ChatGPT icon
ChatGPT para Intune icon
Sora by OpenAI icon

OpenAI OpCo

For general users, professionals, and creative content creators seeking advanced AI-driven assistance and generative media tools.

Known forChatGPT
3apps4.8(68.8M) Multi-theme

Snapshot

Who is OpenAI OpCo?

Advancing generative AI capabilities for productivity and creative expression. Providing users with multimodal tools for text, voice, and visual generation.

Target audience

General usersProfessionalsCreative content creators seeking advanced AI-driven assistance

Top rival

HUBX

Other rivals

Portfolio

Free 3
3
apps
Photo & Video1
Productividad1
Productivity1

Last updated

ChatGPT

v1.2026.307

2d ago

Intense

Publisher DNA

What defines OpenAI OpCo?

Publisher DNA

Primary focus

Generative AI applications for productivity and creative media

Scale

indie

Target audience

General users, professionals, and creative content creators seeking advanced AI-driven assistance and generative media tools.

Signature Patterns

  • •Freemium monetization model with IAP-based premium tiers
  • •Multimodal input/output capabilities including voice, text, and image
  • •Focus on high-utility generative AI features
  • •Rapid release cadence for feature updates
Intense

Portfolio momentum

Released 11 updates across 2 apps in the last 6 months, indicating a high-frequency development cycle focused on rapid feature iteration.

Last release 5d agoActive apps 2

Portfolio

What does OpenAI OpCo ship?

Apps

3 apps analysed

ChatGPT icon
ChatGPT

Your AI assistant for writing, search, image generation, and more

4.8(68.6M)

Multimodal interface consolidates voice, image, and text into a single habit-forming workflow

  • The core conversational interface provides a helpful and intuitive experience for students and casual users
  • Frequent application crashes and battery drain issues following the latest update disrupt the daily user experience
Sora by OpenAI icon
Sora by OpenAI

A video app from OpenAI - AI video generation by the maker of ChatGPT

4.8(247.2K)

OpenAI model architecture enables complex multi-subject scene generation

  • High visual fidelity and cinematic quality
  • Lack of granular control over character consistency

Distributed across 12 markets, strongest in Europe.

Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (3)

  • Brazil1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (7)

  • France1 / 1
  • Germany1 / 1
  • Italy1 / 1
  • Netherlands1 / 1
  • Portugal1 / 1
›+2 more europe markets
  • Spain1 / 1
  • Sweden1 / 1

Asia-Pacific (2)

  • Japan1 / 1
  • South Korea1 / 1

Core markets (1/1 apps)

BrazilFranceGermanyItalyJapanMexicoNetherlandsPortugalSouth KoreaSpainSwedenUnited States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does OpenAI OpCo compete with?

The rivals identified

Nemeses(2)

Google

known forGoogle Gemini

2 apps4.8Productivity

Gemini competes with ChatGPT by utilizing OS-level Android integration to capture the daily assistant habit, directly targeting the same productivity-focused user base.

Lisa Smith

known forVideo Creator with Higgs Field

1 app4.6Photo & Video

Both apps compete for the same creative user base by offering free text-to-video generation tools, creating direct overlap in the generative AI video market.

Contenders(19)

AI Video Platform

known forAI Video ‐ AI Video Generator

1 app4.1Photo & Video

Both apps target the generative video market, with AI Video - AI Video Generator focusing on viral dance templates and photo-to-video animation that overlaps with the creative experimentation audience of Sora by OpenAI.

AIBY

known forAI Photo Generator: ARTA

2 apps4.3Photo & Video

ARTA provides a broad suite of niche AI tools, such as tattoo and baby generators, that offer creative variety beyond Sora's core video focus.

Anthropic

known forClaude Duet by Anthropic

3 apps4.6Productivity

Both apps compete for the daily assistant habit, with Claude Duet targeting professional workflow automation while ChatGPT serves general-purpose creative and research tasks.

Codespace Dijital

known forChatbot AI - Search Assistant

1 app4.4Productivity

Both apps target students and professionals with AI-driven research and writing tools, competing directly for the daily assistant habit through freemium models.

DEEP LINK META

known forMovia AI: Photo to Video Maker

1 app4.2Photo & Video

Both apps compete for the social media content creation market by providing free AI-driven video generation tools to users.

Generative AI Teknoloji Anonim Sirketi

known forAI Video Generator - AI Studio

1 app4.7Photo & Video

Both applications target creative users through text-to-video generation at a zero-cost price point, creating direct competition for the same audience segment.

Harvey Guggenheim

known forText to AI Video Generator App

1 app3.2Photo & Video

Both applications compete for the same user base by providing text-to-video generation tools that convert written prompts into visual content.

makromusic

known forLuma: AI Video Generator

1 appPhoto & Video

Both apps target social media creators with free AI video generation tools, creating a direct overlap in the casual content creation segment.

Meta Platforms

known forMeta AI - Assistant & Glasses

1 app4.5Productivity

Meta AI competes by utilizing the Meta social graph and hardware-software integration to capture the same productivity and creative assistant audience as ChatGPT.

