Photoroom: AI Photo Editor icon

Photoroom

For e-commerce sellers, small business owners, and professional content creators requiring high-volume, consistent product imagery.

1app4.7(4M)Photo & Video

Snapshot

Who is Photoroom?

Automating professional product photography for e-commerce sellers. Providing high-precision AI tools to generate studio-quality visuals at scale.

Target audience

E-commerce sellersSmall business ownersProfessional content creators requiring high-volume

Active nemesis

SHANTANU PTE

Other rivals

Portfolio

Free 1
1
app
Photo & Video1

Last updated

Photoroom: AI Photo Editor

v2026.39.01

2d ago

Intense

Publisher DNA

What defines Photoroom?

Publisher DNA

Primary focus

AI-powered photo editing for e-commerce

Scale

indie

Target audience

E-commerce sellers, small business owners, and professional content creators requiring high-volume, consistent product imagery.

Signature Patterns

  • •Focus on high-precision AI background removal and product staging
  • •Subscription-based monetization with tiered access for Pro and Enterprise users
  • •Workflow-oriented feature set including batch editing and virtual models
  • •Targeting professional e-commerce use cases rather than general consumer social editing
Intense

Portfolio momentum

Released 11 updates in the last 6 months with the flagship app updated within the last 24 hours, indicating a high-frequency development cycle.

Last release 1d agoActive apps 1

Portfolio

What does Photoroom ship?

Apps

1 app analysed

Photoroom: AI Photo Editor icon
Photoroom: AI Photo Editor

Remove backgrounds, edit and retouch photos for professional images.

4.7(4M)

Batch-processing capabilities support high-volume product photography needs

  • Automated background removal tools provide high-quality results that save time for product photography
  • Aggressive subscription prompts and billing errors lead users to report fraudulent charges after canceling trials

Distributed across 20 markets, strongest in Europe.

Based on 1 of 1 app with localized market data · last scanned .

Americas (4)

  • Brazil1 / 1
  • Canada1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (9)

  • France1 / 1
  • Germany1 / 1
  • Italy1 / 1
  • Netherlands1 / 1
  • Portugal1 / 1
›+4 more europe markets
  • Spain1 / 1
  • Sweden1 / 1
  • Turkey1 / 1
  • United Kingdom1 / 1

Asia-Pacific (7)

  • Australia1 / 1
  • India1 / 1
  • Indonesia1 / 1
  • Japan1 / 1
  • Singapore1 / 1
›+2 more asia-pacific markets
  • South Korea1 / 1
  • Vietnam1 / 1

Core markets (1/1 apps)

AustraliaBrazilCanadaFranceGermanyIndiaIndonesiaItalyJapanMexicoNetherlandsPortugalSingaporeSouth KoreaSpainSwedenTurkeyUnited KingdomUnited StatesVietnam

User Sentiment

How do users feel about their apps?

0

Positive apps

1

Neutral / mixed

0

Negative apps

45/100

Avg sentiment score

Rivals

Who does Photoroom compete with?

The rivals identified

Nemeses(1)

SHANTANU PTE

known forBackground Eraser - Remove BG*

3 apps4.9Photo & Video

Both apps target e-commerce sellers and creators with AI-driven background removal, creating direct competition for users seeking professional-grade product photography tools.

Contenders(9)

ADVA Soft

known forTouchRetouch: AI Photo Editor

1 app4.7Photo & Video

Both apps target mobile photographers and e-commerce sellers needing AI-assisted image cleanup, creating direct competition for users seeking professional-grade object removal and background editing tools.

Andor Communications Private

known forLightX: AI Generator & Editor

1 app4.7Photo & Video

LightX competes with Photoroom by targeting the same AI-driven photo editing market, specifically overlapping in generative AI capabilities while expanding into video creation.

Bergen Co.

known forDarkroom: Photo & Video Editor

1 app4.8Photo & Video

Both apps target mobile creators with batch editing capabilities, though Photoroom focuses on e-commerce automation while Darkroom focuses on professional color grading and desktop-quality performance.

Blendit Studios Private

known forBlend: AI Models Logos Videos

1 app4.8Photo & Video

Blend targets the same e-commerce and small business demographic as Photoroom, offering overlapping AI-driven product photography and virtual model generation tools.

Lightricks

known forPhotoleap: AI Photo Generator

3 apps4.7Photo & Video

Photoroom and Photoleap compete for the same creative professional and content creator audience by offering AI-driven image manipulation tools. Both apps utilize freemium models to capture users interested in AI-powered visual production.

Mosaic S.r.l.

known forPixomatic - AI Photo BG Eraser

1 app4.6Photo & Video

Both apps compete for the same mobile creator audience by providing AI-driven background removal and subject isolation tools.

Prequel

known forPrequel: Photo & Video Editor

2 apps4.7Photo & Video

Prequel provides motion-graphics and aesthetic filters that creators use to add visual flair to their product-focused content.

