Adobe Fresco: Draw & Paint App icon
Lightroom: AI Photo Editor icon
99U icon
+31

Adobe

For creative professionals, social media content creators, and business users requiring professional-grade digitization and editing tools.

34apps3.5(9.3M) Multi-theme

Snapshot

Who is Adobe?

Empowering creators and professionals with AI-driven tools for high-quality content production and document management across mobile devices.

Target audience

Creative professionalsSocial media content creatorsBusiness users requiring professional-grade digitization

Active nemesis

Google

Other rivals

Portfolio

Free 34
34
apps
Business11
Graphics & Design8
Photo & Video7
Productivity3

Last updated

Adobe Lightroom for iPad

v11.2.3

4mo ago

Active

Publisher DNA

What defines Adobe?

Publisher DNA

Primary focus

Creative software and document productivity tools

Scale

studio

Target audience

Creative professionals, social media content creators, and business users requiring professional-grade digitization and editing tools.

Signature Patterns

  • Deep integration of Adobe Firefly generative AI across creative and productivity titles
  • Freemium monetization model with premium tiers for advanced AI features and cloud storage
  • Cross-platform ecosystem focus, positioning mobile apps as extensions of professional desktop suites
  • High-frequency release cadence focused on feature parity and stability
Active

Portfolio momentum

Released 62 updates across 34 apps in the last 6 months with over 60% of the portfolio currently active — maintaining a high-frequency development cycle.

Last release 5d agoActive apps 21Abandoned 12

Portfolio

What does Adobe ship?

Apps

34 apps analysed

Adobe Fresco: Draw & Paint App icon
Adobe Fresco: Draw & Paint App

This app allows you to draw on blank paper or photos.

4.7(60.7K)
View Intel →

Content Credentials feature establishes brand trust for professional standards

  • Extensive brush library and vector tools provide professional-grade creative capabilities for free on mobile devices
  • Recent interface changes moving tool controls to the top bar disrupt established muscle memory for artists

Professional-grade color science provides a defensible barrier against casual, filter-heavy competitors.

  • Cross-device synchronization between mobile and desktop platforms enables a professional editing workflow for photographers on the go
  • Subscription-only access model frustrates users who expected a free tier or a one-time purchase option

Strong brand association with Adobe/Behance

  • High-quality, exclusive content library
Adobe Account Access icon
Adobe Account Access

Sign in with a tap

4.6(28.5K)
View Intel →

High user trust associated with the Adobe brand

  • Deep integration with the Adobe ecosystem

Proprietary Liquid Mode for superior mobile reading

  • Ease of Use
  • Users report: Predatory Billing & Cancellation

Distributed across 20 markets, strongest in Europe.

Based on 7 of 34 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (4)

  • United States7 / 7
  • Brazil6 / 7
  • Mexico6 / 7
  • Canada5 / 7

Europe (9)

  • France6 / 7
  • Germany6 / 7
  • Portugal6 / 7
  • Spain6 / 7
  • Italy5 / 7
+4 more europe markets
  • Netherlands5 / 7
  • Sweden5 / 7
  • Turkey5 / 7
  • United Kingdom5 / 7

Asia-Pacific (7)

  • Japan6 / 7
  • South Korea6 / 7
  • Australia5 / 7
  • India5 / 7
  • Indonesia5 / 7
+2 more asia-pacific markets
  • Singapore5 / 7
  • Vietnam5 / 7

Core markets (7/7 apps)

United States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does Adobe compete with?

The rivals identified

Nemeses(8)

Google

known forGoogle Drive

6 apps4.9BookBusiness

The default 'Viewer' and storage layer that often prevents users from ever opening a dedicated PDF app.

FOXIT SOFTWARE INCORPORATED

known forFoxit PDF Editor

1 app4.1Business

Foxit is the most direct functional equivalent to Acrobat, maintaining a high-velocity release cycle (9 updates in 6 months) and a massive established user base that mirrors Adobe's enterprise-to-prosumer pipeline.

ibis

known foribis Paint X

1 app4.5Graphics & Design

Both applications target mobile digital artists by offering extensive brush libraries and advanced drawing tools under a freemium model. ibis Paint X's massive scale of 2.9 million ratings directly challenges Fresco's tablet-first workflows.