Microsoft

known forMicrosoft 365 Copilot

2 apps4.8Productivity

Both apps compete for the daily AI assistant habit among professionals and general users, with both offering multimodal chat interfaces for research and drafting.

Passio Technology

known forHighfield Genjutsu AI

1 app4.3Photo & Video

Both apps target the generative video market, competing for users seeking to convert static inputs into animated content.

Perplexity AI

known forPerplexity: AI Agent & Search

1 app4.8Productivity

Perplexity competes for the same knowledge-worker and student audience by offering AI-driven information retrieval and content generation.

rohe.ai

known forFala AI Voice

1 app4.4Productivity

Both apps target users seeking multimodal AI assistants for daily tasks, creating direct competition for the hands-free assistant habit.

ScaleUp

known forDanceHit: AI Dance Generator

1 appPhoto & Video

Both apps compete for the same generative video audience by offering AI-driven visual content creation, though they differ in output complexity and user intent.

tappz

known forAI Chat Assistant – ChatNow

1 app4.8Productivity

ChatNow competes by aggregating multiple leading models like Claude Opus and Veo 3 into a single interface, directly challenging ChatGPT's single-model workflow for users seeking model variety without switching applications.

Vulcan Labs Company

known forChat Smith: AI Chatbot & Agent

1 app4.1Productivity

Both apps target students and professionals seeking AI assistance for research and writing, with Chat Smith competing by aggregating multiple frontier models into a single interface.

X Corp.

known forGrok - AI Chat & Video

1 app4.8Productivity

Grok competes for the daily assistant habit by providing real-time information access via X data, a direct alternative to the static knowledge base used by ChatGPT. Both apps target the same user base of professionals and students seeking AI-driven research and creative tools.

凤英 段

known forAI Video - AI Video Generator.

1 app4.0Photo & Video

Both platforms target the same creative and marketing audience by providing AI-driven video generation tools, creating direct competition for users seeking automated content production.

发家 罗

known forGenie AI - AI Video Generator

1 app3.6Photo & Video

Both apps compete for the generative video audience, with Genie AI focusing on photo-to-video animation while Sora targets text-to-video generation.

Same space(33)

HUBX

known forDaVinci - Image Generator AI

2 apps3.6Photo & VideoProductivity

DaVinci AI targets the creative segment of the audience with a prompt-to-image interface that competes for casual creative time.

Aghdas Yilmaz

known forAI Writing Assistant: Raytr

1 app4.3Productivity

Raytr serves the writing-focused audience by offering specialized tools for professional and creative content drafting.

Amina Sehar

known forAI Photo Generator - Image AI

1 app2.0Productivity

This app targets the creative segment by offering an AI-powered image generator with enhancement tools.

ARIYAN N PATEL

known forPATH - Your Voice Assistant

1 app3.0Productivity

PATH targets the accessibility-focused segment of the audience with a voice-first interface for email and calendar management.

Bending Spoons Apps ApS

known forSplice - Video Editor & Maker

1 app4.6Photo & Video

Splice targets the professional mobile editing market by providing high-precision tools that Sora users need for final-cut production.

Bytedance Pte

known forCapCut: Photo & Video Editor

4 apps3.8Photo & Video

CapCut captures the social media creator base through a template-driven viral loop that Sora's current interface does not support.

Canva

known forCanva: AI Video & Photo Editor

1 app4.9Photo & Video

Canva serves the broader design-conscious audience by integrating AI video generation into a comprehensive graphic design platform.

CodeCross

known forCeify : AI Writing Assistant +

1 app0.0Productivity

Ceify targets students and professionals who require structured writing assistance through a multi-model AI architecture.

DeePix AI Apps

known forDance AI: AI Dance Video Maker

1 app4.7Photo & Video

Dance AI serves the viral content segment by automating motion transfer, a specific use case that complements Sora's general-purpose generation.

Eleven Labs

known forElevenLabs: AI Voice Generator

1 app4.7Photo & Video

ElevenLabs provides the high-fidelity audio synthesis that Sora users explicitly request to complete their video projects.

Furkan Kaplan

known forAI Image Generator Yume

1 app4.3Productivity

AI Image Generator Yume competes for the creative audience by providing high-resolution image generation tools.

Grammarly

known forGrammarly-AI Writing Assistant

2 apps4.7Productivity

This writing assistant targets the same productivity audience by providing grammar and spelling corrections directly within third-party apps.

HeyGen Technology

known forHeyGen: AI Video Generator

1 app4.8Photo & Video

HeyGen captures the enterprise and solopreneur segment by providing digital twin technology that Sora currently lacks.

Himanshi Kapoor

known forJarvis - Voice AI Assistant

1 app4.9Productivity

Jarvis targets the voice-first productivity segment by allowing users to bring their own API keys for private conversations.

Instagram

known forEdits: Video Editor

1 app4.6Photo & Video

This app provides a native Instagram export workflow that captures creators who find Sora's lack of social media integration a barrier to daily use.

