AI Chatbot - Nova icon
DanceHit: AI Dance Generator icon
Momo: AI Photo & Video Maker icon
+2

ScaleUp

5apps4.2(3.6M) Multi-theme

Publisher DNA

What defines ScaleUp?

AI intelligence is not yet available for ScaleUp. The portfolio data below is up to date.

Portfolio

What does ScaleUp ship?

Apps

5 apps analysed

AI Chatbot - Nova icon
AI Chatbot - Nova

AI Chatbot powered by the latest AI models. Ask Nova AI to write anything.

3.8(2.2M)

Centralized multi-model aggregation creates high-value utility for power users

  • The AI model provides helpful and accurate information that aids users in their daily knowledge acquisition
  • Aggressive paywalls and subscription prompts appear immediately after the first interaction, frustrating new users
DanceHit: AI Dance Generator icon
DanceHit: AI Dance Generator

Turn your Photo into Viral Dance videos, Pet & Baby dancing for social media.

4.4(588)

Analysis in progress

Momo: AI Photo & Video Maker icon
Momo: AI Photo & Video Maker

Create Business Headshots, Polaroid Filter, Retake Photos,Profile Pics,AI Photos

4.4(328.5K)
  • The core photo-to-video animation mechanic provides an enjoyable and fun experience for casual users
  • Aggressive monetization through coin-gated video creation limits utility for users who already pay for subscriptions
PhotoApp - AI Photo Enhancer icon
PhotoApp - AI Photo Enhancer

Enhance photo quality with AI Photo Enhancer. Restore & unblur old photos.

4.2(481.6K)

Analysis in progress

Plant App - Plant Identifier icon
Plant App - Plant Identifier

Plant identifier: Identify plants, trees, weeds, flowers. Disease diagnosis.

4.2(545K)
  • Educational content provides users with helpful information about plant health and identification needs
  • Users report deceptive subscription practices where free trials convert to expensive weekly charges without clear consent

Distributed across 19 markets, strongest in Europe.

Based on 4 of 5 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (3)

  • United States4 / 4
  • Brazil2 / 4
  • Mexico2 / 4

Europe (9)

  • France2 / 4
  • Germany2 / 4
  • Italy2 / 4
  • Netherlands2 / 4
  • Portugal2 / 4
›+4 more europe markets
  • Spain2 / 4
  • Sweden2 / 4
  • Turkey1 / 4
  • United Kingdom1 / 4

Asia-Pacific (7)

  • Australia2 / 4
  • Japan2 / 4
  • South Korea2 / 4
  • India1 / 4
  • Indonesia1 / 4
›+2 more asia-pacific markets
  • Singapore1 / 4
  • Vietnam1 / 4

Core markets (4/4 apps)

United States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

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Rivals

Who does ScaleUp compete with?

The rivals identified

Nemeses(5)

AceTools Team

known forOpen Chat - AI bot app

1 app4.5Productivity

Both apps compete for the same general audience by offering AI-powered text generation and writing assistance via GPT-4 technology. They overlap directly in the mobile assistant category, targeting users who require instant responses for tasks like essay writing and translation.

DeePix AI Apps

known forShots - AI Photo & Video Maker

1 app4.8Photography

Both apps target social media creators with AI-driven photo-to-video animation, competing for the same user base seeking viral-ready content.

Glority Global Group

known forPictureThis - Plant Identifier

3 apps4.8Education

Both apps target home gardeners with AI-driven plant identification and disease diagnosis tools monetized through premium subscriptions.

OpenAI OpCo

known forChatGPT

1 app4.8Productivity

Both applications target students and professionals with AI-powered writing and research tools, creating direct competition for the daily assistant habit.

Vortemol

known forPlantIn: Plant Identifier・Care

1 app4.6Education

Both apps target home gardeners seeking automated plant maintenance tools, competing directly for the same user base through free entry tiers.

Contenders(30)

Deep Flow Apps

known forRetake AI: Face & Photo Editor

3 apps4.5EducationPhotography

Retake AI competes for Momo's portrait-editing audience by generating personalized AI models for high-quality selfie retouching.

AIBY

known forChatOn AI - Chat Bot Assistant

3 apps4.7EducationProductivity

Both apps target students and professionals with multi-model AI aggregation, competing directly for users seeking centralized generative tools for writing and research.

Card Scanner

known forAi Chatbot - Talk to Ai Bot

2 apps4.8EducationProductivity

Both apps target the general AI assistant market with free-to-use interfaces, competing for users seeking homework help and conversational AI.

