BeautyUp-AI Face & Body Editor icon

EXITEK

For social media users and selfie enthusiasts seeking professional-grade body and facial enhancements without technical expertise.

1app4.7(19.5K)Photo & Video

Snapshot

Who is EXITEK?

Empowering social media creators with AI-driven tools for professional-grade body and facial editing.

Target audience

Social media usersSelfie enthusiasts seeking professional-grade bodyFacial enhancements without technical expertise

Active nemesis

Deep Flow Apps

Other rivals

Portfolio

Free 1
1
app
Photo & Video1

Last updated

BeautyUp-AI Face & Body Editor

v2.430.0

6mo ago

Steady

Publisher DNA

What defines EXITEK?

Publisher DNA

Primary focus

AI-powered photo and video editing utilities

Scale

indie

Target audience

Social media users and selfie enthusiasts seeking professional-grade body and facial enhancements without technical expertise.

Signature Patterns

  • •Heavy reliance on proprietary AI for body and facial retouching features
  • •Monetization via a 'Pro' subscription model with monthly and annual tiers
  • •Focus on 'Magic Protection' technology to differentiate from standard warping tools
  • •Single-app portfolio strategy focusing on deep feature sets in the Photo & Video category
Steady

Portfolio momentum

Released 2 updates for their single active title in the last 6 months, maintaining a consistent development cycle for their flagship product.

Last release 38d agoActive apps 1

Portfolio

What does EXITEK ship?

Apps

1 app analysed

Magic Protection preserves background integrity during body-reshaping edits

  • AI-powered photo editing tools provide high-quality results that make professional-looking adjustments accessible to casual users
  • Users report deceptive billing practices where free trials transition into expensive annual subscriptions without clear consent

Single-market publisher, every app ships only to United States.

Based on 1 of 1 app with localized market data · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

82/100

Avg sentiment score

Rivals

Who does EXITEK compete with?

The rivals identified

Nemeses(1)

Deep Flow Apps

known forRetake AI: Face & Photo Editor

1 app3.8Photo & Video

Both apps target social media users with AI-powered facial and body aesthetic enhancements, competing for the same high-intent subscription revenue.

Contenders(10)

Alpha Mobile

known forEverlook- Face & Body Editor

1 app4.6Photo & Video

Both applications target social media users with AI-driven face and body retouching tools, creating direct competition for the same user base.

Editr Apps

known forSelfie Editor - Face Filters

1 app4.3Photo & Video

Both apps target social media users seeking portrait enhancement, competing directly for the same audience through automated facial and skin adjustment tools.

Face & Body Tune Photo Editor, Societatea cu Raspundere Limitata

known forBody Tune - Face Photo Editor

1 app4.6Photo & Video

Both apps target social media users for body and face aesthetic enhancements, competing for the same user base seeking quick photo retouching tools.

IRONTECH

known forFacelab: Face & Body Editor

1 app4.6Photo & Video

Both apps target social media users with AI-powered face and body editing tools, competing for the same casual user base through subscription-gated feature sets.

PERFECT MOBILE

known forYouCam Makeup: Face Editor

4 apps4.1Photo & Video

YouCam Makeup serves the same beauty-editing audience by providing a deep library of virtual try-on and retouching tools.

Revosoft Technologies PTY

known forBody Editor Booth Thin & Slim

1 app4.7Photo & Video

Both apps target the body-reshaping and photo-editing market, competing for users seeking aesthetic adjustments through automated tools.

ScaleUp

known forPhotoApp - AI Photo Enhancer

1 app4.2Photo & Video

Both apps target casual users with AI-powered photo editing tools, competing for the same social media content creation demographic through subscription-based monetization.

SHANTANU PTE

known forBackground Eraser - Remove BG*

2 apps4.9Photo & Video

Background Eraser competes for the same creator audience by providing high-precision AI subject isolation tools.

Shenzhen Tushi Technology Co.

known forPhoto Retouch-Object Removal

1 app4.5Photo & Video

Users report: Both apps target casual social media users with AI-powered photo editing tools and share a subscription-based monetization model that gates core functionality.

SUNWOONG JANG

known forBackground Eraser: AI Remove

1 app4.5Photo & Video

Both apps target content creators needing mobile-based photo editing, with overlapping utility in AI-driven image manipulation for social media assets.

