Photoroom: AI Photo Editor icon

Photoroom

For e-commerce sellers, small business owners, and professional content creators requiring high-volume, consistent product imagery.

1app4.7(4M)Photo & Video

Snapshot

Who is Photoroom?

Automating professional product photography for e-commerce sellers. Providing high-precision AI tools to generate studio-quality visuals at scale.

Target audience

E-commerce sellersSmall business ownersProfessional content creators requiring high-volume

Active nemesis

Ylee Studio

Other rivals

Portfolio

Free 1
1
app
Photo & Video1

Last updated

Photoroom: AI Photo Editor

v2026.31.05

6d ago

Intense

Publisher DNA

What defines Photoroom?

Publisher DNA

Primary focus

AI-powered photo editing for e-commerce

Scale

indie

Target audience

E-commerce sellers, small business owners, and professional content creators requiring high-volume, consistent product imagery.

Signature Patterns

  • Focus on high-precision AI background removal and product staging
  • Subscription-based monetization with tiered access for Pro and Enterprise users
  • Workflow-oriented feature set including batch editing and virtual models
  • Targeting professional e-commerce use cases rather than general consumer social editing
Intense

Portfolio momentum

Released 11 updates in the last 6 months with the flagship app updated within the last 24 hours, indicating a high-frequency development cycle.

Last release 1d agoActive apps 1

Portfolio

What does Photoroom ship?

Apps

1 app analysed

Photoroom: AI Photo Editor icon
Photoroom: AI Photo Editor

Remove backgrounds, edit and retouch photos for professional images.

4.7(4M)
View Intel →

Batch-processing automation supports high-volume e-commerce workflows

  • Background removal functionality provides high-quality results that help users create professional product imagery quickly
  • Frequent application crashes and project closures during editing sessions disrupt the creative workflow for users

Distributed across 20 markets, strongest in Europe.

Based on 1 of 1 app with localized market data · last scanned .

Americas (4)

  • Brazil1 / 1
  • Canada1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (9)

  • France1 / 1
  • Germany1 / 1
  • Italy1 / 1
  • Netherlands1 / 1
  • Portugal1 / 1
+4 more europe markets
  • Spain1 / 1
  • Sweden1 / 1
  • Turkey1 / 1
  • United Kingdom1 / 1

Asia-Pacific (7)

  • Australia1 / 1
  • India1 / 1
  • Indonesia1 / 1
  • Japan1 / 1
  • Singapore1 / 1
+2 more asia-pacific markets
  • South Korea1 / 1
  • Vietnam1 / 1

Core markets (1/1 apps)

AustraliaBrazilCanadaFranceGermanyIndiaIndonesiaItalyJapanMexicoNetherlandsPortugalSingaporeSouth KoreaSpainSwedenTurkeyUnited KingdomUnited StatesVietnam

User Sentiment

How do users feel about their apps?

0

Positive apps

1

Neutral / mixed

0

Negative apps

45/100

Avg sentiment score

Rivals

Who does Photoroom compete with?

The rivals identified

Nemeses(1)

Ylee Studio

known forInstories: AI Photo & Video

1 app4.7Photo & Video

Instories competes for the same small business owner and social media manager audience by providing video-centric creation tools that Photoroom currently lacks.

Contenders(10)

ADVA Soft

known forTouchRetouch: AI Photo Editor

1 app4.7Photo & Video

Both apps target mobile photographers and e-commerce sellers needing image cleanup, with TouchRetouch specializing in granular object removal while Photoroom provides broader e-commerce automation.

AI Art Photo Editor | Everimaging

known forFotor–AI Photo Editor & Filter

1 appPhoto & Video

Both apps target e-commerce sellers and content creators with AI-driven editing tools, creating direct competition for users seeking to automate product photography and social media asset creation.

Deep Flow Apps

known forRetake AI: Face & Photo Editor

1 app3.8Photo & Video

Both apps compete for mobile photography market share by gating core AI-driven image generation features behind subscription models. They target distinct user segments, with Photoroom focusing on e-commerce workflows and Retake AI on social media selfie enhancement.

Good Retouch LP

known forRetouch Me: Face, Body Editor

1 app4.4Photo & Video

Both apps compete for the same social media and content creation audience by offering photo editing tools, though they diverge on automated AI processing versus manual human-designer service models.

handyCloset

known forBackground Eraser 〜 Stickers

1 app4.7Photo & Video

Both apps compete for the subject isolation and background removal market, but they diverge on workflow complexity and monetization. Photoroom targets professional e-commerce sellers with batch processing, while Background Eraser 〜 Stickers captures casual users via a free, ad-supported utility model.