AMOBEAR TECHNOLOGY

known forLeafCheck: Plant Identifier

1 app4.2Education

Both apps target casual gardeners by offering AI-driven plant identification and disease diagnosis tools.

Anthropic

known forClaude by Anthropic

2 apps4.5Productivity

Both apps compete for the same productivity-focused user base by offering AI-driven document analysis and content creation tools. They overlap in their target audience of professionals and students requiring advanced reasoning for daily tasks.

APPNATION AS

known forChatbot AI Assistant - Genie

1 app4.5Productivity

Both apps compete for the same user base by aggregating multiple LLMs like Gemini and Claude under a single subscription-based interface. They target identical segments looking for versatile AI assistants for writing and research.

AtomApplications

known forAI Chat Launcher: AI Assistant

1 app4.4Productivity

Both apps compete for the same user base by aggregating multiple LLMs, but the rival captures search traffic through a home-screen launcher integration that bypasses standard app-opening friction.

Botan App Limited

known forPlant Identifier & Care App

1 app4.4Education

Both apps compete directly for home gardeners by offering camera-based plant identification and disease diagnosis gated behind subscription pricing.

Cirad-France

known forPlantNet

1 app4.5Education

Both apps target users seeking smartphone-based botanical identification. PlantNet competes directly by offering a completely free alternative to Plant App's subscription-gated tools.

Direct Cursus Computer Systems Trading

known forAlice: AI assistant

1 app4.8Productivity

Both apps compete for productivity users by offering integrated AI chat and image generation tools within a single mobile interface. They overlap directly in their target audience of general users seeking AI-powered text and image processing.

FLORATE

known forChatBox AI - Chatbot Assistant

1 app4.7Productivity

Both apps target students and professionals with multi-model AI aggregation, creating direct competition for users seeking centralized access to diverse AI capabilities.

Generous Tech

known forChatdi: AI Chat & Assistant

1 app3.8Productivity

Both apps compete for the same general AI assistant user base by offering multi-model access and free-to-start monetization models.

GONG INTERNATIONAL AGENCY PTE

known forChatbot AI: AI Smart Assistant

1 app3.3Productivity

Both apps compete for the same general user base by offering GPT-powered text and voice interactions for productivity and creative tasks. They overlap directly in their core value proposition of providing mobile-first AI assistance.

Google

known forGoogle Gemini

2 apps4.8Productivity

Both apps target productivity-focused users requiring AI assistance for writing and research, with Gemini using OS-level Android integration to capture the same audience Nova serves via its multi-model interface.

Grotem

known forPlant Identification-Plantaria

1 app4.5Education

Plantaria targets the exact same hobbyist gardener demographic with a 95% accuracy plant identification engine and a subscription-based monetization model.

Jetkite

known forJimmy AI: Chat & Assistant

1 app4.6Productivity

Both applications compete for the same user base seeking AI-driven productivity and creative assistance within the chatbot market. They overlap directly in their core utility as personal assistants powered by large language models.

Lyrebird Studio

known forToonapp: AI Photo & Video Art

2 apps4.5Photography

Both apps target social media creators with AI-driven image generation, competing for the same casual user base that prioritizes rapid, trend-based content creation.

Meta Platforms

known forMeta AI - Assistant & Glasses

1 app4.5Productivity

Both apps target productivity users seeking AI-powered writing and research tools, creating direct competition for time spent in AI-assisted workflows.

NowTech - Halo

known forChatGO: AI Chatbot Assistant

1 app4.2Productivity

Both apps compete for the same general productivity and writing assistant audience by offering multi-purpose AI chat interfaces on mobile platforms.

Perplexity AI

known forPerplexity - AI Search & Chat

1 app4.8Productivity

Both apps compete for productivity-focused users by offering centralized access to multiple AI models, forcing a choice between Nova's document-centric utility and Perplexity's research-oriented search architecture.

Plantiary

known forPlant Identifier: Plantiary

1 app4.7Education

Both apps target home gardeners with AI-powered plant identification and automated care schedules, competing directly for users willing to pay for diagnostic utility.

PlantNet

known forPlantNet Plant Identification

1 app4.5Education

Both applications target plant enthusiasts with AI identification engines. PlantNet competes directly by offering a completely free, community-validated alternative to Plant App's subscription-gated diagnostic tools.

PlantSnap

known forPlantSnap - Plant Scanner

1 app4.6Education

PlantSnap competes directly for amateur gardeners by pairing a 600,000-species identification engine with a built-in social community platform.

