SHANTANU PTE
For social media influencers, vloggers, and casual creators on platforms like TikTok and Instagram seeking fast, high-quality mobile editing.
InShot - AI Video Editor
Snapshot
Who is SHANTANU PTE?
Providing social media creators with a comprehensive suite of AI-powered mobile editing tools to produce professional-grade content on the go.
Target audience
Portfolio
Free 10Last updated
InShot - AI Video Editor
v2.196.1529
5mo ago
Publisher DNA
What defines SHANTANU PTE?
Publisher DNA
Primary focus
Mobile creative suite for social media content
Scale
indie
Target audience
Social media influencers, vloggers, and casual creators on platforms like TikTok and Instagram seeking fast, high-quality mobile editing.
Signature Patterns
- •Heavy integration of AI-driven automation including auto-captions, smart tracking, and background removal.
- •Freemium monetization model combining ad-supported free tiers with subscription-based Pro features and one-time purchases.
- •Portfolio strategy of unbundling features into specialized apps for collage, background removal, and video editing.
- •High-frequency update cycle to maintain compatibility with evolving social media platform trends.
Portfolio momentum
Maintaining an extremely high development cadence with 58 updates across 9 active apps in the last 6 months, ensuring rapid feature iteration.
Portfolio
What does SHANTANU PTE ship?
Apps
10 apps analysed
App for cutting pictures and for making a picture's background transparent.
Lightweight, single-purpose architecture reduces session friction for casual users
- Automated background removal functionality provides high-quality results without requiring manual editing expertise
- Inconsistent AI detection accuracy requires manual intervention when processing complex image color palettes
AI video editor with music! Edit video with effects, slideshow & slow motion
Offline editing capability provides distinct advantage
- Simple and intuitive editing tools allow creators to produce content without complex learning curves
- Export failures and conversion errors disrupt long-form editing sessions on mobile devices
Freemium gate effectively segments casual vs. prosumer users
- Intuitive video editing tools allow beginners to create high quality content without complex learning curves
- Frequent export failures and conversion errors disrupt the final stage of the video editing workflow
Distributed across 12 markets, strongest in Europe.
Based on 2 of 10 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil2 / 2
- Mexico2 / 2
- United States2 / 2
Europe (7)
- France2 / 2
- Germany2 / 2
- Portugal2 / 2
- Spain2 / 2
- Italy1 / 2
›+2 more europe markets
- Netherlands1 / 2
- Sweden1 / 2
Asia-Pacific (2)
- Japan2 / 2
- South Korea2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
3
Positive apps
1
Neutral / mixed
0
Negative apps
81/100
Avg sentiment score
Rivals
Who does SHANTANU PTE compete with?
The rivals identified
Nemeses(5)
Photoroom is the direct market leader in AI-powered background removal, matching the target's core utility while operating at a significantly higher scale of feature iteration.
Both apps target social media creators needing mobile-first video editing, with VN competing directly by offering professional-grade manual controls and a watermark-free experience that challenges the ad-supported model of InShot.
Both apps target social media users with AI-assisted portrait and body retouching tools, competing directly for the same selfie-editing demographic.
BEAT targets the same social media creator audience as InShot by focusing on rapid, template-based video production for platforms like TikTok and Instagram.
Both apps target social media creators with freemium video editing tools, creating direct competition for the same short-form content production workflow.
Contenders(23)
CapCut competes for the same social media creator audience by offering a template-driven workflow that directly challenges the manual editing focus of InShot.
Both apps target social media creators with AI-assisted video editing tools, competing for the same mobile-first audience seeking to produce content for platforms like TikTok and Instagram.
Dominates the AI enhancement space, often used in conjunction with background removal tools for final image polish.
Both apps target social media creators on platforms like TikTok and Instagram, competing for users who prioritize rapid video production for short-form content.
GoPro Quik competes for the same mobile content creator audience by offering automated highlight generation and cloud backup, directly challenging the manual editing workflow of InShot.
Both apps target social media creators needing quick mobile media manipulation, with intoLive focusing on lock screen customization while InShot provides broader video editing.
Photo Retouch provides quick object removal tools, serving the same casual photo-editing audience as InShot.
Both apps target social media creators with template-driven video editing, competing for the same casual user base that prioritizes quick content production.
A long-standing competitor that has successfully pivoted to include AI-driven background removal and enhancement tools.
Both apps target social media creators with portrait-retouching tools, creating direct competition for the same selfie-editing user base.
Both apps target social media creators with AI-driven video editing tools, competing for the same user base seeking rapid production workflows.
Both apps compete for social media users seeking portrait retouching, sharing an audience that prioritizes automated AI editing tools.
Targets the same mobile-first creator demographic but emphasizes AI-generated video templates over manual editing tools.
Both apps target social media creators with automated AI portrait and body-reshaping tools, creating direct competition for the same user base.
known for
Body Tune - Face Photo Editor
Both apps target social media users for portrait and body retouching, competing directly for the same audience through subscription-gated editing tools.