Same space(15)

Bending Spoons

known forRemini - AI Photo Enhancer

1 app4.1Photo & Video

Remini serves the same photography-focused user base by offering high-fidelity AI restoration that revitalizes low-resolution images.

Bytedance Pte

known forHypic - Photo Editor & AI Art

2 apps3.8Photo & Video

Hypic serves the same trend-focused creator audience by providing AI-driven photo editing and retro filters.

ChengDu PinGuo Technology Co.

known forBestie-Portrait Selfie Editor

1 app4.5Photo & Video

Bestie-Portrait serves the same selfie-editing audience by providing automated beauty enhancements and artistic blending.

COOL SUMMER

known forAI Photo Video Editor, Enhance

1 app4.5Photo & Video

AI Photo Video Editor competes for the same casual user base by offering viral-ready generative AI filters.

FaceApp Technology

known forFaceApp: Perfect Face Editor

1 app4.3Photo & Video

FaceApp competes for the same portrait-editing audience by utilizing a high-fidelity AI engine that delivers photorealistic transformations in one tap.

handyCloset

known forBackground Eraser 〜 Stickers

1 app4.7Photo & Video

Background Eraser 〜 Stickers serves the same casual editing audience by providing a zero-cost subject isolation utility.

Lightricks

known forFacetune: Photo & Video Editor

1 app4.6Photo & Video

Facetune targets the same influencer demographic as BeautyUp, but utilizes generative AI headshot and hairstyle tools to drive engagement.

Pixl Concerto Technology

known forPrettyUp-Portrait Editor Video

1 app4.6Photo & Video

PrettyUp competes for the same portrait and video-editing audience by focusing on natural beauty enhancement tools.

PIXOCIAL TECHNOLOGY (SINGAPORE) PTE

known forBeautyPlus-Selfie Photo Editor

2 apps4.6Photo & Video

BeautyPlus competes for the same selfie-editing audience by leveraging a massive global user base and generative AI avatar tools.

POLYVERSE ENTERTAINMENT

known forAI Mirror: AI Photo Editor

1 app4.7Photo & Video

AI Mirror targets the same social media creator audience by offering high-velocity, trend-focused AI transformations.

Prisma labs

known forLensa AI: Photo Editor

1 app4.7Photo & Video

Lensa AI competes for the same portrait-editing market by offering one-tap retouching and generative avatar creation.

SNOW

known forB612 AI Photo&Video Editor

1 app4.1Photo & Video

B612 serves the same trend-focused social media audience by providing an extensive library of AR filters and beauty tools.

Ticket To The Moon

known forPersona: AI Beauty Editor

1 app4.8Photo & Video

Persona targets the same beauty-editing audience by providing real-time AI facial and body refinement tools.

Video editor & maker app

known forVideo Up! Video Editor & Maker

1 app4.6Photo & Video

Video Up! targets the same casual creator audience by providing a template-driven video editing suite.

Xiamen Meitu Technology Co.

known forMeitu- AI Photo & Video Editor

3 apps4.5Photo & Video

Meitu competes for the same all-in-one editing audience by providing a suite of AI art and retouching tools.

The Analyst's Read

The bottom line on EXITEK

Bottom line

Exitek is a focused AI utility studio that has successfully validated a high-intent niche in the beauty editing market. Their success hinges on technical differentiation in body-editing algorithms, though their single-app dependency presents a concentration risk.

Frequently asked questions

How many apps does EXITEK publish?
EXITEK has 1 app tracked by Marlvel, primarily in the Photo & Video category.
What kind of apps does EXITEK make?
EXITEK's portfolio is concentrated in Photo & Video, with an average rating of 4.7/5 across rated apps.
What is EXITEK's top app?
By review volume across the portfolio, BeautyUp-AI Face & Body Editor is EXITEK's best-known app tracked by Marlvel.
In how many countries are EXITEK's apps available?
Marlvel has tracked EXITEK's apps across 1 country.

What fed this analysis

Apps analyzed:
1
With full intel:
1
With overview:
1
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by EXITEK, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “EXITEK intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/exitek-ltd

See methodologyContact support

Data licensed under CC-BY-NC 4.0