SebastianBona

known forPlant Identifier: Tips & Care

1 app0.0Education

Both applications target home gardeners with automated plant identification and care guidance, creating direct competition for the same user base.

Syphnosys Apps

known forAI Chat - Ask your AI Chatbot

1 app3.9Productivity

Both apps compete for the same general-purpose AI assistant market by offering intelligent chat and productivity tools to users seeking mobile-first AI interactions.

TapSuite

known forChatbot App - AI Assistant

1 app3.9Productivity

Both applications compete for the same user base by offering multi-model LLM aggregation, specifically targeting users who want access to GPT-4o, Claude, and Gemini in a single interface.

TextSoft.Studio

known forPlant Identifier - Plant Care

1 app3.7Education

Both apps compete directly for casual gardeners by offering photo-based plant identification and disease diagnosis tools.

Watermark Remover & Slow motion & SlowMo

known forPlant Identifier & Plant Care

1 app4.4Education

Both apps target home gardeners with AI-driven plant identification and care guidance, creating direct competition for the same user base.

Wowoo Dijital Hizmetler Limited Sirketi

known forChatbot AI Assistant ChatPrime

1 app4.6Productivity

Both apps target students and professionals by aggregating multiple AI models into a single interface, creating direct competition for users seeking centralized productivity tools.

X Corp.

known forGrok - AI Chat & Video

1 app4.8Productivity

Both apps compete for the same subscription-based revenue stream by targeting users who require AI-driven productivity and creative tools. They overlap significantly in their aggressive paywall strategies that restrict core features to drive high-intent conversions.

Same space(59)

Adobe

known forLightroom: AI Photo Editor

2 apps4.8Photography

Lightroom targets the professional photography segment of Momo's audience, focusing on cloud-synced workflows and color science.

Aghdas Yilmaz

known forAI Writing Assistant: Raytr

1 app4.3Productivity

Raytr serves the same creative and professional writing audience as Nova by leveraging GPT-4o for drafting tasks.

AI Art Photo Editor | Everimaging

known forFotor–AI Photo Editor & Filter

1 appPhotography

Combines traditional photo adjustments with generative AI tools to serve social media creators and e-commerce sellers.

Aleksei Metelkin

known forPlant Disease Identifier.

1 app4.4Education

Focuses on the same plant health diagnostic needs as the source app for gardening enthusiasts.

App

known forPlant Disease Diagnosis App

1 app3.7Education

Provides similar camera-based AI analysis for plant health and species identification.

AXIOMSL TOV

known forPlant Identifier and Care app

1 app4.3Education

Targets the same gardening and botany enthusiast audience with identification and diagnostic tools.

Bending Spoons

known forRemini - AI Photo Enhancer

1 app4.1Photography

Competes for the same social media creator audience by offering restoration for blurry or low-resolution images.

Bytedance Pte

known forHypic - Photo Editor & AI Art

2 apps3.8Photography

Hypic provides similar AI-driven aesthetic tools to Momo, specifically targeting the retro-filter and avatar trends popular on TikTok.

Canva

known forCanva: AI Video & Photo Editor

1 app4.9Photography

Canva serves as a comprehensive creative platform for the same creators using Momo, but scales from simple edits to complex design projects.

Cardinal Blue

known forPicCollage: Magic Photo Editor

1 app4.8Photography

PicCollage targets the same social-storytelling audience as Momo, using template-driven editing and AI cutouts to facilitate content creation.

Colorbits

known forPlantfie・Plant Care Identifier

1 app4.5Education

Serves the same gardening enthusiast audience with identification and care tracking tools.

COOL SUMMER

known forAI Photo Video Editor, Enhance

1 app4.5Photography

This app competes directly with Momo's generative utility by offering similar face-transformation tools, though it relies on a token-based monetization model.

Cyberlink

known forPhotoDirector: AI Photo Editor

1 app4.1Photography

Targets social creators with professional-grade restoration and generative tools that compete directly with portrait generation.

DeepSeek

known forDeepSeek - AI Assistant

2 appsProductivity

DeepSeek targets the same technical user base as Nova but removes the subscription barrier for flagship model access.

East End Technologies

known forIdentify My Plant Now

1 app4.8Education

Provides similar identification and diagnostic tools for the same gardening enthusiast demographic.

FaceApp Technology

known forFaceApp: Perfect Face Editor

1 app4.3Photography

FaceApp competes directly with Momo's portrait-editing features, using a high-fidelity AI engine for one-tap facial transformations.

