ChatGPT icon
ChatGPT para Intune icon
Sora by OpenAI icon

OpenAI OpCo

For general users, professionals, and creative content creators seeking advanced AI-driven assistance and generative media tools.

Known forChatGPT
3apps4.8(62.7M) Multi-theme

Snapshot

Who is OpenAI OpCo?

Advancing generative AI capabilities for productivity and creative expression. Providing users with multimodal tools for text, voice, and visual generation.

Target audience

General usersProfessionalsCreative content creators seeking advanced AI-driven assistance

Top rival

HUBX

Other rivals

Portfolio

Free 3
3
apps
Photo & Video1
Productividad1
Productivity1

Last updated

ChatGPT

v1.2026.265

2d ago

Intense

Publisher DNA

What defines OpenAI OpCo?

Publisher DNA

Primary focus

Generative AI applications for productivity and creative media

Scale

indie

Target audience

General users, professionals, and creative content creators seeking advanced AI-driven assistance and generative media tools.

Signature Patterns

  • •Freemium monetization model with IAP-based premium tiers
  • •Multimodal input/output capabilities including voice, text, and image
  • •Focus on high-utility generative AI features
  • •Rapid release cadence for feature updates
Intense

Portfolio momentum

Released 11 updates across 2 apps in the last 6 months, indicating a high-frequency development cycle focused on rapid feature iteration.

Last release 5d agoActive apps 2

Portfolio

What does OpenAI OpCo ship?

Apps

3 apps analysed

ChatGPT icon
ChatGPT

Your AI assistant for writing, search, image generation, and more

4.8(62.4M)

Multimodal interface consolidates voice, image, and text into a single habit-forming workflow

  • The core conversational interface provides a helpful and intuitive experience for students and casual users
  • Frequent application crashes and battery drain issues following the latest update disrupt the daily user experience
Sora by OpenAI icon
Sora by OpenAI

A video app from OpenAI - AI video generation by the maker of ChatGPT

4.8(247.2K)

OpenAI model architecture enables complex multi-subject scene generation

  • High visual fidelity and cinematic quality
  • Lack of granular control over character consistency

Distributed across 12 markets, strongest in Europe.

Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (3)

  • Brazil1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (7)

  • France1 / 1
  • Germany1 / 1
  • Italy1 / 1
  • Netherlands1 / 1
  • Portugal1 / 1
›+2 more europe markets
  • Spain1 / 1
  • Sweden1 / 1

Asia-Pacific (2)

  • Japan1 / 1
  • South Korea1 / 1

Core markets (1/1 apps)

BrazilFranceGermanyItalyJapanMexicoNetherlandsPortugalSouth KoreaSpainSwedenUnited States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does OpenAI OpCo compete with?

The rivals identified

Nemeses(2)

Lisa Smith

known forVideo Creator with Higgs Field

1 app4.6Photo & Video

Both apps compete for the same creative user base by offering free text-to-video generation tools, creating direct overlap in the generative AI video market.

Microsoft

known forMicrosoft 365 Copilot

3 apps4.8Productivity

Both apps compete for the professional and student productivity assistant market by offering AI-powered chat and document-related assistance. They overlap in their core utility as assistants for drafting, research, and project development.

Contenders(19)

ScaleUp

known forAI Chatbot - Nova

2 apps3.8Photo & VideoProductivity

Both apps target students and professionals with AI-powered writing and research tools, competing for the same daily assistant habit.

AI Video Platform

known forAI Video ‐ AI Video Generator

1 app4.2Photo & Video

Both apps target the generative video market, with AI Video - AI Video Generator focusing on viral dance templates and photo-to-video animation that overlaps with the creative experimentation audience of Sora by OpenAI.

AIBY

known forAI Photo Generator: ARTA

2 apps4.3Photo & Video

ARTA provides a broad suite of niche AI tools, such as tattoo and baby generators, that offer creative variety beyond Sora's core video focus.

Anthropic

known forClaude by Anthropic

2 apps4.5Productivity

Claude competes for the same professional user base by prioritizing high-precision reasoning and coding workflows over the general-purpose multimodal approach of ChatGPT.

BUTTERFLY EFFECT PTE

known forMonica AI: Ultimate AI Assist

2 apps4.6Productivity

Monica AI competes by aggregating multiple frontier LLMs into a single interface, targeting the same productivity-focused users who seek flexibility in their AI assistant tools.

DEEP LINK META

known forMovia AI: Photo to Video Maker

1 app4.2Photo & Video

Both apps compete for the social media content creation market by providing free AI-driven video generation tools to users.

DeepSeek

known forDeepSeek - AI Assistant

1 appProductivity

Both apps target general productivity users with multimodal AI assistants, competing for the daily assistant habit through freemium access to advanced models.

Generative AI Teknoloji Anonim Sirketi

known forAI Video Generator - AI Studio

1 app4.7Photo & Video

Both applications target creative users through text-to-video generation at a zero-cost price point, creating direct competition for the same audience segment.

Google

known forGoogle Gemini

2 apps4.8Productivity

Gemini competes by utilizing system-level Android integration to replace the default assistant, capturing the daily habit that ChatGPT struggles to maintain due to recent stability regressions.

