SlidePlus  -  Slideshow Maker icon
Slideshow Maker (SlidePlus) icon
SpatialCamera icon
+5

Hangzhou Xiaoying Innovation Technology Co.

For social media creators, influencers, and casual users seeking rapid, template-driven video production for TikTok, Reels, and Shorts.

8apps3.7(12.9M) Multi-theme

Snapshot

Who is Hangzhou Xiaoying Innovation Technology Co.?

Equipping social media creators with AI-powered editing tools to produce viral-ready content for platforms like TikTok and Instagram.

Target audience

Social media creatorsInfluencersCasual users seeking rapid

Active nemesis

Xiamen Meitu Technology Co.

Other rivals

Portfolio

Free 6
8
apps
Photo & Video5
Video Players & Editors2
Entertainment1

Last updated

VivaVideo - Video Cut & Editor

v9.36.0

5mo ago

Steady

Publisher DNA

What defines Hangzhou Xiaoying Innovation Technology Co.?

Publisher DNA

Primary focus

AI-powered mobile video editing and creation tools

Scale

indie

Target audience

Social media creators, influencers, and casual users seeking rapid, template-driven video production for TikTok, Reels, and Shorts.

Signature Patterns

  • •Heavy integration of generative AI tools including text-to-video and AI templates
  • •Monetization via a mix of freemium models and multi-tier VIP subscriptions
  • •Focus on template-driven workflows for rapid social media content creation
  • •Consistent release of specialized or 'Lite' versions of core editing technology
Steady

Portfolio momentum

Maintained a high update frequency with 22 releases in the last 6 months, though development is concentrated on 50% of the total portfolio.

Last release 21d agoActive apps 4Abandoned 4

Company profile

medium confidence
Headquarters
Hangzhou, China

Portfolio

What does Hangzhou Xiaoying Innovation Technology Co. ship?

Apps

8 apps analysed

SlidePlus  -  Slideshow Maker icon
SlidePlus - Slideshow Maker

Video slideshow maker with music & text: make video with photo and any song

4.0(57.3K)
Tempo - Music Video Maker icon
Tempo - Music Video Maker

Trendy music video editor with effects and transitions, editing apps with songs

4.3(374.4K)

Fast loading times for templates allow for a quick turnaround during the editing process

  • The core video editing templates provide a quick way for casual users to generate content
  • Aggressive paywalls force users to provide payment information before accessing any functional editing features

Distributed across 20 markets, strongest in Europe.

Based on 3 of 8 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (4)

  • Brazil3 / 3
  • Canada3 / 3
  • Mexico3 / 3
  • United States3 / 3

Europe (9)

  • France3 / 3
  • Germany3 / 3
  • Italy3 / 3
  • Portugal3 / 3
  • Spain3 / 3
›+4 more europe markets
  • Turkey3 / 3
  • United Kingdom3 / 3
  • Netherlands2 / 3
  • Sweden2 / 3

Asia-Pacific (7)

  • Australia3 / 3
  • Indonesia3 / 3
  • Japan3 / 3
  • Singapore3 / 3
  • South Korea3 / 3
›+2 more asia-pacific markets
  • Vietnam3 / 3
  • India1 / 3

Core markets (3/3 apps)

AustraliaBrazilCanadaFranceGermanyIndonesiaItalyJapanMexicoPortugalSingaporeSouth KoreaSpainTurkeyUnited KingdomUnited StatesVietnam

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

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Rivals

Who does Hangzhou Xiaoying Innovation Technology Co. compete with?

The rivals identified

Nemeses(3)

Xiamen Meitu Technology Co.

known forMeitu- AI Photo & Video Editor

2 apps4.5Photo & Video

Meitu provides an all-in-one suite of retouching tools that creators use for portrait enhancement before VivaVideo projects.

Arthur Eduardo Skaetta Alvarez Desenvolvimento de Software LTDA.

known forBoomLoop Loop Video Maker

5 apps4.7Photo & Video

BoomLoop competes directly for the short-form social content market by focusing on the same high-engagement, repetitive video formats that Tempo users create for TikTok and Instagram.

Instagram

known forEdits: Video Editor

1 app4.6Photo & Video

Both apps target social media creators needing mobile video editing tools, with Edits providing a free, simplified workflow that directly challenges the subscription-gated model of VivaVideo.

Contenders(10)

HeyGen Technology

known forHeyGen: AI Video Generator

1 app4.8Photo & Video

HeyGen automates professional content production through digital avatars, serving a business-focused audience needing high-quality media assets.

Lightricks

known forPhotoleap: AI Photo Generator

3 apps4.7Photo & Video

Photoleap bridges traditional editing and generative AI, serving users who want versatile creative tools for static and animated content.

Bending Spoons Apps ApS

known forSplice - Video Editor & Maker

1 app4.6Photo & Video

Both apps target social media creators with subscription-based video editing tools, creating direct competition for users seeking professional-grade mobile production.