FAMO Connect

known forPlant Identifier, Plant Care

1 app4.4Education

Offers similar identification and disease diagnosis features for the same gardening enthusiast demographic.

Faruque Ahamed Mollick

known forPlantZio Plant ID & Diagnosis

1 app3.8Education

Serves the same gardening and botany enthusiast audience with AI-driven identification and diagnosis.

FLEXTECH

known forTeraBox: 1TB Cloud & AI Space

2 apps4.4Productivity

TeraBox targets the same student and general user segments as Nova but prioritizes massive cloud storage as its primary utility.

FloraSense

known forFlora - Plant ID & Diagnosis

1 app4.7Education

Targets the same plant enthusiast demographic with automated identification and care tracking.

HeyGen Technology

known forHeyGen: AI Video Generator

1 app4.8Photography

HeyGen captures the professional segment of Momo's audience by automating video production through hyper-realistic digital avatars.

iNaturalist

known forSeek by iNaturalist

2 apps4.8Education

Seek by iNaturalist competes for the same educational-utility market as Plant App but utilizes a privacy-first, non-profit model.

Informe Laboratories

known forPhoto Lab Picture Editor & Art

1 app4.5Photography

Targets casual users with automated, cloud-based neural art transformations that offload complex rendering from local device hardware.

InShot Video Editor

known forVideo Editor & Maker - InShot

1 app4.8Photography

Serves as a primary mobile-first video editing suite for social creators who require professional-grade assets like 4K 60fps export.

Instasize

known forInstaSize: AI Photo Editor

1 app4.7Photography

InstaSize addresses the same social media formatting needs as Momo but focuses on aspect-ratio utility rather than generative AI portraits.

IRONTECH

known forFacelab: Face & Body Editor

1 app4.6Photography

Facelab targets the same selfie-editing demographic as Momo, focusing on portrait retouching rather than generative AI trends.

Laraun

known forAI Plant Identifier・Care-Lily

1 app4.6Education

Targets the same gardening enthusiast audience with plant identification and collection management.

LeafMind Tech

known forMushroom identifier

1 app3.6Education

This app targets a subset of the plant-enthusiast audience by providing specialized identification for the fungal kingdom.

Lightricks

known forVideoleap: AI Video Editor

1 app4.5Photography

Videoleap targets the same social media creator audience as Momo but shifts the focus from static AI portraits to multi-track video editing workflows.

MasterMind Software

known forAI Writer - Writing Assistant

1 app4.7Productivity

AI Writer targets the same student and professional demographic as Nova by centralizing multiple AI models in one interface.

Meitu (China)

known forBeautyCam-AI Photo Editor

1 app3.8Photography

Provides advanced portrait and video beautification tools for Android users who require high-parameter facial and body adjustments.

Mistral AI

known forLe Chat by Mistral AI

2 apps4.5Productivity

Vibe by Mistral provides a privacy-conscious alternative for professionals who find Nova's marketing and multi-model approach less trustworthy.

Mornhouse

known forPlant Identifier & Care: Ficus

1 app4.4Education

Functions as an all-in-one plant care assistant for the same gardening enthusiast user base.

Mosaic S.r.l.

known forBlossom - Plant Care Guide

1 app4.6Education

Targets the same home gardener segment with image-based identification and maintenance scheduling.

Next Vision

known forPicture Insect: Bug Identifier

1 app4.6Education

This app captures the same gardening and nature-focused audience as Plant App but focuses on insect identification for pest management.

Notion Labs

known forNotion: Notes, Tasks, AI

1 appProductivity

Notion competes for the same productivity-focused user base by offering an all-in-one workspace that integrates AI into document management.

PERFECT MOBILE

known forYouCam Makeup: Face Editor

4 apps4.1Photography

YouCam Makeup targets the same beauty-focused audience as Momo, using virtual try-on technology to visualize aesthetic changes.

Photo Collage & Grid - Foto Grid

known forPhoto Collage Maker - FunPic

1 app4.4Photography

Focuses on rapid collage and story creation for social media users who need to combine photos and videos into cohesive feeds.

Photo Editor & Collage Maker

known forBackground Eraser Photo Editor

2 apps4.9Photography

Provides a specialized utility for background removal and PNG creation that complements portrait-focused editing workflows.

Photoroom

known forPhotoroom: AI Photo Editor

1 app4.7Photography

Photoroom targets the e-commerce subset of Momo's audience, automating product photography rather than personal portrait trends.

PicsArt

known forPicsart AI Photo Editor, Video

2 apps4.0Photography

Picsart serves the same solopreneur and creator audience as Momo, offering a vast library of design tools and generative AI features.

