive customer support team resolves subscription and billing issues within forty-eight hours for premium members
- High quality photo editing tools provide professional results that keep long-term users engaged with the app
- Aggressive paywalling of previously free features forces users into subscriptions to perform basic photo editing tasks
Distributed across 7 markets, strongest in Americas.
Based on 7 of 17 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- United States7 / 7
- Mexico4 / 7
- Brazil2 / 7
Europe (2)
- Spain4 / 7
- Portugal2 / 7
Asia-Pacific (2)
- Japan6 / 7
- South Korea6 / 7
Core markets (7/7 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
2
Neutral / mixed
5
Negative apps
39/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does SNOW compete with?
The rivals identified
Nemeses(7)
Captures the same video-editing demographic by integrating directly into the TikTok creator workflow.
known for
This app competes for the same portrait-retouching audience by offering AI-driven beauty tools that mirror EPIK's core functionality.
Both apps compete for the same mobile creator audience by offering AI-enhanced photo editing tools, despite divergent monetization strategies and target user profiles.
Direct competitor in portrait editing, utilizing a similar AI-transformation model to capture the same selfie-focused demographic.
Both apps compete for the same social media content creator audience by offering distinct approaches to mobile photography: B612 focuses on AI-driven editing and AR filters, while Dazz Cam prioritizes authentic vintage film aesthetics and hardware-integrated capture.
Camera360 competes with SNOW's selfie-editing suite by providing a broad library of manual and automated adjustments.
LightX competes for the same selfie and creative editing audience by offering a suite of generative AI tools that overlap with the core camera and beauty-editing functionality of SNOW.
Contenders(18)
Photoleap targets the same content creator audience as SNOW by offering generative AI tools that directly overlap with the AI-centric workflow SNOW is currently prioritizing.
Serves the same aesthetic-focused social media creators with unique motion-graphics tools.
Targets the same photo-editing user base by focusing on restoration rather than creative filters.
YouCam Makeup competes directly with SNOW's AR-makeup and beauty-editing features for the same selfie-enthusiast audience.
Serves the same creative studio audience with a broader library of stickers and generative design tools.
InShot serves the same social media creator audience as B612 but focuses on video-first workflows rather than portrait-centric AR tools.
Artify serves the same creative audience as B612 by providing a broad suite of AI-driven photo editing and collage tools.
InShot serves the same social media creator audience as B612 but focuses on video-first workflows rather than portrait-centric AR tools.
known for
FacePic serves the same portrait-retouching audience as B612 by focusing on AI-driven selfie and headshot enhancement.
Lensa AI competes for the same portrait-editing audience as SNOW by offering one-tap retouching and generative avatars.
Meitu competes for SNOW's creator audience by offering an all-in-one suite of portrait retouching and art effects.
Targets the same photo-editing user base by focusing on restoration rather than creative filters.
Targets the same social-sharing audience with template-based photo arrangements.
Both apps target social media creators and small business owners with AI-driven photo editing tools, creating direct competition for users seeking quick visual asset production.
known for
VivaVideo - Video Cut & Editor
A veteran player in the mobile video space that maintains a massive user base through consistent feature updates.
Both apps target selfie enthusiasts with real-time beauty processing and freemium monetization, creating direct competition for daily active users in the photography category.
Aggressively pushing AI-driven editing features that directly challenge VITA's 'simple and easy' value proposition.
Both applications compete for the same casual social media audience by offering AI-driven beauty and photo editing tools, creating direct competition for daily active usage.
Same space(49)
Serves the same creative audience but expands into broader graphic design and template-based workflows.
PicCollage serves the same social media content creation audience as B612 by focusing on scrapbook-style layouts and visual storytelling.
AI Photo Video Editor, Enhance targets the same casual user base as SNOW by providing viral-ready generative filters.
PhotoDirector competes for the same social-creator segment as B612 by offering a similar mix of AI-driven photo and video tools.
Retake AI offers personalized facial retouching by generating custom AI models, providing a more tailored alternative to SODA's standard filters.
Camera for Android - Fast Snap is a direct functional alternative to SODA, providing an all-in-one capture and editing experience.
InstaSize targets the same social media creator segment as SNOW by focusing on platform-specific aspect ratio utility.
BeautyCam-AI targets the same portrait-focused audience as B612 with specialized facial and body adjustment parameters.
Collage Maker functions as a specialized utility for the same social media demographic that uses B612 for quick visual content creation.
PrettyUp overlaps with SNOW by providing video-specific retouching tools for social media content creators.
Captures the same social-sharing audience but focuses on ephemeral messaging rather than static photo editing.
Pic Collage Maker serves the same social media content creation audience as B612 by focusing on grid-based visual storytelling.
This app focuses on the restoration and enhancement aspects of EPIK, specifically targeting users with low-quality or blurry images.
Photoshop Express competes for SODA's user base by offering professional-grade AI retouching tools within a mobile-first editing environment.
