ChatGPT icon
Sora by OpenAI icon
ChatGPT para Intune icon

OpenAI OpCo

For general users, professionals, and creative content creators seeking advanced AI-driven assistance and generative media tools.

Known forChatGPT
3apps4.8(51.9M) Multi-theme

Snapshot

Who is OpenAI OpCo?

Advancing generative AI capabilities for productivity and creative expression. Providing users with multimodal tools for text, voice, and visual generation.

Target audience

General usersProfessionalsCreative content creators seeking advanced AI-driven assistance

Active nemesis

KLING AI

Other rivals

Portfolio

Free 3
3
apps
Photo & Video1
Productividad1
Productivity1

Last updated

ChatGPT

v1.2026.209

2d ago

Intense

Publisher DNA

What defines OpenAI OpCo?

Publisher DNA

Primary focus

Generative AI applications for productivity and creative media

Scale

indie

Target audience

General users, professionals, and creative content creators seeking advanced AI-driven assistance and generative media tools.

Signature Patterns

  • Freemium monetization model with IAP-based premium tiers
  • Multimodal input/output capabilities including voice, text, and image
  • Focus on high-utility generative AI features
  • Rapid release cadence for feature updates
Intense

Portfolio momentum

Released 11 updates across 2 apps in the last 6 months, indicating a high-frequency development cycle focused on rapid feature iteration.

Last release 5d agoActive apps 2

Portfolio

What does OpenAI OpCo ship?

Apps

3 apps analysed

ChatGPT icon
ChatGPT

Your AI assistant for writing, search, image generation, and more

4.8(51.6M)
View Intel →

Custom GPT tools enable personalized assistant functionality

  • Creative image generation tools provide users with a fun way to experiment with visual design
  • Persistent technical failures like endless loading spinners and app crashes prevent basic usage post-update
Sora by OpenAI icon
Sora by OpenAI

A video app from OpenAI - AI video generation by the maker of ChatGPT

4.8(247.2K)
View Intel →

ChatGPT brand recognition drives organic acquisition velocity

  • High visual fidelity and cinematic quality
  • Lack of granular control over character consistency

Distributed across 12 markets, strongest in Europe.

Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (3)

  • Brazil1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (7)

  • France1 / 1
  • Germany1 / 1
  • Italy1 / 1
  • Netherlands1 / 1
  • Portugal1 / 1
+2 more europe markets
  • Spain1 / 1
  • Sweden1 / 1

Asia-Pacific (2)

  • Japan1 / 1
  • South Korea1 / 1

Core markets (1/1 apps)

BrazilFranceGermanyItalyJapanMexicoNetherlandsPortugalSouth KoreaSpainSwedenUnited States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does OpenAI OpCo compete with?

The rivals identified

Nemeses(2)

KLING AI

known forKling AI: AI Image&Video Maker

1 app4.5Photo & Video

Kling directly challenges Sora by offering a high-fidelity video generation platform that emphasizes community-driven content and native audio integration, capturing the same creative prosumer audience.

X Corp.

known forGrok - AI Chat & Video

1 app4.8Productivity

Grok AI targets the same conversational AI audience by offering real-time data integration from X and an unfiltered response style that directly counters ChatGPT's strict safety guardrails.

Contenders(13)

Anthropic

known forClaude by Anthropic

1 app4.5Productivity

Claude directly challenges ChatGPT in the productivity category by targeting professional developers with superior reasoning depth and long-context document analysis. Both operate on freemium models with $20 monthly tiers, competing for the same power-user subscription revenue.

BUTTERFLY EFFECT PTE

known forMonica AI: Ultimate AI Assist

2 apps4.6Productivity

Monica AI competes directly for productivity users by aggregating multiple premium LLMs into a single freemium interface.

ElevenThirteen

known forVideoGPT - AI Video Generator

1 app4.5Photo & Video

VideoGPT targets the casual creator market by simplifying the video generation process with integrated AI voiceovers and style presets.

Google

known forGoogle Gemini

3 apps4.8Productivity

Google Gemini competes directly with ChatGPT for productivity-focused users by offering a multimodal conversational interface that integrates deeply into Google Workspace.

HeyGen Technology

known forHeyGen: AI Video Generator

1 app4.8Photo & Video

HeyGen captures the professional and enterprise video market by focusing on digital twins and translation, diverging from Sora's cinematic focus.

Meta Platforms

known forMeta AI - Assistant & Glasses

1 app4.5Productivity

Meta AI competes directly for the multimodal assistant audience by offering free access to advanced reasoning and creative media generation, challenging ChatGPT's freemium model.

Microsoft

known forMicrosoft Copilot

5 apps4.8Productivity

Both apps target users seeking AI productivity assistance through freemium models, competing directly on conversational text generation and image creation features.

Mods Addons

known forVoice Control: AI Assistant

1 appProductivity

Both apps target users seeking voice-driven AI interactions. The rival focuses on hands-free device navigation and dictation, competing directly with ChatGPT's Advanced Voice Mode for audio-first user habits.

NANONOBLE PTE

known forHailuo Al: Image&Video Maker

1 app3.8Photo & Video

Hailuo competes by focusing on granular control mechanisms like motion and subject reference, appealing to users who require specific output precision.

Perplexity AI

known forPerplexity - AI Search & Chat

1 app4.8Productivity

Both apps compete for AI query volume within the US Productivity category. Perplexity targets research-heavy workflows with a citation-first architecture, directly challenging ChatGPT's conversational information retrieval use case.

rohe.ai

known forFala AI Voice

1 app4.4Productivity

Fala AI competes directly with ChatGPT by targeting users seeking voice-activated information retrieval, overlapping heavily with ChatGPT's Advanced Voice Mode.

vyro.ai pvt

known forImagineArt: AI Video Generator

1 app4.5Photo & Video

ImagineArt competes by bundling video generation with viral face-swap and portrait effects, targeting the high-volume social media content creator.