Meta Platforms

known forMeta Ads Manager

1 app4.3Productivity

The primary mobile interface for managing social advertising campaigns, providing similar functionality for pausing, activating, and monitoring ad performance.

PIXOCIAL TECHNOLOGY (SINGAPORE) PTE

known forBeautyPlus-Selfie Photo Editor

1 app4.6Photo & Video

Both apps target social media creators seeking AI-driven photo enhancements, but BeautyPlus captures the casual segment through automated facial retouching while Lightroom focuses on professional color science.

Pocketbook International SA

known forPocketBook Reader

2 apps4.2Book

A robust multi-format reader that supports Adobe DRM and offers a highly customizable reading environment similar to ADE.

Quote Roller

known forPandaDoc - Create & Send docs

1 app3.9Business

Offers a robust mobile experience for document creation, signing, and tracking, specifically targeting sales and HR workflows.

Skillshare

known forSkillshare: Creativity Classes

1 app4.1Education

Focuses on creative career development through expert-led video content, though with a more workshop-oriented structure.

Contenders(24)

PicsArt

known forPicsart AI Photo Editor, Video

4 apps4.0Graphics & DesignPhoto & Video

Picsart targets the same social media creator demographic but captures the entry-level market through an ad-supported freemium model and a 60-million item sticker library.

SKETCHES SRL

known forTayasui Sketches

1 app3.9Graphics & Design

A creative tool focused on brush engines and sketching, appealing to the same user base looking for digital art assets.

4Axis Technologies

known forSketch Pro: Draw & Create Art

1 app4.6Graphics & Design

Both applications target professional digital artists with free drawing tools, though Sketch Pro differentiates by targeting anime and manga creators with generative AI features.

Bytedance Pte

known forCapCut: Photo & Video Editor

3 apps3.8Photo & Video

Dominates the social video space with AI-driven tools that offer a faster, viral-ready workflow.

Cardinal Blue

known forPicCollage: Magic Photo Editor

1 app4.8Photo & Video

PicCollage captures the casual creator segment of Lightroom's audience by offering template-driven layouts and AI cutout tools tailored for social media sharing.

CEM SOFTWARE

known forAnimation Creator: Flipbook 2D

6 apps4.6Graphics & Design

Both applications target mobile digital artists, with the rival focusing on frame-by-frame animation workflows that Fresco users actively request for phone parity.

FaceApp Technology

known forFaceApp: Perfect Face Editor

1 app4.3Photo & Video

FaceApp competes for the mobile creator segment by offering one-tap photorealistic facial transformations. This captures casual users who might otherwise seek Lightroom's advanced retouching tools.

Farida Afrose

known forDrawing Desk: Sketch Paint Art

1 app4.3Graphics & Design

Both applications target digital artists and hobbyists with freemium mobile illustration tools, competing directly for users seeking sketching and painting utilities.

iLovePDF

known foriLovePDF - PDF Editor & Scan

2 apps4.6Business

A high-volume utility competitor that focuses on 'task-based' workflows (merge, split, compress) rather than deep document editing.

Instasize

known forInstaSize: AI Photo Editor

1 app4.7Photo & Video

InstaSize competes directly for the social media creator segment by offering AI-powered image expansion and batch editing, challenging Lightroom's hold on mobile photo workflows.

LastPass US LP

known forLastPass Authenticator

1 app4.6Utilities

Provides push-based verification and one-tap approval specifically designed to secure account access.

Lightricks

known forVideoleap: AI Video Editor

2 apps4.6Photo & Video

Combines traditional editing with AI automation, targeting creators who need professional-grade tools on mobile.

MediBang

known forMediBang Paint for iPhone

1 app4.6Graphics & Design

Both apps target digital artists seeking mobile-to-desktop workflows, competing directly on cloud synchronization and professional-grade asset libraries.