Bytedance Pte

known forCapCut: Photo & Video Editor

4 apps3.8Photo & Video

Both apps target social media creators with AI-assisted tools for TikTok and Instagram, competing directly for the same mobile-first content creation audience.

DeePix AI Apps

known forDance AI: AI Dance Video Maker

1 app4.6Photo & Video

Both apps target social media creators on TikTok and Instagram, competing for the same user time spent on viral-ready content generation.

SHANTANU PTE

known forInShot - AI Video Editor

1 app4.9Photo & Video

Both apps target social media creators with overlapping feature sets like auto-captions and subscription-gated pro tools, competing directly for the same casual-to-prosumer mobile video editing audience.

Shenzhen Wondershare Software Co.

known forFilmora: AI Video Editor&Maker

1 app4.0Photo & Video

Both apps target social media creators with AI-assisted video editing tools and share a subscription-first monetization model that gates core features.

Squarespace

known forUnfold: Reels & Story Maker

1 app4.9Photo & Video

Both apps target social media creators requiring rapid content production tools, with both currently experiencing user friction due to aggressive subscription gating of previously free features.

Ubiquiti Labs

known forVN: Video Editor

1 app4.7Photo & Video

Both apps target social media creators needing mobile video editing tools, with VivaVideo focusing on AI-assisted features while VN emphasizes manual precision and a watermark-free experience.

Video editor & maker app

known forVideo Up! Video Editor & Maker

1 app4.6Photo & Video

Both apps target social media creators with AI-assisted video editing tools and utilize subscription-based monetization models to capture casual users.

Same space(30)

COOL SUMMER

known forAI Photo Video Editor, Enhance

1 app4.5Photo & Video

AI Photo Video Editor, Enhance offers generative restoration tools that overlap with spatial media enhancement, though it focuses on face-transformation.

Glam Labs

known forGlam AI: Video & Photo Editor

1 app4.5Photo & Video

Glam AI captures the viral content market with rapid AI generation, serving creators who prioritize trend-alignment over spatial media utility.

PERFECT MOBILE

known forYouCam Makeup: Face Editor

4 apps4.1Photo & Video

YouCam Makeup focuses on beauty-specific retouching that serves as a specialized pre-production step for VivaVideo creators.

PIXOCIAL TECHNOLOGY (SINGAPORE) PTE

known forBeautyPlus-Selfie Photo Editor

2 apps4.6Photo & Video

BeautyPlus combines automated facial retouching with generative AI tools to serve the same social media audience as VivaVideo.

POLYVERSE ENTERTAINMENT

known forAI Mirror: AI Photo Editor

1 app4.7Photo & Video

AI Mirror targets the same social-creator audience as SpatialCamera but prioritizes viral AI transformations over 3D spatial utility.

Prequel

known forPrequel: Photo & Video Editor

2 apps4.7Photo & Video

Prequel offers aesthetic-focused motion graphics that creators use to add unique visual style before final assembly in VivaVideo.

1 Second Everyday, P.B.C.

known forDUMP: Instant Video Montage

1 app4.2Photo & Video

DUMP competes for the 'automated montage' user base, offering a similar value proposition of turning daily clips into polished videos.

AIBY

known forAI Photo Generator: ARTA

1 app4.3Photo & Video

ARTA offers a broad AI creative suite that creators use to generate diverse visual assets alongside VivaVideo.

App of the Year

known forScreen Recorder

1 app4.5Photo & Video

This app serves the utility-heavy creator market, offering screen capture tools that often precede the editing phase Tempo facilitates.

Bazaart

known forBazaart AI Photo Editor Design

1 app4.8Photo & Video

Bazaart acts as an AI-powered design suite for small business owners who need professional assets for VivaVideo content.

Blackmagic Design

known forBlackmagic Camera

1 app4.8Photo & Video

Blackmagic Camera offers professional-grade manual controls that serve as a high-end capture alternative for users preferring raw cinematic quality.

Canva

known forCanva: AI Video & Photo Editor

1 app4.9Photo & Video

Canva serves as a design platform that creators use for thumbnail and graphic asset production alongside VivaVideo tasks.

Captions, LLC (US)

known forCaptions: AI Edits Your Video

1 app4.7Photo & Video

Captions replaces manual video editing with AI-driven workflows, serving creators who need rapid production rather than spatial media conversion.

Cardinal Blue

known forPicCollage: Magic Photo Editor

1 app4.8Photo & Video

PicCollage provides a template-driven environment for static content creation that complements the video-focused workflow of VivaVideo.

DAZZ PTE

known forDazz Cam - Vintage Camera

1 app4.8Photo & Video

Dazz Cam offers a retro-capture workflow that complements spatial photography by providing authentic film aesthetics without AI-heavy post-processing.

Deep Flow Apps

known forRetake AI: Face & Photo Editor

1 app3.8Photo & Video

Retake AI provides AI-based facial retouching that competes for the same user attention during the post-capture editing phase.

