First Phorm
For serious fitness enthusiasts and brand advocates seeking structured nutrition, professional coaching, and peer networking.
Known for1st Phorm
1st PhormFor serious fitness enthusiasts and brand advocates seeking structured nutrition, professional coaching, and peer networking.
1st PhormExtending a physical supplement brand into a digital ecosystem through high-touch fitness coaching and community networking tools.
Target audience
Portfolio
Free 2Last updated
1st Phorm
v26.4.0
2mo ago
Primary focus
Health, fitness, and brand community management
Scale
indie
Target audience
Serious fitness enthusiasts and brand advocates seeking structured nutrition, professional coaching, and peer networking.
Origin
An established sports nutrition and supplement brand that expanded into digital services to provide comprehensive fitness solutions.
Maintains an intense development pace with 14 releases across its 2 active apps in the last 6 months, including updates within the last 24 hours.
2 apps analysed
Transformation challenges drive long-term retention via gamified quarterly competition
Single-market publisher — every app ships only to United States.
Based on 1 of 2 apps with localized market data — more coverage rolling in as scans complete · last scanned .
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
BODi dominates the all-in-one fitness niche with a massive, established library of premium, instructor-led video content that directly competes with 1st Phorm's coaching model.
Strategic outlook coming soon.
What fed this analysis
Fitbod provides a superior AI-driven workout generation engine that directly challenges 1st Phorm's manual workout planning.
A legacy competitor in the nutrition tracking space with a massive database and highly optimized logging UX.
Noom is a direct threat in the weight loss and nutrition tracking space, utilizing behavioral psychology to drive long-term user retention.
A high-quality peer in the nutrition tracking space known for clinical accuracy and detailed reporting.
A specialized peer focusing on the high-intent keto and low-carb nutrition market segment.
Rapidly gaining traction by targeting the 'lazy' or beginner fitness demographic with low-friction, short-duration workouts.
An emerging AI-focused competitor shipping frequent updates to refine personalized gym programming.