Harvey Guggenheim

known forText to AI Video Generator App

1 app3.2Photo & Video

Both applications compete for the same user base by providing text-to-video generation tools that convert written prompts into visual content.

makromusic

known forLuma: AI Video Generator

1 appPhoto & Video

Both apps target social media creators with free AI video generation tools, creating a direct overlap in the casual content creation segment.

Meta Platforms

known forMeta AI - Assistant & Glasses

1 app4.5Productivity

Both apps compete for the daily AI assistant habit by offering multimodal generation, with ChatGPT targeting general productivity and Meta AI targeting social-integrated workflows.

Passio Technology

known forHot AI Video Generator - HG 2

1 app4.3Photo & Video

Both apps target the generative video market, competing for users seeking to convert static inputs into animated content.

Perplexity AI

known forPerplexity - AI Search & Chat

1 app4.8Productivity

Both apps compete for the daily AI assistant habit among knowledge workers and students, with Perplexity targeting research-heavy queries while ChatGPT focuses on multimodal creative workflows.

rohe.ai

known forFala AI Voice

1 app4.4Productivity

Both apps target users seeking AI-driven information retrieval and task assistance through multimodal interfaces, specifically voice and image analysis.

Wowoo Dijital Hizmetler Limited Sirketi

known forChatbot AI Assistant ChatPrime

1 app4.6Productivity

Both apps target students and professionals with AI-powered productivity tools, creating direct competition for the daily assistant habit.

X Corp.

known forGrok - AI Chat & Video

1 app4.8Productivity

Grok competes for the same AI assistant audience by offering real-time information access via X data, which directly challenges the general-purpose research utility of ChatGPT.

凤英 段

known forAI Video - AI Video Generator.

1 app4.0Photo & Video

Both platforms target the same creative and marketing audience by providing AI-driven video generation tools, creating direct competition for users seeking automated content production.

发家 罗

known forGenie AI - AI Video Generator

1 app3.6Photo & Video

Both apps compete for the generative video audience, with Genie AI focusing on photo-to-video animation while Sora targets text-to-video generation.

Same space(33)

HUBX

known forDaVinci - Image Generator AI

2 apps3.6Photo & VideoProductivity

DaVinci AI targets the creative segment of ChatGPT's audience with a specialized prompt-to-image interface.

AI Photo Journey

known forImage Generator - Photix

1 app4.7Productivity

Photix offers a simplified image generation experience for users who find ChatGPT's multimodal interface too complex.

Amina Sehar

known forAI Photo Generator - Image AI

1 app2.0Productivity

Photix's image generator provides a focused alternative to ChatGPT's multimodal interface for users interested in art creation.

Bending Spoons Apps ApS

known forSplice - Video Editor & Maker

1 app4.6Photo & Video

Splice targets the professional mobile editing market by providing high-precision tools that Sora users need for final-cut production.

Bytedance Pte

known forCapCut: Photo & Video Editor

4 apps3.8Photo & Video

CapCut captures the social media creator base through a template-driven viral loop that Sora's current interface does not support.

Canva

known forCanva: AI Video & Photo Editor

1 app4.9Photo & Video

Canva serves the broader design-conscious audience by integrating AI video generation into a comprehensive graphic design platform.

DeePix AI Apps

known forDance AI: AI Dance Video Maker

1 app4.6Photo & Video

Dance AI serves the viral content segment by automating motion transfer, a specific use case that complements Sora's general-purpose generation.

Eleven Labs

known forElevenLabs: AI Voice Generator

1 app4.7Photo & Video

ElevenLabs provides the high-fidelity audio synthesis that Sora users explicitly request to complete their video projects.

FLEXTECH

known forTeraBox: 1TB Cloud & AI Space

2 apps4.4Productivity

TeraBox targets the storage-heavy segment of ChatGPT's audience by combining cloud space with AI-powered media tools.

Goodnotes

known forGoodnotes: AI Notes, Docs, PDF

1 app4.7Productivity

Goodnotes retains students and professionals through a specialized handwriting canvas that ChatGPT does not provide.

Grammarly

known forGrammarly: AI Keyboard & Notes

1 app4.7Productivity

Grammarly integrates directly into mobile writing workflows, providing real-time feedback that ChatGPT's chat-based interface lacks.

HeyGen Technology

known forHeyGen: AI Video Generator

1 app4.8Photo & Video

HeyGen captures the enterprise and solopreneur segment by providing digital twin technology that Sora currently lacks.

Instagram

known forEdits: Video Editor

1 app4.6Photo & Video

This app provides a native Instagram export workflow that captures creators who find Sora's lack of social media integration a barrier to daily use.

Invideo

known forinvideo AI: AI Video Generator

1 app4.1Photo & Video

Invideo AI addresses the consistency gap in Sora by using an AI agent that maintains project-wide memory.

Labhouse Mobile

known forSummary - AI Note Taker

2 apps4.6Productivity

Summary AI captures the meeting-documentation job-to-be-done that ChatGPT users often attempt via manual transcription.