Fotor serves the same creative user base as B612 by combining traditional photo adjustments with generative AI tools.
Timestamp Camera provides a specialized utility for documentation that contrasts with SODA's focus on aesthetic beauty enhancements.
known for
Live Photo Camera serves the same content creation audience as B612 by focusing on motion-based photography capture.
Blackmagic Camera serves the professional segment of SODA's audience, offering manual controls that replace SODA's automated beauty processing.
Shots targets the same selfie-editing demographic as SODA but shifts the value proposition toward automated AI video animation.
This app provides specialized body-tuning tools that serve as a focused subset of the features available in EPIK.
known for
Body Tune - Face Photo Editor
Body Tune offers specialized body reshaping tools that provide a more granular alternative to SODA's general retouching suite.
Glam AI targets the same trend-focused creator audience as SNOW by prioritizing rapid, AI-assisted content production.
Snapseed offers non-destructive, utility-focused editing that serves as a professional alternative to SODA's filter-heavy portrait workflow.
This app offers a free, high-utility background removal tool that serves as a lightweight alternative to EPIK's integrated AI tools.
HD Camera provides a feature-rich alternative to SODA, focusing on HDR and manual camera settings for users who prioritize image quality over beauty filters.
Photo Collage Maker serves the same social media content creation audience as B612 by focusing on grid-based visual storytelling.
Targets the same iOS-based creative audience by focusing on dynamic wallpaper conversion.
Photo Lab targets the same casual mobile user base as B612 but relies on cloud-based processing for its artistic transformations.
Focuses on the same Instagram-creator audience by removing export friction for Reels.
Facelab serves the same selfie-retouching demographic as SNOW but focuses on specialized body-editing tools.
Camera for Android acts as a lightweight utility for users who prefer native-style camera controls over SODA's heavy beauty-filter processing.
FaceEra targets the same casual AI-editing audience as SNOW with automated age and enhancement tools.
Open Camera provides granular manual control for users who find SODA's automated beauty filters too restrictive for technical photography.
MakeupPlus targets the same portrait-editing demographic as SNOW by focusing on virtual makeup and facial feature adjustments.
Offers a specialized collage utility for the same social-sharing audience.
ISM serves the same casual photography market as SNOW by emphasizing one-tap aesthetic filter application.
Focuses on professional-grade AI background removal and product photography, capturing the prosumer segment.
Polarr serves the same creative audience as SNOW by combining advanced AI masking with a community-driven filter ecosystem.
AI Mirror targets the same social media creator demographic with high-velocity AI transformations and natural language editing tools.
Runway targets the high-end creative professional segment that may eventually outgrow SNOW's consumer-focused toolset.
Photo Retouch serves the same casual photography audience as B612 by focusing on image cleanup and object removal.
ID Photo application serves a specific subset of SODA's users who require technical compliance for documents rather than aesthetic beauty.
This app provides a professional-grade AI editing alternative for users who require more precise control than EPIK's one-tap tools.
Blur Photo Editor provides specialized privacy-focused editing tools that complement SNOW's creative-focused feature set.
Photo Blur & Mosaic Effects provides utility tools that complement SODA's editing suite by focusing on privacy and aesthetic background blurring.
This app provides a focused utility for background removal, serving as a specialized tool for users who need to isolate subjects for other projects.
Tezza provides aesthetic-first editing and feed planning tools that serve as a workflow-focused alternative to SODA's individual image editing.
Serves the same casual creator audience with a template-driven video editing suite.
VSCO offers a professional preset library that provides an authentic, film-emulation alternative to SODA's real-time beauty filters.
New entrants(6)
Rapidly emerging in the AI video space with 26 releases in six months, signaling a pivot toward generative video.
AI Photo Magic Editor serves the same creative audience as B612 by providing automated AI-driven photo editing tools.
SorAI serves the same content-creation audience as SNOW by focusing on fast AI-generated video from text or images.
AI Photo Studio serves SODA's audience by offering fun, interactive AI transformations that go beyond simple beauty filters.
Zoom Camera provides manual photography controls that offer technical utility absent in SODA's automated beauty-focused camera.
Native Camera targets the professional-grade photography niche, contrasting with SODA's focus on casual beauty enhancement.
The Analyst's Read
The bottom line on SNOW
Bottom line
SNOW Corporation is a high-velocity publisher that dominates the Photo & Video category through a segmented portfolio strategy. Their ability to consistently update and integrate AI features across multiple top-tier apps suggests a strong technical moat in the mobile creative tools market.
Frequently asked questions
How many apps does SNOW publish?
What kind of apps does SNOW make?
What is SNOW's top app?
In how many countries are SNOW's apps available?
What fed this analysis
- Apps analyzed:
- 5
- With full intel:
- 1
- With overview:
- 5
- Website scraped:
- yes
- Social presence:
- yes
