Noom
For individuals seeking structured, science-backed weight loss solutions and habit formation through digital coaching and medical support.
Known forNoom Weight Loss, Food Tracker
Noom Weight Loss, Food TrackerFor individuals seeking structured, science-backed weight loss solutions and habit formation through digital coaching and medical support.
Noom Weight Loss, Food TrackerProviding a structured, science-backed platform for weight management through behavioral coaching and AI-driven tracking. Supporting users with integrated medical and clinical tools for long-term health outcomes.
Target audience
Portfolio
Free 2Last updated
Noom Weight Loss, Food Tracker
v14.14.0
2mo ago
Primary focus
Health & Fitness · Weight management and behavioral coaching
Scale
indie
Target audience
Individuals seeking structured, science-backed weight loss solutions and habit formation through digital coaching and medical support.
Released 12 updates in the last 6 months for their single flagship application, indicating a high-frequency development cycle.
2 apps analysed
Clinical integration provides high-ARPU revenue stream
Analysis in progress
Tightly focused on 5 markets (Germany, Mexico, South Korea, Spain, United States).
Based on 1 of 2 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Dominates the same behavioral-change weight loss niche with massive scale and a high-frequency release cadence.
Strategic outlook coming soon.
What fed this analysis
Directly competes on the 'coaching' value proposition by bundling workouts with personalized nutrition plans.
A highly agile competitor that focuses on gamified weight loss and rapid feature deployment.
The industry standard for food logging with a massive database that serves as the primary alternative for power users.
A direct threat to the target's AI-logging value proposition by focusing exclusively on image-based calorie estimation.
Captures the specialized diet market segment that requires more granular macronutrient tracking than general apps.
Emerging threat that focuses on the 'lifestyle routine' aspect of health, moving away from pure calorie counting.
Disrupting the health space by prioritizing mental wellness and habit formation through emotional engagement.