PERFECT MOBILE

known forYouCam Makeup: Face Editor

2 apps4.1Photo & Video

Both apps target social media creators seeking AI-powered image refinement. YouCam Makeup captures the casual segment with freemium AR tools, while Lightroom targets power users willing to pay for professional color science.

POLYVERSE ENTERTAINMENT

known forAI Mirror: AI Photo Editor

1 app4.7Photo & Video

AI Mirror targets the casual creator segment by offering trend-driven AI video and photo transformations, contrasting with Lightroom's manual professional editing suite.

Readdle Technologies

known forPDF Expert: Editor & Converter

1 app4.7Business

A premium-tier rival that dominates the Apple ecosystem with superior UX design and deep integration with iOS/iPadOS features.

Red Hat

known forFreeOTP Authenticator

1 app3.2Utilities

An open-source alternative for account verification that serves the same functional role in securing user logins.

Rohan Singh Rajput

known forDrawing Pad procreate Sketch

1 app4.1Graphics & Design

Both applications compete for mobile digital artists, though Fresco targets professionals via Creative Cloud integration while Drawing Art.work captures casual users seeking accessible digital whiteboards.

Sketchbook

known forSketchbook®

1 app4.1Graphics & Design

Sketchbook competes directly for mobile digital artists by offering a distraction-free drawing environment with a one-time premium purchase model, challenging Adobe Fresco's mandatory account sign-in and subscription-gated professional tiers.

Smallpdf

known forSmallpdf: Scanner & PDF Editor

1 app4.5Business

Extremely active (16 releases in 6 months) focusing on the 'Scan-to-Action' pipeline for casual and SMB users.

Udemy

known forUdemy - Online Courses

1 app4.4Education

Massive library of professional and creative skill-building courses that serves as a broader alternative for career education.

Vora Bhavik

known forDrawing ▫

1 app4.1Graphics & Design

Both applications target mobile digital artists on iOS by offering free entry points centered around brush-based drawing tools.

Wondershare Technology (Hunan) Co.

known forPDFelement: PDF Editor, Viewer

1 app4.6Business

Aggressive feature-parity seeker with the highest update frequency in the pool (20 releases in 6 months).

Xiamen Meitu Technology Co.

known forMeitu- AI Photo & Video Editor

2 apps4.5Photo & Video

Meitu competes for the social media creator segment by offering a freemium model with AI beauty tools, contrasting with Lightroom's strict subscription-only access.

Same space(40)

INTSIG PTE

known forCamScanner- scanner, PDF maker

1 app4.6Business

The primary entry-point rival that captures users at the 'Physical-to-Digital' stage before they reach a PDF editor.

Arthur Eduardo Skaetta Alvarez Desenvolvimento de Software LTDA.

known forPencil Sketch: Photo Drawing

1 app4.5Graphics & Design

Provides a quick, AI-powered photo transformation tool that serves as a casual alternative to Fresco's manual drawing process.

ASANA 360 Global

known forASANA360

1 app3.9Productivity

Used by marketing teams to coordinate the workflow and feedback loops that precede the actual ad campaign execution.

Bending Spoons

known forRemini - AI Photo Enhancer

1 app4.1Photo & Video

Solves specific restoration problems that general-purpose editing tools are not optimized for.

Bigrowth

known forMuse: Reels Video Editor

1 app4.7Photo & Video

Competes for lifestyle influencers by offering a template-first workflow that minimizes editing time.

Bitwarden

known forBitwarden Password Manager

1 app4.8Utilities

A security utility that manages credentials and offers integrated 2FA, competing for the user's 'security app' slot.

Braly

known forArtrace: AR Drawing & Sketch

1 app4.5Graphics & Design

Acts as a dedicated AR-assisted learning tool for drawing, serving a different segment than Fresco's professional illustration focus.

Canva

known forCanva: AI Video & Photo Editor

1 app4.9Photo & Video

Serves the same creative audience but focuses on template-based design rather than professional photo processing.

