BeautyUp-AI Face & Body Editor icon

EXITEK

For social media users and selfie enthusiasts seeking professional-grade body and facial enhancements without technical expertise.

1app4.7(19.5K)Photo & Video

Snapshot

Who is EXITEK?

Empowering social media creators with AI-driven tools for professional-grade body and facial editing.

Target audience

Social media usersSelfie enthusiasts seeking professional-grade bodyFacial enhancements without technical expertise

Active nemesis

IdeaLabs

Other rivals

Portfolio

Free 1
1
app
Photo & Video1

Last updated

BeautyUp-AI Face & Body Editor

v2.430.0

5mo ago

Steady

Publisher DNA

What defines EXITEK?

Publisher DNA

Primary focus

AI-powered photo and video editing utilities

Scale

indie

Target audience

Social media users and selfie enthusiasts seeking professional-grade body and facial enhancements without technical expertise.

Signature Patterns

  • •Heavy reliance on proprietary AI for body and facial retouching features
  • •Monetization via a 'Pro' subscription model with monthly and annual tiers
  • •Focus on 'Magic Protection' technology to differentiate from standard warping tools
  • •Single-app portfolio strategy focusing on deep feature sets in the Photo & Video category
Steady

Portfolio momentum

Released 2 updates for their single active title in the last 6 months, maintaining a consistent development cycle for their flagship product.

Last release 38d agoActive apps 1

Portfolio

What does EXITEK ship?

Apps

1 app analysed

Magic Protection preserves background integrity during body-reshaping edits

  • AI-powered photo editing tools provide high-quality results that make professional-looking adjustments accessible to casual users
  • Users report deceptive billing practices where free trials transition into expensive annual subscriptions without clear consent

Single-market publisher, every app ships only to United States.

Based on 1 of 1 app with localized market data · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

82/100

Avg sentiment score

Rivals

Who does EXITEK compete with?

The rivals identified

Nemeses(1)

IdeaLabs

known forBeautify - Hairstyle Try On

1 app4.5Photo & Video

Both apps target social media users with AI-powered aesthetic enhancement tools, competing for the same subscription-based revenue stream in the photo editing category.

Contenders(1)

Van Hong Nguyen

known forAI Photo Enhancer - AI Enhance

1 appPhoto & Video

Both apps target social media users with automated AI editing tools, creating direct competition for users seeking portrait and aesthetic enhancements.

Same space(5)

APERO TECHNOLOGIES GROUP PTE

known forGenius - AI Photo Editor

1 app1.0Photo & Video

This app targets the selfie-editing market by bundling makeup and AI art generation, though it lacks the freemium discovery path used by category leaders.

COOL SUMMER

known forAI Photo Video Editor, Enhance

1 app4.5Photo & Video

This app competes for the same casual user base by offering viral-ready generative filters that serve as an alternative to standard editing tools.

Javid Multani

known forFace Swap AI: Face Changer

1 app0.0Photo & Video

This app provides a specialized utility for face-swapping, offering a focused alternative to the broader editing tools found in BeautyUp.

Pixl Concerto Technology

known forPrettyUp-Portrait Editor Video

1 app4.6Photo & Video

This app targets social media creators with specialized video-retouching capabilities that provide a functional alternative to photo-centric editing suites.

PIXOCIAL TECHNOLOGY (SINGAPORE) PTE

known forBeautyPlus-Selfie Photo Editor

1 app4.6Photo & Video

This app serves as a primary creative suite for selfie enthusiasts, utilizing a massive global user base to maintain a top-tier category position.

The Analyst's Read

The bottom line on EXITEK

Bottom line

Exitek is a focused AI utility studio that has successfully validated a high-intent niche in the beauty editing market. Their success hinges on technical differentiation in body-editing algorithms, though their single-app dependency presents a concentration risk.

Frequently asked questions

How many apps does EXITEK publish?
EXITEK has 1 app tracked by Marlvel, primarily in the Photo & Video category.
What kind of apps does EXITEK make?
EXITEK's portfolio is concentrated in Photo & Video, with an average rating of 4.7/5 across rated apps.
What is EXITEK's top app?
By review volume across the portfolio, BeautyUp-AI Face & Body Editor is EXITEK's best-known app tracked by Marlvel.
In how many countries are EXITEK's apps available?
Marlvel has tracked EXITEK's apps across 1 country.

What fed this analysis

Apps analyzed:
1
With full intel:
1
With overview:
1
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by EXITEK, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “EXITEK intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/exitek-ltd

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Data licensed under CC-BY-NC 4.0