Invideo

known forinvideo AI: AI Video Generator

1 app4.1Photo & Video

Invideo AI addresses the consistency gap in Sora by using an AI agent that maintains project-wide memory.

Labhouse Mobile

known forSummary - AI Note Taker

2 apps4.6Productivity

Summary AI targets the meeting-documentation segment, offering automated transcription and chat-based query capabilities for stored data.

Leonardo Interactive Pty

known forLeonardo.Ai - Image Generator

1 app4.7Productivity

Leonardo.Ai competes for the creative audience by providing professional-grade generative tools for image and video production.

Lightricks

known forPhotoleap: AI Photo Generator

1 app4.7Photo & Video

Photoleap bridges the gap between traditional photo editing and generative AI, offering a hybrid toolset for Sora users.

MasterMind Software

known forAI Writer - Writing Assistant

1 app4.7Productivity

AI Writer competes for the writing-focused audience by centralizing text generation, research, and editing tools.

Otter.ai

known forOtterAI Transcribe Voice Notes

1 app4.8Productivity

Otter.ai serves the professional meeting-documentation segment, providing a specialized workflow for recording and summarizing audio.

PicsArt

known forPicsart AI Photo Editor, Video

2 apps4.0Photo & Video

Picsart provides a massive library of creative assets that allows users to supplement Sora's generated output with stickers and overlays.

Prequel

known forGIO - AI Photoshoot Generator

1 app4.5Photo & Video

GIO serves the professional headshot niche, providing a specialized AI portrait generation tool that Sora does not currently prioritize.

QuillBot, a Learneo Inc. business

known forQuillBot: AI Writing, Keyboard

1 app4.7Productivity

Quillbot competes for the writing-focused portion of the audience by offering specialized paraphrasing and AI detection tools.

runwayml

known forRunwayML

1 app4.5Photo & Video

Runway competes directly with Sora in the professional-grade cinematic segment by offering proprietary character consistency tools.

Shenzhen Wondershare Software Co.

known forFilmora: AI Video Editor&Maker

1 app4.0Photo & Video

Filmora offers professional-grade multi-track editing that provides the granular control Sora users currently request for long-form storytelling.

Speed Apps Labs LLP

known forAI Writing Chatbot Assistant

1 app5.0Productivity

AI Writing Chatbot Assistant serves the writing-focused audience with a broad utility set for drafting and research.

Templify Media

known forTemplify・Video & Reel Maker

1 app4.8Photo & Video

Templify provides a template-based design studio that helps users produce promotional materials, complementing Sora's video generation.

Video editor & maker app

known forVideo Up! Video Editor & Maker

1 app4.6Photo & Video

This app serves the casual creator segment by offering a template-driven workflow that simplifies video production compared to Sora's text-to-video model.

Wispr AI

known forWispr Flow: AI Voice Keyboard

2 apps4.8Productivity

Wispr Flow captures the voice-first productivity segment by replacing manual typing with AI-polished dictation across all Android apps.

Xiamen Meitu Technology Co.

known forWink: Video Enhancer & Editor

1 app4.4Photo & Video

Wink addresses the professional-creative workflow gap in Sora by providing automated portrait retouching and video restoration tools.

Zoomerang

known forZoomerang - Ai Video Maker

1 app4.3Photo & Video

Zoomerang leverages a large community and viral templates to help users create short-form content, serving as a distribution partner for AI-generated assets.

欣 蔡

known forGenerative AI: Video Generator

1 app5.0Productivity

This app targets the creative segment by providing automated video generation from text and photo inputs.

New entrants(2)

Gizmo Labs

known forOpenWhispr: Voice to Text

1 app0.0Productivity

OpenWhispr targets the privacy-conscious professional segment by providing on-device voice-to-text documentation.

YURY NICKOLAEVICH BREI

known forAI Image Generator Anywhere

1 app5.0Productivity

This app competes for the creative audience by providing offline-capable image generation tools.

The Analyst's Read

The bottom line on OpenAI OpCo

Bottom line

OpenAI holds a commanding lead in the AI utility category, successfully scaling complex generative models into accessible mobile experiences. Their ability to maintain high user engagement across both productivity and creative video segments validates their current product-market fit.

Frequently asked questions

How many apps does OpenAI OpCo publish?
OpenAI OpCo has 3 apps tracked by Marlvel, primarily in the Photo & Video category.
What kind of apps does OpenAI OpCo make?
OpenAI OpCo's portfolio is concentrated in Photo & Video and Productividad, with an average rating of 4.8/5 across rated apps.
What is OpenAI OpCo's top app?
By review volume across the portfolio, ChatGPT is OpenAI OpCo's best-known app tracked by Marlvel.
In how many countries are OpenAI OpCo's apps available?
Marlvel has tracked OpenAI OpCo's apps across 12 countries.

What fed this analysis

Apps analyzed:
2
With full intel:
2
With overview:
2
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by OpenAI OpCo, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “OpenAI OpCo intelligence.” Updated 2026-04-30. https://marlvel.ai/publishers/openai-opco-llc

See methodologyContact support

Data licensed under CC-BY-NC 4.0