Captions, LLC (US)

known forCaptions: AI Edits Your Video

1 app4.7Photo & Video

Replaces manual editing with chat-based AI, offering a faster alternative for creators.

Coursera

known forCoursera: Grow your career

1 app4.3Education

Offers academic and professional certification-focused video content for career advancement.

Crello

known forVistaCreate: Graphic Design

1 app4.3Graphics & Design

Serves as a template-driven design platform for non-professionals, contrasting with Fresco's focus on professional-grade freehand illustration.

Crimson Pine Games

known forDiamond Painting: Antistress

1 app4.9Graphics & Design

Offers a relaxing, craft-based digital experience that contrasts with Fresco's professional-grade, high-intensity illustration workflow.

Deep Flow Apps

known forRetake AI: Face & Photo Editor

1 app3.8Photo & Video

Provides specialized facial retouching that serves as a niche alternative to broader portrait editing capabilities.

Digital Masterpieces

known forBeCasso: Photo to Painting App

1 app4.8Graphics & Design

Offers an automated AI-driven alternative for photo stylization, bypassing the manual effort required in Fresco's painting workflow.

Docusign

known forDocusign - Upload & Sign Docs

1 app4.9Business

The gold standard for the 'Sign' portion of Adobe's value proposition, focusing on legal validity and enterprise workflows.

Doodle Buddy Labs

known forDoodle Buddy Paint Draw App

1 app4.7Graphics & Design

Serves as a low-barrier, casual alternative for digital doodling that lacks the professional complexity of Fresco.

Ginger Labs

known forNotability: AI Notes & PDF app

1 app4.8Business

Rivals Adobe for the 'Annotation' use case, specifically among students and researchers using iPads.

GoPro

known forGoPro Quik

1 app4.8Photo & Video

Provides a centralized hub for GoPro users to edit and manage footage, overlapping with mobile editing workflows.

Hangzhou Xiaoying Innovation Technology Co.

known forVivaVideo - Video Editor&Maker

1 app4.7Photo & Video

Targets the same social media creator audience with AI-driven video generation tools.

Hootsuite

known forHootsuite - Social Media Tools

1 app4.7Productivity

Broadens the scope to social media management, often used by the same marketing teams to monitor campaign-related engagement.

Instagram

known forEdits: Video Editor

1 app4.6Photo & Video

Focuses on Instagram-native editing, competing for creators who prioritize speed over complex toolsets.

ISMITECH COMPANY

known forLight Painting and Drawing

1 app4.2Graphics & Design

Acts as a simple, legacy-style drawing tool for casual users, lacking the professional-grade complexity found in Fresco.

JFDI Software

known forSketch a Day: what to draw

1 appGraphics & Design

Promotes daily creative habits through community prompts, serving as a companion to Fresco's professional-grade creative sessions.

Linearity

known forLinearity Curve Graphic Design

1 app4.5Graphics & Design

Offers a specialized vector-focused workflow that complements Fresco's raster-heavy painting capabilities.

Loyal Foundry

known forSketchbook: Create Digital Art

1 app3.9Graphics & Design

Provides a direct, mobile-first alternative for digital illustration that competes with Fresco's core painting functionality.

Luis Rivas

known forVector Q by Imaengine

1 app4.2Graphics & Design

Provides a specialized vectorization workflow that serves as a technical companion to Fresco's raster-based painting.

Moon+

known forMoon+ Reader

1 app3.5Book

Highly popular reader with advanced customization, though it lacks native Adobe DRM support, it captures the power-user reader demographic.

Nikita Cheremisinov

known forMockup Clothing Design Tool

1 app4.5Graphics & Design

Targets a specific commercial design niche, providing a specialized output that Fresco's general illustration tools do not cover.

Photoroom

known forPhotoroom: AI Photo Editor

1 app4.7Photo & Video

Automates product photography for e-commerce, serving a specific professional niche.

Pixite

known forVector & SVG Maker - Assembly

1 app4.5Graphics & Design

Targets the same design-conscious audience as Fresco but focuses on rapid vector production rather than freehand painting.

