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ImgBase

For social media creators and Gen Z users focused on vertical video, custom Live Wallpapers, and Android UI customization.

13apps1.2(164.7K)PersonalizationPhoto & Video

Snapshot

Who is ImgBase?

Equipping social media creators with specialized tools to transform static media into dynamic content and personalized mobile interfaces.

Target audience

Social media creatorsGen Z users focused on vertical videoCustom Live Wallpapers

Active nemesis

SHANTANU PTE

Other rivals

Portfolio

Free 13
13
apps
Personalization9
Photo & Video3

Last updated

intoLive - Live Wallpapers

v4.3.5

11mo ago

Intense

Publisher DNA

What defines ImgBase?

Publisher DNA

Primary focus

Media conversion and UI personalization tools

Scale

studio

Target audience

Social media creators and Gen Z users focused on vertical video, custom Live Wallpapers, and Android UI customization.

Signature Patterns

  • •Dual-platform strategy: High-engagement Photo & Video tools on iOS vs. high-volume Personalization packs on Android.
  • •Focus on 'format-specific' editing (GIFs, Live Photos, Vertical Video) rather than general-purpose suites.
  • •Transitioning monetization from free assets to subscription-based creative utilities.
  • •Increasing integration of AI-powered features like auto-captions and background removal.
Intense

Portfolio momentum

The publisher maintains an exceptionally high development cadence with 30 updates across 12 active apps in the last 6 months, including a major release within the last week.

Last release 7d agoActive apps 12

Portfolio

What does ImgBase ship?

Apps

13 apps analysed

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Blue Pixl Glass Icon Pack

Icon Pack contains 14 400+ Icons for mobile phones and tablets

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Colorful Icon Pack

Icon Pack contains 6000+ Icons for mobile phones and tablets

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Dx Black Colorful Icon Pack icon
Dx Black Colorful Icon Pack

Icon Pack contains 14 400+ Icons for mobile phones and tablets

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Dx Black Red Icon Pack icon
Dx Black Red Icon Pack

Icon Pack contains 14 400+ Icons for mobile phones and tablets

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Distributed across 10 markets, strongest in Europe.

Based on 2 of 13 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (3)

  • United States2 / 2
  • Brazil1 / 2
  • Mexico1 / 2

Europe (5)

  • France1 / 2
  • Germany1 / 2
  • Italy1 / 2
  • Portugal1 / 2
  • Spain1 / 2

Asia-Pacific (2)

  • Japan1 / 2
  • South Korea1 / 2

Core markets (2/2 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

35/100

Avg sentiment score

Rivals

Who does ImgBase compete with?

The rivals identified

Nemeses(1)

SHANTANU PTE

known forInShot - AI Video Editor

1 app4.9Photo & Video

Both apps target social media creators needing mobile-first video editing tools, with InShot capturing the broader editing market while intoLive focuses on the specific Live Photo conversion niche.

Contenders(10)

Archery

known forMojo: AI Video & Reels Editor

1 app4.9Photo & Video

Both apps target social media creators seeking to produce video content for mobile platforms, creating direct competition for the user's time and device storage.

Bending Spoons Apps ApS

known forSplice - Video Editor & Maker

1 app4.6Photo & Video

Both apps target social media creators needing mobile video editing tools, with Splice capturing the professional-grade segment while intoLive focuses on the specific niche of lock screen customization.

Bytedance Pte

known forCapCut: Photo & Video Editor

2 apps3.6Photo & Video

CapCut competes by offering a broader video editing suite that includes the same core video-to-content transformation capabilities as intoLive, while capturing the same social media creator audience through a viral template-driven distribution loop.

Instagram

known forEdits: Video Editor

1 app4.6Photo & Video

Both apps target mobile-first content creators within the Photo and Video category, competing for time spent on short-form media production.

Lightricks

known forVideoleap: AI Video Editor

2 apps4.6Photo & Video

Both apps target mobile content creators, with Videoleap capturing the broader video editing market while intoLive focuses on the niche of Live Photo conversion for lock screens.

Mosaic S.r.l.

known forPhoto Collage Maker PicJointer

2 apps4.5Photo & Video

PicJointer provides a focused collage utility that serves the same casual social-sharing demographic as intoLive.

Pixery Bilgi Teknolojileri

known forFunimate Video & Motion Editor

1 app4.7Photo & Video

Both apps target social media creators seeking to produce short-form video content for mobile platforms, creating a direct overlap in the creator-focused video editing market.

Squarespace

known forUnfold: Reels & Story Maker

1 app4.9Photo & Video

Both apps compete for the same social media creator audience by offering mobile-first tools to produce visual content, forcing users to choose between intoLive's media conversion utility and Unfold's design-focused template suite.

Viral Vision

known forVids AI - Reels Video Editor

1 app4.8Photo & Video

Both apps target social media creators needing short-form video tools, with Vids AI capturing the audience seeking automated production workflows that intoLive currently lacks.

