Report updated May 5, 2026
Noom Weight Loss, Food Tracker
For individuals seeking sustainable weight loss through behavioral psychology and those requiring clinical support for weight management.
Noom Weight Loss, Food Tracker is a challenged health & fitness app that is available. With a 4.7/5 rating from 863.4K reviews, it faces significant user friction. Users particularly appreciate educational daily lessons provide practical strategies for long-term weight management and healthy lifestyle changes, though forced gamification features like virtual seeds distract from the core utility of food tracking remains a common concern.
What is Noom Weight Loss, Food Tracker?
Noom is a health and fitness app providing behavioral psychology-based weight loss programs and clinical medication access on iOS.
Users hire Noom to reframe their relationship with food through structured lessons, seeking a sustainable alternative to traditional calorie counting.
Current Momentum
v14.14 · 1w ago
Active- Launched GLP-1 Microdose program
- Shipped Muscle Defense program
- Integrated AI personal health assistant
Active Nemesis
WeightWatchers Program
By WW International
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Daily lessons based on cognitive behavioral therapy.
Access to GLP-1 medications and clinician consultations.
Image-based and database-backed meal logging.
How much does it cost?
- Noom Weight starting at $17/month
- Noom Med starting at $69/month
Tiered subscription model segmenting users by clinical needs.
Who Built It?
Providing a structured, science-backed platform for weight management through behavioral coaching and AI-driven tracking. Supporting users with integrated medical and clinical tools for long-term health outcomes.
Portfolio
2
Apps
What other apps does Noom make?
Noom: Weight Loss & Health
Explore the full Noom report
Portfolio breakdown, audience, momentum, and every app published by Noom.
What do users think recently?
High confidence · 98 reviews analyzed · Based on 98 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate educational daily lessons provide practical strategies for long-term weight management and healthy lifestyle changes, but report forced gamification features like virtual seeds distract from the core utility of food tracking.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Noom Weight Loss, Food Tracker?
Where is it available?
Localized markets (5)
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
Noom sits #17 Grossing in the US Health & Fitness chart, but a 7-spot free-rank decline signals weakening top-of-funnel acquisition. The $69/month clinical tier creates a high-ARPU segment that differentiates it from the $17/month weight-loss base.
Rank progression
71 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Dominates the same behavioral-change weight loss niche with massive scale and a high-frequency release cadence.
Differentiators
- Operates a proprietary points-based nutritional system that creates high user switching costs compared to standard calorie tracking.
- Maintains a massive ecosystem of live community workshops and digital coaching that extends beyond simple app utility.
- High-velocity release cycle of 25 updates in six months ensures rapid feature iteration and platform stability.
Head to head
The target app must emphasize its AI-first efficiency to attract users who find the legacy points-based systems overly burdensome.
Contenders(3)
Directly competes on the 'coaching' value proposition by bundling workouts with personalized nutrition plans.
Differentiators
- Bundles structured workout plans directly with nutrition tracking to provide a more holistic health experience.
- Positions itself as a comprehensive lifestyle coach rather than just a calorie-counting utility tool.
A highly agile competitor that focuses on gamified weight loss and rapid feature deployment.
Differentiators
- Utilizes aggressive gamification and visual progress tracking to maintain higher daily active user engagement.
- Ships frequent updates with 28 releases in six months, allowing for rapid testing of new logging features.
The industry standard for food logging with a massive database that serves as the primary alternative for power users.
Differentiators
- Maintains the largest crowdsourced food database in the industry, making it the default choice for accurate logging.
- Offers deep integration with hundreds of third-party fitness wearables and health platforms for comprehensive data aggregation.
Same space(2)
A direct threat to the target's AI-logging value proposition by focusing exclusively on image-based calorie estimation.
Differentiators
- Focuses entirely on AI-powered image recognition to eliminate the manual effort of searching for food items.
- Maintains a minimalist interface that prioritizes speed of entry over complex health coaching features.
Captures the specialized diet market segment that requires more granular macronutrient tracking than general apps.
Differentiators
- Provides specialized keto-focused analytics and recipe databases that generalist trackers often overlook.
- Offers deep-dive metabolic health reporting that appeals to users with specific dietary medical requirements.
New entrants(2)
Emerging threat that focuses on the 'lifestyle routine' aspect of health, moving away from pure calorie counting.
Differentiators
- Integrates sleep, hydration, and morning routines into a single cohesive dashboard for daily habit management.
- Employs a structured, time-blocked approach to health that appeals to users seeking productivity-style habit tracking.
Disrupting the health space by prioritizing mental wellness and habit formation through emotional engagement.
Differentiators
- Uses a virtual pet mechanic to gamify self-care, significantly increasing retention through emotional investment.
- Focuses on micro-habits and mental health check-ins rather than traditional weight-centric health metrics.
Compare Noom Weight Loss, Food Tracker against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Noom Weight Loss, Food Tracker
Strengths to defend, gaps to attack
Core Strengths
- Psychology-based curriculum creates high switching costs
- Clinical integration provides high-ARPU revenue stream
Critical Frictions
- Forced gamification elements drive negative sentiment
- Technical regressions cause data sync failures
Growth Levers
- B2B partnerships for biomarker-based health programs
- Customizable UI to reduce user friction
Market Threats
- WeightWatchers brand authority in behavioral change
- Aggressive GLP-1 marketing alienating core user base
What are the next best moves?
Ship UI toggle to disable gamification features because user sentiment flags forced game elements as top churn risk → improve retention
Top complaint theme in sentiment analysis identifies forced gamification as a primary distraction from core utility.
Trade-off: Pause the AI-assistant Welli feature rollout — gamification opt-out has higher immediate impact on current user churn.
Audit data synchronization logic because recent updates caused weight and meal data loss → restore user trust
Technical regressions post-update are cited as a primary driver of negative sentiment and data loss.
Trade-off: Delay the launch of new biomarker lab integrations — data stability is a prerequisite for clinical trust.
A counter-intuitive read
The #17 Grossing rank is a liability, as it forces the app to prioritize high-ARPU clinical medication marketing over the behavioral-change core that originally built the user base.
Feature Gaps vs Competitors
- Crowdsourced food database (available in MyFitnessPal)
- Live community workshops (available in WeightWatchers)
Key Takeaways
Noom holds a strong niche in behavioral health, but the recent update’s intrusive gamification and technical instability alienate the core user base, so the PM must prioritize UI customization and data reliability to prevent churn.
Where Is It Heading?
Declining
The health-tracking market is consolidating around specialized clinical and behavioral tools, leaving Noom exposed to competitors that offer cleaner, more utility-focused interfaces. Unless the team pivots to allow user-controlled interface customization, the current churn pressure will continue to erode the user base through the next two quarters.
Technical regressions in the latest update (data sync failures) erode the daily habit, compounding the rating drag on Android.
Aggressive medication marketing creates friction for the core weight-loss base, leading to increased churn among non-clinical users.