ReMotion Apps

known forVectorMotion - Design/Animate

1 appGraphics & Design

Provides a specialized vector animation toolset, offering capabilities that Fresco's static illustration focus does not address.

SHANTANU PTE

known forPeachy - AI Face & Body Editor

2 apps4.9Photo & Video

Focuses on portrait and body retouching, offering a more automated experience than manual-heavy portrait tools.

Shenzhen Tushi Technology Co.

known forPhoto Retouch-Object Removal

1 app4.5Photo & Video

Provides a specialized tool for object removal that complements broader editing suites.

Shenzhen Wondershare Software Co.

known forFilmora: AI Video Editor&Maker

1 app4.0Photo & Video

Provides a professional-grade AI editing suite for creators who need high-fidelity output.

Top Apps

known forVector Touch

1 app4.0Graphics & Design

Provides a legacy vector illustration toolset that no longer competes with Fresco's modern, professional-grade design software.

Ubiquiti Labs

known forVN: Video Editor

1 app4.7Photo & Video

Appeals to power users who want professional-grade manual control without recurring subscription costs.

Vector Ink

known forVector Drawing & Logo Design

1 app3.7Graphics & Design

Offers a simplified vector toolset for quick logo production, contrasting with Fresco's complex, professional-grade illustration environment.

Viral Vision

known forVids AI - Reels Video Editor

1 app4.8Photo & Video

Targets the same social media creator segment by focusing on automated production for Instagram Reels.

Visual Supply Company

known forVSCO: Photo Editor & Presets

1 app3.5Photo & Video

Targets the same creative community but differentiates through film-emulation presets and social galleries.

婷婷 乔

known forSketch Pad 2 - My Prime Painting Drawing Apps

1 app2.9Graphics & Design

Serves as a basic, non-functional legacy alternative to Fresco's professional illustration platform.

New entrants(6)

Ente Technologies

known forEnte Auth - 2FA Authenticator

1 app4.6Utilities

A rapidly growing, open-source, privacy-focused authentication app gaining traction for its modern UI and ease of use.

GetAccept

known forGetAccept

1 appBusiness

Leverages AI-driven sales engagement and video-based document presentation to differentiate from traditional static signing tools.

MobiSystems

known forMobiPDF・PDF Text Editor・Reader

1 app4.8Business

A rising threat with high user sentiment (4.8 rating) and a focus on mobile-first text editing.

Muhammad Mohsin

known forAR Drawing: Trace, Draw sketch

1 app0.0Graphics & Design

Provides a digital light-box utility for hobbyists, serving as a tracing aid that complements Fresco's professional freehand tools.

PDF Technologies

known forPDF Reader Pro - Sign,Edit PDF

1 app4.6Business

A newer entrant (2023) attempting to capture the 'Pro' segment with a feature-complete editor at a lower price point.

READERA

known forReadEra – book reader pdf epub

1 app4.8Book

Rapidly growing in popularity due to its clean, ad-free interface and excellent support for various document formats without forced account lock-in.

The Analyst's Read

The bottom line on Adobe

Bottom line

Adobe remains the dominant incumbent in the mobile creative and document categories by successfully layering generative AI onto its established ecosystem. Their strategic advantage lies in the interoperability between mobile and desktop, making them the default choice for enterprise and professional workflows.

Frequently asked questions

How many apps does Adobe publish?
Adobe has 34 apps tracked by Marlvel, primarily in the Business category.
What kind of apps does Adobe make?
Adobe's portfolio is concentrated in Business and Graphics & Design, with an average rating of 3.5/5 across rated apps.
What is Adobe's top app?
By review volume across the portfolio, Adobe Lightroom for iPad is Adobe's best-known app tracked by Marlvel.
In how many countries are Adobe's apps available?
Marlvel has tracked Adobe's apps across 20 countries.

What fed this analysis

Apps analyzed:
34
With full intel:
34
With overview:
34
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Adobe, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Adobe intelligence.” Updated 2026-04-23. https://marlvel.ai/publishers/adobe-inc

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Data licensed under CC-BY-NC 4.0