Both apps target social media users seeking portrait and body retouching, but they diverge on the core mechanism of delivery: Peachy uses automated AI algorithms while Retouch Me employs human designers.
known for
VivaVideo - Video Editor&Maker
Both applications target social media creators with freemium video editing tools, directly competing for the same mobile-first content creation audience.
Both apps target mobile content creators needing fast, intuitive video editing for social platforms, with Edits competing directly for the Reels-focused user base.
known for
Beauty Editor: Edit Face, Body
Both apps target selfie enthusiasts with portrait-retouching tools, competing for the same casual user base seeking natural-looking edits.
Both apps target social media creators, but OpusClip focuses on automated repurposing of long-form content while InShot provides manual, offline-first editing tools.
Directly targets the same 'product photography' niche with a strong focus on AI-assisted design tools.
Both apps target the portrait and body-retouching market, offering manual and automated tools for body reshaping and facial adjustments.
Both apps target social media creators with AI-assisted video production tools, creating direct competition for users seeking automated editing workflows.
Same space(31)
Targets the professional end of the creator spectrum, offering a more rigid, subscription-based workflow than InShot.
A design-first platform that captures the target audience's need for background removal within a larger layout workflow.
AI Photo Video Editor targets the same casual creator audience as InShot with viral-ready generative AI features.
A massive, multi-purpose creative platform that includes background removal as one of many high-utility features.
PrettyUp provides specialized video-retouching tools that serve the same social media creator audience as InShot.
BeautyPlus targets the same selfie-focused creator audience as InShot with automated facial retouching tools.
AI Mirror focuses on viral-ready AI transformations for the same social media creator audience as InShot.
Meitu provides an all-in-one editing suite that targets the same social media creator base as InShot.
PicCollage provides template-driven editing tools that overlap with the collage and slideshow features found in InShot.
FaceApp focuses on high-fidelity facial transformations, serving the same portrait-editing niche as InShot.
Glam AI captures the same viral-content creator market as InShot by prioritizing rapid, trend-aligned AI generation.
Insta360 provides hardware-integrated editing tools that serve the high-end action-camera segment of the creator market.
InstaSize provides a specialized utility for social media aspect ratios that complements the video editing workflows of InShot users.
Targets the beauty-focused segment of InShot's audience with specialized virtual try-on and retouching tools.
Maintains a large user base through an extensive AR filter library and social-focused features.
LiveCollage offers a template-heavy alternative for social media storytelling that overlaps with InShot's collage and slideshow features.
Instories focuses on professional-looking social media design, serving the same influencer audience as InShot.
Offers a dedicated collage-making toolset that serves as a simpler, grid-focused alternative to InShot's video-heavy interface.
Targets the professional end of the creator spectrum, offering a more rigid, subscription-based workflow than InShot.
Dominates the AI enhancement space, often used in conjunction with background removal tools for final image polish.
Provides a specialized collage and scrapbook toolset that serves as a secondary creative outlet for InShot users.
Provides generative AI tools that compete with InShot's advanced editing features for social media creators.
Focuses on portrait retouching, a specific subset of the creative tasks InShot users perform.
Provides a specialized collage and story-telling toolset that serves as a secondary creative utility for InShot users.
Serves the same social media creator audience as InShot but focuses on static grid layouts rather than video timelines.
Provides a specialized workflow for e-commerce sellers that complements InShot's broader social media editing suite.
Offers a dedicated collage-making toolset that provides a simpler, grid-focused alternative to InShot's video-heavy interface.
Operates in the adjacent AI-generation space, providing creators with tools to animate or generate content for InShot projects.
Prequel targets aesthetic-focused creators with motion-graphics tools that complement the video editing capabilities of InShot.
Provides precise object removal tools that serve as a functional upgrade for portrait retouching users.
VSCO offers film-emulation presets for creators, competing with InShot for users seeking authentic aesthetic styles.
New entrants(3)
A niche, focused utility that competes directly on the simplicity of the background removal task.
Serves as a lightweight, all-in-one alternative to InShot for users requiring basic photo editing and collage tools.
Targets the AI-generation segment, providing specific tools for portrait and style transformation that complement InShot's editing.
The Analyst's Read
The bottom line on SHANTANU PTE
Bottom line
Shantanu PTE. LTD. is a high-velocity studio that has successfully captured the mid-tier creator market by translating complex AI editing tasks into intuitive mobile workflows. Their ability to maintain exceptionally high ratings across a massive user base signals a strong product-market fit and a resilient position in the competitive Photo & Video category.
Frequently asked questions
How many apps does SHANTANU PTE publish?
What kind of apps does SHANTANU PTE make?
What is SHANTANU PTE's top app?
In how many countries are SHANTANU PTE's apps available?
What fed this analysis
- Apps analyzed:
- 10
- With full intel:
- 2
- With overview:
- 10
- Website scraped:
- yes
- Social presence:
- yes