Leonardo Interactive Pty

known forLeonardo.Ai - Image Generator

1 app4.7Productivity

Leonardo.Ai serves professional creators who require higher-quality visual outputs than ChatGPT's standard image generation.

Lightricks

known forPhotoleap: AI Photo Generator

1 app4.7Photo & Video

Photoleap bridges the gap between traditional photo editing and generative AI, offering a hybrid toolset for Sora users.

MasterMind Software

known forAI Writer - Writing Assistant

1 app4.7Productivity

AI Writer differentiates itself by offering access to multiple high-compute models, providing a broader research toolset than ChatGPT.

MATdev

known forTranslator GO: AI Translate

1 app4.4Productivity

Translator GO addresses the international travel segment of ChatGPT's user base with specialized language-processing tools.

Otter.ai

known forOtterAI Transcribe Voice Notes

1 app4.8Productivity

Otter.ai serves the professional transcription market, providing higher fidelity meeting documentation than ChatGPT's general-purpose model.

PicsArt

known forPicsart AI Photo Editor, Video

2 apps4.0Photo & Video

Picsart provides a massive library of creative assets that allows users to supplement Sora's generated output with stickers and overlays.

Prequel

known forGIO - AI Photoshoot Generator

1 app4.5Photo & Video

GIO serves the professional headshot niche, providing a specialized AI portrait generation tool that Sora does not currently prioritize.

QuillBot, a Learneo Inc. business

known forQuillBot: AI Writing, Keyboard

1 app4.7Productivity

Quillbot provides specialized text-refinement tools that complement ChatGPT's general-purpose writing capabilities.

RLAM FZCO

known forChat AI Assistant Genius Bot

1 app3.7Productivity

Ai Writing Assistant targets general users with persona-based queries, though it currently lacks functional parity with ChatGPT.

runwayml

known forRunwayML

1 app4.5Photo & Video

Runway competes directly with Sora in the professional-grade cinematic segment by offering proprietary character consistency tools.

Shenzhen Wondershare Software Co.

known forFilmora: AI Video Editor&Maker

1 app4.0Photo & Video

Filmora offers professional-grade multi-track editing that provides the granular control Sora users currently request for long-form storytelling.

Speechify

known forSpeechify – Text to Speech PDF

1 app4.7Productivity

Speechify captures the audio-reading segment of ChatGPT's audience by converting text-heavy documents into natural speech.

Speed Apps Labs LLP

known forAI Writing Chatbot Assistant

1 app5.0Productivity

AI Writing Chatbot Assistant provides a centralized tool for writing and research, though it is currently in maintenance mode.

Templify Media

known forTemplify・Video & Reel Maker

1 app4.8Photo & Video

Templify provides a template-based design studio that helps users produce promotional materials, complementing Sora's video generation.

Video editor & maker app

known forVideo Up! Video Editor & Maker

1 app4.6Photo & Video

This app serves the casual creator segment by offering a template-driven workflow that simplifies video production compared to Sora's text-to-video model.

Wispr AI

known forWispr Flow: AI Voice Keyboard

2 apps4.8Productivity

Wispr Flow provides a system-wide dictation alternative to ChatGPT's voice mode for users requiring hands-free text entry.

Xiamen Meitu Technology Co.

known forWink: Video Enhancer & Editor

1 app4.4Photo & Video

Wink addresses the professional-creative workflow gap in Sora by providing automated portrait retouching and video restoration tools.

Zoomerang

known forZoomerang - Ai Video Maker

1 app4.3Photo & Video

Zoomerang leverages a large community and viral templates to help users create short-form content, serving as a distribution partner for AI-generated assets.

New entrants(1)

Gizmo Labs

known forOpenWhispr: Voice to Text

1 app0.0Productivity

OpenWhispr provides a privacy-focused transcription alternative for ChatGPT users who cannot use cloud-based AI tools.

The Analyst's Read

The bottom line on OpenAI OpCo

Bottom line

OpenAI holds a commanding lead in the AI utility category, successfully scaling complex generative models into accessible mobile experiences. Their ability to maintain high user engagement across both productivity and creative video segments validates their current product-market fit.

Frequently asked questions

How many apps does OpenAI OpCo publish?
OpenAI OpCo has 3 apps tracked by Marlvel, primarily in the Photo & Video category.
What kind of apps does OpenAI OpCo make?
OpenAI OpCo's portfolio is concentrated in Photo & Video and Productividad, with an average rating of 4.8/5 across rated apps.
What is OpenAI OpCo's top app?
By review volume across the portfolio, ChatGPT is OpenAI OpCo's best-known app tracked by Marlvel.
In how many countries are OpenAI OpCo's apps available?
Marlvel has tracked OpenAI OpCo's apps across 12 countries.

What fed this analysis

Apps analyzed:
2
With full intel:
2
With overview:
2
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by OpenAI OpCo, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “OpenAI OpCo intelligence.” Updated 2026-04-30. https://marlvel.ai/publishers/openai-opco-llc

See methodologyContact support

Data licensed under CC-BY-NC 4.0