Zoomerang

known forZoomerang - Ai Video Maker

1 app4.3Photo & Video

Both apps target social media creators, but Zoomerang captures the short-form video market through viral templates and AI-driven animation, while intoLive focuses on lock screen customization.

Same space(17)

Adobe

known forPhotoshop Express Photo Editor

1 app4.5Photo & Video

Photoshop Express offers professional-grade imaging tools that appeal to users requiring higher fidelity than basic video-to-Live Photo conversion.

App Rover

known forLive Wallpaper Maker: 4K Theme

1 app4.4Photo & Video

Live Wallpaper Maker directly competes in the lock-screen customization space by offering a parameter-based editor.

Arthur Eduardo Skaetta Alvarez Desenvolvimento de Software LTDA.

known forVideo to Live Wallpaper

1 app4.5Photo & Video

Video to Live Wallpaper is a direct competitor that offers a privacy-focused, offline alternative for creating custom animated lock screens.

Canva

known forCanva: AI Video & Photo Editor

1 app4.9Photo & Video

Canva serves as a comprehensive creative platform that captures users seeking broader design capabilities beyond simple live wallpaper conversion.

Cardinal Blue

known forPicCollage: Magic Photo Editor

1 app4.8Photo & Video

PicCollage provides a template-driven editing environment that captures the same casual creator segment seeking quick visual assets.

European Apps Solutions

known forDynamic Island: Wallpapers HD

1 app4.5Photo & Video

Dynamic Island: Wallpapers 4K offers a broader personalization suite that includes live wallpapers alongside other screen customization tools.

Instasize

known forInstaSize: AI Photo Editor

1 app4.7Photo & Video

InstaSize provides specialized resizing and collage tools that address the same social media formatting needs as intoLive.

JUPITER PALACE PTE

known forPhotoGrid: Video Collage Maker

1 app4.9Photo & Video

PhotoGrid targets the same casual collage market with a template-heavy approach that overlaps with intoLive's creative user base.

MWM

known forism: digital camera & filter

1 app4.7Photo & Video

ISM competes for casual users by focusing on one-tap aesthetic upgrades that simplify the editing process.

Prequel

known forPrequel: Photo & Video Editor

1 app4.7Photo & Video

Prequel serves the same aesthetic-focused creator audience, offering motion-graphics tools that extend beyond basic wallpaper conversion.

runwayml

known forRunwayML

1 app4.5Photo & Video

Runway provides high-end AI video generation tools that represent the professional evolution of the media conversion tasks intoLive performs.

Shallway Studio

known forNode Video

1 appPhoto & Video

Node Video offers professional-grade video editing tools that serve as a high-end alternative for creators needing more than simple conversion.

Tezza App

known forTezza: Aesthetic Photo Editor

1 app4.7Photo & Video

Tezza targets the same aesthetic-conscious creator audience by offering curated film-style editing tools.

Thomas Yoon

known forVideoToLive - Live Wallpapers

1 app4.1Photo & Video

VideoToLive is a direct functional substitute for intoLive, offering video-to-Live Photo conversion for lock screen customization.

VIDEO EDITOR PTE

known forCollage Maker - LiveCollage

1 app4.8Photo & Video

LiveCollage competes for the same casual creator audience by offering a massive template-driven environment for visual storytelling.

Whistle Studios

known forWallpaper Maker- Icon Changer

1 app4.5Photo & Video

Wallpaper Maker- Icon Changer focuses on the same lock-screen and home-screen personalization market as intoLive.

Xiamen Meitu Technology Co.

known forMeitu- AI Photo & Video Editor

2 apps4.5Photo & Video

Meitu offers an all-in-one suite that overlaps with intoLive's audience by providing AI-assisted retouching and editing.

The Analyst's Read

The bottom line on ImgBase

Bottom line

ImgBase is a disciplined developer that dominates specific media conversion niches. Their shift toward AI-integrated video editing suggests a move to capture higher LTV from the creator economy, leveraging a proven track record of high-rated utility apps.

Frequently asked questions

How many apps does ImgBase publish?
ImgBase has 13 apps tracked by Marlvel, primarily in the Personalization category.
What kind of apps does ImgBase make?
ImgBase's portfolio is concentrated in Personalization and Photo & Video, with an average rating of 1.2/5 across rated apps.
What is ImgBase's top app?
By review volume across the portfolio, intoLive - Live Wallpapers is ImgBase's best-known app tracked by Marlvel.
In how many countries are ImgBase's apps available?
Marlvel has tracked ImgBase's apps across 10 countries.

What fed this analysis

Apps analyzed:
12
With full intel:
1
With overview:
12
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by ImgBase, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “ImgBase intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/imgbase-inc

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Data licensed under CC-BY-NC 4.0