SUNWOONG JANG

known forBackground Eraser: AI Remove

1 app4.5Photo & Video

Both applications compete in the background removal market, with Photoroom targeting professional e-commerce workflows while Background Eraser focuses on casual content creation.

TRUESIGHT PTE

known forEvoto-AI Photo Editor&Retouch

2 apps4.9Photo & Video

Evoto competes for the same professional photography market as Photoroom by offering specialized portrait retouching tools that target the time-intensive editing workflows of photographers.

Same space(16)

Adobe

known forLightroom: AI Photo Editor

1 app4.8Photo & Video

Lightroom provides the professional-grade color science and library management that Photoroom users often require for high-end photography workflows.

Bytedance Pte

known forHypic - Photo Editor & AI Art

2 apps3.8Photo & Video

Hypic provides aesthetic, trend-focused filters that social media sellers use to style their product photography after initial background removal.

Canva

known forCanva: AI Video & Photo Editor

1 app4.9Photo & Video

Canva serves as a broader design platform for the same e-commerce audience, using a massive template library to capture users who need more than just product photography.

COOL SUMMER

known forAI Photo Video Editor, Enhance

1 app4.5Photo & Video

Enhance targets the same casual creator segment as Photoroom but focuses on face-transformation rather than product-specific utility.

Deep Flow Apps

known forRetake AI: Face & Photo Editor

1 app3.8Photo & Video

Retake AI provides high-fidelity facial retouching that creators use to ensure their personal branding matches their professional product photography.

Instasize

known forInstaSize: AI Photo Editor

1 app4.7Photo & Video

InstaSize provides platform-specific aspect ratio tools that complement Photoroom's product-focused edits for social media sellers.

IRONTECH

known forFacelab: Face & Body Editor

1 app4.6Photo & Video

Facelab serves the portrait-retouching needs of the same social media user base that uses Photoroom for product shots.

PERFECT MOBILE

known forYouCam Makeup: Face Editor

2 apps4.1Photo & Video

YouCam Makeup focuses on the beauty-specific AI retouching that complements the product-focused editing of Photoroom.

Pixl Concerto Technology

known forPrettyUp-Portrait Editor Video

1 app4.6Photo & Video

PrettyUp focuses on video-specific retouching, providing a niche utility for creators who need to edit video content alongside product photos.

PIXOCIAL TECHNOLOGY (SINGAPORE) PTE

known forBeautyPlus-Selfie Photo Editor

1 app4.6Photo & Video

BeautyPlus serves the massive global social media market with AI retouching tools that coexist with Photoroom on creators' phones.

POLYVERSE ENTERTAINMENT

known forAI Mirror: AI Photo Editor

1 app4.7Photo & Video

AI Mirror offers trend-driven AI transformations that creators use to supplement their product-focused content.

runwayml

known forRunwayML

1 app4.5Photo & Video

Runway provides high-end generative video tools that professional creators use for cinematic production beyond standard photo editing.

Viral Vision

known forVids AI - Reels Video Editor

1 app4.8Photo & Video

Vids AI focuses on the short-form video output that e-commerce sellers often need to create after processing their product photos in Photoroom.

Visual Supply Company

known forVSCO: Photo Editor & Presets

1 app3.5Photo & Video

VSCO provides the film-emulation aesthetic that professional creators use to give their product photography a distinct brand look.

Xiamen Meitu Technology Co.

known forMeitu- AI Photo & Video Editor

1 app4.5Photo & Video

Meitu serves as an all-in-one suite for creators who need both product retouching and social-first AI art effects.

Ylee Studio

known forInstories: AI Photo & Video

1 app4.7Photo & Video

Instories acts as a lightweight companion for social media managers who need quick, template-based content creation alongside their product photography.

The Analyst's Read

The bottom line on Photoroom

Bottom line

Photoroom is a category-leading utility that has successfully productized complex AI workflows for the e-commerce market. Their ability to maintain high engagement while transitioning to more aggressive monetization models will be the primary indicator of long-term retention.

Frequently asked questions

How many apps does Photoroom publish?
Photoroom has 1 app tracked by Marlvel, primarily in the Photo & Video category.
What kind of apps does Photoroom make?
Photoroom's portfolio is concentrated in Photo & Video, with an average rating of 4.7/5 across rated apps.
What is Photoroom's top app?
By review volume across the portfolio, Photoroom: AI Photo Editor is Photoroom's best-known app tracked by Marlvel.
In how many countries are Photoroom's apps available?
Marlvel has tracked Photoroom's apps across 20 countries.

What fed this analysis

Apps analyzed:
1
With full intel:
1
With overview:
1
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Photoroom, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Photoroom intelligence.” Updated 2026-04-30. https://marlvel.ai/publishers/photoroom

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Data licensed under CC-BY-NC 4.0