Lightricks

known forPhotoleap: AI Photo Generator

3 apps4.7Photo & Video

Both apps target content creators and e-commerce sellers with AI-driven image manipulation, creating direct competition for users seeking to automate product photography or digital art production.

Prequel

known forPrequel: Photo & Video Editor

2 apps4.7Photo & Video

Targets aesthetic-focused creators with unique motion-graphics and depth-mapping filters.

SHANTANU PTE

known forInShot - AI Video Editor

2 apps4.9Photo & Video

Provides a low-friction video editing path for social media creators who also use Photoroom for product stills.

SUNWOONG JANG

known forBackground Eraser: AI Remove

1 app4.5Photo & Video

Both apps compete for the same mobile-first content creators and e-commerce sellers by offering background removal and image adjustment tools.

Visual Supply Company

known forVSCO: Photo Editor & Presets

1 app3.5Photo & Video

Both apps compete for the same mobile content creator audience, with Photoroom capturing the e-commerce professional segment while VSCO targets the creative hobbyist market through shared photo editing workflows.

Same space(14)

Adobe

known forPhotoshop Express Photo Editor

1 app4.5Photo & Video

Connects to the broader Adobe creative suite, offering generative AI tools for social media creators.

Canva

known forCanva: AI Video & Photo Editor

1 app4.9Photo & Video

Serves as a broad design alternative for users who need more than just product photography.

Cardinal Blue

known forPicCollage: Magic Photo Editor

1 app4.8Photo & Video

Focuses on social media expression through templates, complementing Photoroom's professional product focus.

Google

known forGoogle Photos: Backup & Edit

2 apps4.4Photo & Video

Acts as the primary storage and organization layer for the media Photoroom users edit.

GoPro

known forGoPro Quik

1 app4.8Photo & Video

Serves as a dedicated hub for GoPro camera owners to manage and edit action footage.

HeyGen Technology

known forHeyGen: AI Video Generator

1 app4.8Photo & Video

Focuses on professional avatar-based video production, distinct from Photoroom's static product imagery.

PERFECT MOBILE

known forYouCam Makeup: Face Editor

2 apps4.1Photo & Video

Specializes in virtual beauty and fashion try-ons, serving a different creative need than product photography.

Pixl Concerto Technology

known forPrettyUp-Portrait Editor Video

1 app4.6Photo & Video

Offers portrait and video retouching tools that focus on natural beauty enhancement for social media.

PIXOCIAL TECHNOLOGY (SINGAPORE) PTE

known forBeautyPlus-Selfie Photo Editor

1 app4.6Photo & Video

Targets the same portrait-focused audience but prioritizes human beautification over product-centric workflows.

POLYVERSE ENTERTAINMENT

known forAI Mirror: AI Photo Editor

1 app4.7Photo & Video

Uses natural language and viral templates to attract creators looking for quick, trend-based transformations.

Shenzhen Wondershare Software Co.

known forFilmora: AI Video Editor&Maker

1 app4.0Photo & Video

Provides professional-grade AI editing tools for creators who need complex multi-track video workflows.

Ubiquiti Labs

known forVN: Video Editor

1 app4.7Photo & Video

Provides a professional manual editing suite for users who find automation too restrictive for video.

Viral Vision

known forVids AI - Reels Video Editor

1 app4.8Photo & Video

Provides a niche, AI-driven workflow specifically for Instagram Reels content production.

Xiamen Meitu Technology Co.

known forMeitu- AI Photo & Video Editor

2 apps4.5Photo & Video

Captures the aesthetic-focused social media segment that requires portrait retouching and AR effects.

The Analyst's Read

The bottom line on Photoroom

Bottom line

Photoroom is a category-leading utility that has successfully productized complex AI workflows for the e-commerce market. Their ability to maintain high engagement while transitioning to more aggressive monetization models will be the primary indicator of long-term retention.

Frequently asked questions

How many apps does Photoroom publish?
Photoroom has 1 app tracked by Marlvel, primarily in the Photo & Video category.
What kind of apps does Photoroom make?
Photoroom's portfolio is concentrated in Photo & Video, with an average rating of 4.7/5 across rated apps.
What is Photoroom's top app?
By review volume across the portfolio, Photoroom: AI Photo Editor is Photoroom's best-known app tracked by Marlvel.
In how many countries are Photoroom's apps available?
Marlvel has tracked Photoroom's apps across 20 countries.

What fed this analysis

Apps analyzed:
1
With full intel:
1
With overview:
1
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Photoroom, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Photoroom intelligence.” Updated 2026-04-30. https://marlvel.ai/publishers/photoroom

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Data licensed under CC-BY-NC 4.0