Pixl Concerto Technology

known forPrettyUp-Portrait Editor Video

1 app4.6Photography

PrettyUp shares Momo's focus on AI-assisted portrait and video retouching, specifically targeting natural beauty enhancement.

Pixlr Pte

known forPixlr AI Photo & Video Editor

1 app3.7Photography

Leverages a decade-long reputation for reliable utility to attract social creators and students with layering and double exposure tools.

PixVerse

known forPixVerse: AI Video Generator

1 app4.5Photography

Offers an all-in-one AI creation suite for users needing text-to-video and image-to-video capabilities alongside standard photo editing.

Planta AB

known forPlanta: AI Plant & Garden Care

1 app4.8Education

Competes for the same indoor gardener audience by providing structured care routines and diagnostic support.

Prequel

known forPREQUEL AI Filter Photo Editor

3 apps4.5Photography

Provides aesthetic filters and AI-driven style tools for social media creators who prioritize trendy visual effects over raw restoration.

Prisma labs

known forLensa AI: Photo Editor

1 app4.7Photography

Focuses on one-tap portrait retouching and generative avatar creation for social media users seeking fast selfie improvements.

QuillBot, a Learneo Inc. business

known forQuillBot: AI Writing, Keyboard

1 app4.7Productivity

Quillbot serves the same writing-focused audience as Nova but integrates directly into mobile keyboards for text refinement.

RLAM FZCO

known forChat AI Assistant Genius Bot

1 app3.7Productivity

Ai Writing Assistant targets the same general productivity audience as Nova but relies on a persona-based interaction model.

runwayml

known forRunwayML

1 app4.5Photography

Runway serves the professional end of the creative spectrum, providing high-fidelity video generation that contrasts with Momo's casual, trend-focused AI portraits.

Scale Global Technology

known forPlant Care Guide: PlantScope

1 app4.6Education

Provides similar AI-driven identification and disease diagnosis for the same gardening enthusiast demographic.

SHANTANU PTE

known forInShot - AI Video Editor

3 apps4.9Photography

Serves as a primary mobile-first video editing suite for social creators who require professional-grade assets like 4K 60fps export.

Siham Aater Taleb

known forTree Identifier: TreeBarkId

1 app4.3Education

Targets the same outdoor enthusiast and gardener audience with AI-based identification.

SNOW

known forEPIK - AI Photo & Video Editor

2 apps4.3Photography

Provides a professional-grade editing suite with RAW file compatibility for users who require precise color and composition control.

Speed Apps Labs LLP

known forAI Writing Chatbot Assistant

1 app5.0Productivity

AI Writing Chatbot Assistant serves the same professional and student audience as Nova by offering creative writing and research tools.

Toto Ventures

known forTree Identifier - Tree ID

1 app4.3Education

Serves the same outdoor enthusiast and gardener demographic with tree identification tools.

VIDEO EDITOR PTE

known forCollage Maker - LiveCollage

1 app4.8Photography

LiveCollage competes for the same social storytelling audience as Momo, using a massive template library to drive content creation.

VOCALBEATS.AI PTE

known forPlantAID:identifier&care guide

1 app4.8Education

Serves the same gardening audience with automated care scheduling and identification tools.

ZED UK

known forPlant Identifier - PlantMe

1 app4.4Education

Provides similar identification and diagnostic tools for the same gardening enthusiast audience.

New entrants(2)

Blooms Studio

known forPicTok : AI Photo Generator

1 app4.2Photography

Enables users to create professional portraits and social media content from a single selfie without requiring advanced editing skills.

Protean Studios

known forAI Photo Magic Editor

1 app3.7Photography

Acts as an all-in-one AI studio for social media posts and professional images, simplifying complex editing for casual users.

Frequently asked questions

How many apps does ScaleUp publish?
ScaleUp has 5 apps tracked by Marlvel, primarily in the Photography category.
What kind of apps does ScaleUp make?
ScaleUp's portfolio is concentrated in Photography and Education, with an average rating of 4.2/5 across rated apps.
What is ScaleUp's top app?
By review volume across the portfolio, AI Chatbot - Nova is ScaleUp's best-known app tracked by Marlvel.
In how many countries are ScaleUp's apps available?
Marlvel has tracked ScaleUp's apps across 19 countries.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by ScaleUp, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “ScaleUp intelligence.” Updated N/A. https://marlvel.ai/publishers/scaleup

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Data licensed under CC-BY-NC 4.0