Squarespace

For small business owners, service-based professionals, and social media creators requiring professional branding and operational efficiency.

Known forUnfold: Reels & Story Maker

3apps4.8(205.4K) Multi-theme

Who is Squarespace?

Empowering entrepreneurs and creators to build, manage, and grow their digital presence through integrated web and social media tools.

Target audience

Small business ownersService-based professionalsSocial media creators requiring professional branding

Active nemesis

Canva

Other rivals

Portfolio

Free 3

apps

Business1

Photo & Video1

Productivity1

Last updated

Unfold: Reels & Story Maker

v8.158.0

2mo ago

Intense

Publisher DNA

Primary focus

Business management and creative tools for entrepreneurs

Scale

indie

Target audience

Small business owners, service-based professionals, and social media creators requiring professional branding and operational efficiency.

Signature Patterns

•Heavy reliance on subscription-based monetization models across the portfolio
•Focus on 'all-in-one' utility, combining creative design with backend business operations
•High design standards with a focus on professional templates and brand consistency
•Frequent update cadence to maintain feature parity with social media platform changes

Intense

Portfolio momentum

Maintained an intense development pace with 26 updates across 3 apps in the last 6 months, with the most recent release occurring 13 days ago.

Last release 13d agoActive apps 3

Portfolio

Apps

3 apps analysed

Sort by

Acuity: Appointment Scheduler

4.8(28.5K)

View Intel →

Acuity: Appointment Scheduler screenshot 1

Acuity: Appointment Scheduler screenshot 2

Acuity: Appointment Scheduler screenshot 3

Squarespace: Run your business

4.6(18.6K)

View Intel →

Unfold: Reels & Story Maker

4.9(158.3K)

View Intel →

Unfold: Reels & Story Maker screenshot 1

Unfold: Reels & Story Maker screenshot 2

Unfold: Reels & Story Maker screenshot 3

Bio Site integration creates a B2B hub for creator income

Minimalist template designs provide a clean aesthetic for social media content creation
Aggressive subscription gating of previously free features triggers user abandonment

Distributed across 18 markets, strongest in Europe.

Based on 1 of 3 apps with localized market data — more coverage rolling in as scans complete · last scanned May 2026.

Americas (4)

Brazil1 / 1
Canada1 / 1
Mexico1 / 1

User sentiment

Positive apps

Neutral / mixed

Negative apps

25/100

Avg sentiment score

Top performer

Unfold: Reels & Story Maker

Frustrated sentiment · 25/100

Rivals

The rivals identified

Nemeses(1)

Canva

known forCanva: AI Video & Photo Editor

1 app4.9Photo & Video

View Intel →

Canva dominates the same 'all-in-one toolkit' social content creation niche with a massive scale and superior AI-integrated workflow.

Contenders(3)

Bytedance Pte

known forCapCut: Photo & Video Editor

1 app3.5Photo & Video

Same space(2)

Photoroom

known forPhotoroom: AI Photo Editor

1 app4.7Photo & Video

So what?

Strategic outlook coming soon.

Frequently asked questions

How many apps does Squarespace publish?

Squarespace has 3 apps tracked by Marlvel, primarily in the Business category.

What kind of apps does Squarespace make?

Squarespace's portfolio is concentrated in Business and Photo & Video, with an average rating of 4.8/5 across rated apps.

What is Squarespace's top app?

Based on user sentiment and following across the portfolio, Unfold: Reels & Story Maker stands out as Squarespace's flagship app tracked by Marlvel.

In how many countries are Squarespace's apps available?

Marlvel has tracked Squarespace's apps across 18 countries.

What fed this analysis

Apps analyzed:: 3
With full intel:: 1
With overview:: 3
Website scraped:: yes
Social presence:: yes

Europe (7)

France1 / 1
Germany1 / 1
Italy1 / 1
Portugal1 / 1
Spain1 / 1

›+2 more europe markets

Turkey1 / 1
United Kingdom1 / 1

Asia-Pacific (7)

Australia1 / 1
India1 / 1
Indonesia1 / 1
Japan1 / 1
Singapore1 / 1

›+2 more asia-pacific markets

South Korea1 / 1
Vietnam1 / 1

Core markets (1/1 apps)

AustraliaBrazilCanadaFranceGermanyIndiaIndonesiaItalyJapanMexicoPortugalSingaporeSouth KoreaSpainTurkeyUnited KingdomUnited StatesVietnam

Directly competes for the same social-native audience with a high-velocity release cadence and superior video-first editing tools.

PicsArt

known forPicsart AI Photo Editor, Video

1 app4.0Photo & Video

View Intel →

A massive, feature-rich alternative that captures the same creative audience through community-driven content and advanced AI editing.

SHANTANU PTE

known forInShot - AI Video Editor

1 app4.8Photo & Video

View Intel →

A highly popular, specialized video-first editor that serves the exact same mobile-creator demographic with high efficiency.

Focuses on the professional side of social content creation, specifically targeting product photography and background removal.

Xiamen Meitu Technology Co.

known forMeitu- AI Photo & Video Editor

2 apps4.5Photo & Video

View Intel →

A long-standing peer in the photo editing space with a strong focus on beauty and portrait-centric social content.

Snapshot

Who is Squarespace?

Publisher DNA

Publisher DNA

Signature Patterns

Portfolio momentum

Portfolio

Apps

Americas (4)

User sentiment

Rivals

The rivals identified

Nemeses(1)

Contenders(3)

Same space(2)

So what?

Frequently asked questions

Europe (7)

Asia-Pacific (7)

Core markets (1/1 apps)