Eleven Labs

known forElevenLabs: AI Voice Generator

1 app4.7Photo & Video

ElevenLabs provides high-fidelity AI voice generation that creators use to add narration to videos edited in VivaVideo.

ImgBase

known forintoLive - Live Wallpapers

1 app4.6Photo & Video

IntoLive focuses on iOS-specific media formats, serving users who prioritize lock-screen customization over XR-ready spatial content.

Insta360

known forInsta360

1 app3.4Photo & Video

Insta360 provides essential software for action-camera owners, serving as a specialized tool for 360-degree workflows that complement spatial media interests.

Instasize

known forInstaSize: AI Photo Editor

1 app4.7Photo & Video

InstaSize solves aspect-ratio formatting pain points for creators who use VivaVideo for video but need static image tools.

Invideo

known forinvideo AI: AI Video Generator

1 app4.1Photo & Video

Invideo AI automates video production from text prompts, serving as an alternative workflow for VivaVideo creators.

Photomyne

known forPhoto Scan App by Photomyne

1 app4.7Photo & Video

Photomyne specializes in digitizing physical photo archives, serving a similar audience interested in preserving legacy media through restoration.

PicsArt

known forPicsart AI Photo Editor, Video

2 apps4.0Photo & Video

Picsart provides a massive library of stickers and templates that functions as a creative content source for VivaVideo users.

Polycam

known forPolycam 3D Scans & Floor Plans

1 app4.7Photo & Video

Polycam competes in the 3D capture space by using LiDAR and photogrammetry to generate assets for professional design software.

Prisma labs

known forLensa AI: Photo Editor

1 app4.7Photo & Video

Lensa AI provides generative avatar and portrait editing tools that compete for the same user attention during the post-capture phase.

runwayml

known forRunwayML

1 app4.5Photo & Video

Runway targets creative professionals with high-end AI video generation, serving as a more advanced alternative for cinematic production.

Shure

known forMOTIV Video

1 app4.6Photo & Video

MOTIV Video targets the professional-grade creator segment, focusing on high-fidelity audio and video capture that Tempo users might use for source footage.

TechSmith

known forTechSmith Capture

1 app4.6Photo & Video

TechSmith Capture competes by offering a professional workflow bridge to desktop editing suites, appealing to power users in the Tempo ecosystem.

Ticket To The Moon

known forPersona: AI Beauty Editor

1 app4.8Photo & Video

Persona provides AI-driven beauty enhancements, serving users who prioritize facial aesthetics over the 3D spatial content creation.

VIDEO EDITOR PTE

known forCollage Maker - LiveCollage

1 app4.8Photo & Video

LiveCollage offers a template-driven environment for social media storytelling that creators use to organize assets before editing.

New entrants(3)

Martinho Medeiros

known forTeleprompter Premium

1 app0.0Photo & Video

This newcomer targets the scripted video creator market, providing a pre-production tool that complements the post-production editing Tempo provides.

ScaleUp

known forDanceHit: AI Dance Generator

1 appPhoto & Video

DanceHit provides a specialized AI animation tool that creators use to turn photos into viral-ready dance videos.

SUNWOONG JANG

known for2Frame - Dual Shot Recorder

1 app0.0Photo & Video

2Frame enters the market by offering specialized dual-shot recording, directly competing for the same creator demographic that uses Tempo for multi-angle social videos.

The Analyst's Read

The bottom line on Hangzhou Xiaoying Innovation Technology Co.

Bottom line

Hangzhou Xiaoying is an established player in the mobile video space, successfully modernizing its legacy portfolio through aggressive AI integration. Their specialized focus on music-sync and automated templates maintains a strong market fit for social media power users despite heavy competition from platform-native editors.

Frequently asked questions

How many apps does Hangzhou Xiaoying Innovation Technology Co. publish?
Hangzhou Xiaoying Innovation Technology Co. has 8 apps tracked by Marlvel, primarily in the Photo & Video category.
What kind of apps does Hangzhou Xiaoying Innovation Technology Co. make?
Hangzhou Xiaoying Innovation Technology Co.'s portfolio is concentrated in Photo & Video and Video Players & Editors, with an average rating of 3.7/5 across rated apps.
What is Hangzhou Xiaoying Innovation Technology Co.'s top app?
By review volume across the portfolio, VivaVideo - Video Cut & Editor is Hangzhou Xiaoying Innovation Technology Co.'s best-known app tracked by Marlvel.
In how many countries are Hangzhou Xiaoying Innovation Technology Co.'s apps available?
Marlvel has tracked Hangzhou Xiaoying Innovation Technology Co.'s apps across 20 countries.

What fed this analysis

Apps analyzed:
8
With full intel:
1
With overview:
8
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Hangzhou Xiaoying Innovation Technology Co., its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Hangzhou Xiaoying Innovation Technology Co. intelligence.” Updated 2026-04-20. https://marlvel.ai/publishers/hangzhou-xiaoying-innovation-technology-co-ltd

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Data licensed under CC-BY-NC 4.0