杭州深度求索人工智能基础技术研究有限公司

known forDeepSeek - AI Assistant

1 app4.2Productivity

DeepSeek targets the same professional and developer audience by offering flagship reasoning models completely free, directly attacking the restrictive usage caps and premium paywalls of ChatGPT.

Same space(17)

AI Photo Journey

known forImage Generator - Photix

1 app4.7Productivity

Offers a focused tool for generating AI art, serving users who prioritize creative visual output over ChatGPT's conversational assistant features.

APPNATION YAZILIM HIZMETLERI TICARET ANONIM SIRKETI

known forAI Image Generator - Monet

1 app4.4Productivity

Provides a text-to-image generation service that leverages multiple AI models, catering to users who need diverse visual styles.

CATEATER

known forStop Motion Studio Pro

1 app4.1Photo & Video

This app serves the same creative video production category but focuses on manual, frame-by-frame control rather than generative AI.

Evernote

known forEvernote - Notes Organizer

1 app4.4Productivity

Acts as a long-term digital archive for notes and tasks, providing a structured workspace that contrasts with ChatGPT's ephemeral chat history.

Fiedler Tech

known forVoices AI: Change Your Voice

1 app4.5Productivity

Offers voice synthesis for creative projects, serving as a specialized tool for content creators that complements ChatGPT's text-based output.

FLEXTECH

known forTeraBox: 1TB Cloud & AI Space

1 app4.4Productivity

Uses massive cloud storage as a loss leader to attract users, integrating AI tools to compete for the same productivity-focused audience as ChatGPT.

Grammarly

known forGrammarly: AI Keyboard & Notes

1 app4.7Productivity

Enhances writing quality through real-time feedback and rewrites, serving as a persistent mobile writing assistant that operates alongside ChatGPT.

HUBX

known forDaVinci - Image Generator AI

1 app3.6Productivity

Provides specialized image generation tools that cater to creative users, offering a focused alternative to ChatGPT's multimodal image generation.

Justin Cegnar

known forOSnap! Lapse & Motion

1 app4.6Photo & Video

OSnap! targets the time-lapse and motion photography market, sharing the same 'Photo & Video' category and creative intent.

Labhouse Mobile

known forSummary - AI Note Taker

1 app4.6Productivity

Focuses on automated meeting transcription and summarization, capturing a specific productivity niche that ChatGPT's general model does not prioritize.

Leonardo Interactive Pty

known forLeonardo.Ai - Image Generator

1 app4.7Productivity

Delivers professional-grade visual production tools, providing a more specialized creative suite than ChatGPT's general-purpose image generation.

MATdev

known forTranslator GO: AI Translate

1 app4.4Productivity

Provides specialized language translation tools for travelers, serving a specific utility need that ChatGPT's general model addresses less effectively offline.

miSoft

known forAnimation Creator

1 app4.3Photo & Video

This app provides a traditional animation workflow, competing for the time and attention of users interested in video creation.

MoonBeam Development

known forBlabber Box - Cartoon Control

1 app3.2Photo & Video

Blabber Box occupies the animation niche, focusing on character-driven storytelling which overlaps with Sora's potential use cases.

Otter.ai

known forOtter Transcribe Voice Notes

1 app4.7Productivity

Automates meeting documentation and summarization, providing a specialized workflow tool that complements ChatGPT's conversational capabilities.

QuillBot, a Learneo Inc. business

known forQuillBot: AI Writing, Keyboard

1 app4.7Productivity

Refines text through paraphrasing and grammar checks, acting as a dedicated writing assistant that complements ChatGPT's generative capabilities.

Wispr AI

known forWispr Flow: AI Voice Keyboard

1 app4.8Productivity

Integrates voice dictation at the system level, offering a hands-free text entry method that improves productivity across all apps on the device.

New entrants(2)

Mustafa Kulac

known forAnime AI - Anime Photo Filter

1 app0.0Photo & Video

A new entrant focusing on specialized style filters, competing for the same visual-content-creation market share.

VILNALITA, UAB

known forDeviantArt - AI Image Creator

1 app4.3Photo & Video

This app leverages a known creative brand to enter the AI generation space, directly competing for the user's creative workflow.

The Analyst's Read

The bottom line on OpenAI OpCo

Bottom line

OpenAI holds a commanding lead in the AI utility category, successfully scaling complex generative models into accessible mobile experiences. Their ability to maintain high user engagement across both productivity and creative video segments validates their current product-market fit.

Frequently asked questions

How many apps does OpenAI OpCo publish?
OpenAI OpCo has 3 apps tracked by Marlvel, primarily in the Photo & Video category.
What kind of apps does OpenAI OpCo make?
OpenAI OpCo's portfolio is concentrated in Photo & Video and Productividad, with an average rating of 4.8/5 across rated apps.
What is OpenAI OpCo's top app?
By review volume across the portfolio, ChatGPT is OpenAI OpCo's best-known app tracked by Marlvel.
In how many countries are OpenAI OpCo's apps available?
Marlvel has tracked OpenAI OpCo's apps across 12 countries.

What fed this analysis

Apps analyzed:
2
With full intel:
2
With overview:
2
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by OpenAI OpCo, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “OpenAI OpCo intelligence.” Updated 2026-04-30. https://marlvel.ai/publishers/openai-opco-llc

See methodologyContact support

Data licensed under CC-BY-NC 4.0